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INDONESIA
Jurnal Kewirausahaan dan Inovasi
Published by Universitas Brawijaya
ISSN : -     EISSN : 29645611     DOI : 10.21776/jki
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Environmental Science Social Sciences
Publish all forms of quantitative and qualitative research articles and other scientific studies related to the field of Entrepreneurship Management and Innovation.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 352 Documents
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The Influence of Workload and Career Development on Turnover Intention Audiah, Hilda; Adi, Agung Nugroho
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.04

Abstract

This study aims to analyze and explain the effect of workload and career development on turnover intention of employees of PT XYZ in the property sector. A quantitative and explanatory approach was used to test the causal relationship between the independent and dependent variables. The number of samples was determined using the Slovin formula, resulting in 68 respondents from a population of 217, while the selection was carried out using the non- probability sampling method. However, this study collected data from 120 respondents, using instruments that had been tested, to increase the accuracy and representativeness of the results. After going through the classical assumption test, the data were analyzed using multiple linear regression, followed by hypothesis testing; the entire statistical process was carried out using IBM SPSS version 25. This study finds that workload has a positive and significant effect on turnover intention, that career development has a negative and significant effect on turnover intention, and that both variables simultaneously also have a significant effect on turnover intention of employees of PT XYZ.
The Interplay of Digitalization, Deviant Behaviour, and Employee Performance Carnelia, Yafia; Noermijati
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.4.06

Abstract

In the era of rapid technological advancement, digitalization has become a crucial element for improving organizational efficiency and competitiveness. Understanding its impact on employee behavior and performance is essential, particularly for companies undergoing digital transformation. This study was conducted with the aim of determining the effect of digitalization on employee performance with deviant behaviour as a mediating variable on PLN UP3 Malang employees. The respondents in this study were 101 people, all of whom were permanent employees. The sampling technique used saturated sampling. Data were taken using direct distribution of printed questionnaires. Data processing used the SEM (Structural Equation Model) method with the SmartPLS version 4 application. The results of this study indicate that digitalization has a significant positive effect on employee performance, digitalization has a negative effect on deviant behaviour, deviant behaviour has no effect on employee performance, and deviant behaviour does not mediate the effect of digitalization on employee performance. These findings imply that the implementation of digitalization should be continued and optimized to boost performance, while also being accompanied by strategies to minimize potential negative behaviors in the workplace.
Optimizing Craft Business Performance Through Strategic Mapping with SWOT and BMC Nur Permatasari, Maynda Cessaria; Yulianti, Ida
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.4.18

Abstract

The increasing public interest in unique and creative handicraft products has led to the establishment of Cacylflow, a business that utilizes pipe cleaners as the main material in its production process. As a business that is still in the early stages, Cacylflow faces several problems, including unstable sales, limited human resources, and suboptimal marketing. This research uses a descriptive qualitative approach with data collected through observation, interviews, and literature studies. The main objective of this study is to design an appropriate business planning strategy in overcoming the problems faced during running the business and to get effective solutions in increasing sales turnover. The analysis was conducted on the internal and external conditions of the business through SWOT analysis and Business Model Canvas (BMC), along with an investment feasibility evaluation using the NPV, PI, and Payback Period methods. The results of this study indicate that the strategies to be implemented are product diversification, expansion of sales to the marketplace, service improvement (greeting board rental & workshop), increasing the workforce and collaborating with women’s organizations (PKK), and strengthening online and offline promotions. In addition, the investment feasibility assessment also shows that the Cacylflow business is feasible.
Business Planning for Muslim Fashion Enterprise Rahmat, Muhamad Radhitya; Yulianti, Ida
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.14

Abstract

This research takes the form of a business plan for Griya Yasmine. The urgency of this study lies in the need for MSMEs to have a business plan that can withstand the challenges of a dynamic market. Therefore, the objective of this research is to develop a systematic and comprehensive business plan for Griya Yasmine. The planning method involves the formulation of detailed functional strategies. The result of this research is a complete business plan document, which includes a marketing strategy targeting Muslim women consumers through both online and offline approaches. Additionally, the plan outlines a more efficient operational workflow, a clear organizational structure to support business growth, and a series of projected financial statements to support decision-making. The implication of this research is the development of a strategic reference that can be adapted by similar businesses in designing a sustainable business direction.
Application of Lean Six Sigma in Minimizing Waste and Enhancing Product Quality in Garment Manufacturing Bhagaskara, Muhammad Nabil; Pradana, Bayu Ilham
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.4.16

Abstract

Lean Six Sigma combines the principles of lean manufacturing and six sigma, focusing respectively on minimizing waste and reducing product defects. This study aims to analyze the causes of defects and waste in the T-shirt production process at PT Magnum Attack Indonesia using the DMAIC cycle and to provide improvement recommendations based on the analysis. This applied research employs a quantitative descriptive approach. Data were collected through interviews, observations, and document studies conducted at the company. The results of the Value Stream Mapping (VSM) analysis indicate the presence of non-value-adding activities, including transportation waste, unnecessary inventory, unnecessary motion, and defects. The process performance measured using a p-chart control map showed that the production process was stable with no significant variations. Identified defects include smeared screen printing, peeling screen printing, and uneven stitching. Improvement recommendations were formulated based on the highest Risk Priority Number (RPN) values from the Failure Mode and Effect Analysis (FMEA), which include the implementation of 5S, increased transportation capacity, and a maintenance plan. This study also finds that the implementation of the Lean Six Sigma method significantly improved process cycle efficiency (PCE), increasing it from 22.01% to 34.23%.
Analysis of The Development Strategy for The Bouquet Crafts Business Using the Ansoff Matrix Approach Darmawan, Muhammad Yusuf; Jazuli, A Muhamad
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.10

