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Gedung D, Lantai 1, Ruang Badan Penerbitan Jurnal, Universitas Brawijaya, Malang, Indonesia. Ketawanggede, Kec. Lowokwaru, Kota Malang, Jawa Timur.
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INDONESIA
Jurnal Kewirausahaan dan Inovasi
Published by Universitas Brawijaya
ISSN : -     EISSN : 29645611     DOI : 10.21776/jki
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Environmental Science Social Sciences
Publish all forms of quantitative and qualitative research articles and other scientific studies related to the field of Entrepreneurship Management and Innovation.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 352 Documents
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Business Development Strategy of PT. Surya Family Capital as An Investment Advisory Company and Investment Manager Surya Sambudi, Eka; Hakim, Abdurrahman
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.15

Abstract

Purpose – This study aims to develop a comprehensive business strategy for PT Surya Family Capital as it transforms into an investment advisory and asset management service provider, enabling the company to capitalize on the growing capital market while addressing the challenges posed by low financial literacy in Indonesia. Design/Methodology/Approach – This study employs a qualitative descriptive research approach to analyze the company’s business conditions and identify strategic development opportunities. The business planning process covers key functional aspects, including product and service design, marketing strategy, operations, organization and management, and financial planning. The analysis is intended to evaluate business feasibility and formulate strategies that support sustainable growth. Findings – The results indicate that the proposed business plan for PT Surya Family Capital is feasible for implementation. The recommended strategy emphasizes service innovation, personalized client advisory services, and operational efficiency to enhance service quality and strengthen customer trust. These strategic initiatives are expected to improve the company's competitiveness and enable it to respond effectively to the evolving dynamics of Indonesia’s capital market. Originality/Value This research provides value by designing an integrated business strategy for a newly transformed investment advisory and asset management firm, offering a practical model that strengthens client trust through service innovation and personalized solutions.
The Influence of Work Motivation, Team-Work, and Non-Physical Work Environment on Employee Performance at Tajinan Community Health Center Pramudya, Dimas Fauzan; Adi, Agung Nugroho
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.4.13

Abstract

Purpose – This study aims to analyze the influence of work motivation, teamwork, and the non-physical work environment on employee performance at Puskesmas Tajinan, Malang Regency. Design/Methodology/Approach – This study employs a quantitative research approach using multiple linear regression analysis. The population consisted of 64 employees, with the total sampling (census sampling) method applied to obtain comprehensive data representation. Data were collected through structured questionnaires and analyzed using statistical techniques to examine the relationships among the variables. Findings – The results indicate that work motivation has a significant positive effect on employee performance, with intrinsic motivation having a stronger influence than extrinsic motivation. The non-physical work environment also significantly improves performance through interpersonal relationships, organizational culture, and a supportive work climate. However, teamwork does not significantly affect employee performance, suggesting that other factors, such as leadership and workload, may have a greater influence. Originality/Value This study offers empirical evidence from a public health center setting, highlighting the stronger role of motivation and non-physical work environment compared to teamwork. The findings provide a fresh perspective on performance drivers in frontline healthcare units and deliver practical guidance for improving productivity and service quality.
Evaluation of Business Strategy Using The Servo Analysis Method Ebenezer, Alfred; Aryati, Ana Sofia
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.03

Abstract

Purpose – This study aims to evaluate the strategic condition of PT GMF AeroAsia by analyzing its business strategy, business environment, resource utilization, organizational value management, and organizational practices to identify factors supporting the development of the aviation industry in Indonesia. Design/Methodology/Approach – This study employs a qualitative approach. Data were collected through interviews with relevant informants, analysis of the company’s annual reports, and public expose documents published through the Indonesia Stock Exchange website as part of the company’s accountability to shareholders. The analysis focuses on the relationships among strategy, environment, resources, values, and organization in determining the company’s strategic position. Findings – The results indicate that strategy, environment, and resources are mutually influential elements within PT GMF AeroAsia’s business system. Organizational value is identified as the element with the weakest influence and is more affected by other strategic elements. Meanwhile, organization plays a relatively influential role, although its impact is lower compared with strategy, environment, and resources. These findings highlight the importance of aligning strategic decisions, resource management, and organizational capabilities to strengthen business development in the aviation sector. Originality/Value: This study offers originality by examining PT GMF AeroAsia through an integrated assessment of strategy, environment, resources, value management, and organizational dynamics. This is an approach rarely applied holistically in existing aviation studies. Using data from interviews, annual reports, and public exposure sessions, this study provides an empirical analysis grounded in internal company interactions. These findings provide valuable guidance for practitioners and researchers seeking to improve strategic performance in the Indonesian aviation maintenance industry.
Strategic Business Plan Development for A Sawn Timber Trading Company: An Internal-External Analysis and Investment Feasibility Approach Kurnianto, Anton; Handrito, Radityo Putro
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.4.02

