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INDONESIA
Journal of Humanities and Social Studies
Published by Media Inovasi Pendidikan dan Publikasi
ISSN : 29873533     EISSN : 29873533     DOI : -
Core Subject : Religion, Economy, Humanities, Education, Agriculture, Social, Engineering,
Religion Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other
JOURNAL OF HUMANITIES AND SOCIAL STUDIES is a journal that uses a double-blind peer review model that can be accessed online. The purpose of HUMAS JOURNAL is to publish a journal containing quality articles that will be able to contribute thoughts from a theoretical and empirical perspective in society and humanities at a regional, national, and global scale. The writings at JOURNAL OF HUMANITIES AND SOCIAL STUDIES will significantly contribute to critical thinking in the area of society and humanities. The scope of the fields contained in HUMAS JOURNAL covers the following areas: social work, social welfare, social change, and social policy; humanism and human rights; corporate governance, and community studies; crosscultural and multiculturalism studies; economy, management, population and development studies; ethics, and intergroup relations; war, conflict, and international relations; local genius (local wisdom and local knowledge); popular culture; studies of inequality (class, race and gender studies); theology philosphy art literature and other related areas. Articles published on research results and literature review with acceptable research methodologies, qualitative studies, quantitative studies, or a combination of both, statistical analysis, case studies, field research, and historical studies. JISH received manuscripts from various related circles, such as relevant researchers, professors, students, policy-makers, scientists, and others.
Arjuna Subject : Umum - Umum
Articles 382 Documents
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CONSTRUCTIONS OF SOCIAL REALITY NOVEL KERUMUNAN TERAKHIR BY OKKY MADASARI: STUDY OF SOCIAL CONSTRUCTION THEORY BY PETER L. BERGER AND THOMAS LUCKMANN Arief, Nurul Fakhriyah
JOURNAL OF HUMANITIES AND SOCIAL STUDIES Vol. 3 No. 03 (2025): AUGUST 2025
Publisher : Media Inovasi Pendidikan dan Publikasi

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Abstract

This research aims to describe the social reality and social construction process in the novel Kerumunan Terakhir by Okky Madasari using Berger and Luckmann's social construction theory. This type of research is qualitative descriptive by analyzing social reality. The source of research data is the novel The Last Crowd by Okky Madasari in 2016.  The data collection techniques used are reading, recording, and documentation techniques. The results of the study explain that social inequality in the novel The Last Crowd, namely in the form of inequality in education, employment, and kinship conflicts is a social reality that depicts injustice in the social system. The inequality that occurred eventually caused various kinds of conflicts in the characters. The results of social construction research are divided into three. First, the process of externalization, the social inequality in this novel was initially formed through repeated actions carried out by the characters as individuals in a community group. Second, the process of objectification, after these actions become habits, the characters begin to see actions or behaviors as natural or as if they are right and cannot be changed, so they are considered objective reality. Third, the process of internalization, at this stage figures as individuals in society begin to accept this social inequality as part of their identity and environment.
FORMS OF SEXISM AGAINST WOMEN IN LUCIA PRIANDARINI’S PENYALIN CAHAYA NOVEL: SARA MILLS’ CRITICAL DISCOURSE ANALYSIS Bourbon, Ade Amelia; Abidin, Aslan; Saguni, Suarni Syam
JOURNAL OF HUMANITIES AND SOCIAL STUDIES Vol. 3 No. 03 (2025): AUGUST 2025
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This study aims to analyze the representation of forms of sexism against women in Lucia Priandarini’s Penyalin Cahaya novel through the perspective of Sara Mills’ Critical Discourse Analysis (CDA). The phenomenon of sexual violence, which is rooted in sexism within Sara Mills' framework, is a crucial issue that needs to be critically examined through discourse analysis in literary works. The research employs a qualitative descriptive method using the literature study technique, where data consisting of textual quotations and narration from the novel are analyzed using Sara Mills' CDA. The findings reveal that sexism against women is divided into two primary forms. First, physical sexism (or overt sexism) is manifested through the objectification of women’s bodies, pornography, and sexual harassment, functioning as a tool to assert male dominance and control over women’s bodies. Second, verbal sexism (or indirect sexism) is found in the forms of sexist labeling, gender stereotypes in language, and sexist jokes. Overall, the findings conclude that sexism in the Penyalin Cahaya novel operates as a discursive mechanism that effectively maintains and reinforces the patriarchal power structure, with language and action being used as instruments of control that demean and restrict women's roles. This analysis can serve as a reference for enhancing critical awareness regarding sexist discourse in contemporary literary texts.
CULTURAL VALUE IN PARUNTUK KANA FOR THE SOCIETY: A ROLAND BARTHES SEMIOTICS Indah, Nur; Rapi, Muhammad; Nensilianti, Nensilianti
JOURNAL OF HUMANITIES AND SOCIAL STUDIES Vol. 3 No. 03 (2025): AUGUST 2025
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This study aims to examine the symbolic meaning and cultural values contained in Paruntuk Kana in the life of the Jeneponto community from the perspective of Roland Barthes' semiotics. The method used is descriptive qualitative research, with primary data sourced from the classic literary document Pasang dan Paruntuk Kana by Zainuddin Hakim and verified through interviews and field observation. The findings indicate that Paruntuk Kana functions as a functional symbolic sign system. Semiotically, the expressions operate through two layers: denotative, as the concrete, literal meaning, and connotative, as the layer where cultural values are embedded, serving as social control. The cultural values found within Paruntuk Kana collectively form an essential communal ethical guide, including: the value of honesty (lambusuk) which is the principal capital for integrity; the value of leadership which condemns opportunistic behavior and demands responsibility; the value of unity which emphasizes cohesion based on truth and justice; and the value of sirik (shame/dignity) which is the highest sense of honor and acts as the strongest mechanism for social control. This research contributes to understanding Paruntuk Kana's role as an essential cultural identity in maintaining the ethical behavior and social stability of the Jeneponto community.
DIVINE VALUES REFLECTED IN JALALUDDIN RUMI’S MASNAVI: A LINGUISTIC-PHILOSOPHICAL INQUIRY Tuflih, Muhammad Alfian
JOURNAL OF HUMANITIES AND SOCIAL STUDIES Vol. 3 No. 03 (2025): AUGUST 2025
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Abstract

