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Qona'ah El Hasan
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Fakultas Ekonomi dan Bisnis Universitas Kuningan Program Studi Bisnis Digital Jl. Cut Nyak Dhien No. 36 A Kuningan
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DIGIBE: Digital Business and Entrepreneurship Journal
Published by Universitas Kuningan
ISSN : -     EISSN : 30322480     DOI : https://doi.org/10.25134/digibe
Core Subject : Economy, Science, Social,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Digibe: Digital Business and Entrepreneurship Journal (E-ISSN : 3032-2480) is a research journal serving as a platform for articles around digital business and entrepreneurship themes. This journal is published by the Faculty of Economics and Business, Universitas Kuningan. All submitted articles to this journal undergo a thorough review process conducted by designated reviewers through Single Blind Review. Its publication frequency is semi-annual, specifically in February and August. Focus & Scope : Digital Business Financial Technology Start Up Business Entrepreneurship Digital Marketing Management (Marketing, Operations, Finance, Human Resource, Strategic, Management Information System) Small Medium Enterprises (SMEs) Technology in Business Data Science & Business Intelligence Big Data & Business Analysis UI/UX for Business
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 37 Documents
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PERANCANGAN USER INTERFACE DAN USER EXPERIENCE PADA WEBSITE SPLIT BILL MENGGUNAKAN METODE LEAN UX Feren Phandinata; Dika Jatnika
Digital Business and Entrepreneurship Journal Vol. 4 No. 1 (2026): Digital Business and Entrepreneurship Journal
Publisher : PRODI BISNIS DIGITAL FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS KUNINGAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/digibe.v4i1.313

Abstract

Pertumbuhan pesat ekonomi digital dan tingginya penetrasi internet di Indonesia mendorong perubahan perilaku transaksi masyarakat menuju cashless society, yang turut memicu inovasi di sektor financial technology (fintech). Salah satu inovasi dengan tren pertumbuhan pesat adalah layanan pembagian tagihan (split bill). Namun, layanan tersebut masih menghadapi permasalahan berupa tingginya barrier to entry akibat keterikatan dengan aplikasi tertentu, sehingga banyak pengguna terpaksa membagi tagihan secara manual. Berdasarkan urgensi tersebut, penelitian ini bertujuan untuk merancang antarmuka pengguna dan pengalaman pengguna layanan split bill berbasis website yang lebih inklusif dan efisien dengan pendekatan Lean UX. Penelitian ini menggunakan metode kualitatif deskriptif dengan tahapan Declare Assumptions, Create an MVP, Run an experiment, serta Feedback and Research. Evaluasi dilakukan melalui usability testing terhadap 21 pengguna dalam tiga iterasi menggunakan platform Maze dan metode Retrospective think aloud (RTA). Hasil penelitian berupa rancangan UI/UX website split bill dengan desain sederhana dan minimalis, yang memudahkan pengguna membagi satu maupun banyak tagihan secara efektif dan inklusif. Pendekatan Lean UX terbukti mendukung proses iterasi desain yang cepat, responsif, dan mampu memenuhi kebutuhan pengguna dalam melakukan pembagian tagihan.
STRATEGI ESKALASI JARINGAN BISNIS UNTUK AKSELERASI PROFIT CARISSA STYLES Resya Dwi Marselina; Risma Salwa Alifah; Linda Nurapriliani; Siti Supiah; Widia Bunga Nuraeny
Digital Business and Entrepreneurship Journal Vol. 4 No. 1 (2026): Digital Business and Entrepreneurship Journal
Publisher : PRODI BISNIS DIGITAL FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS KUNINGAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/digibe.v4i1.436

Abstract

Penelitian ini bertujuan untuk menganalisis peran jaringan bisnis dalam mendukung peningkatan penjualan online pada UMKM Carissa Styles. Fokus penelitian diarahkan pada pemanfaatan jaringan bisnis yang melibatkan pemasok, mitra produksi, jasa ekspedisi, serta affiliator pada platform digital. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Teknik pengumpulan data dilakukan melalui wawancara, observasi, dan dokumentasi, sedangkan analisis data dilakukan melalui tahapan reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa UMKM Carissa Styles telah memanfaatkan jaringan bisnis secara cukup optimal dalam menunjang kelancaran operasional dan memperluas jangkauan pasar melalui strategi pemasaran digital, seperti live selling, promosi internal marketplace, dan affiliate marketing. Namun, penelitian ini juga menemukan keterbatasan dalam pengelolaan keuangan usaha yang berpotensi memengaruhi pengambilan keputusan dan keberlanjutan usaha. Selain itu, terdapat peluang pengembangan jejaring bisnis yang belum diterapkan, antara lain melalui kemitraan dengan reseller, kolaborasi lintas brand, serta penguatan jejaring digital ke arah kemitraan yang lebih terstruktur dan berkelanjutan guna mendukung pertumbuhan usaha jangka panjang.
THE INFLUENCE OF FINANCIAL KNOWLEDGE, HEDONIC LIFESTYLE AND FINANCIAL TECHNOLOGY ON FINANCIAL BEHAVIOR Yasir Maulana; Reyhan Alfarizi; Disman
Digital Business and Entrepreneurship Journal Vol. 4 No. 1 (2026): Digital Business and Entrepreneurship Journal
Publisher : PRODI BISNIS DIGITAL FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS KUNINGAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/digibe.v4i1.446