Abstract

Purpose – This study aims to formulate an appropriate business plan for PD Terus Jaya to strengthen its competitiveness and support business expansion as a supplier of sawn timber products in response to increasing market opportunities. Design/Methodology/Approach – This study employs a qualitative descriptive approach. Data were collected through interviews, observations, and document studies. The company’s internal and external conditions were analyzed, and the Business Model Canvas (BMC) was applied as a foundation for developing strategies related to product/service, marketing, operations, organization, and financial planning. Findings – The results indicate that PD Terus Jaya is feasible for business development based on five analyzed investment feasibility criteria. The formulated business plan is recommended for immediate implementation to strengthen the company’s position as a sawn timber supplier and to take advantage of growing market demand. Originality/Value This research provides value by applying the Business Model Canvas to formulate an integrated business plan for a sawn timber trading company, offering strategic guidance that supports feasible investment decisions and sustainable business expansion.
Analysis of The Effects of Social Media Marketing (Instagram) and Perceived Price on Purchase Intention Kezia Audrylia; Putu Adi
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.13

Abstract

Purpose – This study aims to examine the effects of social media marketing through Instagram and perceived price on purchase intention among prospective consumers of Nomé Macaroll, a food and beverage business offering rice paper-based macaroni products. Design/Methodology/Approach – This study employs an explanatory quantitative research approach. Data were collected through 7-point Likert-scale questionnaires distributed to 120 prospective consumers who represent the target market and have not previously purchased Nomé Macaroll products. The data were analyzed using multiple linear regression with SPSS version 30 to examine the effects of social media marketing and perceived price on purchase intention. Findings – The results indicate that social media marketing through Instagram has a positive and significant effect on purchase intention. Perceived price also has a positive and significant effect on purchase intention. These findings suggest that effective digital promotion and appropriate pricing strategies are important factors in attracting prospective consumers and increasing market acceptance for new food and beverage products. Originality/Value This study provides new insight by examining the combined influence of Instagram marketing and perceived price on purchase intention for a newly introduced rice paper–based product, offering empirical evidence that supports more effective marketing decisions.
Lapan-Lapan Express: Innovating Traditional Lalapan into a Modern Fast-Food Concept Wiryawan, Balqis Srikandi; Handrito , Radityo Putro
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.01

Abstract

Purpose – This study aims to develop a business plan for Lalapan “Lapan-Lapan” by designing a new business concept, Lalapan Lapan-Lapan Express, to overcome challenges related to product differentiation and operational design while supporting business growth in Malang City. Design/Methodology/Approach – This study employs a qualitative descriptive research approach. Data were collected through observations and document studies. The business feasibility analysis was conducted by evaluating five key aspects: product, marketing, operations, organization and management, and finance. The analysis was used to formulate strategic development plans and assess the feasibility of establishing fast-food takeaway outlets with Lalapan Bowl as the main product differentiation. Findings – The results indicate that the establishment of Lalapan Lapan-Lapan Express is feasible and has strong growth potential. The proposed business concept provides product differentiation through Lalapan Bowl while addressing existing challenges in product uniqueness and operational effectiveness. The business plan demonstrates promising financial projections, significant profit potential, and relatively low business risks, indicating opportunities for sustainable expansion in the culinary market. Originality/Value This research is original in proposing a fast-food takeaway concept, “Lalapan Lapan-Lapan Express,” as a strategic solution for a local culinary business. The findings provide practical value by offering a comprehensive business plan covering product, marketing, operations, organization, and finance to support rapid growth and profitability.
Analysis of Business Planning in SAF Premier’s Business Development Efforts Sultan Alif Fajar Hidayatullah; Rr. Ayu Firdausiah
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.4.21

