cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Hadenan Towpek
Contact Email
aslanalbanjary066@gmail.com
Phone
+6285245268806
Journal Mail Official
aslanalbanjary066@gmail.com
Editorial Address
Jalan. H. Muckhsin Dusun Tanjung Mentawa, Tanjung Mekar Sambas Village, West Kalimantan, Indonesia.
Location
Kab. sambas,
Kalimantan barat
INDONESIA
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30260221     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) is a scientific journal that publishes articles in the Business field includes conceptual ideas in the fields of Economics, Accounting, Management, business. The scopes are Human Resource Management, Marketing Management, Financial Management, Production/Operational Management, Strategic Management, Islamic Business Management, Halal Industry Management, Hajj and Umro Management, Zakat and Waqf/ Islamic Philanthropy Management, Tourism Management, Banking Management, Industrial Management, Agribusiness Management, Business Administration.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 410 Documents
 15   16   17   18   19 
THE ROLE OF ELECTRONIC WORD OF MOUTH (E-WOM) IN MODERATING THE INFLUENCE OF PRODUCT QUALITY ON CONSUMER PURCHASE DECISIONS (A STUDY ON CONSUMERS OF LUXCRIME BLUR & COVER TWO WAY CAKE PRODUCTS IN DENPASAR CITY) Ni Luh Ayu Yuliantari; Putu Yudi Setiawan; I Gusti Ayu Ketut Giantari; I Nyoman Nurcaya
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 1 (2025): January
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Consumer purchase decisions for cosmetic products are influenced by various factors, including product quality and the impact of electronic word of mouth (e-WOM). In today's digital era, e-WOM has become one of the key elements shaping consumer perceptions of a product, especially in the highly competitive beauty industry. This study aims to examine and explain the role of e-WOM in moderating the influence of product quality on consumer purchase decisions. The research was conducted on consumers of Luxcrime Blur & Cover Two Way Cake in Denpasar City, with a sample size of 150 consumers obtained using a non-probability sampling method. Data collection was carried out by distributing questionnaires. The analytical technique employed was Structural Equation Modeling (SEM) with a Partial Least Square (PLS) approach. The results of the analysis indicate that: Product quality has a positive and significant effect on consumer purchase decisions, e-WOM has a positive but not significant effect on consumer purchase decisions, and e-WOM moderates by strengthening the influence of product quality on consumer purchase decisions.
FLASHBACK FINANCE: DEVELOPING A STRATEGY FOR BUSINESS SUSTAINABILITY Yofi Syarkani; Alfiana; Abdul Munim Al Basmeleh
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 5 (2024): May
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