This study explores the manifestation of divine values in Jalaluddin Rumi’s Masnavi through the lens of the philosophy of language. As a monumental work of Sufi literature, the Masnavi employs symbolic, metaphoric, and dialogic forms of expression that reveal the mystical relationship between language and the experience of the Divine. Using a qualitative interpretive approach, this research analyzes selected verses to uncover how linguistic structures, especially metaphors and narrative parables, function as mediums for conveying spiritual truths. The findings show that Rumi’s language does not merely describe divinity but performs a transformative function—inviting readers to transcend literal meanings and engage in inner reflection (ta’ammul) and spiritual realization (ma’rifa). Divine values such as love, unity, compassion, and surrender are linguistically articulated in multilayered expressions, highlighting the inseparability of form and meaning in mystical discourse. This study affirms that, within Rumi’s Masnavi, language serves as both a philosophical and spiritual bridge that guides readers toward a deeper understanding of divine reality.
MAKASSAR SPEAK ACTS IN BUYING AND BUYING INTERACTIONS IN THE PATTALLASSANG MARKET TAKALAR DISTRICT Rahmatia, Rahmatia; Agussalim AJ, Andi; Nojeng, Asis
JOURNAL OF HUMANITIES AND SOCIAL STUDIES Vol. 3 No. 04 (2025): NOVEMBER 2025
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Abstract

The aim of this research is to describe the forms of conversation and illocutionary speech acts of Makassar people in the interaction between sellers and buyers at the Pattallassang Market district. This type of research is qualitative descriptive research. The methods used in collecting data for this research were observation, recording techniques and document analysis. Data analysis in this research begins with describing the data in the form of recorded conversation data in the field, the next process is identifying the data, and data reduction is carried out. The validity of the data is obtained from the triangulation process using theoretical triangulation techniques. The results of this research show that the speech acts found in the interaction between sellers and buyers, assertive speech acts, are (1) mentioning, (2) speculating, (3) reporting, (4) admitting, (5) proposing and (6) complaining. Acting directive speech acts, namely, offering.
DIGITAL MARKETING STRATEGY FOR COMPETITIVE ADVANTAGE BUSINESS Guntarayana, Indria; Wiludjeng, Ferida Asih; Jatimurti, Nugraha
JOURNAL OF HUMANITIES AND SOCIAL STUDIES Vol. 3 No. 04 (2025): NOVEMBER 2025
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The Influence of Digital Marketing on Competitive Advantage and Performance of Micro, Small, and Medium Enterprises (MSMEs) in Blitar Regency. The purpose of this study was to determine the influence of digital marketing on competitive advantage. The research method used was a mixed-method survey with 100 flower seller respondents in Blitar Regency. The analysis results indicate that digital marketing has a positive and significant effect on competitive advantage
THE MEANING AND VALUE OF SPIRIT IN ARU ORAL LITERARY TEXTS: DERRIDA'S HERMENEUTICAL REVIEW Tuflih, Muhammad Alfian
JOURNAL OF HUMANITIES AND SOCIAL STUDIES Vol. 3 No. 04 (2025): NOVEMBER 2025
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Abstract

