cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Muhamad Sidik
Contact Email
mgcn.sidik@gmail.com
Phone
+6289671418611
Journal Mail Official
mgcn.sidik@gmail.com
Editorial Address
Penerbit: CV. Kampus Akademik Publising Jl.pedurungan kidul IV rt.03/01 No.62 Kel. Pedurungan Kidul/ Kec.Pedurungan
Location
Kota semarang,
Jawa tengah
INDONESIA
JURNAL RUMPUN MANAJEMEN DAN EKONOMI
Published by CV Kampus Akademik Publising
ISSN : 30467411     EISSN : 30467144     DOI : ttps://doi.org/10.61722/jrme.v1i2.1064
Core Subject : Economy, Science, Education, Social,
Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics Social Sciences
JURNAL RUMPUN MANAJEMEN DAN EKONOMI (JRME) berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek Ekonomi, Bisnis dan Akuntansi. Jurnal ini memberikan ruang bagi para peneliti untuk berdiskusi, mengejar dan meningkatkan pengetahuan di bidang Ilmu Ekonomi Bisnis dan Akuntansi yang terus berkembang. Artikel dapat ditulis dalam bahasa Inggris atau bahasa Indonesia Jurnal ini terbit 1 tahun
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 502 Documents
 46   47   48   49   50 
Analisis Pendistribusian Surat Jalan Pada Facility, Workshop, Safety, Development Department PT United Tractors Tbk. Jundira Jundira; Marsofiyati Marsofiyati; Amirul Adha, Maulana
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i1.8136

Abstract

This research aims to analyse the delivery order distribution process, identify the challenges encountered, and propose solutions for the conventional system at the Facility, Workshop, Safety, Development Department of PT United Tractors Tbk. The study employed a qualitative method using observation, interviews, and documentation as data collection techniques, with four informants selected through purposive sampling. The findings indicate that the delivery order distribution process follows established administrative procedures; however, several challenges remain, including discrepancies between delivery orders and Purchase Orders (PO), risks of data input errors due to manual recording, delays in document distribution and archiving, and the impact of personnel rotation. Therefore, the implementation of a more integrated and digital-based system is considered necessary to improve efficiency, data accuracy, and document management.
Peran Influencer dan Komunitas Digital dalam Mendorong Adopsi Produk Kholifatur Rosyidah; Zahra Adinda Yahya; M. Ashiful Ardan; Achmad Chakim; Muhafidhah Novie
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i1.8138

Abstract

This article discusses how product adoption in digital ecosystems is shaped by influencers and digital communities across several country contexts. The study applies a literature review with a qualitative synthesis approach using scholarly articles published between 2016 and 2026. The main goal is to compare key social mechanisms that repeatedly appear in adoption processes, especially trust, social proof, influencer credibility, message value, and reinforcement through live streaming. The synthesis shows that trust is the central node linking content exposure to purchase intention. In Western European contexts such as Belgium and the United Kingdom, consumers tend to rely on influencer signals like product fit, profile credibility, and popularity indicators. In France, parasocial interaction further strengthens the effect of credibility on purchase intention. In Indonesia, the combined role of influencers, communities, and live streaming can build trust quickly, yet it may also accelerate brand switching when trends shift. In Nordic contexts such as Sweden and Finland, and in cross country SME discussions, internal digital readiness and service consistency are crucial so adoption continues into stable customer experience and repeat purchase.
Pengaruh Harga, Kualitas Layanan dan Café Atmosphere Terhadap Keputusan Pembelian di Tomoro Coffe pada Gen Z Zidny Camelia; Kholifatur Rosyidah; M. Ashiful Ardan; Edita Rachma Kamila
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i1.8142

Abstract

This study aims to analyze the effect of price, service quality, and café atmosphere on the purchase decisions of Generation Z consumers at Tomoro Coffee. A quantitative approach was employed using a survey method with questionnaires distributed to 100 purposively selected respondents. The data were analyzed using multiple linear regression to examine both partial and simultaneous effects of the independent variables on purchase decisions. The results indicate that collectively, price, service quality, and café atmosphere significantly influence purchase decisions. However, individually, each variable does not have a significant effect, suggesting that Generation Z evaluates the overall experience in their decision-making process. These findings highlight the importance of a holistic strategy that combines competitive pricing, high-quality service, and a comfortable café atmosphere to attract and retain Generation Z consumers.
ANALISIS LINGKUNGAN KERJA DALAM MENINGKATKAN KINERJA KARYAWAN PADA KANTOR KELURAHAN KAYUMANIS KOTA BOGOR Teguh Firmansyah; Syarifah Ida Farida
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i1.8153

