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Journal Economic Excellence Ibnu Sina
Published by Sekolah Tinggi Ilmu Kesehatan Ibnu Sina Ajibarang
ISSN : 30252148     EISSN : 30252156     DOI : 10.59841
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
bidang Ilmu Manajemen dan Ekonomi. Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 218 Documents
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Pengaruh Ekspor, Impor dan Utang Luar Negeri Terhadap Pertumbuhan Ekonomi di Indonesia Pada Tahun 2013 – 2022 Haris Istiawan Khan; Komala Sari; M. Kurniawan
Journal Economic Excellence Ibnu Sina Vol. 2 No. 2 (2024): Juni : Journal Economic Excellence Ibnu Sina
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/excellence.v2i2.1327

Abstract

This research was conducted with the aim of determining the influence of exports, imports and foreign debt on economic growth in Indonesia for the period 2013 - 2022. The measurement of export, import and foreign debt variables is explained through the position of exports, imports and government foreign debt, economic growth is measured through economic growth in the secondary sector. Data obtained via download on the websites of Bank Indonesia and the Central Statistics Agency. The analytical tool used is Eviews 12 with the help of Eviews 12 data processing. The results of the structural model evaluation show that exports have a negative and insignificant effect on economic growth, imports have a negative and insignificant effect on economic growth and foreign debt has a positive and significant effect on economic growth.
Pengaruh Harga, Kualitas Produk, Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Usaha Rumahan Kerupuk Kelempang Cek Isyah Palembang Agil Alparabi; Hilda Hilda; Chici Rima Putri Pratama
Journal Economic Excellence Ibnu Sina Vol. 2 No. 2 (2024): Juni : Journal Economic Excellence Ibnu Sina
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/excellence.v2i2.1328

Abstract

The purpose of this research is to determine the influence of price, product quality and service quality on customer satisfaction at the home business Kerupuk Kelempang Cek Isyah Palembang. This research uses primary data with a quantitative approach. Classic assumption testing techniques and hypothesis testing using IBM SPSS 26 statistical analysis. The results of this research show that Price has a positive and significant effect on Customer Satisfaction, Product Quality has a positive and significant effect on Customer Satisfaction, and Service Quality has a positive and significant effect on Customer Satisfaction . Price, product quality and service quality simultaneously have a positive and significant effect on customer satisfaction.
Pengaruh Inflasi, Pengangguran, Dan Jumlah Penduduk Terhadap Pertumbuhan Ekonomi Di Provinsi Banten Pada Tahun 2014-2023 Diah Aska Sholeah; Duha Latifah Sari; Dwi Wijayanti; Emi Erfiana; Muhammad Kurniawan
Journal Economic Excellence Ibnu Sina Vol. 2 No. 2 (2024): Juni : Journal Economic Excellence Ibnu Sina
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/excellence.v2i2.1330

Abstract

This research aims to analyze the influence of inflation and unemployment rates on economic growth in Banten Province. The data used is annual data from 2014-2023. A quantitative approach is used using regression analysis to test the relationship between the independent variables (inflation and unemployment rate) and the dependent variable (economic growth). The results of the analysis show that inflation and the unemployment rate have a significant influence on economic growth in Banten Province. These findings have important implications in the formulation of regional economic policies to manage inflation and reduce unemployment levels to encourage sustainable economic growth in the region.
Pengaruh Media Sosial (Instagram) dan Daya Tarik Pengunjung Terhadap Minat Berkunjung Ke City Light Jalan Tunjungan Surabaya Putri Dwi Rahayu; Mei Putri Lestari; Utami Puji Lestari
Journal Economic Excellence Ibnu Sina Vol. 2 No. 2 (2024): Juni : Journal Economic Excellence Ibnu Sina
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/excellence.v2i2.1346

Abstract

This research was conducted of analyzing the influence of social media and visitor attraction on interest in visiting City Light Jalan Tunjungan Surabaya as a tourist attraction and marketing via Instagram as a medium on the interest of tourists or visitors to visit this tourist attraction. This research uses quantitative methods. The results of this research show that social media does not have a significant effect on interest in visiting City Light Jalan Tunjungan Surabaya. Meanwhile, attractiveness has a significant influence on interest in visiting City Light Jalan Tunjungan Surabaya.
Pengaruh Kualitas Produk dan Sosial Media Marketing terhadap Keputusan Pembelian Melalui Kepercayaan Merek pada J.Co Donut’s & Coffee di Jabodetabek Sintia Ratnaningsih; Ra Nurlinda
Journal Economic Excellence Ibnu Sina Vol. 2 No. 2 (2024): Juni : Journal Economic Excellence Ibnu Sina
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/excellence.v2i2.1356