Indonesia is a country rich in ethnic groups that contribute to cultural diversity, one of which is literature. Contextually, literature is a form of self-expression that uses language as its medium. Aru or Angngaru is a literary work originating from South Sulawesi, especially the Makassar tribe and its surroundings. Aru is a text that reflects the noble values ​​of a citizen or soldier to his leader. Hermeneutics is the understanding of meaning in written works, one of which is literature. Through this research, the author wants to examine the text of aru through Derrida's hermeneutic approach. The method used is a literature study presented descriptively regarding how to study the meaning of the text. From the research, it was found that the meaning in the text of aru or Angngaru contains values ​​and norms of society that must be possessed, in the form of a sense of responsibility in carrying out mandates and accepting all consequences, courage, submission and obedience to leaders, and voluntary service with full humility to leaders.
USE OF INSTAGRAM AS AN ALTERNATIVE MEDIA FOR INDONESIAN LANGUAGE DEVELOPMENT IN THE DIGITAL ERA Nurhayati, Lutfi; Sopiah, Siti; Salsabila, Ririn; Ertinawati, Yuni
JOURNAL OF HUMANITIES AND SOCIAL STUDIES Vol. 3 No. 04 (2025): NOVEMBER 2025
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This study aims to describe social media users' understanding of Indonesian language rules through quiz-based coaching on Instagram. The study employed a qualitative descriptive design, utilizing the Instagram Story polling feature on the @binakatakita account to collect data on standard and non-standard words. Fifteen quizzes were used to assess respondents' preferences. Data were obtained through documentation of poll results, non-participatory observation, and linguistic verification using the Indonesian Dictionary (KBBI) and the Indonesian Dictionary (EYD). The results showed that respondents' understanding of standard forms was inconsistent, evident in their choice of non-standard forms for words such as advice, damp, mere, and cooperation. Errors were generally influenced by spoken language habits and the use of informal language on social media. However, coaching through Instagram has been shown to positively contribute to Indonesian language popularization efforts. This study concludes that Instagram can be an adaptive, accessible, and relevant language coaching medium for the digital generation, and has the potential to improve language literacy if implemented sustainably.
SIGNS IN THE LYRICS OF TAFSIR MISTIK BY ABYAN ZAKI: A RIFFATERRE SEMIOTIC ANALYSIS Habibullah, Habibullah; Nensilianti, Nensilianti; Satriani, Irma
JOURNAL OF HUMANITIES AND SOCIAL STUDIES Vol. 3 No. 04 (2025): NOVEMBER 2025
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This study aims to interpret the meaning of signs in the lyrics of Tafsir Mistik by Abyan Zaki using Riffaterre’s semiotic approach. The method used in this research is a descriptive qualitative method. The data and data sources of this study consist of heuristic and hermeneutic readings of the lyrics of Tafsir Mistik by Abyan Zaki. Data collection techniques in this research include documentation, reading, and note-taking. The data analysis techniques applied involve data reduction, data presentation, and drawing conclusions.The results of this study were obtained through heuristic reading, which refers to reading based on linguistic conventions, and hermeneutic reading, which refers to reading based on literary conventions. The song portrays the struggle of humans within an ambiguous space between birth and death, where they often lose direction and succumb to the illusion of false happiness.
SOCIAL CONFLICT IN THE NOVEL SI ANAK PEMBERANI BY TERE LIYE: STUDI SOCIAL CONFLICT LEWIS A. COSER Anggreni, Wika; Abidin, Aslan; Satriani, Irma
JOURNAL OF HUMANITIES AND SOCIAL STUDIES Vol. 3 No. 04 (2025): NOVEMBER 2025
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This study aims to describe the forms of social conflict found in novel Si Anak Pemberani by Tere Liye's based on Lewis A. Coser's theory of social conflict using a literary sociology approach. The type of research used is descriptive qualitative research, which aims to interpret data in the form of social conflict discourse that appears in the novel text. The source of data for this research is the novel Si Anak Pemberani by Tere Liye. Data collection techniques were carried out by reading and taking notes. Data analysis was carried out through the stages of identification, classification, interpretation, and conclusion drawing. The results of the study show that in this novel there are two forms of social conflict, namely realistic conflict and non-realistic conflict. Realistic conflict arises due to concrete social needs and demands such as livelihood, justice, equality, and environmental sustainability directed at those in power, officials, and mining companies as the source of the problem. Meanwhile, non-realistic conflict arises as a form of emotional venting, such as anger, disappointment, or frustration, which has no clear purpose and is often directed at parties who are made scapegoats. Overall, these two forms of conflict describe the social reality of a society fraught with tension and the struggle against injustice

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