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Rani Darmayanti
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Revenue Journal: Management and Entrepreneurship
Published by CV. Bimbingan Belajar Assyfa
ISSN : 30261058     EISSN : 30261058     DOI : https://doi.org/10.61650/rjme
Core Subject : Economy,
Economics, Econometrics & Finance
Revenue Journal: Management and Entrepreneurship is a high-quality, open-access, peer-reviewed journal published by Bimbingan Belajar Assyfa. Revenue Journal: Management and Entrepreneurship provide a platform for researchers, academicians, professionals, practitioners, and students to impart and share knowledge through high-quality empirical and theoretical research papers, case studies, literature reviews, and book reviews. Revenue Journal: Management and Entrepreneurship welcomes and acknowledges high-quality theoretical and practical original research papers, case studies, review articles, literature reviews, book reviews, conceptual frameworks, analytical and simulation models, technical notes from researchers, academicians, professionals, practitioners, and students from all over the world. The Revenue Journal: Management and Entrepreneurship publishes research papers in all areas of management and entrepreneurship. Its global readership includes business management, entrepreneurship, and economics. This journal warmly welcomes contributions from scholars from related disciplines. This journal warmly welcomes contributions from scholars of related fields.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 39 Documents
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The Influence of Digital Technology on Economic Growth in 8 Asean Countries Berliyani, Diana; Yuliawan, Dedy; Gunarto, Toto
Revenue Journal: Management and Entrepreneurship Vol 2 No 2 (2024): Revenue Journal: Management and Entrepreneurship (December)
Publisher : CV. Bimbingan Belajar Assyfa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61650/rjme.v2i2.564

Abstract

This study explores the impact of individual internet usage, foreign direct investment, and average years of schooling on economic growth in the ASEAN region during the period 2014-2020. The panel regression analysis method was employed to analyze secondary data obtained from the World Bank and UNDP. The results of the fixed-effects regression model indicate that the variables of individual internet usage (IUI) and foreign direct investment (FDI) have a positive and significant impact on economic growth, while the average years of schooling (MYS) do not have a significant impact. These findings are consistent with previous research findings indicating that internet usage and foreign direct investment significantly contribute to economic growth in the region. However, the average years of schooling do not have a significant influence on economic growth in this study's context. The study shows that internet usage and foreign direct investment have a significantly positive impact on economic growth in ASEAN, while the average years of schooling do not have a significant effect. These findings imply that economic development policies in ASEAN should focus on enhancing technology infrastructure and investment environments, as well as reevaluating the education system.
The Effect of Electricity Consumtion, FDI, and Unemployment on Economic Growth in Indonesia 1990-2021 Rahmansyah, Adi; Yuliawan, Dedy; Gunarto, Toto
Revenue Journal: Management and Entrepreneurship Vol 2 No 1 (2024): Revenue Journal: Management and Entrepreneurship (June)
Publisher : CV. Bimbingan Belajar Assyfa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61650/rjme.v2i1.568

Abstract

The traditional economic growth hypothesis was created by experts known as the old economist analysts, pioneered by Adam Smith, Robert Malthus, David Richardo, and John Stuart Plant. Given the traditional hypothetical assumptions, economic development is influenced by several variables, including the number of workers seen from the population, the amount of capital, geographical area, and technological development. Economic growth displays how monetary applications increase income or payments for a local area from one period to another. The economic case in Indonesia is still happening now; looking at what aspects affect economic growth, this study examined the variables of Electricity Consumption, FDI, and Unemployment. This exploration uses time series data regression, quantitative methods, and secondary data from the Ministry of Energy and Mineral Resources (MEMR), Central Bureau of Statistics (BPS), and World Development Indicator data from 1990-2021. The data is examined using Eviews 12 software. The experimental results show that the variables of electricity consumption and FDI affect economic growth in Indonesia positively and significantly, while unemployment affects economic growth in Indonesia negatively and significantly for the period 1990-2021.
Marketing Communication Strategy for Shafira Store Surakarta Using Instagram Social Media Platform for Effective Engagement Putri Hardani, Arlinda; Suryono, Joko
Revenue Journal: Management and Entrepreneurship Vol 1 No 2 (2023): Revenue Journal: Management and Entrepreneurship (December)
Publisher : CV. Bimbingan Belajar Assyfa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61650/rjme.v1i2.601

