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Hendri Rasminto
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INDONESIA
Jurnal Akademik Pengabdian Masyarakat
Published by CV Kampus Akademik Publising
ISSN : 3030864X     EISSN : 30308631     DOI : https://doi.org/10.61722/japm.v1i2.534
Core Subject : Economy, Science, Education, Social, Engineering,
Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences
Manajemen, Ekonomi, Ekonomi Syariah, Akuntansi, Kewirausahaan, Bisnis, Ilmu Sosial Humaniora, Sastra, Bahasa, Pertanian, Kesehatan, Peternakan, perikanan, Politik, Pendidikan, Ilmu Teknik, Sistem Informasi, Teknik Elektro dan Informatika, Desain Komunikasi Visual, Ilmu Komunikasi, Hukum, Agama
Arjuna Subject : Umum - Umum
Articles 547 Documents
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Pengembangan Pemasaran UMKM pada Usaha Bawang Goreng di Pasar Inpes Kota Palu Novry Dwiyanti; Andi Nurul Istiqamah; Jesika Julianti Natalia Kamasi; Rima Amanda Azzahra; Nuraisyah Nuraisyah; Andi Maman Firmansyah; Meldi Amijaya
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 1 (2025): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i1.3082

Abstract

The aim of this research is to analyze and develop an effective marketing strategy for the fried onion business at the Impres Market, Palu City. By understanding the potential and challenges faced by UMKM players. This research uses a descriptive method with a qualitative approach. Data collection techniques in this research are library research, observation techniques, and interview techniques. The data analysis technique that the author uses in this research is an interactive model data analysis tool from Milles, Huberman and Saldana. The implementation of the 4P marketing mix (Product, Price, Place, Promotion) is very important to increase the competitiveness of the fried onion UMKM business at the Palu City Impres Market. Focusing on product quality, setting reasonable prices, utilizing e-commerce platforms, and promoting via social media can expand the market and attract more consumers. With this strategy, the fried onion business can develop, increase turnover and strengthen its position in the market Keywords: Fried Onions; Marketing;UMKM
Strategi Pemulihan Usaha Meubel Pasca Bencana alam PASIGALA 2018 Muhammad Afandi; Isna Tuainia; Deswita Wulandari; Nurfadhila Lapangandong; Suasa Suasa; Dandan Haryono; Nurhayati Hamid
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 1 (2025): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i1.3120

Abstract

The 2018 natural disaster in Palu, Sigi, and Donggala (PASIGALA) caused significant losses in the furniture industry, including infrastructure damage, supply chain disruptions, and loss of livelihoods. This study aims to formulate sustainable recovery strategies for the sector through observations and in-depth interviews. The findings highlight key challenges such as facility damage, asset loss, limited capital, and raw material shortages. Recovery strategies include infrastructure repair, access to funding, product diversification, digital marketing, and community empowerment. Support from the government and financial institutions, including financial aid and training, has been critical to recovery success. Signs of recovery are evident through increased production and sales, although raw material supply remains a pressing issue. This study provides strategic recommendations to rebuild a resilient and sustainable furniture industry while contributing to more inclusive and adaptive recovery policies for future disaster resilience.
UPAYA PENINGKATAN LITERASI DI DESA LAMPEJI MELALUI MEDIA RUANG BACA Achmad Saifur R; Arini Salsabila; Zida Rizqi A; Ihya Nurina R; Muhammad Fadlin T; Muhammad Khoiruddin; Galuh Adi Fransiska
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 1 (2025): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i1.3125

Abstract

Reading activities are activities that need to be preserved and developed in Indonesia. According to research entitled "World's Most Literate Nations Ranked" conducted by Central Connecticut State University in 2016, Indonesia was ranked 60th out of 61 countries in terms of literacy levels. One of them is in East Java. Reading interest in Jember Regency has started to increase, reaching 54.7% compared to 47% during the Covid-19 pandemic. The reason the collaborative KKN team 67 moved in the realm of literacy was the fact during the DTKS survey activity, namely the large number of residents in Lampeji Village whose educational background only reached junior high school or high school, and what is even sadder is that this fact was also found in children of productive age. This is the basis for us to move in the realm of literacy as a form of prevention of bad possibilities happening to the next generation. Collaborative KKN students group 067 present a literacy corner which is placed in the Lampeji village hall in the Mumbulsari District area. One part of literacy that is the focus for development is reading culture. This research on the role of reading corners in fostering reading interest in the people of Lampeji Village uses qualitative methods. Reading Corners play a role in increasing the spirit of learning, providing readers with an understanding of science and facilitating the community to read books. Reading Corners in Lampeji Village act as an inspiring learning center, helping children and teenagers in Lampeji Village grow into a smart and knowledgeable generation.
Strategi Pemasaran Dan Keberlanjutan Usaha: Studi Pada Usaha Nasi Kuning Di Kelurahan Tanamodindi Kota Palu Jesiyani Junetri; Ersa Amelia Vega; Aisyah Citra; Nur Rahmayanti; Suasa Suasa; Dandan Haryono; Nurhayati Hamid
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 1 (2025): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i1.3152

