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Gedung D, Lantai 1, Ruang Badan Penerbitan Jurnal, Universitas Brawijaya, Malang, Indonesia. Ketawanggede, Kec. Lowokwaru, Kota Malang, Jawa Timur.
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INDONESIA
Jurnal Kewirausahaan dan Inovasi
Published by Universitas Brawijaya
ISSN : -     EISSN : 29645611     DOI : 10.21776/jki
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Environmental Science Social Sciences
Publish all forms of quantitative and qualitative research articles and other scientific studies related to the field of Entrepreneurship Management and Innovation.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 352 Documents
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Business Development Strategy of PT. Surya Family Capital as An Investment Advisory Company and Investment Manager Surya Sambudi, Eka; Hakim, Abdurrahman
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.15

Abstract

The capital market industry in Indonesia has experienced significant growth in recent years. This growth is driven by the increasing public interest in investing in the capital market, particulary in stocks. However, this significant growth has not been accompanied by an improvement in the financial literacy of the Indonesian population. Recognizing this potential, PT. Surya Family Capital has decided to transform into an investment advisory and asset management service provider after obtaining the necessary business license and operational legality. This research aims to design the business strategy for PT. Surya Family Capital, covering several key aspects including product or services design, marketing strategy, operations, organization, management, and financial planning. The research methodology used is a qualitative descritive approach, aiming to analyze the business conditions in depth and to understand the issues related to the research object. The result show that the business plan for PT. Surya Family Capital is feasible for implementation. The designed strategy focuses on service innovation, a personalized approach to cliens, and operational efficiency, enabling the company to face the dynamic challenges of the capital market and strengthen clien trust.
The Influence of Work Motivation, Team-Work, and Non-Physical Work Environment on Employee Performance at Tajinan Community Health Center Pramudya, Dimas Fauzan; Adi, Agung Nugroho
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.4.13

Abstract

Employee performance in the public sector plays a crucial role in determining the quality of healthcare services provided to the community. However, various internal and external factors can influence employee productivity, requiring a deeper analysis to optimize performance. This study aims to analyze the influence of work motivation, teamwork, and the non-physical work environment on employee performance at Puskesmas Tajinan, Malang Regency. The research employs a quantitative approach with multiple linear regression analysis. The study population consists of 64 employees, with the total sampling method (census sampling) used to ensure comprehensive data representation. Data were collected through structured questionnaires and analyzed using statistical techniques. The results indicate that work motivation has a significant positive effect on employee performance, where intrinsic motivation (e.g., personal satisfaction) exerts a stronger influence than extrinsic motivation. The non-physical work environment also significantly contributes to performance improvement, particularly through interpersonal relationships, organizational culture, and a conducive work climate. However, teamwork does not significantly influence employee performance, suggesting that other factors, such as leadership or workload, may play a more dominant role. This study offers a novel insight into the relative impact of work motivation and the work environment over teamwork in the healthcare sector, emphasizing the importance of intrinsic motivation and a supportive work culture. The findings provide practical implications for Puskesmas management, recommending strategies to enhance employee motivation programs, foster a more harmonious work environment, and reassess the role of teamwork dynamics. These insights can serve as a valuable reference for healthcare institutions seeking to improve productivity and service quality.
Evaluation of Business Strategy Using The Servo Analysis Method Ebenezer, Alfred; Aryati, Ana Sofia
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.03

Abstract

The development of the aviation industry in Indonesia is quite behind when compared to some neighboring countries, therefore strategy evaluation is needed to help the development of the aviation industry in Indonesia. The objective of this research is to identify the conditions of PT GMF AeroAsia in terms of business strategy, business environment, resource usage method, organizational value management method, and the way the company runs as an organization. The data was harvested from interviews with relevant informants regarding the company’s annual reports and from the public-expose dialog conducted by the company, which is accessible through the website of Indonesia Stock Exchange as the accountability report of PT GMF AeroAsia for their shareholders. The results of the analysis demonstrate that strategy, environment, and resource at PT GMF AeroAsia are mutually-influencing elements, that value is the element with the weakest influence or is influenced by other elements, and that organization is a quite influential element although its strength is not as high as the strength of the earliest three elements. One of the implications that occurred when the research was conducted was that the location of the research object inside the airport area made the researcher unable to get full access when conducting observations.
Strategic Business Plan Development for A Sawn Timber Trading Company: An Internal-External Analysis and Investment Feasibility Approach Kurnianto, Anton; Handrito, Radityo Putro
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.4.02

