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Andri Putra Kesmawan
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INDONESIA
Journal of Business Management
Published by Indonesian Journal Publisher
ISSN : -     EISSN : 30257689     DOI : 10.47134/jobm
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Business Management (JoBM) officially registered in the National Research and Innovation Agency, Directorate of Multimedia Repository and Scientific Publishing, ISSN INDONESIAN NATIONAL CENTER with ISSN Number 3025-7689 (online). This journal is published three times a year (April, August, and December) by Indonesian Journal Publisher. JoBM a scientific journal, blind peer-reviewed and open-access journal. JoBM is an academic journal organized with a focus and scope: General Management (Finance, Banking, Marketing, Human Resources, Operations, Strategic Management) and Entrepreneurship.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 12 Documents
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Search results for , issue "Vol. 3 No. 2 (2025): December" : 12 Documents clear
The Influence of Work Flexibility, Generational Diversity, and Digital Human Resources on Employee Performance at OJK Medan with Job Satisfaction as an Intervening Variable Dinda Udhaty, Kartika; Dalimunthe, Ritha F; Harahap, Hamdani
Journal of Business Management Vol. 3 No. 2 (2025): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i2.164

Abstract

This study aims to determine and analyze the effect of work flexibility, generational diversity, and digital human resources on employee performance through job satisfaction as an intervening variable at OJK Medan. This type of research is associative research, and the data used is quantitative data. The research population was 47 permanent employees and contract employees of OJK Medan. The data analysis used is Partial Least Squares Structural Equation Modeling. The results of the study directly show that work flexibility has a positive and significant effect on job satisfaction, generational diversity has a positive and significant effect on job satisfaction, digital human resources have a negative and insignificant effect on job satisfaction, work flexibility has a positive and significant effect on employee performance, generational diversity has a positive but insignificant effect on employee performance, digital human resources have a positive but insignificant effect on employee performance, job satisfaction has a positive and significant effect on employee performance, work flexibility has a positive and significant effect on employee performance through job satisfaction, generational diversity has a positive and significant effect on employee performance through job satisfaction, digital human resources have a negative and insignificant effect on employee performance.
The Influence of Product Innovation, Product Quality, and Price on Repurchase Decision at Elegant Guitar with Customer Satisfaction as an Intervening Variable Lesmana, Fakhri; Rini, Endang Sulistya; Fadli
Journal of Business Management Vol. 3 No. 2 (2025): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i2.165

Abstract

MSMEs are the leading sector of the Indonesian economy in achieving Indonesia's National Economic Growth. The problematic phenomenon faced by the MSME industry such as Elegant Guitar is the low level of sales due to weak repurchasing decisions from customers. The purpose of this study is to determine and analyze the effect of product innovation, quality of product, and price on Repurchase decisions through customer satisfaction at Elegant Guitar. This type of research is associative research and the data used is quantitative data. The research sample is 286 Elegant Guitar customers. The data analysis used is Partial Least Square Structural Equation Modeling. The results of the study directly show that product innovation has a negative and insignificant effect on customer satisfaction, product quality has a positive and significant effect on customer satisfaction, price has a positive and significant effect on customer satisfaction, product innovation has a negative and insignificant effect on repurchase decision, product quality has a positive but insignificant effect on repurchase decision, price has a positive and significant effect on repurchase decision, product innovation has a negative and insignificant effect on repurchase decision through customer satisfaction, product quality has a positive but insignificant effect on repurchase decision through customer satisfaction, and price has a positive but insignificant effect on repurchase decision through customer satisfaction.
The Influence of the “Dine Out Deals” Discount Promotion and Visual Communication Design on Consumer Purchase Decisions in GrabFood Services at Sun Plaza Mall Medan with Purchase Intention as a Mediating Variable Natari, Dian; Endang Sulistya Rini; Beby Karina Fawzeea Sembiring
Journal of Business Management Vol. 3 No. 2 (2025): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i2.167

