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INDONESIA
Jurnal Kewirausahaan dan Inovasi
Published by Universitas Brawijaya
ISSN : -     EISSN : 29645611     DOI : 10.21776/jki
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Environmental Science Social Sciences
Publish all forms of quantitative and qualitative research articles and other scientific studies related to the field of Entrepreneurship Management and Innovation.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 352 Documents
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Packaging Innovation through Design Thinking for Ready-to-Drink Coffee Products Natalie; Hussein, Ananda Sabil
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.4.11

Abstract

Yujonokohi, a ready-to-drink (RTD) coffee company based in Malang, has experienced stagnation and declining sales, allegedly caused by intense competition from similar products offered at lower prices and a lack of packaging innovation that appeals to consumers. This study aims to implement the Design Thinking method in the innovation and development of RTD coffee product packaging at Yujonokohi. This descriptive qualitative study adopts a Design Thinking approach consisting of six stages: definition, research, interpretation, ideation, prototyping, and evaluation. The data were collected through observations, in-depth interviews with the owner of Yujonokohi and target consumers (Generations Y and Z), and document analysis. The study is expected to result in a prototype design for RTD coffee packaging that is innovative, functional, and aligned with the preferences of the target market, thereby providing added value, enhancing visual appeal, and ultimately improving sales and the company’s competitiveness in the coffee industry.
Formulation of Business Development Strategies to Achieve Competitive Advantage Khanza, Adillah Dhianida; Fakhri, Erie Awalil
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.4.25

Abstract

The rapid growth of the creative industry in Indonesia highlights the urgent need for busi-ness development strategies that can help small and medium enterprises remain competi-tive and sustainable. This qualitative study focuses on business development planning for Candyco Handmade Crochet. It identifies three main challenges faced by Candyco: lim-ited marketing strategies, production management causing stock imbalances, and signifi-cant competition from similar businesses offering diverse products at competitive prices. The research analyzes data to propose a comprehensive market development strategy emphasizing innovative marketing through live shopping, efficient production manage-ment, and better brand differentiation. The findings reveal that the strategies increase the opportunities for Candyco to expand market reach, achieve revenue targets, and improve competitiveness in the handmade crochet sector. This study is expected to contribute to business development planning in the creative industry and provide effective standard operating procedures (SOP) for Candyco’s operational activities. Moreover, the results can serve as a practical reference for other creative SMEs seeking to strengthen market posi-tioning and achieve sustainable growth.
Decoding Employee Performance Through the Dynamics of Motivation, Stress, and Discipline Busthomi, Yazidzil
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.4.08

Abstract

Employee performance is a crucial determinant of a company's competitiveness, especially in industries where efficiency and reliability are essential. Declining performance indicators, such as delays in task completion, inconsistent attendance, and low discipline, can significantly hinder productivity and company growth. This quantitative study aims to analyze the influence of work motivation, job stress, and work discipline on employee performance at PT Aziz Jaya Abadi. The research background is based on issues faced by the company, including delays in task completion, fluctuating attendance rates, and lack of work discipline. The data were collected from 92 employees of PT Aziz Jaya Abadi and analyzed using multiple linear regression to examine the relationship between the independent and dependent variables. The results indicate that work motivation, job stress, and work discipline have a positive and significant influence on employee performance. Therefore, the company needs to improve work motivation, job stress, and work discipline to enhance productivity and work efficiency.
Formulation of Business Development Strategies to Achieve Competitive Advantage Muhammad Yogi Alfian; Arif, Moh. Erfan
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.4.01

Abstract

Indonesia is a country whose most of its population work as farmers. This shows that agriculture is one of the potential sectors, with one of its sub-sectors, i.e., horticulture, is flourishing. such increase has intensified the competition and required the business player, especially those conducting their business in Pare Central Market – one of the largest vegetable markets, to apply strategies suitable with their characteristics and environments. After four years of operation, this business has not reached stability in income. In fact, its revenue continues to decrease. The objective is to analyze the internal and external factors of the greengrocery. The primary data was harvested via interviews and observations, while the secondary data was acquired from books, journals, and websites. The analytical instruments are IFE Matrix, EFE Matrix, SWOT Matrix, IE Matrix, and QSPM. The results indicate that the appropriate strategy to be applied by Toko Sayur Lesmana is market penetration with the TAS score of 5.23.
Five Facets of Strategy: Unlocking Competitiveness in The Rolling Stock Industry Atana, Arisal Maula; Pradana, Bayu Ilham
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.4.07

Abstract

The rolling stock manufacturing industry, as part of the national strategic sector, is facing global challenges such as technological competition, price pressure, and increasing demands for operational efficiency. In this context, it is essential for PT Industri Kereta Api (Persero), the sole national rolling stock manufacturer, to formulate a business strategy that is both integrated and adaptive. This study aims to analyze the corporate strategy of INKA using the Diamond Strategy framework, which includes five elements: arenas, vehicles, differentiators, staging, and economic logic. A qualitative descriptive approach was conducted with a case study method, utilizing in-depth interviews, documentation, and literature review for data collection. The findings show that INKA's corporate strategy reflects all five elements of the Diamond Strategy, though with varying degrees of effectiveness. The elements of arenas and vehicles are implemented consistently, while staging and economic logic still require improvement in internal integration and resource allocation. These results highlight the importance of a cohesive alignment among strategic elements to enhance the company's global competitiveness. The implications of this study not only contribute to the theoretical development of the Diamond Strategy in the context of state-owned enterprises, but also offer practical recommendations for corporate leaders to build more responsive and sustainable strategies.
Playstation Rental Business Development Strategy In The Digital Era Rendra Prasetyo, Bagas; Abidin Riam, Zaenal; Farizie, Hamdan
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.02

