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Penerbit: CV. Kampus Akademik Publising Jl.pedurungan kidul IV rt.03/01 No.62 Kel. Pedurungan Kidul/ Kec.Pedurungan
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JURNAL RUMPUN MANAJEMEN DAN EKONOMI
Published by CV Kampus Akademik Publising
ISSN : 30467411     EISSN : 30467144     DOI : ttps://doi.org/10.61722/jrme.v1i2.1064
Core Subject : Economy, Science, Education, Social,
Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics Social Sciences
JURNAL RUMPUN MANAJEMEN DAN EKONOMI (JRME) berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek Ekonomi, Bisnis dan Akuntansi. Jurnal ini memberikan ruang bagi para peneliti untuk berdiskusi, mengejar dan meningkatkan pengetahuan di bidang Ilmu Ekonomi Bisnis dan Akuntansi yang terus berkembang. Artikel dapat ditulis dalam bahasa Inggris atau bahasa Indonesia Jurnal ini terbit 1 tahun
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 502 Documents
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Pengaruh E-WOM (Electronic Word Of Mouth) dan Harga Produk terhadap Minat Beli Konsumen pada Aplikasi Shopee Nu’man Robbani; Edita Rachma Kamila
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i1.8449

Abstract

The development of digital technology has significantly changed consumer behavior in making purchasing decisions, particularly on e-commerce platforms. Two important factors influencing consumers’ purchase intention are Electronic Word of Mouth (E-WOM) and product price. This study aims to analyze the effect of E-WOM and product price on consumers’ purchase intention on the Shopee application. This research employed a quantitative approach using questionnaire-based data collection. A total of 91 respondents who had previously made purchases on Shopee participated in this study. Data analysis was conducted using Structural Equation Modeling (SEM) with the Partial Least Square (PLS) method. The results indicate that Electronic Word of Mouth (E-WOM) has a significant effect on consumers’ purchase intention. In addition, product price also has a significant influence on consumers’ purchase intention. Simultaneously, E-WOM and product price demonstrate a strong contribution in explaining variations in consumers’ purchase intention. The findings of this study are expected to provide practical insights for e-commerce platform managers and sellers in developing effective digital marketing strategies, particularly in managing customer reviews and implementing competitive pricing strategies.
PENGARUH PELATIHAN DAN PENGEMBANGAN KARIR TERHADAP KINERJA KARYAWAN PADA PT BANGOR BERKEMBANG BERSAMA Tiara Safitri; Shela Indah Savitri
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i1.8460

Abstract

The purpose of this study is to determine the effect of training and career development on employee performance at PT Bangor Berkembang Bersama. This research uses a quantitative method with a population of 68 employees, and the saturated sampling technique was applied so that the entire population became the research sample. The results of multiple regression analysis show that the coefficient of determination (R²) is 0,141, which means that 14.1% of the variation in employee performance can be explained by training and career development simultaneously, while the remaining 85.9% is influenced by other factors outside this research. The t-test results indicate that training has a significant effect on performance with a t-value of 6,725 > t-table 1.997 and a significance value of 0,000 < 0,05. Career development also has a significant effect with a t-value of 8,669 > t-table 1.997 and a significance value of 0.000 < 0.05. The simultaneous F-test shows that F-value 55.512 > F-table 3.14 with a significance value of 0.000 < 0.05, indicating that training and career development together have a positive and significant effect on employee performance at PT Bangor Berkembang Bersama.
PENGARUH MOTIVASI KERJA DAN ETOS KERJA TERHADAP KINERJA KARYAWAN PADA PT. INDOMARCO PRISMATAMA CABANG PARUNG Endang Susilo Wardani
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i1.8463

Abstract

This study aims to examine the effect of work motivation and work ethic on employee performance at PT. Indomarco Prismatama, Parung Branch. The research employs a quantitative research method with a survey approach. The sample consists of 65 respondents who are employees of PT. Indomarco Prismatama, Parung Branch. The data analysis techniques used include simple linear regression, multiple linear regression, correlation coefficient analysis, coefficient of determination, partial testing (t-test), and simultaneous testing (F-test). The results indicate that, partially, work motivation has a positive and significant effect on employee performance, as evidenced by a t-value greater than the t-table value (7.375 > 1.998) and a significance level of 0.000 < 0.05. Likewise, work ethic partially has a positive and significant effect on employee performance, as shown by a t-value greater than the t-table value (8.863 > 1.998) and a significance level of 0.000 < 0.05. Simultaneously, work motivation and work ethic have a significant effect on employee performance, which is proven by an F-value greater than the F-table value (47.583 > 3.15) and a significance level of 0.000 < 0.05. Therefore, it can be concluded that improving work motivation and work ethic simultaneously contributes significantly to enhancing employee performance at PT. Indomarco Prismatama, Parung Branch.
PENGARUH KOMPENSASI DAN MOTIVASI EKSTRINSIK TERHADAP KINERJA KARYAWAN PT KHARISMA BERKAH NUSANTARA BEKASI JAWA BARAT Zulfia, Rayhan Atalla; Tumanggor, Rahmayanti
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i1.8490