Abstract

Purpose – This study aims to develop a business development plan and design strategic steps for SAF Premier to strengthen competitiveness and support long-term growth in the furniture industry. Design/Methodology/Approach – This study employs a descriptive qualitative research method. Data were collected through interviews and observations to analyze the current business conditions and formulate appropriate development strategies. Findings – The results indicate that SAF Premier has formulated strategic steps based on an in-depth analysis of its current business conditions. The proposed strategies include more intensive use of social media, development of innovative multifunctional furniture products, optimization of digital marketing to reach broader markets, increased promotional activities, product development, and improvement of customer service quality. Originality/Value This study provides a practical business planning framework tailored to a developing furniture enterprise, integrating strategic analysis to guide long-term competitiveness. The findings offer context-specific insights for enhancing product innovation, digital marketing, and service quality in the modern furniture industry.
The Effects of Product Development on Customer Satisfaction Motoh, Evelyn Regina; Waluyowati, Nur Prima
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.12

Abstract

Purpose – This study aims to examine the effect of product development on consumer satisfaction among Fresh Care Smash consumers, focusing on product quality, variety, convenience, style, and design as key product development indicators. Design/Methodology/Approach – This study employs a quantitative research approach. Data were collected through questionnaires distributed to 100 respondents selected using a purposive sampling technique. The research instruments were tested for validity and reliability, followed by classical assumption tests, including normality, heteroscedasticity, and linearity tests. Data analysis was conducted using the coefficient of determination and t-test with SPSS version 30.0.0. Findings – The results indicate that product development has a significant effect on consumer satisfaction. Furthermore, product development indicators, including product quality, variety, style, and design, have positive and significant effects on consumer satisfaction. These findings demonstrate that improving product attributes and adapting products to consumer expectations can increase satisfaction and support customer loyalty in competitive markets. Originality/Value: This research provides value by empirically examining various dimensions of product development such as quality, variety, style, and design in relation to customer satisfaction in the context of Fresh Care Smash, a focus that remains understudied. The findings offer original insights that can guide companies in designing more customer-oriented product strategies to strengthen loyalty and market competitiveness.
The Effects of Workplace Environment, Compensation, and Learning Organization on Employee’s Innovative Work Behavior Ula, Ahmad Mushonniful; Azzuhri, Misbahuddin
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.4.10

Abstract

Purpose – This study aims to identify and explain the effects of the workplace environment, compensation, and learning organization on innovative work behavior among employees of PT BPR Mentari Terang. Design/Methodology/Approach – This study employs an exploratory research design to examine causal relationships among variables through hypothesis testing. Using a census sampling technique, all 45 employees of PT BPR Mentari Terang were selected as respondents. Data were collected through validity and reliability-tested Likert-scale questionnaires and analyzed using descriptive analysis and multiple linear regression with SPSS version 26. Findings – The results indicate that the workplace environment has a significant effect on employees’ innovative work behavior, while compensation does not have a significant effect. Furthermore, learning organization significantly influences innovative work behavior. These findings suggest that organizations should improve workplace conditions and encourage continuous learning to enhance employee innovation. Originality/Value This study provides empirical evidence from a rural banking context, offering a rarely explored perspective on innovation determinants in smaller financial institutions. The findings highlight the distinct roles of workplace environment and organizational learning in fostering employee innovation, contributing practical and context-specific insights for managerial decision-making.
Implementation of Corporate Social Responsibility Program Responsibility Program Im-plementation with The Triple Bottom Line Approach Kamal, Iqbal; Rofiaty
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.24

Abstract

Purpose – This study aims to evaluate the Corporate Social Responsibility (CSR) practices of PT Greenfields Indonesia Dairyfarm 1 Malang using the Triple Bottom Line (TBL) framework, focusing on the People, Planet, and Profit dimensions. Design/Methodology/Approach – This study employs a qualitative descriptive approach. Data were collected through interviews, observations, and documentation to assess the implementation of CSR practices based on the Triple Bottom Line framework. Findings – The results reveal that PT Greenfields has successfully implemented CSR initiatives across the People, Planet, and Profit dimensions. The People dimension includes contributions to community welfare, healthcare, education, and infrastructure; the Profit dimension focuses on community empowerment and partnerships in dairy farming and forage crop cultivation; and the Planet dimension involves environmental sustainability programs such as reforestation and greening initiatives. However, weaknesses remain in the People dimension, particularly in infrastructure development. Therefore, the study recommends enhancing supervision, strengthening collaboration with community leaders, expanding infrastructure-related CSR programs, and increasing community participation to improve CSR effectiveness and support long-term sustainability. Originality/Value This research provides value by offering a comprehensive assessment of CSR using the TBL framework in the dairy farming industry, identifying both strengths and gaps while presenting actionable recommendations that support long-term sustainability and community engagement.

Page 32 of 36 | Total Record : 352

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