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Angga Endre Restianto
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INDONESIA
Jurnal Kewirausahaan dan Inovasi
Published by Universitas Brawijaya
ISSN : -     EISSN : 29645611     DOI : 10.21776/jki
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Environmental Science Social Sciences
Publish all forms of quantitative and qualitative research articles and other scientific studies related to the field of Entrepreneurship Management and Innovation.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 352 Documents
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Packaging Innovation through Design Thinking for Ready-to-Drink Coffee Products Natalie; Hussein, Ananda Sabil
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.4.11

Abstract

Purpose – This study aims to implement the Design Thinking method in the innovation and development of ready-to-drink (RTD) coffee product packaging at Yujonokohi to overcome sales stagnation and improve product competitiveness. Design/Methodology/Approach – This study employs a descriptive qualitative approach using the Design Thinking method, which consists of six stages: definition, research, interpretation, ideation, prototyping, and evaluation. Data were collected through observations, in-depth interviews with the owner of Yujonokohi and target consumers from Generations Y and Z, as well as document analysis. Findings – The results indicate that the Design Thinking approach can be applied to develop an innovative and functional RTD coffee packaging prototype that aligns with target consumer preferences. The proposed packaging design is expected to increase product value, enhance visual appeal, and support improved sales performance and competitiveness in the coffee industry. Originality/Value This research provides value by applying the Design Thinking method to develop an innovative and consumer-aligned packaging prototype for RTD coffee, offering a structured approach that can guide similar SMEs in enhancing product appeal and market performance.
Formulation of Business Development Strategies to Achieve Competitive Advantage Khanza, Adillah Dhianida; Fakhri, Erie Awalil
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.4.25

Abstract

Purpose – This study aims to develop a business development strategy for Candyco Handmade Crochet to address challenges related to marketing limitations, production management, and market competition, while improving competitiveness and business sustainability in the handmade crochet sector. Design/Methodology/Approach – This study employs a qualitative research approach. Data were analyzed to identify business challenges and formulate a comprehensive market development strategy focusing on innovative marketing strategies, production management improvement, and brand differentiation. Findings – The results indicate that the proposed strategies can increase Candyco Handmade Crochet’s opportunities to expand market reach, achieve revenue targets, and improve competitiveness. The strategies include implementing live shopping as an innovative marketing approach, optimizing production management to prevent stock imbalances, and strengthening brand differentiation to compete with similar businesses. Originality/Value This study offers value by presenting an integrated market development strategy tailored to a handmade creative business, combining innovative live-shopping marketing, structured production management, and clear brand differentiation. The proposed SOP and strategic framework provide practical, replicable guidance for Candyco and other creative SMEs seeking to strengthen their market position and pursue long-term growth.
Decoding Employee Performance Through the Dynamics of Motivation, Stress, and Discipline Busthomi, Yazidzil
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.4.08

Abstract

Purpose – This study aims to analyze the influence of work motivation, job stress, and work discipline on employee performance at PT Aziz Jaya Abadi. Design/Methodology/Approach – This study employs a quantitative research approach. Data were collected from 92 employees of PT Aziz Jaya Abadi and analyzed using multiple linear regression to examine the relationship between the independent variables (work motivation, job stress, and work discipline) and the dependent variable (employee performance). Findings – The results indicate that work motivation, job stress, and work discipline have a positive and significant influence on employee performance. These findings suggest that improving these factors can enhance employee productivity and work efficiency at PT Aziz Jaya Abadi. Originality/Value This research provides value by empirically examining the combined influence of work motivation, job stress, and work discipline on employee performance within a single organizational context, offering practical insights to support performance improvement and operational efficiency.
Formulation of Business Development Strategies to Achieve Competitive Advantage Muhammad Yogi Alfian; Arif, Moh. Erfan
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.4.01