Abstract

The purpose of this study is to find out whether there is a positive and significant influence between Compensation and Extrinsic Motivation either partially or simultaneously on employee performance at PT Kharisma Berkah Nusantara Bekasi, West Java. This study uses a quantitative research method where the data obtained is in the form of a questionnaire processed using the SPSS 2.2 application. The results There is an effect of Compensation on employee performance at PT Kharisma Berkah Nusantara Bekasi West Java It is shown by the regression equation Y = 51.911 + 0.252 X1, below the value of the correlation coefficient (R) of 0.309 which means that the coefficient between variables X1 to Y is low, The calculated value of the Compensation variable is 0.066 smaller than the ttable value of 2.002 with a level of 0.0 smaller than 0.05, then it can be interpreted that Ha is accepted and H0 is rejected, so that it can be partially concluded that compensation has a positive and significant effect on employee performance, There is an effect of extrinsic motivation on employee performance at PT Kharisma Berkah Nusantara Bekasi West Java as shown by the regression equation Y = 34,028 + 0.250 X2, the value of the correlation coefficient (R) is 0.560 which means the coefficient between variables X2 to Y is moderate. The tcal value of the Extrinsic Motivation variable is 4.408 greater than the ttable of 2.002 with a significant level of 0 less than 0.05, then it can be interpreted that Ha is accepted and H0 is rejected. So that it can be partially concluded that Extrinsic Motivation has a positive and significant effect on Employee Performance, There is an effect of Compensation and Extrinsic Motivation on Employee Performance at PT Kharisma Berkah Nusantara Bekasi West Java Proven by the regression equation Y = 533.208 + 0.007 X1 + 0.264 X2., the value of the correlation coefficient (R) is 0.571 which means that the coefficient between the variables of Organizational Culture and Communication on Employee Performance is moderate, It is known that the value of the determination coefficient (KD) =(R2) x 100% is obtained from R, namely KD = 0.326 x 100% = 32.6%. while the remaining 67.4% (100%- 32.6%) is the influence of other factors that are not studied, the output is known to be Fcal of 13,754 and the significance value is 0 while the value is 4.01 So it can be concluded that Fcal > Ftabel (13,754 > 4.01)) and the significance of < 0.05 (0 < 0.05), then Ha is accepted, so it can be concluded that together it affects Employee Performance
The Influence of YouTube Electronic Word of Mouth and Service Quality on Customer Satisfaction Rizal Fahmi; Nurjamilah Nurjamilah
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i1.8496

Abstract

Indonesia is an archipelagic country with abundant natural and cultural resources that support the development of the tourism sector. Bandung is one of Indonesia’s leading tourist destinations, supported by travel service providers such as Fast Travel Sentosa. This study aims to analyze the condition of Electronic Word of Mouth (eWOM) on YouTube, service quality, and customer satisfaction at Fast Travel Sentosa Bandung. This research uses a quantitative approach with descriptive and verificative methods. Data were collected through questionnaires distributed to customers and analyzed using statistical methods. The results show that Electronic Word of Mouth and service quality have a significant relationship and simultaneously influence customer satisfaction at Fast Travel Sentosa Bandung. These findings are expected to provide strategic input for improving service quality and digital communication, as well as to enrich scientific references in the field of digital marketing and travel service management.
PENGARUH LOKASI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN TIKET WAHANA VIRTUAL REALITY DI NIMO HIGHLAND PANGALENGAN KABUPATEN BANDUNG Farhadt Ripan Maulana; Yoki Oktorian Sukardi
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i1.8512

