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DIGICOM : Jurnal Komunikasi dan Media
Published by Sekolah Tinggi Ilmu Komunikasi Almamater Wartawan Surabaya
ISSN : -     EISSN : 28086031     DOI : https://doi.org/10.37826/digicom.v1i1
Core Subject : Humanities, Education, Art,
Arts Humanities Education
DIGICOM : Jurnal Komunikasi dan Media merupakan salah satu media publikasi ilmiah mahasiswa Program Studi Ilmu Komunikasi Stikosa-AWS Jaya yang diterbitkan dan dikelola secara online oleh LPPM Stikosa-AWS. DIGICOM : Jurnal Komunikasi dan Media ini berupa hasil tugas akhir berupa skripsi maupun hasil penulisan karya dari mahasiswa program studi ilmu komunikasi dalam bentuk artikel ilmiah. DIGICOM : Jurnal Komunikasi dan Media terbit empat kali dalam satu tahun yaitu pada Januari, April, Juli dan Oktober.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 146 Documents
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Karakter Arthur Fleck Dalam Kritik Sosial Film Joker (2019) Rahman Hakim; Riesta Ayu Oktarina; Edelweis Putri Prima
DIGICOM : Jurnal Komunikasi dan Media Vol. 3 No. 1 (2023): Edisi Januari 2023
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v3i1.417

Abstract

For Fleck Arthur's character in the thematic film entitled Joker in 2019, the aim is to find out whether social criticism (in relation to actions, tactics, and design) Lebenswelt communication concepts) rests on how reality, depictions and teachings have eroded. . played by the character Flake in the 2019 Joker film. This study used a qualitative research method, the constructivism model. In this qualitative research, data collection techniques used the documentation method, namely recording directly the scenes from the film. This research was conducted based on a scene-by-scene analysis of the role of Arthur Fleck's character in the Joker film, which can be categorized according to Habermas' social criticism ideas, namely communicative action thinking, strategic combat action and ideas from Lebenswelt, namely world life. This classification requires a process of understanding the semiotic model of John Fiske, studies at the realist, representational, and ideological levels. The output for this research is the legitimacy of causal responses from Joker's communicative actions, namely skepticism, radicalism, anarchy to cynicism. Arthur's strategic efforts spark resistance and commotion; and Arthur Flack's Lebenswelt components were eliminated, creating a superior hierarchy.
Analisis Framing Walkout Amerika Serikat di G20 Pada Kompas.Com Novanda Zahwa Firdhaus; Nurtyasih Wibawanti Ratna Amina
DIGICOM : Jurnal Komunikasi dan Media Vol. 3 No. 1 (2023): Edisi Januari 2023
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v3i1.420

Abstract

This research is entitled "Analysis of the US Walkout News Framing in the G20 Meeting on Kompas.com Online Media". To complete this research, the researcher used six news scripts, which were motivated by the US exit from the G20 forum to boycott Russia who attended the forum after its invasion of Ukraine. The object of this research is the online media Kompas.com which makes the news. In this study, the researcher wanted to know how Kompas.com framed the news. The analytical method used is the method of Robert N Entman which has four elements, namely Define Problems (defining the problem), Diagnose Causes (estimating the problem or source of the problem), Make Moral Judgment (making moral decisions), Treatment Recommendation (emphasizing completion). The results of the study show that Kompas.com uses the issue selection process used in every news story that discusses the US walkout at the G20 forum. So that it shows that the news presented by Kompas.com tries to convey the highlight of the issue by showing the truth of the facts from the sources who were there at the time of the incident and understood the issues that occurred.
Analisis Strategi Kreatif Iklan @Dreamup_id Untuk Meningkatkan Penjualan Digital Fachmi Adi Pratama; M.Arkansyah
DIGICOM : Jurnal Komunikasi dan Media Vol. 3 No. 1 (2023): Edisi Januari 2023
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v3i1.421

Abstract

In line with the business phenomenon that uses social media as the realm of advertising and marketing. This study aims to find out how creative strategies for Instagram @Dreamup_id social media advertising are to increase sales. Dimensions that must be researched are the design and application of creative strategies for pre-production advertising, advertising production to post-production advertising. The research method used is qualitative Robert K. Yin, with data collection through observation, interviews, and documentation. The speakers in this study were the Owner/Creative Director/Advertiser, Copywriter, Art Director/Graphic Designer who participated in making creative advertising strategies to increase sales.
Peran Komunikasi Orangtua Dan Anak Meningkatkan Motivasi Belajar Mahasiswa Luar Jawa Di STIKOSA AWS Alfian Juniar; Jokhanan Kristiyono
DIGICOM : Jurnal Komunikasi dan Media Vol. 3 No. 1 (2023): Edisi Januari 2023
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v3i1.422