Abstract

Purpose – This study aims to analyze the internal and external factors affecting Toko Sayur Lesmana, a greengrocery business in Pare Central Market, to formulate an appropriate business strategy for improving market stability and addressing declining revenue. Design/Methodology/Approach – This study employs a qualitative approach. Primary data were collected through interviews and observations, while secondary data were obtained from books, journals, and websites. The data were analyzed using strategic management tools, including the Internal Factor Evaluation (IFE) Matrix, External Factor Evaluation (EFE) Matrix, SWOT Matrix, Internal-External (IE) Matrix, and Quantitative Strategic Planning Matrix (QSPM). Findings – The results indicate that the appropriate strategy for Toko Sayur Lesmana is market penetration, with a Total Attractiveness Score (TAS) of 5.23. This strategy is recommended to strengthen the business position, increase competitiveness, and improve revenue performance in the horticulture market. Originality/Value This study provides value by integrating various strategic analysis tools to identify the most appropriate growth strategies for traditional vegetable shops, offering a structured decision-making model that can be applied by similar horticulture-based MSMEs.
Five Facets of Strategy: Unlocking Competitiveness in The Rolling Stock Industry Atana, Arisal Maula; Pradana, Bayu Ilham
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.4.07

Abstract

Purpose – This study aims to analyze the corporate strategy of PT Industri Kereta Api (Persero) (INKA) using the Diamond Strategy framework, which consists of five elements: arenas, vehicles, differentiators, staging, and economic logic. Design/Methodology/Approach – This study employs a qualitative descriptive approach using a case study method. Data were collected through in-depth interviews, documentation, and literature reviews to examine the implementation of INKA’s corporate strategy based on the Diamond Strategy framework. Findings – The results show that INKA’s corporate strategy incorporates all five elements of the Diamond Strategy, although their effectiveness varies. The elements of arenas and vehicles are implemented consistently, while staging and economic logic require further improvement, particularly in terms of internal integration and resource allocation. These findings emphasize the importance of strategic alignment among business elements to strengthen global competitiveness. Originality/Value This research provides value by applying the Diamond Strategy framework to a state-owned rolling stock manufacturer, offering new insights into how strategic elements interact and identifying areas requiring stronger internal integration to support more sustainable and globally competitive corporate strategies.
Playstation Rental Business Development Strategy In The Digital Era Rendra Prasetyo, Bagas; Abidin Riam, Zaenal; Farizie, Hamdan
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.02

Abstract

Purpose – This study aims to identify and analyze business development strategies for PlayStation rental services through digital transformation approaches, including online promotion, digital booking systems, and mobile application-based service integration. Design/Methodology/Approach – This study employs a quantitative research method with a descriptive approach. Data were collected from PlayStation rental business owners and customers in urban areas. The analysis focuses on evaluating the role of digital technology adoption in improving business operations, expanding market reach, and enhancing customer experiences. Findings – The results indicate that the adoption of digital technologies significantly improves market reach, operational efficiency, and customer experience in PlayStation rental businesses. Digital promotion strategies, online booking systems, and integrated digital services provide opportunities for businesses to adapt to changing consumer behavior and strengthen competitiveness in the entertainment service industry. Originality/Value This research is original in analyzing the impact of digital approaches, including online promotion, digital booking, and mobile app integration, on the business development of PlayStation rentals. The findings provide practical value by offering actionable insights for technology-based strategies that improve customer experience and business competitiveness in the digital era.
Business Plan Design for a Culinary MSME: A Case of Mojo 94 Catering Rahmadian, Reihan; Ismail, Taufiq
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.21

Abstract

Purpose – This study aims to design business development strategies for Mojo 94 Catering by applying market penetration and market development strategies to identify opportunities for market expansion through social media optimization and improvements in managerial and operational systems. Design/Methodology/Approach – This study employs a qualitative research approach. Data were collected through observation, interviews, and document studies. The study applies market penetration and market development strategies to formulate a business development plan, supported by financial feasibility analysis using Internal Rate of Return (IRR) and Net Present Value (NPV). Findings – The results show that implementing digital marketing strategies and improving the financial reporting structure can enhance the competitiveness of Mojo 94 Catering. Furthermore, the financial feasibility analysis demonstrates positive investment prospects, as indicated by favorable IRR and NPV values, supporting the long-term sustainability of the business. Originality/Value This research provides value by integrating market penetration and market development strategies with digital marketing and financial system improvements, offering a practical business development model that can be adopted by similar MSMEs in the culinary sector.
A Strategy for Nurturing Growth: Building Competitive Advantage Through Personalized Care in A Crowded Market Damanik, Jordy Roy Armando; Prabandari, Sri Palupi
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.4.24

