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INDONESIA
Jurnal Kewirausahaan dan Inovasi
Published by Universitas Brawijaya
ISSN : -     EISSN : 29645611     DOI : 10.21776/jki
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Environmental Science Social Sciences
Publish all forms of quantitative and qualitative research articles and other scientific studies related to the field of Entrepreneurship Management and Innovation.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 352 Documents
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The Influence of Workload and Career Development on Turnover Intention Audiah, Hilda; Adi, Agung Nugroho
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.04

Abstract

Purpose – This study aims to analyze the effects of workload and career development on employee turnover intention at PT XYZ in the property sector. Design/Methodology/Approach – This study employs a quantitative explanatory research approach to examine the causal relationships between workload, career development, and turnover intention. Data were collected from 120 employees of PT XYZ, selected from a population of 217 employees. The research instruments were tested for validity and reliability, followed by classical assumption tests. The data were analyzed using multiple linear regression and hypothesis testing with IBM SPSS version 25. Findings – The results indicate that workload has a positive and significant effect on employee turnover intention, meaning that higher workload increases employees’ intention to leave the organization. Conversely, career development has a negative and significant effect on turnover intention, indicating that better career development opportunities can reduce employees’ intention to leave. Furthermore, workload and career development simultaneously have a significant effect on turnover intention. These findings emphasize the importance of managing workload and providing clear career development pathways to retain employees. Originality/Value: This research offers value by examining the combined influence of workload and career development on turnover intention using a comprehensive quantitative approach. The study also increases the strength of its findings by collecting data from a larger number of respondents than initially required. The results contribute original evidence that can guide organizations in designing strategies to reduce turnover intention and improve employee retention.
The Interplay of Digitalization, Deviant Behaviour, and Employee Performance Carnelia, Yafia; Noermijati
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.4.06

Abstract

Purpose – This study aims to determine the effect of digitalization on employee performance with deviant behavior as a mediating variable among PLN UP3 Malang employees. Design/Methodology/Approach – This study employs a quantitative research approach using a saturated sampling technique. The respondents consisted of 101 permanent employees of PLN UP3 Malang. Data were collected through printed questionnaires distributed directly to respondents and analyzed using the Structural Equation Model (SEM) method with SmartPLS version 4. Findings – The results indicate that digitalization has a significant positive effect on employee performance, while digitalization has a negative effect on deviant behavior. Furthermore, deviant behavior does not significantly affect employee performance and does not mediate the relationship between digitalization and employee performance. These findings suggest that digitalization should be continuously optimized while implementing strategies to minimize potential negative workplace behaviors. Originality/Value This research provides value by empirically examining the role of deviant behavior as a mediating variable in the relationship between digitalization and employee performance, offering insights that help organizations optimize digital initiatives while maintaining a healthy work environment.
Optimizing Craft Business Performance Through Strategic Mapping with SWOT and BMC Nur Permatasari, Maynda Cessaria; Yulianti, Ida
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.4.18

Abstract

Purpose – This study aims to design an appropriate business planning strategy for Cacylflow to overcome business challenges, including unstable sales, limited human resources, and suboptimal marketing, as well as to identify effective solutions for increasing sales turnover. Design/Methodology/Approach – This study employs a descriptive qualitative approach. Data were collected through observation, interviews, and literature studies. The analysis was conducted by evaluating internal and external business conditions using SWOT analysis and Business Model Canvas (BMC), supported by investment feasibility analysis using Net Present Value (NPV), Profitability Index (PI), and Payback Period methods. Findings – The results indicate that the proposed strategies for Cacylflow include product diversification, marketplace expansion, service improvement through greeting board rental and workshops, workforce development through collaboration with women’s organizations (PKK), and strengthening online and offline promotional activities. Furthermore, the investment feasibility analysis shows that the Cacylflow business is financially feasible for development. Originality/Value This study presents a practical business planning framework for pipe-cleaner–based handicraft enterprises, a niche sector rarely examined academically. By integrating SWOT, BMC, and investment feasibility analysis, it offers actionable and context-specific strategies that support growth, innovation, and long-term viability.
Business Planning for Muslim Fashion Enterprise Rahmat, Muhamad Radhitya; Yulianti, Ida
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.14

