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May Roni,
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Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Lampung Gd B, Bandar Lampung Kode Pos : 35141 e mail : jkb@fisip.unila.ac.id Web : https://admbisnis.fisip.unila.ac.id/
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INDONESIA
Jurnal Kompetitif Bisnis
Published by Universitas Lampung
ISSN : -     EISSN : 27757781     DOI : https://doi.org/10.0120/ss
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Kompetitif bisnis adalah jurnal kajian bisnis yang diterbitkan dua kali dalam setahun (Maret dan November) oleh Administrasi Bisnis-FISIP Universitas Lampung. Topik artikel yang diterbitkan adalah penelitian teoritis dan empiris yang berfokus pada studi tentang bisnis Topik artikel: Keuangan, Pemasaran, Sistem informasi, perilaku organisasi dan sumber daya manusia, manajemen strategis, tanggung jawab sosial perusahaan, kewirausahaan, bisnis kreatif dan inovasi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 17 Documents
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Search results for , issue "Vol. 1 No. 2 (2023): Jurnal Kompetitif Bisnis" : 17 Documents clear
PENGARUH KELENGKAPAN PRODUK, HARGA, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN BANDAR LAMPUNG (SURVEI PADA KONSUMEN TOKO PUSH PIN BANDAR LAMPUNG): PENGARUH KELENGKAPAN PRODUK, HARGA, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN BANDAR LAMPUNG (SURVEI PADA KONSUMEN TOKO PUSH PIN BANDAR LAMPUNG) Mawarni, Alida; Agung, Maulana; Subagja, Ghia
Jurnal Kompetitif Bisnis Vol. 1 No. 2 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

This study aims to determine the effect of product completeness, price, and location on consumer purchasing decisions at push pin shops in Bandar Lampung. This research is a type of Explanatory Research with a quantitative approach. The sampling technique is using the purposive sampling technique using the Non-Probability Sampling method with a sample of 100 respondents from push pin shop consumers. Analysis of the data in this study using multiple linear regression analysis with the help of SPSS 26. The results of this study indicate that the completeness of the product, price, and location simultaneously affect the purchase decision by 60.8%. While the partial test results of each variable indicate that the completeness of the product has a positive and significant effect on purchasing decisions by 3.71%, the price has a positive and significant effect on purchasing decisions by 5.21% and location has a negative and insignificant effect on purchasing decisions by - 0.56%. The biggest influence lies in the product completeness variable, seen from the availability of various brands, the availability of products at the store makes consumers consider buying a product at the store.
PENGARUH SOCIAL MEDIA MARKETING, BRAND IMAGE DAN RELIGIUSITAS TERHADAP KEPUTUSAN PEMBELIAN BUSANA ADAT BALI (STUDI PADA PENGUNJUNG DAN PENGIKUT AKUN INSTAGRAM LAKSMI_KEBAYABALI) DI BANDAR LAMPUNG): PENGARUH SOCIAL MEDIA MARKETING, BRAND IMAGE DAN RELIGIUSITAS TERHADAP KEPUTUSAN PEMBELIAN BUSANA ADAT BALI (STUDI PADA PENGUNJUNG DAN PENGIKUT AKUN INSTAGRAM LAKSMI_KEBAYABALI) DI BANDAR LAMPUNG) Pratama, Wayan Agus; Djausal, Gita Paramita
Jurnal Kompetitif Bisnis Vol. 1 No. 2 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