Abstract

This study aims to test the influence of financial knowledge, hedonistic lifestyle, and financial technology on financial Behavior. This study uses a quantitative descriptive research method. The sample in this study consisted of 98 students from Kuningan University. The data collection technique employed a questionnaire, and the measurement used an interval scale. Data analysis employed multiple regression analysis. The results of the study from the proposed hypothesis concluded that: Financial Knowledge, Hedonistic Lifestyle and Financial Technology together affect Financial Behavior. Financial Knowledge has a positive and significant effect on Financial Behavior. Hedonistic Lifestyle has a positive and significant influence on Financial Behavior. Financial Technology has a positive and significant influence on Financial Behavior. These findings imply that cognitive factors, lifestyle characteristics, and technological adoption jointly shape students’ financial decision-making. The study highlights the importance of improving financial literacy and promoting responsible use of financial technology to support healthier financial Behavior.
EVALUATION OF INTERNAL CONTROL OF RAW MATERIAL INVENTORY ON FAST FOOD RESTAURANT IN MADURA Akhmad Fauzan Abrory; Devi Lestari Pramita Putri; Runik Puji Rahayu
Digital Business and Entrepreneurship Journal Vol. 4 No. 1 (2026): Digital Business and Entrepreneurship Journal
Publisher : PRODI BISNIS DIGITAL FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS KUNINGAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/digibe.v4i1.448

Abstract

Fast food businesses need to implement a series of inventory control policies that monitor and determine the level of raw material inventory needed to ensure proper management and avoid disruption to the company's operations. The objectives of this research include: 1. to determine the results of implementing an internal control system for raw material inventory; 2. to determine whether the internal control system is running well or not. The research object was carried out at one of thefast food restaurant in Madura, namely M2M Pamekasan Branch. The type of research is qualitative with a descriptive approach. Data sources are primary and secondary data. Data collection techniques through structured interviews. Data analysis techniques include: data collection, data analysis, data evaluation to drawing conclusions. The results of the study show: 1. The internal control system for raw material inventory implemented by the company includes: a. control environment that includes the attitudes of management and employees towards the importance of control in the company; b. risk assessments carried out by company management must be able to identify various risks faced by the company; c. control procedures which are various processes of efforts carried out by company management to enforce supervision/control of company operations; 2. With the implementation of the internal control system for raw material inventory, it greatly helps the company in ordering raw materials, checking until receiving goods from the head office, everything runs well and smoothly.
PERAN SOCIAL COMMERCE DALAM MENENTUKAN SKALABILITAS STARTUP DI EKONOMI BERKEMBANG INDONESIA: TINJAUAN LITERATUR SISTEMATIS Januar Habibi Mahsyar; Micki Watulandi; Qona'ah El Hasan; Wachjuni Wachjuni
Digital Business and Entrepreneurship Journal Vol. 4 No. 1 (2026): Digital Business and Entrepreneurship Journal
Publisher : PRODI BISNIS DIGITAL FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS KUNINGAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/digibe.v4i1.479