Abstract

The sawn timber market, especially on Java, holds significant potential as the island is the center of the manufacturing industry with high demand for sawn timber products. This condition has driven PD Terus Jaya, a trading company specializing in sawn timber, to expand its business as a supplier of sawn timber for various needs. This qualitative descriptive study aims to formulate an appropriate business plan for the company. The company’s internal and external conditions were examined in-depth, including its challenges and potential. The data was collected through three methods: interviews, observations, and document studies. The BMC analysis was used as a foundational guide to formulate relevant strategies for product/service, marketing, operations, organization, and finance plannings. The results indicate that PD Terus Jaya is feasible for development based on the five analyzed investment feasibility criteria. The company is advised to promptly implement the formulated business plan to strengthen its position as a sawn timber supplier.
Analysis of The Effects of Social Media Marketing (Instagram) and Perceived Price on Purchase Intention Kezia Audrylia; Putu Adi
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.13

Abstract

Nomé Macaroll is a food and beverage business that offers rice paper-based products with macaroni fillings with other ingredients such as boiled egg, cheese, smoked beef, ketchup, sambal, leek, and carrot. This business offers three variants: Classic Macaroll, Cheese Macaroll, and Smoked Beef Macaroll. The objective of this quantitative explanatory research is to identify the effects of social media marketing via Instagram and perceived price on the purchase intention of Nomé Macaroll’s prospective consumers. The data was harvested from 7-point Likert-scaled questionnaires distributed to a sample of 120 people considered as the business’ suitable target who have not purchased its product. The analysis was performed using multiple linear regression in SPSS version 30. This study finds that social media marketing via Instagram and perceived price have positive and significant effects on the purchase intention.
Lapan-Lapan Express: Innovating Traditional Lalapan into a Modern Fast-Food Concept Wiryawan, Balqis Srikandi; Handrito , Radityo Putro
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.01

Abstract

This business-plan study was conducted in response to the need for designing business development strategies for Lalapan “Lapan-Lapan,” a culinary business focusing selling lalapan rice. This business operates in Malang City, one of the cities with the highest university student population, potential for running affordable culinary businesses, but it still strives to overcome challenges, supposedly caused by suboptimal product differentiation and operational designs. Therefore, this study proposes the establishment of “Lalapan Lapan-Lapan Express,” fast-food takeaway outlets offering Lalapan Bowl as the product differentiation, by which the business’ main challenges can be handled. Additionally, this study formulates and assesses the feasibility of the new concept in term of product, marketing, operation, organization and management, and finance. Through qualitative descriptive approach incorporating observations and document studies, this research finds that Lalapan “Lapan-Lapan” is feasible as it has the potential to grow rapidly with projected significant profit and low risks.
Analysis of Business Planning in SAF Premier’s Business Development Efforts Sultan Alif Fajar Hidayatullah; Rr. Ayu Firdausiah
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.4.21

Abstract

Indonesia's economic growth is currently stabilising, and one of the key sectors driving this sustainability is the furniture industry. The positive growth trend is the background to the emergence of SAF Premier business that aims to fulfil the need for high-quality furniture with elegant and innovative interior designs. This research was conducted to develop business development plans using business planning studies, as well as designing strategic steps to develop the business going forward. The research method used is descriptive qualitative. With data collection through interviews and observations. The results of this study indicate that SAF Premier has designed a series of strategic steps based on in-depth analysis of current business conditions. These steps include more intensive use of social media, developing innovative multifunctional furniture products, optimising digital marketing to reach a wider market, increasing promotions, product development, and improving the quality of customer service. The results of this research are expected to serve as a reference for SAF Premier’s long-term business planning to enhance competitiveness in the furniture industry.
The Effects of Product Development on Customer Satisfaction Motoh, Evelyn Regina; Waluyowati, Nur Prima
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.12