Abstract

Purpose – This study aims to develop a systematic and comprehensive business plan for Griya Yasmine to strengthen its competitiveness and support sustainable business growth amid the dynamic challenges faced by MSMEs. Design/Methodology/Approach – This study adopts a business planning approach by formulating detailed functional strategies across key business areas. The planning process encompasses marketing, operations, organizational structure, and financial planning to develop an integrated and feasible business plan that supports long-term business development. Findings – The study produces a comprehensive business plan for Griya Yasmine. The proposed plan includes a marketing strategy targeting Muslim women consumers through integrated online and offline channels, a more efficient operational workflow, a well-defined organizational structure to facilitate business expansion, and projected financial statements to support strategic planning and managerial decision-making. These strategies provide a practical roadmap for achieving sustainable business growth. Originality/Value The study offers value by presenting a comprehensive, function-based business plan specifically designed for a Muslim women–focused MSME, providing a practical model that can be adapted by similar businesses to improve long-term strategic direction.
Application of Lean Six Sigma in Minimizing Waste and Enhancing Product Quality in Garment Manufacturing Bhagaskara, Muhammad Nabil; Pradana, Bayu Ilham
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.4.16

Abstract

Purpose – This study aims to analyze the causes of defects and waste in the T-shirt production process at PT Magnum Attack Indonesia using the DMAIC (Define, Measure, Analyze, Improve, Control) cycle and to provide improvement recommendations based on the analysis. Design/Methodology/Approach – This study employs an applied quantitative descriptive approach. Data were collected through interviews, observations, and document studies at PT Magnum Attack Indonesia. Interviews involved the company director, production manager, and two production operators. The analysis was conducted using Value Stream Mapping (VSM), p-chart control mapping, and Failure Mode and Effect Analysis (FMEA) to identify waste, defects, and improvement priorities. Findings – The results show that the T-shirt production process contains several non-value-adding activities, including transportation waste, unnecessary inventory, unnecessary motion, and defects. The production process is statistically stable based on the p-chart analysis, although several defects were identified, such as smeared screen printing, peeling screen printing, and uneven stitching. Improvement recommendations based on the highest Risk Priority Number (RPN) include implementing 5S, increasing transportation capacity, and establishing a maintenance plan. The implementation of Lean Six Sigma improves Process Cycle Efficiency (PCE) from 22.01% to 34.23%. Originality/Value This study offers practical evidence of how Lean Six Sigma tools, applied through the DMAIC cycle, can significantly enhance process cycle efficiency in T-shirt production. By combining VSM, control charts, and FMEA, it provides a comprehensive and data-driven analysis that delivers actionable insights for improving quality and operational performance in apparel manufacturing.
Analysis of The Development Strategy for The Bouquet Crafts Business Using the Ansoff Matrix Approach Darmawan, Muhammad Yusuf; Jazuli, A Muhamad
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.10

Abstract

Purpose – This study aims to formulate business development strategies for Crocho Craft, a bouquet craft business in Malang Regency, to overcome sales fluctuations and support sustainable business growth in the creative craft industry. Design/Methodology/Approach – This study employs a qualitative research method with a development research approach. Data were collected through field studies and literature reviews. The research object is Crocho Craft, a business offering various bouquet products, including fresh flower bouquets, artificial bouquets, snack bouquets, money bouquets, and twisted wire bouquets. Business development strategies were formulated using the Ansoff Matrix framework, covering market penetration, market development, product development, and diversification strategies. Findings – The results indicate that Crocho Craft can improve competitiveness and business sustainability through several strategic initiatives. The proposed strategies include optimizing social media marketing and establishing customer loyalty groups for market penetration, collaborating with Shopee e-commerce for market development, introducing succulent and thematic bouquet variants for product development, and offering table flower products for café and restaurant segments as a diversification strategy. These strategies provide potential solutions to increase market reach, strengthen customer relationships, and reduce sales fluctuations. Originality/Value: This research provides value by applying the Ansoff Matrix specifically to a bouquet craft business, offering a structured strategic model rarely explored in this sector. The study generates practical and context-specific insights that can guide other small creative enterprises in enhancing competitiveness and mitigating sales fluctuations.
Streamlining Hospital Administration: Optimizing the Patient Queue System Tobing, Vieri Kennedy Burju Lumban; Jazuli, A Muhamad
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.4.19