Abstract

This research discusses marketing strategies and the sustainability of the yellow rice business in Tanamodindi, Palu City. Indonesia's rapid economic growth has changed people's behavior and consumption patterns, which has then increased demand for ready-to-eat food, especially yellow rice. The aim of this research is to understand the marketing strategies implemented by yellow rice entrepreneurs and their influence on business sustainability. The results of the research show that effective marketing strategies such as product differentiation, pricing and promotion are very important for the sustainability of the yellow rice business. This study suggests that entrepreneurs adopt innovative marketing strategies to remain competitive and ensure business continuity in the long term. The results of this research contribute to the existing literature on entrepreneurship, marketing and business sustainability, as well as provide insight for policy makers and entrepreneurs who wish to encourage the development of small and medium enterprises (SMEs) in Indonesia.
Analisis Peluang dan tantangan : studi pada usaha burasa kelurahan Tanamodindi kota palu Firayani Firayani; Rini nuraeni; Siti nurwahida; Natasya indriyanti Dg.Maralla; Megawati Megawati; Dandan haryono; Suasa Suasa
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 1 (2025): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i1.3161

Abstract

This study aims to analyze opportunities and challenges: a study on the business of burasa in Tanamodindi village, Palu city. Burasa is one of the typical foods of Sulawesi made from rice processed with coconut milk and banana leaves. The research method used is a qualitative approach using interviews and observations as data collection techniques. The informants of this study consisted of MSME actors in Tanamodindi village. The results of this study show that the existence of burasa can open up job opportunities for local residents, reduce the unemployment rate, and build a more productive, competitive and independent society. However, the results of this study also found factors inhibiting the sale of burasa including limited access to capital, business networks, and fierce competition. This research is expected to provide a better understanding of the analysis of opportunities and challenges: a study on the business of burasa in Tanamodindi village, Palu city.
BAHAYA POLITIK UANG PADA PENYELENGGARAAN PEMILIHAN KEPALA DAERAH : (Pendidikan Politik Masyarakat Desa Wanagading, Kecamatan Bolano Lambunu, Kabupaten Parigi Moutong Dalam Rangka Menyongsong Pemilihan Kepala Daerah Tahun 2024) Irwan Waris; Ani Susanti; Muhammad Afandi
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 1 (2025): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i1.3195

Abstract

This Community Service activity is titled "The Dangers of Vote-Buying Practices in Local Elections." The initiative was based on the findings of research conducted by Irwan Waris, entitled Vote-Buying in the 2020 Regional Elections in Central Sulawesi. The study revealed that vote-buying practices continued during the campaign period and in the lead-up to the local election day in Palu City and Parigi Moutong Regency. Similar political activities also occurred in other regions. Theoretically and empirically, these vote-buying practices influence the quality of elected leaders, which ultimately harms the public. Elected regional leaders may not genuinely focus on regional development and the welfare of the people .The objectives of this activity include providing knowledge and understanding to the public about the dangers of vote-buying in local elections and preventing or at least minimizing its occurrence. This activity will be carried out in Wanagading Village, Bolano Lambunu District, Parigi Moutong Regency. The community service activity will take the form of public education sessions held through meetings or lectures, involving eligible voters in Wanagading Village, Bolano Lambunu District, Parigi Moutong Regency, over the course of one day. Approximately 40 community leaders are expected to participate in the activity, which will be conducted in stages: preparation, participant selection, implementation, and reporting. It is hoped that participants in this activity will apply the knowledge gained and serve as inspirators and resource persons, reminding other community members about the dangers of vote-buying in local elections. The outcome of this community service activity will be a scholarly article published in the Journal of Community Service, LPPM, Tadulako University.
PENGARUH TOKO GARUDA JAYA TERHADAP SOSIAL EKONOMI DALAM MENDUKUNG PERKEMBANGAN EKONOMI LOKAL DAN PEMBERDAYAAN PEREMPUAN Wawan Setiawan; Marsela Putri Gambo; Ni Kadek Widya Swarupini; Caroline Novita Dewi
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 1 (2025): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i1.3198

