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Jurnal Akademik Pengabdian Masyarakat
Published by CV Kampus Akademik Publising
ISSN : 3030864X     EISSN : 30308631     DOI : https://doi.org/10.61722/japm.v1i2.534
Core Subject : Economy, Science, Education, Social, Engineering,
Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences
Manajemen, Ekonomi, Ekonomi Syariah, Akuntansi, Kewirausahaan, Bisnis, Ilmu Sosial Humaniora, Sastra, Bahasa, Pertanian, Kesehatan, Peternakan, perikanan, Politik, Pendidikan, Ilmu Teknik, Sistem Informasi, Teknik Elektro dan Informatika, Desain Komunikasi Visual, Ilmu Komunikasi, Hukum, Agama
Arjuna Subject : Umum - Umum
Articles 783 Documents
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Penguatan Kualitas Visual untuk Meningkatkan Engagement Media Sosial: Pratik Produksi Fotografi di Harian Disway Calista Salsabila Azhari; Doan Widhiandono
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 3 (2026): Mei
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i3.10227

Abstract

Photography in digital content is one of the key strategies for increasing audience engagement, particularly through social media platforms. As a digital daily media outlet, Harian Disway utilizes photography to maintain reader interest while expanding the reach of its content. This study aims to analyze the role of photography in enhancing engagement on Harian Disway content and to identify the types of photographic content that are most effective in capturing audience attention in the digital era. This research employs a case study method with a qualitative approach through content analysis of Harian Disway social media platforms. The findings indicate that photographic content featuring elements of human interest, timeliness (actuality), and high visual quality tends to generate higher levels of interaction compared to text-based content. These results demonstrate that photography plays a strategic role in supporting the effectiveness of digital media communication and contributes to the development of visual journalism studies and media content management.
Inovasi Produk Rumah Tangga: Pelatihan Sabun Cuci Piring Berbahan Jeruk Nipis dan Daun Pandan di RW 14 Desa Mekarsari, Kecamatan Tambun Selatan, Kabupaten Bekasi Hilda Nuraini Syifa; Ainun Nadia; Asep Maulana; Aprianto Rifki Darmawan; Fatly Kurniawan; Eka Diniarti; Latifa Debby Armadani; Muhammad Fadil Akbar
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 4 (2026): JULI
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i4.11750

Abstract

Kegiatan pengabdian kepada masyarakat ini dilatarbelakangi oleh belum optimalnya pemanfaatan sumber daya alam lokal, khususnya jeruk nipis (Citrus aurantifolia) dan daun pandan (Pandanus amaryllifolius), yang melimpah di Desa Mekarsari, Kecamatan Tambun Selatan, Kabupaten Bekasi, namun selama ini hanya dimanfaatkan sebagai pelengkap makanan dan minuman. Kegiatan ini bertujuan meningkatkan pengetahuan dan keterampilan masyarakat dalam mengolah komoditas lokal tersebut menjadi produk rumah tangga bernilai tambah berupa sabun cuci piring alami, sekaligus mendukung pemberdayaan ekonomi rumah tangga dan mengurangi ketergantungan pada produk komersial berbahan kimia sintetis. Metode pelaksanaan menggunakan pendekatan partisipatif melalui lima tahapan, yaitu identifikasi permasalahan dan analisis kebutuhan, perencanaan program, pelaksanaan pelatihan, monitoring dan evaluasi, serta keberlanjutan program. Pelatihan dilaksanakan pada Mei–Juni 2026 di RW 14 Desa Mekarsari dengan melibatkan 30 peserta ibu-ibu PKK. Kegiatan diawali dengan penyampaian materi, dilanjutkan demonstrasi oleh tim mahasiswa, dan praktik langsung oleh peserta dalam membuat sabun cuci piring menggunakan texapon, natrium klorida, air perasan jeruk nipis, dan ekstrak daun pandan sebagai bahan utama. Hasil pelatihan berupa 25 botol sabun cuci piring siap pakai dengan warna hijau muda alami, aroma segar khas pandan dan jeruk nipis, tekstur kental dan homogen, busa yang melimpah, serta daya bersih yang efektif mengangkat lemak. Peserta menunjukkan partisipasi aktif selama pelatihan dan antusiasme tinggi terhadap peluang pengembangan produk sebagai usaha skala rumah tangga. Temuan ini menunjukkan bahwa jeruk nipis dan daun pandan dapat diolah secara efektif menjadi sabun cuci piring alami yang memberikan manfaat ekonomi sekaligus ramah lingkungan, dan model pelatihan partisipatif ini berpotensi direplikasi di desa lain dengan potensi sumber daya lokal yang serupa
STRATEGI PENGEMBANGAN UMKM DALAM MENINGKATKAN DAYA SAING INDUSTRI BATIK DI KOTA BANDAR LAMPUNG Shella Oktaviana; Sarah Aqila; Nadira Dwita Anggraini; Nia Kurniasih; Rahma Dini; Nunur Oktavianti; Ima Andriyani
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 4 (2026): JULI
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i4.12356