Abstract

Digital transformation has reshaped patterns of entertainment consumption, including in the game console industry such as PlayStation rentals. This study was conducted in response to the urgency for business actors to adapt their strategies to remain competitive in the digital era. The purpose of this research is to identify and analyze the business development strategies of PlayStation rental services through digital approaches, such as online promotion, digital booking systems, and service integration via mobile applications. This research uses a quantitative method with a descriptive approach. Respondents consist of business owners and customers of PlayStation rentals in urban areas. The findings indicate that digital technology adoption significantly improves market reach, operational efficiency, and customer experience. The implications of this research highlight the importance of digital transformation as a key element in the development of PlayStation rental businesses. This study also contributes to the development of technology-based business strategies relevant to the needs of today’s digital generation.
Business Plan Design for a Culinary MSME: A Case of Mojo 94 Catering Rahmadian, Reihan; Ismail, Taufiq
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.21

Abstract

This qualitative research aims to design business development strategies for Mojo 94 Catering, a local catering business in Batu City that still relies on word-of-mouth promotion and lacks a structured financial system. By applying market penetration and market development strategies, this study seeks to identify market expansion opportunities through social media optimization and improvements in managerial and operational systems. Data were collected through observation, interviews, and document studies. The analysis results show that implementing digital marketing strategies and improving the financial reporting structure can enhance the business's competitiveness. In addition, the financial projections indicate a positive investment feasibility, as reflected in favorable IRR, NPV, and payback period indicators. This business plan is expected to serve as a reference for Mojo 94 Catering in making strategic decisions and enhancing the long-term sustainability of the business.
A Strategy for Nurturing Growth: Building Competitive Advantage Through Personalized Care in A Crowded Market Damanik, Jordy Roy Armando; Prabandari, Sri Palupi
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.4.24

Abstract

The urgency of this research stems from the rapid growth of Indonesia's healthcare industry, which has not been uniformly matched by improvements in service quality and digital adoption, particularly in private Type C hospitals. RSU Yoshua, a private Type C hospital in a semi-urban area, demonstrates this gap; despite a strategic location, it shows suboptimal performance, including a low Bed Occupancy Rate (BOR). The study aims to formulate a competitive strategy for RSU Yoshua to enhance its market position. This research employs a descriptive qualitative method with a case study approach, utilizing triangulation of data from in-depth interviews, internal documents, and literature. Strategic analysis was conducted using the IFE, EFE, SWOT, IE Matrix, and QSPM framework. The results indicate that RSU Yoshua is in a "hold and maintain" strategic position, signifying moderate internal capabilities amidst a relatively favorable external environment. The QSPM analysis prioritizes three strategies: (1) leveraging experienced teams to offer personalized services and improve patient satisfaction, (2) investing in digital marketing to increase visibility, and (3) optimizing its strategic location through telehealth and community outreach. This study validates the applicability of the David & David strategic model for resource-constrained private hospitals and provides actionable recommendations for digital transformation and service differentiation to ensure long-term sustainability.
Business Feasibility Analysis to Enhance the Competitiveness through a Business Development Strategy Ghossa, Inez Shabrina; Handrito, Radityo Putro
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.4.04

Abstract

The growing competition in the motorcycle spare parts market pushes small businesses to keep innovating if they want to survive and expand. Without clear strategies, many risk stagnation or losing ground to competitors. This study explores the business feasibility of Putri Jaya Motor Go Solution as a way to boost competitiveness and design a more structured business plan. The store, located in the Karangduren Village market, offers spare parts from multiple brands but continues to face challenges such as limited promotion, lack of service differentiation, and operational inefficiencies. To overcome these issues, a new service model is introduced that allows customers to order via WhatsApp and receive direct delivery. Using descriptive qualitative methods through observation and document analysis, the research finds that the model is financially feasible, generating promising profits with relatively low risk. The findings highlight practical lessons for small businesses in adopting digital-based services and stress the role of technology and customer-oriented strategies in driving long-term growth.
Analysis of Business Planning and Digital Innovation in Islamic Educational Entrepreneurship for Children Anisyah, Layin Qorin; Prabandari, Sri Palupi
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.16

Abstract

In the continuously evolving digital era, the demand for adaptive and flexible education, including in the Islamic education sector for children, is increasing. Amid limited physical access to educational institutions during the COVID-19 pandemic, various technology-based learning alternatives emerged to offer remote education solutions. Al-Fihri School presents itself as an innovation in Islamic education, offering digital-based services and an interactive, enjoyable, and personalized learning experience. This study aims to analyze how a business plan is utilized as a tool to develop Al-Fihri School’s digital services in the Islamic education sector for children. The analysis covers key business plan components, including target market identification, value proposition, marketing strategy, operational structure, and relevant financial projections. Through these components, the study explores how Al-Fihri School designs educational services that are both market-competitive and aligned with its mission rooted in Islamic values.

Page 35 of 36 | Total Record : 352

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