Abstract

This research is entitled: "ROLE OF COMMUNICATION BETWEEN CHILDREN AND PARENTS IN INCREASING LEARNING MOTIVATION (STUDY OF STUDENTS OUTSIDE OF JAVA ISLAND IN STIKOSA AWS". because they live in the same house. But it is different with parents and children who do not live together or live far apart due to differences in distance and place. Communication is carried out using media such as the Whatsapp video call, voice note, and call applications that do not communicate face-to-face. the author uses descriptive data in the form of data collected in the form of words, pictures, and not numbers. The data collection technique uses observation, interviews and documentation, then uses technical data analysis. So that it can find out how the role, interpersonal communication, learning motivation on students outside Java island d i Stikosa-AWS The author's results found that students from outside Java in Stikosa-AWS communicated with their parents through Whatsapp applications such as video calls, voice notes, and calls. Communication carried out by children and parents is not good because they only rely on the Whatsapp application without making face-to-face meetings and the communication that is established is limited.
Analisis Framing Berita Kecemasan Masyarakat Penularan Covid 19 Pada Detik.Com Moch Hasan; Ratna Puspita Sari
DIGICOM : Jurnal Komunikasi dan Media Vol. 3 No. 1 (2023): Edisi Januari 2023
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v3i1.423

Abstract

One of the news that is developing at this time is the news of Covid-19 where the news is always raised every day. Each media is different in packaging the news, it is influenced by ideology and media owners as seen from the news framing done to the media. This study uses a constructionist paradigm with a qualitative approach. The main source used for this research is news about Covid-19 in the online media DetikNews.com. The results show that Modigliani and Gamson's framing analysis of the Covid-19 news in the online media detik.com shows that in March the Covid-19 pandemic was very stressful, worrying, and full of vigilance due to this new disease. very dangerous and can cause death. However, as time went on, people began to ignore the spread of this corona virus, many regulations were violated because it was getting boring with this kind of situation. Like doing activities at home, and not only that, the government is not transparent to the media, so the public does not know detailed information about cases of Covid-19 patients, so that trust in the existence of Covid-19 will continue to fade. And, coupled with the media always highlighting or displaying state finances in the form of social assistance, causing some not to be channeled properly, so that Covid-19 becomes a business and political field for those in power.
Pengaruh Iklan Teleshopping Antv Terhadap Preferensi Belanja Masyarakat Kecamatan Gubeng Surabaya Masa Pandemi Nictania Putti Andini
DIGICOM : Jurnal Komunikasi dan Media Vol. 3 No. 1 (2023): Edisi Januari 2023
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v3i1.424

Abstract

This study aims to determine the impact of advertising messages. Home Shopping on ANTV about Community Purchasing Preferences in Gubeng District, Surabaya during a pandemic. The theory used is AIDDA & S.O.R (Stimulus, Agency, Response). The method used in this study is a quantitative method, using a questionnaire to draw conclusions from the data. The sampling technique used in this study used a sample quota. Based on the research that has been done, researchers are very interesting concluded that there was a significant effect of teleshopping advertisements on ANTV on people's purchasing preferences in Gubeng District, Surabaya during the pandemic. The correlation coefficient is 0.694 with an influence trend of 64.4%. Communicators can receive and process advertising message stimuli so that there is a change in attitude, namely the interest in making transactions by 64.4%.
Representasi Pendewasaan Usia Perkawinan Iklan BKKBN “Yakin Siap Nikah?” di Channel Youtube Dalam Perspektif Semiotika Syafruddin Pohan; Billy Betha Nagara; Sofya Rahma Nasution; Wanti Isadora Br Simbolon
DIGICOM : Jurnal Komunikasi dan Media Vol. 3 No. 3 (2023): Edisi Juli 2023
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v3i3.469

Abstract

Abstract Child marriage is still a serious problem in Indonesia, prompting BKKBN to conduct a campaign for marriage-age maturity through an ad called "Yakin Siap Nikah?" aired on its YouTube channel. This research aims to analyze the denotative, connotative, and mythic meanings contained in the "Yakin Siap Nikah?" ad. This study uses a qualitative research method with Roland Barthes' semiotic analysis. The results show that, denotatively, the advertisement is published on YouTube to inform about the campaign for the maturity of marriage age. Connotatively, the advertisement contains meanings that can be seen in the storyline, acting, and writing, with the hope that the message intended for the audience is conveyed and understood. Meanwhile, mythically, this advertisement is a cultural institution's way of promoting itself through YouTube, with the philosophy of the message implied through the meaning of symbols and other characters such as the symbol of no smoking, paper airplanes, kites, and doves.
Pemberitaan Akhir Covid 19 Melalui Strategi Komunikasi Humas Pemerintah Kota Surabaya Lia Qikmatul Maula; Dwi Prasetyo
DIGICOM : Jurnal Komunikasi dan Media Vol. 3 No. 2 (2023): Edisi April 2023
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v3i2.471