Abstract

The objective of this research is to identify the effects of product development and customer satisfaction by studying the consumers of Fresh Care Smash. This research is important to conduct because consumers are currently more selective in choosing products based on innovation, packaging, content, and usage experience. Without product development that suits market needs, customer loyalty may decline. The data of this quantitative study was harvested from questionnaires regarding product quality, variance, convenience, style, and design as well as consumer’s expectation fulfilment distributed to 100 respondents selected via purposive sampling technique. The instrument has been tested for its validity and reliability, and the acquired data has been examined for their normality, heteroscedasticity, and linearity, while coefficient of determination and t-test were also performed. All of the statistical processes were performed using SPSS version 30.0.0. This study finds that product development significantly influences consumer satisfaction and that indicators of product development such as product quality, variance, style, and design also have positive and significant influences on consumer satisfaction. Product quality, product variety, and well-developed product styles and designs can increase customer satisfaction levels so that consumer loyalty to a product can be maintained properly.The objective of this research is to identify the effects of product development and customer satisfaction by studying the consumers of Fresh Care Smash. This research is important to conduct because consumers are currently more selective in choosing products based on innovation, packaging, content, and usage experience. Without product development that suits market needs, customer loyalty may decline. The data of this quantitative study was harvested from questionnaires regarding product quality, variance, convenience, style, and design as well as consumer’s expectation fulfilment distributed to 100 respondents selected via purposive sampling technique. The instrument has been tested for its validity and reliability, and the acquired data has been examined for their normality, heteroscedasticity, and linearity, while coefficient of determination and t-test were also performed. All of the statistical processes were performed using SPSS version 30.0.0. This study finds that product development significantly influences consumer satisfaction and that indicators of product development such as product quality, variance, style, and design also have positive and significant influences on consumer satisfaction. Product quality, product variety, and well-developed product styles and designs can increase customer satisfaction levels so that consumer loyalty to a product can be maintained properly.
The Effects of Workplace Environment, Compensation, and Learning Organization on Employee’s Innovative Work Behavior Ula, Ahmad Mushonniful; Azzuhri, Misbahuddin
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.4.10

Abstract

In this era, innovation is needed in running an organization in order to survive and be sus-tainable in the future. The objective of this research is to identify and elucidate the effects of workplace environment, compensation, and learning organization on innovative work behavior. In this exploratory study, the causal relationships of those variables were corrob-orated via hypothesis testing. Using census sampling, all 45 employees of PT BPR Mentari Terang, a rural bank in Tuban, were selected as samples. The data was harvested through validity and reliability-tested Likert questionnaires and was analyzed descriptively and statistically using multiple linear regression in SPSS version 26. This study finds that work-place environment significantly influences employee’s innovative work behavior, compen-sation does not affect the innovative work behavior, and that organizational learning sig-nificantly affects the innovative work behavior. Therefore, companies are expected to continue to improve the conditions of the office work environment, hold company tours or recreation involving all employees, entertainment, and other things that can support em-ployee well-being, increase interest in learning so that employees feel interested and happy in carrying out the tasks given by the company.
Implementation of Corporate Social Responsibility Program Responsibility Program Im-plementation with The Triple Bottom Line Approach Kamal, Iqbal; Rofiaty
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.24

Abstract

This study evaluates the Corporate Social Responsibility (CSR) practices of PT Greenfields Indonesia Dairyfarm 1 Malang using the Triple Bottom Line (TBL) framework, which emphasizes three key dimensions: People, Planet, and Profit. Employing a qualitative descriptive approach, data were gathered through interviews, observations, and documentation. The findings reveal that PT Greenfields has successfully carried out CSR initiatives across all TBL dimensions. In the People aspect, the company has contributed to community welfare, healthcare, education, and infrastructure. The Profit dimension is addressed through community empowerment and partnerships involving dairy cow farming and forage crops like dwarf elephant grass and corn stalks. The Planet component includes environmental sustainability efforts such as reforestation and greening initiatives. Despite these achievements, weaknesses remain in the People aspect, particularly concerning infrastructure development. To address these shortcomings, the study suggests (a) enhancing supervision, (b) strengthening collaboration with community leaders to increase public satisfaction, (c) broadening the scope of infrastructure-related CSR activities, and (d) involving more community members in CSR programs. Moreover, leveraging positive CSR outcomes is recommended to reinforce the company’s long-term sustainability and public legitimacy.

Page 32 of 36 | Total Record : 352

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