Abstract

Purpose – This study aims to assess the optimal performance of the administrative service system at Universitas Brawijaya Hospital by determining the appropriate number of service counters to improve waiting time efficiency and cost effectiveness. Design/Methodology/Approach – This study employs a quantitative approach using a queuing system analysis method. Patient arrival and service time data were collected through six days of direct observation during peak hours. The analysis was conducted using POM-QM software with the (M/M/C):(FCFS/∞/∞) queue model. The evaluation focused on queue performance indicators and queue costs to determine the optimal number of service counters. Findings – The results show that operating three service counters is the optimal baseline based on queue cost efficiency. Although adding a fourth counter significantly reduces waiting time, the improvement is not proportional to the increase in queue costs. Therefore, a dynamic adjustment strategy for the number of open counters is recommended to manage patient surges while maintaining a balance between service efficiency and cost efficiency. Originality/Value This study provides a quantitative queue-based evaluation of hospital administrative services using the M/M/C model, offering evidence-based insights into determining the optimal number of service counters. The findings contribute a practical approach for balancing service efficiency and operational costs, supporting more adaptive and responsive hospital service management.
Competitive Strategy Analysis in The Society 5.0 Era Using the Meta-SWOT Approach Widodo, Fadhillah Rayhan; Rofiaty
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.4.05

Abstract

Purpose – This study aims to identify and analyze appropriate competitive strategies for Tugu Malang, an online media company based in Malang City, to maintain relevance and strengthen its market position amid increasing digital media competition and technological changes. Design/Methodology/Approach – This study employs the Meta-SWOT approach by integrating the Resource-Based View (RBV) framework to analyze internal resources and capabilities, and the PESTEL framework to evaluate external environmental factors. Data were collected through questionnaires, document reviews, and interviews with nine informants, including company management and deputy editors-in-chief from three competing companies. The findings were further analyzed using the Grand Strategy Matrix to determine the company’s strategic position. Findings – The results indicate that Tugu Malang has twelve valuable resources and capabilities that are rare, difficult to imitate, and well-organized, including funding sources, organizational culture, workforce skills, customer satisfaction, technology investment, human resource development, quality control, legal compliance, employee retention, marketing media, pricing, and product variety. The PESTEL analysis identifies external opportunities and threats related to government support, political conditions, technological innovation, community engagement, economic instability, and regulatory changes. Based on the Grand Strategy Matrix, Tugu Malang is positioned in Quadrant I, indicating a strong strategic position. The recommended strategies include market penetration, market development, and product development. Originality/Value This research provides value by integrating the Meta-SWOT approach with RBV and PESTEL analyses to generate strategic insights specifically for online media in the Society 5.0 era, offering a structured framework that can guide similar digital media companies in navigating dynamic environmental challenges.
Enhancing Firm Performance through Entrepreneurial Orientation and Organizational Capability Maulana, Irfan Adzan; Susilowati, Christin
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.4.14

Abstract

Purpose – This study aims to analyze the influence of entrepreneurial orientation on firm performance among culinary SMEs in Malang City, with organizational capability as a mediating variable. Design/Methodology/Approach – This study employs an explanatory quantitative research design. Using a non-probability sampling method with a purposive sampling technique, 109 culinary MSME owners in Malang City were selected as respondents. The data were collected through questionnaires and analyzed using Partial Least Squares (PLS) with SmartPLS version 4.1.0.6 Findings – The results show that entrepreneurial orientation has a significant effect on firm performance. Furthermore, entrepreneurial orientation significantly influences organizational capability, organizational capability significantly affects firm performance, and organizational capability mediates the relationship between entrepreneurial orientation and firm performance. These findings indicate that strengthening entrepreneurial orientation and organizational capabilities can improve SME performance. Originality/Value This study provides empirical evidence on the mediating role of organizational capability in the relationship between entrepreneurial orientation and firm performance within the culinary SME sector. It offers a context-specific contribution by demonstrating how capability development strengthens the performance impact of entrepreneurial orientation, giving practical insights for SME strategic improvement.
The Effect of Self-Efficacy and Work-Life Balance on Employee Engagement and Performance Nurdzakin, Muhammad; Kurniawati, Desi Tri
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.4.12

Abstract

Purpose – This study aims to explain and analyze the effects of work-life balance and self-efficacy on employee performance with employee engagement as a mediating variable. Design/Methodology/Approach – This study employs a quantitative research approach. Data were collected through questionnaires involving all 134 employees of the Population and Civil Registration Office of Malang City as the research sample using a saturated sampling technique. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS version 3.2.9. Findings – The results show that work-life balance and self-efficacy have positive and significant effects on employee performance. Additionally, work-life balance and self-efficacy positively and significantly influence employee engagement, while employee engagement also has a positive and significant effect on employee performance. The findings confirm that employee engagement partially mediates the relationship between work-life balance and self-efficacy on employee performance. Originality/Value This research provides value by empirically demonstrating the mediating role of employee engagement in the relationship between work life balance, self-efficacy, and performance, offering insights that help organizations design more effective human resource strategies.

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