Abstract

This study, entitled “Work Environment Analysis in Improving Employee Performance at the Kayumanis Sub-district Office, Bogor City”, aims to analyze the physical work environment conditions at the Kayumanis Sub-district Office and their role in supporting employee performance improvement. The research focuses on several indicators, namely lighting, temperature and air circulation, workspace layout, color scheme, noise levels, and available work facilities. The method applied is descriptive qualitative, with data collected through observation, interviews, and documentation. The informants consisted of the sub-district head, secretary, section heads, and staff. The findings reveal that, overall, the work environment at the Kayumanis Sub-district Office is fairly supportive of employee activities, although some shortcomings remain. Lighting and color schemes are considered adequate, but temperature and ventilation are not optimal, especially during the daytime due to limited air conditioning. The workspace layout is relatively sufficient, Noise from traffic is present but still tolerable, while work facilities are partly adequate yet still require improvements and additions, particularly in terms of technological equipment and air conditioning. It can be concluded that the physical work environment has an important influence on employee productivity and comfort. Therefore, improvements in temperature control, ventilation, supporting facilities, and workspace arrangements are necessary to further optimize employee performance in providing public services.
PENGARUH CITRA MEREK DAN VARIASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK NIPPON PADA TOKO BANGUNAN SURYA JAYA MANDIRI LEBAK BANTEN Suriah Suriah; Ali Mubarok
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i1.8156

Abstract

Environment on Employee Performance at PT Pesat Servis Industri in South Tangerang, both partially and simultaneously. The research method used is a quantitative method. The population in this study were all employees of PT Pesat Servis Industri South Tangerang, totaling 60 respondents with a sample of 60 respondents. Data analysis techniques used data instrument tests, classical assumption tests, linear regression tests, correlation coefficient tests, determination coefficient tests, and hypothesis tests. The results showed that Work Experience had a significant effect on Employee Performance with the regression equation Y = 10.654 + 0.741 X1, the correlation coefficient value was 0.772, the determination coefficient had a contribution of 57.9%, and the hypothesis test obtained t count> t table (9.239> 2.002) which means H01 was rejected and Ha1 was accepted. The work environment significantly influences employee performance, with the regression equation Y = 6.211 + 0.892 X2, a correlation coefficient of 0.851, a coefficient of determination contributing 72.4%, and a hypothesis test showing a calculated t-value > t-table (12.338 > 2.002), indicating that H02 is rejected and Ha2 is accepted. Work experience and work environment significantly influence employee performance, with the regression equation Y = 2.570 + 0.338 X1 + 0.637 X2, a correlation coefficient of 0.888, a coefficient of determination contributing 78.9%, and a hypothesis test showing a calculated F-value > F-table (106.472 > 3.16), indicating that H03 is rejected and Ha3 is accepted.
Mengulik Longevity : Dinamika Usaha Gen Z yang Berhenti di Tengah Jalan Putri Fildzatul Jannah; Naili Nuzul Fadila; Rauly Sijabat
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i1.8169

Abstract

The phenomenon of business termination mid-stream is still widely experienced by Generation Z entrepreneurs, particularly students who run their own businesses. This study aims to explore the dynamics of Gen Z business longevity by analyzing factors influencing business continuity and termination. This study uses a qualitative approach with a grounded theory method to explore the relationships between variables, including passion alignment, entrepreneurial motivation, social support, marketing strategy, time management barriers, operational barriers, the business life cycle, and post-business satisfaction and regret. The results indicate that passion alignment and social support play a significant role in shaping motivation and business resilience, while digital marketing strategies influence the dynamics of business activity. However, limited time management and operational constraints are dominant factors that accelerate business termination. Experience navigating the business cycle shapes learning, satisfaction, and regret, which ultimately influence an individual's intention to continue a business in the future. This study confirms that Gen Z business longevity is dynamic and influenced by the interaction of internal and external factors in the context of student entrepreneurship.
DETERMINAN MINAT BELI PADA E-COMMERCE SHOPEE DALAM PERSPEKTIF PERILAKU KONSUMEN ISLAM Rindy Okky Eka Putri; Mohammad Dliyaul Muflihin; Ade Irma Suryani Lating; Maziyah Mazza Basya
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i1.8172

Abstract

This research was conducted to find out how affiliate marketing and online promotions influence the purchasing interest of Shopee e-commerce users from the perspective of Islamic consumer behavior. With primary data obtained through questionnaires and the number of samples used was 100 respondents using purposive sampling techniques. In processing and analyzing the data, SPSS version 27 software was used through multiple linear regression analysis tests. The test results are that affiliate marketing and online promotions partially or simultaneously have a positive and significant influence on consumer buying interest of Shopee e-commerce users. However, in Islamic consumer behavior, the level of purchasing interest must still be adjusted to Islamic values and principles of Islamic consumption. These include making purchases of halal and good products, when making purchases, Islamic consumers are not easily influenced by promotions, buy products that suit their needs, and avoid unplanned purchases. This is the difference between Islamic consumption behavior and conventional consumption behavior.
PENGARUH WORK LIFE BALANCE, FLEXIBLE WORK ARRANGEMENTS, CAREER PLANNING TERHADAP KEPUASAN KERJA PADA BAZNAS BAZIS PROVINSI DKI JAKARTA Rita Siti Fatimah; Ikvina Riska Baldina; Ghina Khofifah; Isna Nurjanah; Kurro Taqyun; Ratih Ayu Sekarini; Dhita Puspita Rini
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i1.8200