A business continuity strategy is a collection of organizational objectives, guidelines, plans, and initiatives with the goal of spotting market possibilities, maintaining the company, and generating revenue. Business sustainability strategy is part of business strategy and cannot be separated from the business model. To grow the business sustainably, companies must continue to evaluate their business strategies. Business strategy analysis is an important step in designing a viable business model, so that it has a lasting impact on business life. Businesses should have appropriate financial strategies and management to face changes in tough business strategies. Effective communication between the finance department and other departments is crucial for the implementation of financial management initiatives. To meet shared financial objectives, all departments within the firm must collaborate. Businesses may enhance performance, preserve financial stability, and guarantee long-term sustainability by putting suitable financial management techniques into practice. This research discusses the definition and principles of sustainability in a business context, financial approaches to maintaining and improving business sustainability, details of strategies adopted by businesses to ensure their sustainability, and a discussion of key findings that show the relationship between historical financial analysis and the development of sustainability strategies.
ANALYSIS OF THE INFLUENCE OF HUMAN CAPITAL ON ECONOMIC GROWTH IN REGENCIES/CITIES IN EAST KALIMANTAN PROVINCE Gabriel Leo Nardo Ginting Manik; I Nyoman Mahaendra Yasa
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 1 (2025): January
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Indonesia is an archipelagic country comprising several large islands, including Kalimantan. Kalimantan is one of the largest islands in the world and has been selected as the location for the development of the new capital city, Ibu Kota Nusantara (IKN). The goal of economic development is to achieve higher and more equitable economic growth across all regions. However, economic growth disparities remain in East Kalimantan, particularly among the 10 regencies/cities within the province. Key determinants of economic growth include life expectancy, average years of schooling, and the open unemployment rate. This research is classified as associative research using a quantitative approach. The data source consists of secondary data obtained from the Central Statistics Agency (BPS) to construct panel data for regencies/cities in East Kalimantan Province from 2018 to 2023, covering 10 regencies/cities. The study comprises 60 observations in total. Data analysis techniques include descriptive statistical analysis and panel data regression analysis. The results of the study show: Life expectancy, education level, and open unemployment rate have a significant simultaneous effect on economic growth in regencies/cities in East Kalimantan Province. Life expectancy has a positive but not significant effect on economic growth, education level has a positive and significant effect on economic growth, and the open unemployment rate has a negative and significant effect on economic growth. The government can prioritize improving the qualifications of the workforce through training and education programs aligned with local labor market needs, strengthening economic infrastructure to enhance regional accessibility and competitiveness, optimizing the utilization of local resources in regencies/cities across East Kalimantan, and allocating resources and attention to economic factors that directly influence economic growth in the region.
SUCCESSFUL ENTREPRENEURS THROUGH EFFECTIVE COMMUNICATION STRATEGIES IN BUSINESS Debrina Intan Meilani; Candra Aeni
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 1 (2025): January
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Success in the world of entrepreneurship is often determined not only by the quality of the product or service offered, but also by an entrepreneur's ability to implement effective communication strategies. The right communication strategy plays an important role in building good relationships with consumers, business partners and all stakeholders. This article examines in depth how effective communication strategies can support the success of an entrepreneur in developing his business. Using the literature study method, this article reviews the basic theories and concepts of business communication, analyzes communication strategies in various business contexts, and the benefits of effective communication in building reputation and business competitiveness. The study results show that entrepreneurs who are able to manage communications strategically have greater potential to achieve success in business.
THE ROLE OF ELECTRONIC WORD OF MOUTH IN MODERATING THE INFLUENCE OF SERVICE QUALITY ON CUSTOMER LOYALTY (A STUDY AT EL LAGO BALI) Hooky Surya Widarma; Ni Made Purnami
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 1 (2025): January
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Customer loyalty refers to a consumer's commitment to continue repurchasing the same product or service as a result of positive experiences or favorable impressions of the product or service. It reflects a consumer's tendency to repeatedly purchase preferred products or services. This study aims to examine and explain the effect of service quality on customer loyalty, as well as the moderating role of electronic word of mouth (e-WOM) in the relationship between service quality and customer loyalty at El Lago Bali. The sample consists of 100 respondents selected using purposive sampling. Data were collected through questionnaires, and the data analysis technique employed was Moderated Regression Analysis (MRA). The findings reveal that service quality has a positive and significant effect on customer loyalty, and electronic word of mouth effectively moderates the influence of service quality on customer loyalty.
THE INFLUENCE OF SOCIAL MEDIA MARKETING, BRAND IMAGE, AND PRODUCT QUALITY ON REPURCHASE INTENTION (A CUSTOMER STUDY: ARJ88 STORE IN DENPASAR CITY) Dzikrul Akbar Bayuadi; Ni Wayan Ekawati; I Gusti Made Suwandana
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 1 (2025): January
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of social media marketing, brand image, and product quality on repurchase intention. The research was conducted on customers of Arj88 Store in Denpasar City, with a sample of 100 respondents. The sampling method used in this study is purposive sampling. Data collection was carried out by distributing offline questionnaires to the respondents. Data analysis in this study employed multiple regression analysis. The results of the study indicate that social media marketing, brand image, and product quality have a positive and significant effect on repurchase intention, both partially and simultaneously.