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in driving regional economic growth, creating employment opportunities, and preserving cultural heritage through the development of the batik industry. However, the increasing level of competition in the batik industry requires every business actor to have appropriate development strategies in order to enhance competitiveness and maintain business sustainability. Griya Batik Gabovira, as one of the MSMEs in Bandar Lampung City, faces various challenges, such as competition with batik products from other regions, changes in consumer preferences, and the development of marketing technology. This study aims to analyze the development strategies implemented by Griya Batik Gabovira in enhancing the competitiveness of the batik industry. The research method used is a qualitative descriptive approach with data collection techniques through observation, interviews, documentation, and literature studies. The results show that the development strategies implemented include improving product quality, innovating batik motifs that promote local Lampung culture, developing human resource competencies, utilizing digital media as a marketing tool, and expanding collaboration networks through various promotional activities and exhibitions. The implementation of these strategies has been able to increase product added value, expand market share, and strengthen business competitiveness amid the increasingly competitive batik industry. Therefore, continuous innovation and the ability to adapt to changing market needs are important factors in supporting the sustainability and competitiveness of the MSME Griya Batik Gabovira.
Sosialisasi dan Peningkatan Pengetahuan Manajemen Keuangan pada Siswa Rumah Yatim dan Pesantren Ruhama Neneng Khoiriah; Cristine Prestarika Lukito; Hasanudin Hasanudin
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 4 (2026): JULI
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i4.12360

Abstract

Financial literacy is an essential life skill for students because daily decisions about pocket money, spending priorities, saving, and future goals shape their financial habits. This community service activity aimed to improve students' understanding of the value of money, personal budgeting, the distinction between needs and wants, saving behavior, and short- and long-term financial planning at the Ruhama Orphanage and Islamic Boarding School in Gunung Sindur, Bogor. The program was conducted on 3-5 November 2025 through lectures, interactive question-and-answer sessions, simple budgeting simulations, discussions, and end-of-activity evaluation. The implementation report recorded the participation of 35 students. The activities received positive support from the institution, and participants showed high enthusiasm during the delivery of materials and practical exercises. Observations during the program indicated that several students had begun to understand basic financial management, while others still required guidance in calculating expenses, recording cash flows, and preparing detailed budgets. The program encouraged participants to review excessive spending habits, prioritize essential needs, commit to regular saving, and formulate short-term financial goals. The findings imply that contextual and interactive financial education is relevant for adolescents, but continued practice and support from teachers and caregivers are needed to transform knowledge into consistent financial behavior.
Peluang dan Tantangan Dalam Membangun Green Startup Dalam Lingkungan Kampus UIN Sulthan Thaha Saifuddin Jambi Raditya Firnando; Faliza Zaidina Fitria
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 5 (2026): September
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i5.12382