Abstract

This research aims to determine the direct and indirect influence between product quality, social media marketing, brand trust on purchasing decisions among J.Co Donut's & Coffee consumers in Indonesia. The method used is Path analysis using a Structural Equation Modeling (SEM) approach with data collection using a questionnaire distributed online to 190 respondents who are active social media users and customers of J.Co Donut's & Coffee. The results of the analysis show that product quality and social media marketing have a direct positive influence on brand trust and purchasing decisions, while brand trust does not have a direct influence on purchasing decisions. Brand trust is not proven to be a mediating variable between product quality and social media marketing on purchasing decisions. These findings provide important insights for companies in developing marketing strategies and understanding the factors that influence consumer purchasing behavior, emphasizing the importance of product quality and marketing strategies via social media in building brand trust and influencing purchasing decisions.
Komitmen Organisasi Sebagai Mediator Antara Kompensasi Dan Lingkungan Kerja Terhadap Kepuasan Kerja Karyawan PT Sandang Asia Maju Abadi Semarang Siti Hidayah; Yulia Putri Andarini; Sugeng Bowo Handayani
Journal Economic Excellence Ibnu Sina Vol. 2 No. 2 (2024): Juni : Journal Economic Excellence Ibnu Sina
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/excellence.v2i2.1374

Abstract

This research aims to analyse organizational commitment as a mediator between compensation and work environment to employees job satisfaction. The population in this research are all employees of PT Sandang Asia Maju Abadi Semarang, which are number 265 people. Sample which is obtained with using Slovin formula in the research are as many as 159 respondents, and data that can be processed as many as 151 respondents. Sampling technique of the research is using random sampling. The method of its data analysis is using regression analysis and to analyse its mediation is using sobel, while its data processing is using the aid of SPSS program. Hypothesis testing results show that the employees organizational commitment of PT Sandang Asia Maju Abadi Semarang is positively and significantly influenced by compensation and work environment, this means that the fairer the compensation and the more comfortable the work environment, then the higher the organizational commitment. Employees job satisfaction of PT Sandang Asia Maju Abadi Semarang is positively and significantly influenced by organizational commitment, compensation, and work environment, this means that the higher the organizational commitment, the fairer the compensation, and the more comfortable the work environment, then the higher the employees job satisfaction. Testing result of the organizational commitment as mediator shows that organizational commitment can be mediator between compensation and work environment to employees job satisfaction, this means that the higher the organizational commitment, then the greater the positive effect of compensation and work environment to employees job satisfaction.
Strategi Optimalisasi Peningkatan Penjualan Melalui Sertifikasi Halal Pada UMKM Usaha Dodol Nanas CV Tulimario Zilhikmah Safitri; Addiarrahman Addiarrahman; Erwin Saputra Siregar
Journal Economic Excellence Ibnu Sina Vol. 2 No. 2 (2024): Juni : Journal Economic Excellence Ibnu Sina
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/excellence.v2i2.1398

Abstract

This research aims to describe the impact of changing CV Tulimario on the halal label of their products in Tangkit Baru Village, Sungai Gelam District, Muara Jambi Regency. Descriptive qualitative methods are used to analyze natural conditions and events in the field. Tangkit Baru Village has an area of ​​18,122 km² with a population of 2,974 people. CV Tulimario, founded by Mr H. Baso Intang in 1981, operates in the pineapple processing agro-industry sector, with main products such as pineapple dodol, pineapple chips and Nasgar drinks. This research found that CV Tulimario's sales strategy relies heavily on halal certification to increase competitiveness and consumer trust. Halal certification is considered important for market access in supermarkets and large stores, as well as improving consumer image and trust. However, the process of obtaining halal certification presents its own challenges, especially in meeting the requirements for suitability and cleanliness. This study emphasizes the importance of understanding market requirements and consumer needs, as well as commitment to hygiene and quality standards in production to support sustainable economic growth.
Pengaruh Viral Marketing dan Live Streaming Terhadap Keputusan Pembelian Konsumen Pada Toko Nabila Fashion Putri Nabila; Ismunandar Ismunandar; Ovriyadin Ovriyadin
Journal Economic Excellence Ibnu Sina Vol. 2 No. 3 (2024): Journal Economic Excellence Ibnu Sina
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/excellence.v2i3.1576