Abstract

This research was conducted to determine and examine the influence of Work Life Balance, Flexible Work Arrangements, and Career Planning on the level of employee Job Satisfaction at Baznas Bazis DKI Jakarta Province. This study used a quantitative approach and survey method as data collection techniques. The study population consisted of 50 active employees of Baznas Bazis DKI Jakarta Province, all of whom were used as research samples. Data were obtained through distributing questionnaires using a Likert scale, while the data analysis technique used multiple linear regression analysis with the classical assumption test, t-test, F-test, and coefficient of determination test. The results of the study indicate that partially Work Life Balance and Flexible Work Arrangements have a positive and significant effect on employee Job Satisfaction. Meanwhile, Career Planning does not have a significant effect partially on Job Satisfaction. However, simultaneously the three independent variables have a significant effect on Job Satisfaction. The results of the coefficient of determination test indicate that Work Life Balance, Flexible Work Arrangements, and Career Planning are able to explain 52.1% of the variation in Job Satisfaction, while the rest is influenced by other factors outside the study. The results of this study are expected to be a consideration in making human resource management policies.
PENGARUH KOMPETENSI, KOMPENSASI TERHADAP PRODUKTIVITAS KARYAWAN PADA KOPI TJAN, KAYU PUTIH JAKARTA TIMUR Nur Zhafirah Ali Chaniago; Bulan Azizah Mokodompit; Praditio Al Fajri; Ilman Nurdin Adha; Ratih Ayu Sekarini; Dhita Puspita Rini
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i1.8202

Abstract

Workplace productivity at Kopi Tjan, Kayu Putih Branch is affected by factors such as staff competency and pay rate. A quantitative methodology of the causal associative research type was used in the investigation. All 54 workers were chosen using a saturation sample approach, and data was acquired via observations and questionnaires. The data was analyzed using SPSS version 25, which included tools for hypothesis testing (t-test and F-test), multiple linear regression analysis, classical assumption tests, and the coefficient of determination. The study's findings indicate that, at a significance level of 0.923 and a t-count value of -0.098, the competence variable somewhat influences employee productivity in a favorable but non-significant way. At the same time, a t-count value of 5.234 and a significance level of 0.000 show that the remuneration variable has a positive and significant influence on employee productivity. With an F-count value of 24.620 and a significance level of 0.000, competence and salary both significantly impact employee productivity. With a R Squared value of 0.491, Researcher can see that the competence and compensation variables account for 49.1% of the variance in productivity, while other factors impact the remaining portion. In order to keep employees productive, the organization should examine its training programs often and try to improve its remuneration structure.
Pengaruh Strategi Soft Sellling Dan Emotional branding Dalam Membangun Brand image Pada Toko Perlengkapan Kematian Kafani Mukhammad Nadhif Fuad; Syarif Hidayatullah; Nu’man Robbani; Muhafidhah Novie
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i1.8204

Abstract

This study aims to analyze the role of soft selling and emotional branding strategies in building brand image at Kafani Funeral Supplies. The context of this study is a business with a high level of emotional sensitivity, where consumer decisions are influenced by psychological conditions and emotional experiences. The study uses a qualitative approach with a literature study method and a directed literature review design. Data were obtained from national and international journal articles from 2020 to 2025 relevant to the topics of soft selling, emotional branding, and brand image. The results of the study show that soft selling contributes to creating empathetic, non-aggressive marketing communication and is able to reduce consumer psychological resistance. Emotional branding has been proven to strengthen emotional associations and build lasting emotional bonds between consumers and brands. The combination of these two strategies results in a more positive, meaningful, and trusted brand perception among consumers. This study confirms that the integration of soft selling and emotional branding is an important strategy in building brand image for businesses that deal directly with consumers' emotional conditions.

Page 48 of 51 | Total Record : 502

 46   47   48   49   50 

Filter by Year

2024 2026


Reset
Filter By Issues
All Issue Vol. 3 No. 1 (2026): Januari Vol. 2 No. 6 (2025): November Vol. 2 No. 5 (2025): September Vol. 2 No. 4 (2025): Juli Vol. 2 No. 3 (2025): Mei Vol. 2 No. 2 (2025): Maret Vol. 2 No. 1 (2025): Januari Vol. 1 No. 5 (2024): November Vol. 1 No. 4 (2024): September Vol. 1 No. 3 (2024): Juli Vol. 1 No. 2 (2024): Mei Vol. 1 No. 1 (2024): Maret More Issue