Abstract

Shafira is a leading Muslim fashion brand, renowned for its stylish products geared towards both teenagers and adults. This study explores the marketing communication strategy employed by Shafira Store Surakarta on Instagram. Utilizing a qualitative descriptive approach, data were collected through observation, in-depth interviews with 10 participants, and content analysis of Shafira's Instagram posts over a six-month period. The participants included Shafira customers, marketing experts, and influencers to ensure diverse perspectives. The credibility, transferability, dependability, and confirmability of the data were rigorously tested to ensure validity. The analysis revealed that Shafira's Instagram marketing strategy effectively captures consumer attention through visually appealing advertisements that align with contemporary aesthetic trends. Collaborations with influencers possessing significant and relevant followings have proven particularly successful, leading to a 25% increase in follower count and a 35% rise in engagement rate within the observed period. Additionally, the strategic use of interactive Instagram features such as stories, polls, and live sessions has enhanced consumer interaction and brand loyalty. However, this study acknowledges certain limitations, including the exclusive focus on Instagram, which may not fully capture the broader social media landscape, and potential biases from self-reported data. The findings primarily pertain to Shafira's specific target market and may not be universally applicable to all fashion brands. Nevertheless, this research contributes to the marketing literature by providing valuable insights into how targeted and aesthetically tailored strategies on Instagram can boost brand visibility and consumer engagement. Future studies could expand by incorporating additional social media platforms and considering external factors influencing marketing strategies.
Transformasi Pemasaran Syariah Melalui Teknologi Financial (Fintech) dalam Ekonomi Digital Muslihun, Muslihun
Revenue Journal: Management and Entrepreneurship Vol 2 No 1 (2024): Revenue Journal: Management and Entrepreneurship (June)
Publisher : CV. Bimbingan Belajar Assyfa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61650/rjme.v2i1.630

Abstract

Penelitian ini membahas transformasi pemasaran syariah melalui perkembangan teknologi finansial (fintech) dalam ekonomi digital. Tujuan dari penelitian ini adalah untuk mengeksplorasi bagaimana fintech syariah mengubah pendekatan pemasaran syariah dan meningkatkan inklusi keuangan, serta mendorong perekonomian syariah secara menyeluruh. Metode penelitian yang digunakan adalah analisis deskriptif dan pendekatan kualitatif untuk mendapatkan pandangan mendalam dari pelaku industri dan konsumen. Hasil penelitian menunjukkan bahwa fintech syariah berhasil memperluas jangkauan pasar, menyediakan produk keuangan yang sesuai syariah, dan meningkatkan kepercayaan konsumen melalui nilai-nilai etis dan transparansi. Penelitian ini juga menyarankan strategi penguatan pemasaran berbasis teknologi agar lebih adaptif terhadap perkembangan ekonomi digital.
The Impact of Motivation, Communication, and Climate on Employee Performance at PT. Cendrawan Nusantara Saputra, Nopa Dwi; Anggraini, Rafikha; Triono, Triono
Revenue Journal: Management and Entrepreneurship Vol 3 No 1 (2025): Revenue Journal: Management and Entrepreneurship (June)
Publisher : CV. Bimbingan Belajar Assyfa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61650/rjme.v3i1.227

Abstract

In contemporary organizational settings, understanding the drivers of employee performance is crucial. This research explores the relationship between intrinsic motivation, effective communication strategies, and a supportive work environment on the performance of employees at PT. Cendrawan Nusantara. Employing a mixed-method approach, this study integrates qualitative interviews and quantitative surveys, involving 77 employees over the period 2022-2023. Unlike previous studies, this research applies the Herzberg's Two-Factor Theory to motivation and uses Shannon and Weaver’s Model of Communication to examine communication strategies. Data were analyzed using Structural Equation Modeling (SEM) to provide a holistic view of these relationships. Results reveal that intrinsic motivation is a principal factor affecting performance, as it enhances employees' goal orientation and work satisfaction. Effective communication strategies, particularly those that promote transparency and feedback, significantly improve performance by fostering trust and collaboration. A positive organizational climate, characterized by inclusivity and recognition, also enhances performance. The findings underscore the importance of leadership commitment in cultivating an environment that promotes these factors. Data collection was achieved through structured interviews and online questionnaires, ensuring diverse and comprehensive feedback. This study contributes to organizational behavior literature by highlighting the synergy between motivation, communication, and climate in driving performance. Such insights can guide management practices in optimizing employee potential.
Navigating the Future: AI, Floods, Politics, and Entrepreneurship in Management Operations for Resilient Societies in Jakarta Solehudin, Heri; Darmayanti, Rani; Agustin, Faikotul Wulan; Santoso, Citra Reksi
Revenue Journal: Management and Entrepreneurship Vol 3 No 1 (2025): Revenue Journal: Management and Entrepreneurship (June)
Publisher : CV. Bimbingan Belajar Assyfa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61650/rjme.v3i1.228

Abstract

This research investigates the integration of artificial intelligence (AI), flood risk management, political dynamics, and entrepreneurship in enhancing resilient city management in Jakarta from 2013 to 2023. Jakarta faces significant challenges due to rapid urbanization, climate change, and political instability, making it highly susceptible to flooding. Over the past decade, the frequency and intensity of floods have escalated, affecting over 1.5 million residents each year. Contributing factors include inadequate infrastructure, inconsistent public policies, and limited resources. The study employs a mixed-methods approach, incorporating a comprehensive literature review and analysis of 50 relevant case studies. This analysis reveals trends in AI adoption, the impact of political dynamics, and the role of entrepreneurship in flood management. Quantitative data establishes correlations between AI adoption rates and flood management effectiveness, while qualitative insights explore the influence of political factors and entrepreneurial innovations. Findings indicate that AI has improved flood prediction accuracy by up to 30%, enabling faster responses. Additionally, entrepreneurial initiatives, such as app-based flood monitoring and community infrastructure projects, play a crucial role in resilience. However, political instability often hinders the implementation of these solutions. Ultimately, the research emphasizes the need for collaboration among the government, private sector, and communities to strengthen disaster resilience, highlighting the synergy of technology, policy, and innovation in facing future challenges.
Sustainable Entrepreneurship: Innovative Solutions for Achieving SDGs in Indonesia 2030 Sungkawati, Endang
Revenue Journal: Management and Entrepreneurship Vol 2 No 2 (2024): Revenue Journal: Management and Entrepreneurship (December)
Publisher : CV. Bimbingan Belajar Assyfa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61650/rjme.v2i2.345