Abstract

Technological developments have changed consumer behavior in purchasing fashion products, especially through online platforms and social media. Viral marketing and live streaming are the main strategies in influencing purchasing decisions by reaching consumers widely and in real-time. This research aims to explore the influence of these two strategies on consumer purchasing decisions at the Nabila Fashion Store. This study identified several problems such as less interesting viral content, lack of product explanations from influencers, unstable networks during live streaming, promotions that are too long, and lack of consistency in promotions via social media. Based on this background, the research problem formulation includes the partial influence of viral marketing, the partial influence of live streaming, and the simultaneous influence of both on consumer purchasing decisions. The research results show that both viral marketing and live streaming have a significant influence on purchasing decisions. Viral marketing helps in disseminating product information quickly and effectively, while live streaming provides direct experiences to consumers, influencing purchasing decisions through real-time interactions and exclusive promotional offers. In conclusion, the implementation of viral marketing and live streaming can increase consumer purchasing decisions at the Nabila Fashion Store. Recommendations include improving the quality of viral content, improving network stability during live streaming, shortening the duration of promotions, and increasing consistency in promotions via social media to maximize influence on consumer purchasing decisions.
Pengaruh Motivasi terhadap Kinerja Guru melalui Disiplin Kerja pada SMK Binakarya Mandiri Kota Bekasi Lisa Ameliya; Supardi Supardi; Agus Dharmanto
Journal Economic Excellence Ibnu Sina Vol. 2 No. 3 (2024): Journal Economic Excellence Ibnu Sina
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/excellence.v2i3.1617

Abstract

The aim of this research is to determine the effect of motivation on teacher performance through work discipline at Binakarya Mandiri Vocational School, Bekasi City. This research uses a quantitative type of research. There are two types of data used in this research, namely primary data and secondary data. Data is collected through preparing statements that will be submitted and answered by respondents in the form of a questionnaire. The population was all teachers at Binakarya Mandiri Vocational School, Bekasi City, totaling 100 teacher, and this research used a saturated sample. Then, the data that has been collected will be processed using the Statistical Product and Service Solutions (SPSS) program version 26. The conclusions of this research are as follows : 1. Motivation on teacher performance has an influence on Binakarya Mandiri Vocational School, Bekasi City. This states that a teacher who always attends teacher meetings at school is very important in carrying out his duties because of the support and development of teacher, so that teacher always provide examples to help students understand learning material, so motivation can improve teacher perfoemance. 2. Motivation towards work discipline has an influence on Binakarya Mandiri Vocational School, Bekasi City. This states that a teacher who always attends teacher meetings at school is very important in carrying out his duties because of the support and development of teacher so that teacher are always present on time at school and there is encouragement of teacher work enthusiasm and responsibility, so motivation can improve work discipline. 3. work discipline on teacher performance has an influence on Binakarya Mandiri Vocational School, Bekasi City. This states that a teacher is always present at school on time, so the teacher always provides examples to help students understand the learning material in order to achieve goals, so that work discipline can improve teacher performance. 4. The results of the path analysis test show that the total influence value is greater than the direct influence, so that work discipline can function as a mediating variable between motivation and teacher performance at Binakarya Mandiri Vocational School, Bekasi City.
Pengaruh Kualitas Pelayanan dan Harga terhadap Kepuasan Pelanggan pada PT Tiga Berlian Mandiri Surabaya Devi Liliana Putri Marfida; Iswati Iswati; Eny Sulistyowati
Journal Economic Excellence Ibnu Sina Vol. 2 No. 3 (2024): Journal Economic Excellence Ibnu Sina
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/excellence.v2i3.1632

Abstract

This study aims to further investigate "The Influence of Service Quality and Price on Customer Satisfaction" at PT Tiga Berlian Mandiri Surabaya. The background of this research is that in the era of globalization, customer satisfaction becomes a key success factor for companies to continue to grow and compete. PT. Tiga Berlian Mandiri (Tiberman), an importer of heavy equipment tires, has faced complaints related to customer dissatisfaction due to service issues. This is also supported by company data showing a decline in April 2024. Therefore, this research is important to help the company improve the services and products provided. The objectives of this study are to determine: the influence of service quality on customer satisfaction, the influence of price on customer satisfaction, and the influence of both service quality and price on customer satisfaction. The method used in this research is the quantitative method, which aims to develop mathematical models, theories, and hypotheses related to a phenomenon to determine the relationships between variables within a population. Data were obtained through observation, questionnaires, and literature studies. The research population is the employees and customers of PT Tiga Berlian Mandiri Surabaya, with a sample of 34 taken from the population using purposive sampling technique. The questionnaire results were calculated using a Likert Scale. The conclusion of this study is that service quality affects customer satisfaction and price affects customer satisfaction.

Page 10 of 22 | Total Record : 218

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