Abstract

The creative industry, especially the craft sub-sector, has great potential supported by the increasing trend of giving bouquets as gifts in various celebrations. However, Cro-cho Craft - a bouquet craft business in Malang Regency - faces sales fluctuations that threaten the stability of its income. This research aims to design a business development strategy as a solution to the problem. The research used a qualitative method with a development research approach. Data were obtained through field studies and literature studies, with the object of research in the form of Crocho Craft businesses that offer fresh flower bouquet products, artificial, snacks, money, and twisted wire. Business development strategies were prepared based on the Ansoff Matrix, including market penetration by optimizing social media and forming customer loyalty groups, market development through Shopee e-commerce partnerships, product development by adding variants of succulent bouquets and thematic bouquets, and product diversification through offering table flowers for the cafe and restaurant segments. The results show that the implementation of these strategies has the potential to increase competitiveness, expand the target market, and maintain business sustainability as well as being a practical solution to overcome sales fluctuations in small businesses in the craft sector.
Streamlining Hospital Administration: Optimizing the Patient Queue System Tobing, Vieri Kennedy Burju Lumban; Jazuli, A Muhamad
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.4.19

Abstract

Administrative services are the crucial stage of hospital services that can shape patients' first impressions of overall service quality, yet they are often hampered by high queue loads in the mornings and fluctuations in counter capacity, leading to waiting times that exceed established standards.. This study aims to assess the optimal performance of the administrative service system at Universitas Brawijaya Hospital. Patient arrival and service time data were collected through observation over six days during peak hours. The analysis was conducted using POM-QM software with a (M/M/C):(FCFS/∞/∞) queue model. The evaluation focuses on queue performance indicators and queue costs as the basis for determining the optimal number of service counters. The results show that operating three service counters represents the optimal baseline based on queue cost efficiency. Although adding a fourth counter significantly reduces waiting time, it is not proportional to the increase in queue costs. Therefore, implementing a dynamic adjustment strategy for the number of open counters is highly recommended to anticipate patient surges and maintain a balance between service time efficiency and cost efficiency
Competitive Strategy Analysis in The Society 5.0 Era Using the Meta-SWOT Approach Widodo, Fadhillah Rayhan; Rofiaty
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.4.05

Abstract

This study aims to identify and analyze appropriate competitive strategies for Tugu Malang, an online media company based in Malang City. Data were collected through questionnaires, document reviews, and interviews with nine informants, including company management and deputy editors-in-chief from three competing firms. The study applies the Meta-SWOT approach, using the Resource-Based View (RBV) to assess internal factors and the PESTEL framework for external factors. The RBV analysis reveals that Tugu Malang possesses twelve key resources and capabilities that are rare, hard to imitate, and well-organized, such as funding sources, organizational culture, workforce skills, customer satisfaction, technology investment, human resource development, quality control, legal compliance, employee retention, marketing media, pricing, and product variety. The PESTEL analysis identifies external opportunities and threats, including local government support, political dynamics, technological innovation, community engagement, economic instability, and shifting legal regulations. Based on the Grand Strategy Matrix, Tugu Malang is positioned in Quadrant I, indicating a strong strategic position. The most suitable strategies include intensive efforts such as market penetration, market development, and product development. These findings offer practical insights for digital media organizations navigating competition in the Society 5.0 era.
Enhancing Firm Performance through Entrepreneurial Orientation and Organizational Capability Maulana, Irfan Adzan; Susilowati, Christin
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.4.14

Abstract

This explanatory quantitative study aims to analyze the influence of entrepreneurial orientation on firm performance among culinary SMEs in Malang City, with organizational capability as a mediating variable. Using a non-probability sampling method and purposive sampling technique, 109 culinary MSME owners in Malang City who have operated their businesses for at least three years and employ at least five employees were selected as the sample. The data were collected through questionnaires and analyzed using Partial Least Squares (PLS) with SmartPLS version 4.1.0.6. The results show that entrepreneurial orientation has a significant influence on firm performance, that entrepreneurial orientation significantly affects organizational capability that organizational capability has a significant influence on entrepreneurial orientation, and that organizational capability mediates the influence of entrepreneurial orientation on firm performance. This study is expected to serve as a reference for culinary SMEs in Malang City to improve their business performance through innovation, proactiveness, measured risk-taking, autonomy, strengthening relationships with external stakeholders, strategic management capabilities, and operational capabilities.
The Effect of Self-Efficacy and Work-Life Balance on Employee Engagement and Performance Nurdzakin, Muhammad; Kurniawati, Desi Tri
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.4.12

Abstract

This study aims to explain and analyze the effect of work life balance and self-efficacy on employee performance with employee engagement as a mediating variable. This quantitative study collected data through questionnaires. The population consisted of all 134 employees at the Population and Civil Registration Office of Malang City, who also served as the research sample using a saturated sampling technique. The data were analyzed using Structural Equation Modeling – Partial Least Squares (SEM-PLS) with SmartPLS version 3.2.9. The results show that work life balance and self-efficacy have a positive and significant effect on employee performance. Furthermore, work life balance and self-efficacy have a positive and significant effect on employee engagement, and employee engagement has a positive and significant effect on employee performance. These findings confirm that employee engagement serves as a partial mediator in the relationship between work life balance and self-efficacy on employee performance.

Page 34 of 36 | Total Record : 352

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