Abstract

Perkembangan pariwisata berbasis pengalaman dan teknologi mendorong destinasi menghadirkan atraksi inovatif seperti wahana Virtual Reality (VR), namun efektivitasnya bergantung pada strategi pemasaran yang tepat. Penelitian ini berangkat dari penurunan jumlah pengunjung wahana VR di Nimo Highland Pangalengan pada 2024–2025, meskipun kunjungan destinasi secara keseluruhan relatif stabil, yang mengindikasikan persoalan pada faktor internal, terutama lokasi dan harga. Penelitian ini bertujuan menganalisis pengaruh lokasi dan harga terhadap keputusan pembelian tiket wahana VR, baik secara parsial maupun simultan. Metode yang digunakan adalah kuantitatif dengan desain deskriptif-verifikatif, pengumpulan data melalui kuesioner kepada pengunjung, serta analisis menggunakan regresi linear berganda, uji t, uji F, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa lokasi dan harga masing-masing berpengaruh signifikan terhadap keputusan pembelian, serta keduanya secara simultan memberikan pengaruh yang kuat. Temuan ini menegaskan pentingnya visibilitas lokasi dan kesesuaian harga dengan persepsi nilai pengalaman, sehingga optimalisasi penempatan wahana dan strategi harga menjadi implikasi utama bagi pengelola. Penelitian selanjutnya disarankan menambahkan variabel pengalaman, promosi digital, dan kepuasan pengunjung. Kata kunci: lokasi, harga, keputusan pembelian, virtual reality, pariwisata teknologi.
PENGARUH STRES KERJA DAN MOTIVASI TERHADAP KINERJA KARYAWAN PADA KANTOR CABANG PT POS INDONESIA TANGERANG SELATAN Muhammad Wildan; Iskandar Zulkarnain
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i1.8516

Abstract

This study aims to determine the extent to which Job Stress and Motivation influence employee performance at PT Pos Indonesia Tangerang Selatan. The type of research used is quantitative with a sampling technique using a saturated sampling method, so that the entire population was used as a research sample of 87 respondents. Data collection techniques were carried out through distributing questionnaires with a Likert scale, then processed using the SPSS version 25 application. Data analysis includes validity tests, reliability tests, classical assumption tests, regression analysis, correlation coefficients, determination coefficients, and hypothesis tests. The results showed that Job Stress had a significant effect on employee performance with a simple regression equation Y = 32,263 + 0.193 X1₁. The correlation value (R) of 0.232 is classified as low, with a contribution of 5.4%. Hypothesis testing proves that tₕhitung 0.030 <0.05 and tₕhitung = 2.201 > tₜabel = 1.988, so that H₀ is rejected and H₁ is accepted. Motivation also has a significant effect on performance with the equation Y = 21.657 + 0.455 X2 The correlation value (R) of 0.492 indicates a low relationship, with a contribution of 24.2%. Hypothesis testing shows tₕhitung 0.000 <0.05 and t count = 5.206 > ttable 1.988, so H₀ is rejected and H₁ is accepted. Simultaneously, Motivation and Work Discipline on Employee Performance have a positive effect with the multiple regression equation Y = 18.366 + 0.11X1 + 0.429 X2. The correlation coefficient value (R) of 0.508 indicates a moderate category with a contribution of 25.9% while the remaining 74.1% is influenced by other factors outside this study. In addition, the F test results show a calculated F of 14.644 > F table 3.11 with a significance value of 0.000 < 0.05, so H₃ is accepted.
PENGARUH PROMOSI MEDIA INSTAGRAM DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PADA PERUMAHAN HAZNA RESIDENCE DI BANDUNG SELATAN Irma Amelia; Ali Maddinsyah
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i1.8593

Abstract

Penelitian ini menganalisis pengaruh promosi media Instagram dan citra merek terhadap keputusan pembelian pada Perumahan Hazna Residence di Bandung Selatan. Penelitian menggunakan metode kuantitatif dengan pendekatan deskriptif dan verifikatif terhadap 60 responden yang ditentukan melalui teknik sampel jenuh. Data dikumpulkan menggunakan kuesioner skala Likert dan dianalisis dengan regresi linear berganda menggunakan IBM SPSS versi 29. Hasil penelitian menunjukkan bahwa promosi media Instagram dan citra merek berpengaruh positif dan signifikan terhadap keputusan pembelian, baik secara parsial maupun simultan, dengan nilai koefisien determinasi sebesar 63,2%. Citra merek merupakan variabel yang paling dominan memengaruhi keputusan pembelian. Penelitian ini menegaskan pentingnya optimalisasi promosi Instagram dan penguatan citra merek dalam mendorong keputusan pembelian pada sektor properti.  
PENGARUH MOTIVASI KONSUMEN DAN RISIKO PRODUK TERHADAP MINAT BELI ULANG (REPURCHASE INTENTION) PAKAIAN PRELOVED DI SHOPEE (Survei pada Mahasiswa Angkatan 2021, Program Studi Administrasi Bisnis Universitas Wanita Internasional) Leni Yuliani; Rezky Afiahtul Barokah
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i1.8601