Social media marketing is a form of online advertising that uses the cultural context of social communities including social networks, virtual worlds, social news sites, and social opinion sharing sites to meet communication goals. Social media marketing carried out by a business can influence a person's thinking which will have an impact on the thoughts of others more broadly before making a purchase decision. The demand for increasingly quality products makes companies engaged in their fields to improve the quality of their products to improve the brand image of their products, so that consumers make their religiosity a guide for making purchasing decisions. The research conducted is the influence of social media marketing, brand image and religiosity on the decision to buy Balinese traditional clothing (study of visitors and followers of the Laksmi_Kebayabali Instagram account in Bandar Lampung) with the aim of knowing the effect of social media marketing, brand image, and religiosity on decisions. purchase of Balinese traditional clothing at Laksmi Kebaya. The type of research used is explanatory research with a quantitative approach. The population in this study were followers and visitors of Laksmi Kebaya Instagram in Bandar Lampung. Sampling technique using accidental sampling with a sample of 100 respondents. The data was obtained from a questionnaire using a Likert scale. The results of the partial test show that the three dependent variables, namely social media marketing, brand image and religiosity, have an effect on purchasing decisions for Balinese traditional clothing on Instagram Laksmi_kebayabali. Simultaneously shows that social media marketing, brand image and religiosity affect the purchasing decision of Balinese traditional clothing on Instagram Laksmi_kebayabali with a medium value, which is 51.9%. Keywords: Social media marketing, Brand Image, Religiosity and Purchase decision.
Pengaruh Bauran pemasaran Jasa Terhadap Keputusan Berkunjung Wisatawan Pantai Kerang Mas Kabupaten Lampung Timur Suprayogi, Rahmat; Sugiono, Arif; Adistya, Diang
Jurnal Kompetitif Bisnis Vol. 1 No. 2 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

This study aims to determine the magnitude of the influence of product, price, place, promotion, people, process, and physical evidence on the decision to visit tourists visiting the Kerang Mas Beach Tourism object, East Lampung district. This type of research is an explanation with a quantitative approach. The population in this study were tourists who visited the Kerang Mas Beach tourist attraction. The sampling technique used purposive sampling with a sample of 100 respondents. The data was obtained from a questionnaire using a Likert scale. The data analysis of this research used multiple linear regression statistical analysis. The results of the study explain partially. product, price, place, promotion, people, and physical evidence have a positive and significant effect on the decision to visit. Simultaneously, product, price, place, promotion, people, process, and physical evidence of the decision to visit. The implication of this research is that the manager of Kerang Mas Beach increases promotions in order to increase the number of tourists who come. The manager of Kerang Mas Beach must also improve, add existing supporting facilities so that visitors are more comfortable in making their visit.
PENGARUH RETAIL MIX TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN: (SURVEI PADA KONSUMEN ALFAMART DI KECAMATAN KEMILING BANDAR LAMPUNG) Salsabila, Assyifa; Sugiono, Arif; Aprilia, Hani Damayanti
Jurnal Kompetitif Bisnis Vol. 1 No. 2 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

This research was aimed to find out the effect of retail mix on consumer purchasing decision on Alfamart Kemiling. The research applies the explanatory with quantitative approach. The population in this study were customer of Alfamart. The sampling technique in this study is non probability sampling with purposive sampling method with sample of 100 respondents. The data were obtained from questionnaire through likert scale. Data analysis using multiple linear regression with used SPSS version 25 program. The result of this study showed variable location, customer service and communication mix has significant effect but variable of product has negative effect on customer purchasing decision.Variable of pricing and store design & display has not effect on consumer purchasing decision.
PENERAPAN CORPORATE SOCIAL INITIATIVE PADA OUTLET WAROENG STEAK AND SHAKE GATOT SUBROTO, BANDAR LAMPUNG: PENERAPAN CORPORATE SOCIAL INITIATIVE PADA OUTLET WAROENG STEAK AND SHAKE GATOT SUBROTO, BANDAR LAMPUNG Firdaus, Ridho Iqbal; Damayanti, Damayanti; Subagja, Ghia
Jurnal Kompetitif Bisnis Vol. 1 No. 2 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