INVENTORY ANALYSIS OF SOYBEAN RAW MATERIALS USING ECONOMIC ORDER QUANTITY METHOD (CASE STUDY: CANGKIANG TOFU FACTORY, AGAM REGENCY) Eli Febriani; Rayzul Hawari
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 5 (2024): May
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to find out how to manage the inventory of soybean raw materials using the economic order quantity method at the Tofu Shell factory, Agam Regency. The method used in this study is a qualitative approach. There were 4 informants for this research including factory owners, managers and 2 other employees in each production. Data collection techniques by conducting in-depth interviews, observations are then analyzed in the form of three stages, namely data reduction, data presentation and verification / drawing conclusions. From the results of research conducted at the Tofu Cangkiang Factory, Agam Regency shows that the Tofu Cangkiang factory still uses the method of thinking in purchasing raw materials, the Tofu Shell factory is good at using the EOQ (economic order quantity) method so that the Tofu Shell factory can find out the optimal inventory of raw materials and can save costs incurred when purchasing raw materials. The Tofu Shell factory has implemented sharia business principles, namely by maintaining consumer satisfaction by increasing trust and honesty, transparency in explaining product quality and prices to consumers, competing fairly and being fair to its employees.
INTEGRATED MARKETING STRATEGIES IN BOOSTING THE CUSTOMER EXPERIENCE: AN APPROACH TO THE SERVICES INDUSTRY H. Mohdari; Pamungkur; Mariatul
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 5 (2024): May
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This article aims to explore the influence of Integrated Marketing Strategy (IMS) in improving customer experience in the context of the financial services industry. It involves a review of the literature on integrated marketing strategies and customer experience, in the financial service industry context, which can lead to an in-depth understanding of the impact of IMS on enhancing customer experience. IMS helps deliver brand messages consistently across different channels, encourages higher customer engagement, and creates more personal and relevant interactions with customers. Moreover, in the context of financial services, IMS can also help build customer confidence, which is critical in this industry. However, the study also emphasizes that the success of IMS in improving customer experience requires a deep understanding of customers and technology investments to analyze customer data.
IMPLEMENTATION OF SHARIA MANAGEMENT FUNCTION IN THE MANAGEMENT OF TABEK MANDI SIKABU BALINGKA, AGAM REGENCY Eli Febriani; Habibatur Ridha; Rayzul Hawari
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 5 (2024): May
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the application of sharia management functions in managing business in Tabek Mandi Sikabu and to find out the supporting factors and become obstacles to the implementation of sharia management functions in managing business in Tabek Mandi Sikabu The type of research is descriptive qualitative, using methods, observational interviews and documentation with the manager of Tabek Mandi Sikabu Balingka Agam Regency to obtain accurate data, real and precise. From the results of this study, the application of sharia management functions in managing business in Tabek Mandi Sikabu was carried out. The planning process is carried out by establishing work programs for the long, medium and short term. The organizing process is carried out by distributing jobdesks, employee recruitment, and training for employees. Then the actuating process is carried out by guiding, motivating to equalize the expected goals. Finally, the controlling process is carried out by supervising oneself by receiving input from others, checking employee performance in the field and supervised by the tourism office. For inhibiting and supporting factors for the implementation of sharia management functions in Tabek Mandi Sikabu, namely the absence of a written vision and mission, the absence of a complete organizational structure, the absence of swimming pool facilities in accordance with sharia. For supporting factors, there is also support from visitors for the provision of sharia bathing facilities.
UNDERPRICING PHENOMENON ON INITIAL PUBLIC OFFERING ON THE INDONESIA STOCK EXCHANGE 2013-2017 Sofiati Khairunnisaa; Meina Wulansari Yusniar; Asrid Juniar
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 1 (2025): January
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the phenomenon of underpricing in Initial Public Offering (IPO) on the Indonesia Stock Exchange for the period 2013-2017. This study uses a quantitative method with an exploratory approach, involving 59 companies selected through purposive sampling. The variables studied include Debt to Equity Ratio (DER), Return on Equity (ROE), auditor reputation, fractional holding, company age, company size, and proceeds. Data analysis was carried out through classical assumption tests and multiple linear regression. The results showed that only auditor reputation and fractional holding variables had a significant effect on underpricing. High auditor reputation gives investors confidence, while fractional holding affects information asymmetry between management and investors. Other variables, such as DER, ROE, company age, company size, and proceeds, do not have a significant effect. This study provides insights for issuers and investors to understand the factors that influence stock underpricing, and encourages further research by expanding the variables and study period.

Page 17 of 41 | Total Record : 410

 15   16   17   18   19 

Filter by Year

2023 2025


Reset
Filter By Issues
All Issue Vol. 3 No. 3 (2025): March Vol. 3 No. 2 (2025): February Vol. 3 No. 1 (2025): January Vol. 2 No. 12 (2024): December Vol. 2 No. 11 (2024): November Vol. 2 No. 10 (2024): October Vol. 2 No. 9 (2024): September Vol. 2 No. 8 (2024): August Vol. 2 No. 7 (2024): July Vol. 2 No. 6 (2024): June Vol. 2 No. 5 (2024): May Vol. 2 No. 4 (2024): April Vol. 2 No. 3 (2024): March Vol. 2 No. 2 (2024): February Vol. 2 No. 1 (2024): January Vol. 1 No. 3 (2023): December Vol. 1 No. 2 (2023): November Vol. 1 No. 1 (2023): October More Issue