Abstract

The lower transaction value of GrabFood compared to its competitors raises questions about market dominance and the sustainability of the platform's growth. Visual communication design should help convey information, but the effectiveness of the "Dine Out Deals" visual promotion strategy at GrabFood Sun Plaza Medan is questionable because many consumers are unaware of the promotion, even though they have seen the material. This study aims to analyze the direct and indirect effects of the "Dine Out Deals" discount promotion and visual communication design on purchasing decisions for GrabFood services at Sun Plaza, with purchase interest as a mediating variable. This is an associative study using primary and secondary data. The population consists of all GrabFood users at that location. The sampling technique used was nonprobability sampling with a purposive sampling approach. The data analysis method is SEM-PLS. The variables consist of two independent variables, one mediating variable, and one dependent variable. The instrument contains 21 statements. Hair's minimum sample size rule is 21x8=168, and this study involved 168 respondents. Data collection was conducted through questionnaires administered to GrabFood users at Sun Plaza Medan. The results show that: (1) the "Dine Out Deals" discount promotion and visual communication design have a significant direct effect on purchase interest; (2) the "Dine Out Deals" discount promotion has a significant indirect effect on purchase decisions; (3) visual communication design has a significant direct effect on purchase decisions; (4) purchase intention has a significant indirect effect on purchase decision; (5) the "Dine Out Deals" promotion has an indirect effect on purchase decision through purchase intention; (6) visual communication design has an indirect effect on purchase decision through purchase intention.
The Role of Personal Traits in Shaping Entrepreneurial Success Asadullaev, Iskandar
Journal of Business Management Vol. 3 No. 2 (2025): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i2.168

Abstract

Entrepreneurship is more than starting business-it is about people who turn ideas into reality an projects and create history.Behind every succesful entrepreneurs have traits that guie them during their life.This paper analyses 5 personality traits : risk-taking, creativity, flexibility,resilience- that shape succesful career.This charactristics are analyzed in the context how they help entrepreneurs navigate uncertainty , buil creative solutions and economic growth. By highlighting these traits, the study emphasizes their importance not only for business success but also for broader social and economic development.
The Effect of Corporate Image and Career Development on Employee Performance with Work Commitment as A Moderating Variable at PT Rifan Financindo Berjangka Medan Harianja , Rotua Margaretta; Siahaan, Elisabeth; Ginting, Paham
Journal of Business Management Vol. 3 No. 2 (2025): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i2.170

Abstract

The development of the increasingly complex investment business requires companies to have quality human resources with a good corporate image in the eyes of the public and employees to support employee performance with career development that becomes an internal supporting factor for employees to achieve their targets. The work commitment of each employee is very much considered in order to achieve each company's goals. This research is motivated by fluctuations in employee performance which are influenced by public perception of the company's image and the lack of optimal career development in the work environment. The research method used is a quantitative approach with moderated regression analysis. Data was collected through the distribution of questionnaires to employees at PT Rifan Financindo Berjangka Medan. This study used all employees of PT Rifan as a research population with a sample of 105 people with a data collection technique using a likert scale questionnaire. The results showed that company image and career development had a positive and significant effect on employee performance, while work commitment did not play a significant role as a moderation variable even though it had a direct influence on performance. These findings confirm the importance of strengthening the company's image and sustainable career development programs as key factors in improving employee performance.
Strategic Digital Marketing Innovation for Sustainable Growth of Traditional Food MSMEs in Indonesia Wiguna, Ardhitya Alam; Ardi, Aditya Nizar Al; Saadillah, Dinu; Mayasari, Financia; Hardiyani, Rini; Andriyanto, Dicky; Azizah, Nur
Journal of Business Management Vol. 3 No. 2 (2025): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i2.171

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in Indonesia's economic development; however, many face challenges in maintaining competitiveness, particularly in the traditional food sector. One example is the Putri Madu Cassava Tape Business in Jember Regency, East Java, which has experienced a decline in sales even though it has a wide market network. This study aimed to formulate an effective marketing strategy by combining SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis and Quantitative Strategic Planning Matrix (QSPM). The literature review highlighted the importance of strategic management, marketing mix, digital marketing, and empirical findings related to the competitiveness of MSMEs. Data was collected through interviews, questionnaires, and documentation involving business owners, employees, and marketing experts. The SWOT analysis identified key strengths such as product quality and an extensive distribution network, as well as weaknesses in the form of limited product innovation and conventional promotion. External analysis showed opportunities from digital technology adoption and government support, accompanied by the threat of fierce competition and changing consumer preferences. The QSPM results prioritized six alternative strategies, with digital marketing integration (TAS: 6.52) and product diversification (TAS: 6.20) as top priorities. These findings showed that the combination of SWOT–QSPM with digital marketing can provide a strategic framework for MSMEs to increase competitiveness, expand the market, and achieve sustainable growth.
Basic Model of Artificial Intelligence Marketing (AIM) for Predictive Market Intelligence: Insights from Teaching Factory Product Planning Mahanani, Retno Sari; Hidayat, Taufik; Choirunnisa, Shabrina; Galushasti, Andarula; Kurniawan, Bagus Putu Yudhia
Journal of Business Management Vol. 3 No. 2 (2025): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i2.173