Abstract

Purpose – This study aims to formulate a competitive strategy for RSU Yoshua, a private Type C hospital, to improve its market position, enhance service quality, and support long-term sustainability amid increasing competition in the healthcare industry. Design/Methodology/Approach – This study employs a descriptive qualitative method with a case study approach. Data were collected through in-depth interviews, internal documents, and literature reviews using data triangulation. Strategic analysis was conducted using the Internal Factor Evaluation (IFE) Matrix, External Factor Evaluation (EFE) Matrix, SWOT analysis, Internal-External (IE) Matrix, and Quantitative Strategic Planning Matrix (QSPM). Findings – The results indicate that RSU Yoshua is positioned in a “hold and maintain” strategic position, reflecting moderate internal capabilities within a relatively favorable external environment. The QSPM analysis identifies three priority strategies: utilizing experienced teams to provide personalized services and improve patient satisfaction, investing in digital marketing to increase market visibility, and optimizing the hospital’s strategic location through telehealth services and community outreach programs. Originality/Value: This study offers value by applying the David and David strategic management model to a resource-limited private hospital context, demonstrating its practical relevance for smaller healthcare institutions. The integration of digital transformation, patient-centered service innovation, and geographically driven outreach creates a novel strategic framework that can guide similar hospitals in enhancing competitiveness and long-term sustainability.  
Business Feasibility Analysis to Enhance the Competitiveness through a Business Development Strategy Ghossa, Inez Shabrina; Handrito, Radityo Putro
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.4.04

Abstract

Purpose – This study aims to analyze the business feasibility of Putri Jaya Motor Go Solution to improve competitiveness and develop a more structured business plan in response to increasing competition in the motorcycle spare parts market. Design/Methodology/Approach – The results indicate that the proposed service model is financially feasible, generating promising profits with relatively low risk. The implementation of digital-based services, particularly WhatsApp ordering and direct delivery, can help overcome promotional limitations, improve service differentiation, and enhance operational efficiency. Findings – This study provides practical insights into how small businesses in the motorcycle spare parts sector can adopt digital-based service innovations and customer-oriented strategies to strengthen competitiveness. The findings offer a business development reference for MSMEs seeking sustainable growth through technology utilization and improved service models. Originality/Value This research provides value by assessing the feasibility of an innovative WhatsApp-based ordering and delivery model, offering practical insights into how small repair and spare parts businesses can leverage technology to enhance service quality, efficiency, and long-term competitiveness.
Analysis of Business Planning and Digital Innovation in Islamic Educational Entrepreneurship for Children Anisyah, Layin Qorin; Prabandari, Sri Palupi
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.16

Abstract

Purpose – This study aims to develop a business plan for Al-Fihri School to support the development of digital Islamic education services for children through a sustainable and market-oriented business strategy. Design/Methodology/Approach – This study employs a business planning approach to analyze the strategic development of Al-Fihri School. The analysis covers key business plan components, including target market identification, value proposition, marketing strategy, operational structure, and financial projections. These components are evaluated to formulate an integrated business strategy that aligns educational objectives with market opportunities. Findings – The study produces a comprehensive business plan that positions Al-Fihri School as a provider of digital Islamic education services offering interactive, personalized, and flexible learning experiences. The proposed strategy identifies appropriate target market segments, establishes a clear value proposition, formulates marketing and operational strategies, and develops financial projections to support business sustainability. The business plan demonstrates the feasibility of integrating digital technology with Islamic educational values to enhance service quality and competitiveness. Originality/Value This research provides value by examining how a business plan can guide the development of digital Islamic education services for children, offering a structured model that integrates market needs with Islamic values in a contemporary learning environment.

Page 35 of 36 | Total Record : 352

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