Abstract

Environmental pollution due to the increasing volume of waste, particularly household organic waste that has not been optimally utilized, poses a serious problem in Indonesia while simultaneously opening opportunities for the development of green startups within higher education institutions. This study aims to analyze the opportunities and challenges of developing green startups at UIN Sulthan Thaha Saifuddin Jambi through the utilization of organic waste, specifically orange peels and pineapple peels, into eco-enzyme based on the zero-waste concept. The research employs a descriptive qualitative approach using literature review techniques on scientific articles, official government documents, and data from the National Waste Management Information System (SIPSN). The data were analyzed through data reduction, data presentation, and conclusion drawing. The results show that UIN Sulthan Thaha Saifuddin Jambi has significant opportunities to develop green startups, supported by the abundant availability of organic waste (food waste at 40.77%), the strategic role of universities as centers for education, research, and innovation, as well as alignment with the achievement of Sustainable Development Goals (SDGs) 8, 9, 12, and 13. However, the development of green startups still faces challenges, including low green entrepreneurship literacy, limited access to funding, suboptimal commercialization of research outputs, and weak pentahelix collaboration among universities, government, and industry. This study recommends strengthening the green entrepreneurship curriculum, optimizing campus business incubators, and expanding strategic partnerships to support the sustainability of the eco-enzyme-based green startup ecosystem within the campus environment.
UPAYA PENINGKATAN BRANDING UMKM KAYA RASA BU MINAR MELALUI PEMANFAATAN DIGITAL MARKETING Adinda Cahya Fadillah; Fatin Khoirunnisa; Shendy Heryana; Fahrudin Hanafi; Sriyana Sriyana
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 5 (2026): September
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i5.12392

Abstract

UMKM memiliki peran penting dalam meningkatkan perekonomian, namun masih banyak pelaku usaha yang belum memanfaatkan digital marketing secara optimal untuk memperkuat branding dan memperluas pemasaran. Kondisi tersebut dialami oleh UMKM Kaya Rasa Bu Minar yang masih mengandalkan pemasaran konvensional. Kegiatan pengabdian ini bertujuan untuk meningkatkan branding UMKM melalui pemanfaatan digital marketing. Metode yang digunakan adalah pendekatan partisipatif yang meliputi tahap observasi, identifikasi masalah, implementasi program, serta monitoring dan evaluasi. Program yang dilaksanakan meliputi pembuatan Nomor Induk Berusaha (NIB), QRIS, akun Instagram dan TikTok, toko Shopee, banner promosi, serta pembaruan katalog menu. Hasil kegiatan menunjukkan bahwa UMKM telah memiliki identitas digital yang lebih baik, media promosi yang lebih menarik, sistem pembayaran digital, serta saluran pemasaran berbasis marketplace. Program ini diharapkan mampu meningkatkan brand awareness, memperluas jangkauan pasar, dan memperkuat daya saing UMKM di era digital.
EDUKASI PEMILAHAN SAMPAH MELALUI PENYEDIAAN TEMPAT SAMPAH TERPILAH PADA SISWA SD NEGERI 16 KAUR DESA WAY HAWANG Riki Rahmat Illahi; Dion Pujiansah; Rosari Junita Sihombing; Bayu Ardi Ramadhani; Yar Johan
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 5 (2026): September
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i5.12396

Abstract

Permasalahan sampah masih menjadi salah satu tantangan dalam menjaga kebersihan lingkungan, sehingga diperlukan upaya edukasi sejak usia dini. Kegiatan pengabdian kepada masyarakat melalui Kuliah Kerja Nyata (KKN) ini bertujuan meningkatkan pengetahuan siswa SD Negeri 16 Kaur, Desa Way Hawang, mengenai pemilahan sampah melalui edukasi dan penyediaan tempat sampah terpilah. Metode pelaksanaan meliputi observasi, penyampaian materi, demonstrasi pemilahan sampah, praktik langsung, serta penyerahan tempat sampah organik dan anorganik. Hasil kegiatan menunjukkan bahwa siswa mampu memahami perbedaan sampah organik dan anorganik serta menunjukkan antusiasme dalam mempraktikkan pemilahan sampah. Keberadaan tempat sampah terpilah diharapkan dapat mendukung pembiasaan perilaku membuang sampah sesuai dengan jenisnya sehingga tercipta lingkungan sekolah yang lebih bersih dan sehat.
Peningkatan Pengetahuan dan Keterampilan Kelompok PKK dalam Pembuatan Pupuk Organik Cair Berbasis Limbah Organik Rumah Tangga di Desa Wayhawang Imansyah Rizki Ramadhan; Della Febriyani BR Sianipar; Aida Nur Azimah Suryani; Alivia Ayu; Yar Johan
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 5 (2026): September
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i5.12397