Abstract

This research aims to develop an AI-based marketing Intelligence Model as an effort to support strategic decision-making in the development of Teaching Factory products at the Jember State Polytechnic. The study addresses the challenge of optimizing product planning and market positioning within educational manufacturing environments. An integrated approach combining internal production data from Teaching Factory operations with external market data, including price trends, consumer behavior patterns, and competitor activities, was implemented. The methodology employs K-Means Clustering algorithms for consumer segmentation analysis and advanced forecasting algorithms for demand prediction. The system architecture encompasses comprehensive data collection, preprocessing, modeling, and visualization components delivered through an interactive web-based prototype. Preliminary results demonstrate the model's capability to generate enhanced market segmentation accuracy and reliable demand projections, thereby supporting improved production planning and strategic marketing decisions for Teaching Factory operations. The implementation shows promising potential for educational institutions seeking to optimize their product development and market intelligence capabilities.
The Labor Force, Foreign Investment (FI), and Domestic Investment (DI) on Economic Growth in North Sumatra Province from 2011 to 2023 Rohani, Tohonan; Ujianto
Journal of Business Management Vol. 3 No. 2 (2025): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i2.176

Abstract

This research analyzes the influence of the Number of Workforce, Foreign Direct Investment (FDI), and Domestic Investment (DI) on the economic growth of North Sumatra Province during the period 2011–2023. Economic growth is measured using Gross Regional Domestic Product (GRDP) at constant prices. Secondary data from the Central Statistics Agency (BPS) and the Investment Coordinating Board (BKPM) are analyzed using multiple linear regression with natural logarithm transformation. The results indicate that, collectively, the three variables have a significant effect on economic growth. Partially, Domestic Investment (DI) has a positive and significant impact, whereas Foreign Direct Investment (FDI) and the Number of Workforce do not show significant effects. These findings emphasize the importance of domestic investors and highlight the need for improving workforce quality and more effective management of foreign investments. Further research is recommended to include additional variables such as infrastructure, government expenditure, or technology to provide a more comprehensive analysis
Purchase Decisions of Local Cosmetic Products among Generation Z: The Role of Brand Awareness, Brand Trust, and Brand Attitude Rachman, Eva Syariefah; Amarullah, Dudi; Astria, Nikita; Sakti, Aditya Sindu; Krois, Adysabzan T.
Journal of Business Management Vol. 3 No. 2 (2025): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i2.177

Abstract

The growth of the local cosmetics industry in Indonesia has shown significant growth in recent years, especially among Generation Z. This study aims to analyze the influence of brand awareness and brand trust on purchasing decisions for local cosmetic products, with brand attitude as a mediating variable. The research method uses a quantitative approach with an online survey of 164 Generation Z respondents who have purchased local cosmetics. Data analysis uses Structural Equation Modeling Partial Least Squares (SEM-PLS). The results show that brand awareness and brand trust have a significant positive effect on brand attitude. Brand attitude also has a significant effect on purchasing decisions. In addition, brand attitude is proven to mediate the influence of brand awareness and brand trust on purchasing decisions. These findings emphasize the importance of brand strengthening strategies to build positive consumer attitudes as a basis for forming purchasing decisions.
The Influence of Government Expenditure and Economic Growth on the Human Development Index in Timor-Leste (2008–2022) Marcal, Ivonia Auxiliadora Freitas; Sitohang, Arga Christian
Journal of Business Management Vol. 3 No. 2 (2025): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i2.178

Abstract

This study investigates the influence of Government Expenditure and Economic Growth on the Human Development Index (HDI) in Timor-Leste over the period 2008–2022. The analysis employs annual time-series data and utilizes a semi-log multiple linear regression model to accommodate differences in measurement scales among variables. Descriptive results reveal substantial fluctuations in Government Expenditure and Economic Growth driven by fiscal pressures, political instability, and external shocks such as the COVID-19 pandemic. In contrast, HDI demonstrates a gradual upward trend, reflecting the long-term nature of human development indicators. Empirical findings show that Government Expenditure and Economic Growth jointly exert a significant influence on HDI. However, partially, Government Expenditure displays a significant negative effect, suggesting inefficiencies in budget allocation or delayed policy impacts on social outcomes. Meanwhile, Economic Growth exhibits a negative but statistically insignificant effect, indicating that economic expansion, largely driven by the oil and gas sector, has not translated into meaningful improvements in human development. The model’s coefficient of determination (R² = 0.5545) indicates that 55.45% of the variation in HDI is explained by the included variables, while the remaining 44.55% is influenced by structural factors such as institutional capacity, public service quality, income distribution, and access to education and health services. Overall, the study underscores the importance of enhancing public expenditure effectiveness and promoting inclusive economic growth to strengthen human development outcomes in Timor-Leste.

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