Abstract

The purpose of this study is to determine how Garuda Jaya Store can influence socio-economics in an effort to support local economic development and to determine how to build women's entrepreneurial spirit in encouraging creativity within themselves. This study uses quantitative data and primary data sources which will then be formulated regarding the influence of Garuda Jaya Store in supporting local economic development and women's empowerment. The results of this study indicate that Garuda Jaya Store is very influential in the field of local economic growth and women's empowerment where Garuda Jaya Store often provides training to the surrounding community, especially women. The existence of Garuda Jaya Store can be beneficial for Housewives to help the family economy.
Strategi Pemasaran Warung Coto Makassar Dalam Meningkatkan Pendapatan (Studi Kasus Di Kelurahan Poboya Kecematan Mantikulore Palu) Nuraisyah Nuraisyah; Gita Farista; Syarif Permana Salingkat; Moh Wahyudin; Rofika Ramadani; Tasya Namira Budjuhari; Rasti Rasti
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 1 (2025): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i1.3199

Abstract

This research aims to find out how the marketing strategy is applied to increase the income of the coto cafe in Makassar. This research uses a qualitative research method that is conducted directly down to the space or location. The data collection technique used in this research is interviews, using interview guidelines that have been systematically and comprehensively compiled for data collection. The results of the research show that the marketing strategy carried out by Makassar coto stalls in increasing revenue is to always provide coto with more content and maintain the taste, always looking at the quality of the meat purchased and for the service provided by Mr. Leman so that customers feel comfortable, which is to always maintain the cleanliness of the place effort, the quality of products such as buying meat should not be mixed with fat. Warung coto Makassar owned by Mr. Leman has not cooperated with digital platforms such as courier services because the requirements are quite difficult.
ANALISIS PENGELOLAAN DAN DISTRIBUSI BATANG KELAPA (STUDI KASUS PT.KELONA PELABUHAN PANTOLOAN) Abdullah Abdullah; Anggun Majah; Elka Vina Detris Kola'a; Dilla Anastasya Aro; Nur Fatwa Laudiu
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 1 (2025): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i1.3200

Abstract

This research determines the management and distribution strategy of coconut trunks at Pantoloan Harbor, Palu, with and with a focus on the challenges and strategies implemented by the entrepreneur, Pak Didi. This research uses a qualitative approach with in-depth interviews involving main stakeholders such as Mr. Didi and the logistics company Pt. Kelona. The research results show that logistics management is highly dependent on local networks and transportation systems, while the challenges faced include fluctuations in demand, weather, and increasingly fierce competition. These factors influence cost effectiveness and efficiency in the distribution process. This research contributes to understanding the challenges and best practices in managing the distribution of raw materials in the region.
PELUANG DAN TANTANGAN PENGEMBANGAN SAYUR HIDROPONIK DALAM KEWIRAUSAHAAN DI KELURAHAN LOLU UTARA KECAMATAN PALU TIMUR Moh Sadewa Ladder; Putri Amelia H; Sucianti Mangando; Widy Widy; Nuraisyah Nuraisyah; Gita Farista
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 1 (2025): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i1.3201

Abstract

Currently, advances in information technology have developed rapidly, one of which is automatic tools to help farmers in urban areas who have limited land. Almost all residents in cities always have the problem of limited land due to dense population, therefore using information to help their work, agricultural cultivation technology with a hydroponic system has been made an alternative for people who have limited land or yards, so that it can be used as a source of income. adequate. Hydroponics has a loose meaning, namely the technique of farming using water as a medium (Dewantoro, 2012), with an emphasis on fulfilling the nutritional needs of plants, or in the everyday sense of farming without soil. The hydroponic planting technique was initiated by the increasing attention of humans. about the importance of the need for fertilizer for plants. The growth of a plant can still develop well if the nutrients needed are always sufficient.

Page 17 of 55 | Total Record : 547

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