Abstract

Amidst the global challenge to achieve the Sustainable Development Goals (SDGs) by 2030, sustainable entrepreneurship offers an innovative solution for Indonesia. This study aims to explore the role of sustainable entrepreneurship in supporting the achievement of SDGs in Indonesia. Using a narrative literature review, this study analyzed 35 scientific articles published between 2019 and 2023. The subjects of the study involved social entrepreneurs and small and medium enterprises in the environmental and social sectors. The instrument used was content analysis focused on entrepreneurial strategies and their impact on SDGs. The results of the study indicate that sustainable entrepreneurship initiatives can increase resource efficiency by up to 40% and accelerate the achievement of at least 5 of the 17 SDGs. In addition, entrepreneurship that emphasizes sustainable practices shows increased competitiveness and cross-sector collaboration. In conclusion, sustainable entrepreneurship is not only an economic tool but also an important driver in achieving SDGs. This study recommends that the government and private sector strengthen support for sustainable entrepreneurship initiatives through appropriate policies and incentives.
Digital Innovation Strategies in Sharia Cooperative Business Transformation: Mobile App Impact on Financial Performance and Member Satisfaction Bakhri, Saiful; Rofiq, Aunur; Faizum, Dikril
Revenue Journal: Management and Entrepreneurship Vol 3 No 1 (2025): Revenue Journal: Management and Entrepreneurship (June)
Publisher : CV. Bimbingan Belajar Assyfa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61650/rjme.v3i1.479

Abstract

This study examines digital innovation strategies in the transformation of sharia cooperative businesses, focusing on the impact of mobile app implementation on financial performance and member satisfaction. A case study was conducted on KSPPS BMT UGT Nusantara, a microfinance sharia institution that has adopted digital technology in its services. Using a mixed-methods approach, the research analyzes data from in-depth interviews, member surveys, and institutional financial reports from 2018-2023. Findings reveal that adopting mobile apps significantly increased the cooperative’s fee-based income by an average of 15% annually since implementation. Factors such as ease of use, transaction security, and incentive programs play vital roles in technology adoption among members. However, challenges such as digital gaps across member generations and the need for improved digital literacy were identified. Member satisfaction analysis shows a 20-point increase in Net Promoter Score (NPS), indicating a positive impact of digital innovation on member loyalty. The study also reveals that digital transformation has driven operational efficiency, with a 5% decrease in the operating cost to operating income ratio (OER) over the last two years. This research contributes theoretically and practically to understanding the role of digital innovation in sharia cooperative business transformation. The findings highlight the importance of comprehensive digital strategies focused on technology adoption, member digital capability development, and business model adjustment. Managerial implications include recommendations for sustained technology investment, digital education programs for members, and data-driven service development to enhance the value proposition of sharia cooperatives in the digital era.
Poverty and Gender Inequality on GRDP per Capita in Indonesia: A Path Analysis Berliyani, Diana; Marselina, Marselina; Taher, Arivina Ratih Yulihar
Revenue Journal: Management and Entrepreneurship Vol 3 No 1 (2025): Revenue Journal: Management and Entrepreneurship (June)
Publisher : CV. Bimbingan Belajar Assyfa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61650/rjme.v3i1.834

Abstract

This study investigates the impact of poverty and the Gender Inequality Index (GII) on Indonesia’s Gross Regional Domestic Product (GRDP) per capita across 34 provinces using secondary data from the Central Bureau of Statistics (BPS) for the years 2021–2023. Employing path analysis, the study examines both the direct and indirect effects of poverty and gender inequality on regional economic performance. The findings reveal that the poverty rate significantly negatively affects GRDP per capita, with a path coefficient of -0.305, indicating that higher poverty levels are associated with lower economic output per person. Furthermore, the GII significantly affects poverty (coefficient = 0.244), suggesting that increased gender inequality contributes to worsening poverty. Additionally, GII directly negatively affects GRDP per capita (coefficient = -0.269), implying that regions with greater gender disparities tend to have lower economic performance. The study also confirms an indirect effect, where gender inequality exacerbates poverty, depressing economic productivity and growth. These findings underscore the importance of integrating gender equality into economic development strategies. To achieve inclusive and sustainable economic growth, policies must reduce gender-based barriers in education, employment, and healthcare, empowering women to contribute fully to economic development and poverty reduction.

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