A company in running a business has various strategies to support the achievement of company goals. In corporate practice, implementing the main program that is intended for internal companies and external communities is a derivative of the concept of corporate social responsibility which we know as the Corporate Social Initiative. This research is a descriptive qualitative research that aims to determine the implementation of the Corporate Social Initiative at Waroeng Steak And Shake Outlets. The purpose of this study was to determine the implementation of the Corporate Social Initiative and the constraints faced at the Waroeng Steak And Shake Outlet Gatot Subroto, Bandar Lampung. The results of this study are (1) changes in the ability of employees in discipline and on time in carrying out work; (2) building a positive image of the Waroeng Steak And Shake brand; (3) build a good working environment for the company's internal.
ANALISA PENGHIDUPAN BERKELANJUTAN MELALUI PROGRAM CORPORATE SOCIAL RESPONSIBILITY (studi kasus pada masyarakat Sima dan Wami di Nabire Papua) Iyai, Yosinta; Mulkhan, Unang; Saptiani, Fenny
Jurnal Kompetitif Bisnis Vol. 1 No. 2 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

Corporate Social Responsibility (CSR) is a company's pledge to take part in sustainable economic development in order to raise community standards of living and create a win-win situation for the business, the local community, and society at large. CSR is known as a dharma in Indonesia. The most crucial factor for businesses operating in the natural resource sector is stated in Article 74 of the Limited Liability Company Law number 40 of 2007. PT Nabire Baru only dredged the natural wealth of two villages in the Yaur district of Nabire Regency, which led to peeling, highways and bumps, caused by large vehicles and large equipment that damaged access to the two asphalt villages left alone, while those were repaired but took a long time. In reality, oil palm companies are still thought to be lacking in providing programs that support CSR. just enough Therefore, the purpose of this study is to ascertain the application and implementation of corporate social responsibility in accordance with Article 74 of the Limited Liability Company Law No. 40 of 2007 in one of the oil palm companies, PT Nabire Baru.
ANALISIS KEUNGGULAN BERSAING BERDASARKAN MATRIKS BCG (BOSTON CONSULTING GROUP) PADA PERUMDA AIR MINUM WAY RILAU KOTA BANDAR LAMPUNG) Widyastuti, Lindah; Wardianto, K. Bagus
Jurnal Kompetitif Bisnis Vol. 1 No. 2 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