Abstract

The successful management of the pandemic in Surabaya City is a testament to the effective implementation of public communication, which is largely attributed to the Surabaya City Communication and Information Service (Dinkominfo). With the aim of investigating the relationship between the public communication strategy and the reporting on the end of the pandemic in Surabaya City, a study was conducted using descriptive qualitative methods and the theory of issue management analysis by Howard Chase and Barry Jones. The research focused on reportation of the COVID-19 pandemic from January to October 2022 through social media Instagram @sapawarga and the website surabaya.go.id. Findings indicate that the Surabaya City Government prioritizes changing people's behavior and economic recovery over reporting on counterproductive health issues. To monitor issues related to Surabaya City, the government employs conventional, digital, and intelligent media monitors and prioritizes issues based on urgency and alignment with the Surabaya City Government's vision and mission. The formulation of an effective public communication strategy involves determining the target, content, and media strategies, while the implementation of the strategy focuses on the role of the Leader (Mayor) as the main communicator and using the AIDA communication concept to gradually and repeatedly engage the public. The success of public communication is measured by the level of participation from the Surabaya City community in supporting the government's programs and policies.
Strategi Komunikasi Pemasaran Moogs Coffee Melalui Media Sosial Instagram Anita Agustina Wulandari; Nisfa Alfiya Sofiyani
DIGICOM : Jurnal Komunikasi dan Media Vol. 3 No. 2 (2023): Edisi April 2023
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v3i2.472

Abstract

Penelitian ini bertujuan untuk mengetahui strategi komunikasi pemasaran Moogs Coffee melalui media sosial instagram. Teori yang digunakan adalah teori Integrated Marketing Communication (IMC). Teori ini berkaitan dengan proses pengembangan dan implementasi sebagai bentuk program komunikasi persuasif pada pelanggan dan calon pelanggan secara berkelanjutan. Jenis penelitian yang digunakan yaitu penelitian kualitatif. Dengan menggunakan metode wawancara dalam pengambilan data. Informan wawancara untuk penelitian ini yaitu Manager Operasional Moogs Coffee, Manager Creative Content Moogs Coffee, dan pengunjung Moogs Coffee. Berdasarkan penelitian yang telah dilakukan, maka peneliti menarik kesimpulan bahwa strategi yang dijalankan Moogs Coffee dikatakan berjalan dengan baik karena hampir semua aspek yang ada dalam teori telah dilakukan. Hal tersebut yang berdampak positif dan menunjukkan reaksi dari para followers ataupun pelanggan Moogs Coffee.
Strategi Humas Pemprov Jatim Dalam Membangun Citra Pemerintahan Melalui Media Digital Aprita Dwi Mardiyanti; Riesta Ayu Oktarina
DIGICOM : Jurnal Komunikasi dan Media Vol. 3 No. 2 (2023): Edisi April 2023
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v3i2.475

Abstract

Hubungan masyarakat (humas) memiliki fungsi penting dalam membangun citra yang baik bagi instansi pemerintahan. Hal yang dilakukan dalam membagun citra yaitu dengan melakukan strategi komunikasi yang ramah dan responsif terhadap masyarakat. Berdasarkan pentingnya humas dalam pemerintahan tersebut, peneliti ingin mengkaji bagaimana strategi komunikasi humas pemerintahan dalam membangun citra dalam membagikan informasi maupun membagikan unggahan kegiatan Gubernur Jawa Timur. Penelitian ini fokus kepada akun media sosial Instagram @humasprovjatim yang dimiliki humas lebih aktif daripada media sosial lainnya yang dimiliki humas. Jenis penelitian adalah kualitatif-deskriptif yang memaparkan kegiatan komunikasi humas dalam memberikan informasi kepada publik. Peneliti menemukan adanya strategi komunikasi humas pemerintahan dalam memanfaatkan media sosial Instagram secara menyeluruh dibangdingkan media sosial lain yang dimiliki humas Jatim seperti Facebook, Twitter, Tiktok, Youtube.

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