Abstract

Abstract This study aims to analyze the effect of consumer motivation and product risk on repurchase intention of preloved clothing on the Shopee platform. The growing interest in preloved clothing reflects the trend of sustainable consumption and the demand for affordable fashion alternatives, particularly among university students. However, the second-hand nature of preloved products creates certain perceived risks that may influence consumers’ decisions to repurchase.This research adopts a quantitative approach using a survey method. The population consists of students of the 2021 cohort of the Business Administration Study Program at International Women’s University who have purchased preloved clothing on Shopee. A saturated sampling technique was employed, and data were collected through questionnaires. Multiple linear regression analysis was used to examine the influence of consumer motivation and product risk on repurchase intention.The results indicate that consumer motivation has a positive and significant effect on repurchase intention of preloved clothing on Shopee. Conversely, product risk has a negative and significant effect on repurchase intention. Simultaneously, consumer motivation and product risk significantly influence repurchase intention. These findings suggest that higher consumer motivation and lower perceived product risk increase the likelihood of consumers making repeat purchases.This study is expected to contribute theoretically to consumer behavior research in the context of e-commerce and sustainable consumption, as well as provide practical insights for sellers and marketplace platforms in developing marketing strategies and managing perceived risks of preloved product..Keywords: consumer motivation; product risk; repurchase intention;ABSTRAKPenelitian ini bertujuan untuk menganalisis pengaruh motivasi konsumen dan risiko produk terhadap minat beli ulang (repurchase intention) pakaian preloved di platform Shopee. Fenomena meningkatnya minat konsumen terhadap pakaian preloved sejalan dengan tren konsumsi berkelanjutan dan kebutuhan akan alternatif produk fashion yang ekonomis, khususnya di kalangan mahasiswa. Namun demikian, karakteristik produk preloved yang bersifat bekas pakai menimbulkan persepsi risiko tertentu yang dapat memengaruhi keputusan pembelian ulang.Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Populasi penelitian adalah mahasiswa Program Studi Administrasi Bisnis Universitas Wanita Internasional angkatan 2021 yang pernah melakukan pembelian pakaian preloved di Shopee. Teknik pengambilan sampel menggunakan sampling jenuh dengan pengumpulan data melalui kuesioner. Data dianalisis menggunakan analisis regresi linier berganda untuk menguji pengaruh motivasi konsumen dan risiko produk terhadap minat beli ulang.Hasil penelitian menunjukkan bahwa motivasi konsumen berpengaruh positif dan signifikan terhadap minat beli ulang pakaian preloved di Shopee. Sementara itu, risiko produk berpengaruh negatif dan signifikan terhadap minat beli ulang. Secara simultan, motivasi konsumen dan risiko produk berpengaruh signifikan terhadap minat beli ulang pakaian preloved di Shopee. Temuan ini menunjukkan bahwa semakin tinggi motivasi konsumen dan semakin rendah persepsi risiko produk, maka semakin besar kecenderungan konsumen untuk melakukan pembelian ulang.Penelitian ini diharapkan dapat memberikan kontribusi teoretis dalam pengembangan kajian perilaku konsumen pada konteks e-commerce dan konsumsi berkelanjutan, serta memberikan implikasi praktis bagi penjual dan platform marketplace dalam meningkatkan strategi pemasaran dan pengelolaan risiko produk preloved. Kata kunci: motivasi konsumen;risiko produk; minat beli ulang;
ANALISIS PENGARUH PROFITABILITAS DAN KUALITAS AKTIVA PRODUKTIF TERHADAP KEPERCAYAAN INVESTOR DI BANK BNI PERIODE 2014 – 2024 Miftakhus Sa’adah; Tri Wartono
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i1.8618

Abstract

This study aims to determine and analyze the effect of Return on Assets (ROA) and Non-Performing Loans (NPL) on Stock Prices at Bank Negara Indonesia (Persero) Tbk for the period 2014–2024. This type of research is quantitative research using secondary data obtained from financial reports published through the official websites www.idx.co.id and www.bni.co.id. Data analysis techniques used include classical assumption tests (normality test, heteroscedasticity test, autocorrelation test, and multicollinearity test), multiple linear regression analysis, coefficient of determination (R²) test, and hypothesis testing (t-test and F-test). The results of the study indicate that partially, the variables Return on Assets (X1) and Non-Performing Loans (X2) do not have a significant effect on Stock Prices (Y). This is indicated by the ROA significance value of 0.1497 > 0.05 with a calculated t value of 1.593571 < t table 2.30600, as well as the NPL significance value of 0.0594 > 0.05 with a calculated t of 2.196061 < t table 2.30600. While simultaneously, the ROA and NPL variables also do not have a significant effect on Stock Prices, with a significance value of 0.126039 > 0.05 and a calculated F value of 2.713266 < F table 4.46. Thus, it can be concluded that ROA and NPL do not have a significant effect either partially or simultaneously on the stock price of Bank Negara Indonesia (Persero) Tbk during the 2014–2024 period.

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