A company that is founded generally aims to obtain large profits, one way is to increase the volume of sales made by the company as its main goal, the strategy really needs to be used to develop and improve the company's business. The data collection method used is field research methods such as observation, interviews and documentation. This type of research is descriptive research. The approach in this research is qualitative and quantitative, because descriptive data in the form of writing and research data in the form of numbers. Sources of data used are primary data, data obtained directly from direct observations in the field and also conducting interviews with the company to obtain data and secondary data can be obtained from data that has been processed. The results of the BCG matrix analysis show that the Market Growth Rate (TPP) of PERUMDA Air Minum Way Rilau in Bandar Lampung City is 8% and the Relative Market Share (PPR) is 2.92x where the market share value is greater than 1 (> 1) so it is in the cash cows quadrant, which means an analysis of the low market growth rate and high market share. The strategy that can be used is the harvest strategy, which aims to reduce investment. To maximize market profits and maintain market share that has been controlled by focusing on the target market so that in the future it can reach areas that are currently still unreached, improve the quality of customer service and increase product promotion online through social media in increasing profits.
ANALISIS KELAYAKAN BISNIS KONVEKSI DITINJAU DARI ASPEK PASAR DAN PEMASARAN (STUDI PADA KONVEKSI DEZAINLA DI KOTA BANDAR LAMPUNG): ANALISIS KELAYAKAN BISNIS KONVEKSI DITINJAU DARI ASPEK PASAR DAN PEMASARAN (STUDI PADA KONVEKSI DEZAINLA DI KOTA BANDAR LAMPUNG) Adha, Bani Nurul; Hartono, Hartono; Saptiani, Fenny
Jurnal Kompetitif Bisnis Vol. 1 No. 2 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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This study aims to determine and analyze the feasibility of the Bandar Lampung Convection Dezainla business through its market and marketing aspects. This type of research is descriptive research using a qualitative approach. Data collection techniques are observation, interviews and documentation. The results of the research show that from the market aspect, it has good market potential and market share, marked by sales growth in 2021-2022, increasing by 74.9%. In the marketing aspect the products produced are of good quality, prices that can compete with other competitors, the distribution channels used have utilized sales through resellers, and implemented promotions using a multi-channel marketing strategy by utilizing various available social media platforms such as Instagram, Youtube , Website, Facebook, Tiktok, and WhatsApp. Thus, from the market and marketing aspects that have been studied by researchers, the Dezainla convection is already good so that the Dezainla convection can be declared feasible to run from the market and marketing aspects.
STRATEGI MAXIM MENGEMBANGKAN TRANSPORTASI UNTUK MEMBERIKAN PELAYANAN DAN KENYAMANAN DI BANDAR LAMPUNG Yolanda, Indah Noversi; Bakti, Dadang Karya; Nugeraha, Prasetya
Jurnal Kompetitif Bisnis Vol. 1 No. 2 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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This study aims to determine Maxim's strategy in developing public transportation to provide user services and convenience. The theory used is the theory of customer satisfaction according to Parasuraman which contains 5 service dimension indicators including Reliability, Responsiveness, Assurance, Empathy, and Tangibles. The method in this research is to use qualitative research methods with descriptive analysis techniques and data collection techniques by interviews. The results of the study show that the maxim strategy is to offer online-based transportation services that are cheaper than its competitors, as well as a reservation feature, and a distinctive feature, namely the color yellow as branding and promotion with jackets, helmet stickers and banners, providing guarantees of legal protection for drivers, guarantee time and costs for customers, provide services in a non-discriminatory manner to all customers, and provide rules that must be obeyed and carried out by drivers. The researcher's suggestion is for Maxim City of Bandar Lampung to provide training facilities for drivers, improve the application system used, add payment features via e-wallet, and follow up strictly on drivers who commit violations in providing services to customers.
IMPLEMENTASI TEORI PERILAKU TERENCANA TERHADAP MINAT INVESTASI PADA GENERASI Z DI PASAR MODAL (STUDI PADA MAHASISWA PRODI ILMU ADMINISTRASI BISNIS UNIVERSITAS LAMPUNG): IMPLEMENTASI TEORI PERILAKU TERENCANA TERHADAP MINAT INVESTASI PADA GENERASI Z DI PASAR MODAL (STUDI PADA MAHASISWA PRODI ILMU ADMINISTRASI BISNIS UNIVERSITAS LAMPUNG) Kurniawan, Herry; suripto, Suripto; Harori, M. Iqbal
Jurnal Kompetitif Bisnis Vol. 1 No. 2 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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This study aims to determine how much influence attitudes, subjective norms, and behavioral control have on the investment interest of students of Business Administration Study Program, University of Lampung. The independent variables used in this study are Attitudes (X1), Subjective Norms (X2), Behavioral Control (X3), and Investment Interest as the dependent variable. This type of research is associative with a quantitative approach. The population in this study were active students of the UNILA Business Administration Study Program starting from the 2018-2022 class. The data was obtained from a questionnaire using a Likert scale which was distributed via Google from social media, namely WhatsApp. The sample in this study amounted to 122 respondents who were taken using a purposive sampling technique. Data in this study were analyzed using multiple linear regression analysis with SPSS 29.0 tools. The results of this study indicate that the attitude variable partially has no significant effect on the investment interest variable, the subjective norm variable partially has no significant effect on the investment interest variable, the perceived behavior control variable partially has a significant effect on the investment interest variable. However, the three independent variables in this study were tested simultaneously without having a significant effect simultaneously between attitude variables, subjective norms, and perceived behavioral control with interest variables.Keywords : Theory Planned Behavior, Attitude, Subjective Norm, Behavior control, Investment Interest

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