Abstract

Limbah rumah tangga di Desa Wayhawang selama ini belum dikelola dengan baik dan pengetahuan kelompok PKK mengenai pupuk organik cair (POC) masih sangat minim. Program pengabdian ini bertujuan untuk meningkatkan pengetahuan dan keterampilan kelompok PKK dalam mengolah limbah organik rumah tangga menjadi POC yang bermanfaat bagi tanaman. Metode yang digunakan berupa sosialisasi dan demonstrasi langsung pembuatan POC menggunakan bahan sisa sayur, sisa buah, air cucian beras, serta bioaktivator EM4 dan molase, dengan wadah modifikasi dari galon bekas. Kegiatan dilaksanakan pada 5 Juli 2026 dan diikuti oleh kelompok PKK Desa Wayhawang. Hasil kegiatan menunjukkan antusiasme peserta yang tinggi serta pemahaman yang baik terhadap materi yang disampaikan, meskipun evaluasi formal belum dilakukan. Program ini diharapkan dapat mendorong kelompok PKK untuk mempraktikkan pembuatan POC secara mandiri di rumah sebagai upaya pengelolaan limbah rumah tangga yang berkelanjutan.
English Fun: Meningkatkan Minat Belajar Bahasa Inggris Anak Abdul Gapur; Nurhayati Nurhayati; Silva Fadilah Suparman
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 5 (2026): September
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i5.12400

Abstract

Children in rural communities have few opportunities to interact in fun ways to learn English. This means low motivation and little exposure to the language as it is really used. Learning opportunities that foster language development and learner confidence might be available thru community-based education programs. This community service was conducted at the Banyuwangi Community Learning Center, Cibitung District, Sukabumi Regency. This community service is aimed to improve the English skill of young students thru English Fun program. The program was conducted for a month (Monday-Thursday) with elementary and secondary school students. The activities were participatory and learner-centered thru interactive games, songs, storytelling, vocabulary enrichment, simple conversations, role-playing and collaborative learning. The activities were intended to create a happy learning environment, to promote active participation, and to facilitate meaningful communication in the English language. Implementation showed increased student enthusiasm, confidence, classroom participation and willingness to use English in daily interactions. The constant practice helped the learners to improve their basic vocabulary acquisition, pronunciation and communication skills. To conclude, the English Fun program was effective in improving the basic English skills of children and cultivating positive attitudes toward learning English. With this program, we highlight the positive effects of sustainable community-based learning projects that help increase access to education and support English language learning for rural community children.
Peningkatan Kapasitas UMKM Dodol Kentang Karya Mandiri Melalui Digitalisasi Sistem Manajemen Dan Pemasaran Online Enny Sestriyenti; Edwin Bustami; Fatma Ariani; Mohd. Pajri
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 4 (2026): JULI
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i5.12406

Abstract

Digitalization has become an important need for Micro, Small, and Medium Enterprises (MSMEs) to improve business management capacity and expand market reach. Dodol Kentang Karya Mandiri MSME in Lubuk Nagodang Village, Siulak District, Kerinci Regency, faced several challenges in financial recording, inventory management, technology utilization, and marketing, which was previously dominated by offline activities. This community service program aimed to improve managerial capacity and digital marketing skills through the implementation of a simple management system and the utilization of online platforms. The program employed a participatory and educational approach through observation, interviews, discussions, training, workshops, direct practice, mentoring, and evaluation. The activity was conducted from May 5 to July 5, 2025. The results showed that the MSME participants began to use digital tools, including Google Sheets and BukuWarung, for financial and inventory recording. The participants also successfully utilized Instagram, WhatsApp Business, and marketplaces to support product promotion and sales. In addition to improving digital skills, the program provided a foundation for more organized business management and broader market reach. The findings imply that combining practical training with continuous mentoring can be an appropriate approach to support gradual and sustainable digitalization among MSMEs.

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