Abstract

Penelitian ini bertujuan untuk menganalisis peran strategis social commerce dalam mengakselerasi skalabilitas bisnis startup di pasar berkembang. Di tengah persaingan digital yang ketat, startup seringkali menghadapi tantangan modal dan kepercayaan konsumen. Dengan menggunakan metode Systematic Literature Review (SLR), penelitian ini menyintesis 20 literatur terpilih dari jurnal nasional dan internasional bereputasi dalam rentang waktu 2021-2025. Hasil penelitian menunjukkan bahwa social commerce memfasilitasi skalabilitas eksponensial melalui tiga mekanisme utama: efisiensi biaya akuisisi pelanggan melalui fitur interaktif, penguatan validasi sosial melalui konten berbasis pengguna, dan integrasi pembayaran digital yang mulus. Temuan utama penelitian ini memperkenalkan konsep The Social-Scalability Paradox, yang menyatakan bahwa keberhasilan skalabilitas startup bergantung pada kemampuan menyeimbangkan otomasi sistem dengan retensi sentuhan personal dalam interaksi sosial. Secara praktis, studi ini merekomendasikan para pendiri startup untuk mengadopsi strategi interaksi hibrida guna mempertahankan keunggulan kompetitif. Penelitian ini memberikan kontribusi teoretis pada literatur pemasaran digital mengenai bagaimana model bisnis asimetris dapat diimplementasikan di pasar berkembang.
DINAMIKA PERILAKU KONSUMEN DIGITAL PADA E-COMMERCE DAN SOCIAL COMMERCE: SEBUAH STUDI KUALITATIF DALAM KONTEKS PASAR INDONESIA Arnolt Kristian Pakpahan; Ayu Ekasari; Hermanto Yaputra
Digital Business and Entrepreneurship Journal Vol. 4 No. 2 (2026): Digital Business and Entrepreneurship Journal
Publisher : PRODI BISNIS DIGITAL FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS KUNINGAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/digibe.v4i2.529

Abstract

Perkembangan teknologi digital telah mendorong perubahan signifikan dalam perilaku konsumen, khususnya dalam aktivitas belanja melalui platform e-commerce dan social commerce. Kedua model perdagangan digital tersebut menawarkan karakteristik yang berbeda dalam memengaruhi proses pengambilan keputusan konsumen. Penelitian ini bertujuan untuk mengeksplorasi dinamika perilaku konsumen digital dengan membandingkan peran e-commerce dan social commerce dalam membentuk keputusan pembelian di konteks pasar Indonesia. Penelitian ini menggunakan pendekatan kualitatif dengan desain deskriptif-eksploratif, yang berfokus pada analisis tematik terhadap fenomena perilaku konsumen digital sebagaimana tercermin dalam praktik pemasaran online, interaksi pengguna, serta pola konsumsi di berbagai platform digital. Hasil penelitian menunjukkan bahwa e-commerce cenderung mendorong keputusan pembelian berbasis rasionalitas, seperti efisiensi transaksi, kemudahan akses, keamanan sistem, dan kelengkapan informasi produk. Sebaliknya, social commerce lebih menonjol dalam membangun keputusan pembelian melalui interaksi sosial, keterlibatan emosional, kepercayaan berbasis komunitas, serta pengaruh konten visual dan figur sosial. Temuan ini mengindikasikan bahwa perilaku konsumen digital di Indonesia tidak dapat dipahami secara parsial, melainkan sebagai hasil dari kombinasi faktor fungsional dan sosial-emosional. Penelitian ini memberikan kontribusi teoretis dengan memperkaya kajian perilaku konsumen digital berbasis pendekatan kualitatif, serta implikasi praktis bagi pelaku bisnis digital dalam merancang strategi pemasaran yang adaptif terhadap perubahan preferensi konsumen. Kata kunci: perilaku konsumen digital; e-commerce; social commerce; keputusan pembelian; studi kualitatif
MEAN-VARIANCE PORTFOLIO OPTIMIZATION FOR EMDE AND MTDL STOCKS: A MARKOWITZ APPROACH Zahra Rohadatul Aisylah; Ferdiansyah Saputra; Arief Surya Lesmana; Hadi Satria Ganefi
Digital Business and Entrepreneurship Journal Vol. 4 No. 2 (2026): Digital Business and Entrepreneurship Journal
Publisher : PRODI BISNIS DIGITAL FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS KUNINGAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/digibe.v4i2.609

Abstract

Constructing an optimal portfolio is a crucial step for investors in balancing the trade-off between expected return and investment risk. This study aims to construct an optimal portfolio comprising two stocks, EMDE and MTDL, by applying the Markowitz mean-variance model to minimize return variance at a specific return level. The methodology employs mean-variance optimization, estimating expected return, variance, and covariance based on historical return data for both stocks to determine efficient portfolio weights. The analysis reveals that the optimal portfolio consists of 19.27% EMDE stock and 80.73% MTDL stock. This combination yields an expected portfolio return of 1.33% with a return standard deviation of 8.43%, reflecting a more efficient risk-return profile compared to an allocation in a single stock. These findings indicate that diversification between EMDE and MTDL can improve portfolio risk characteristics without significantly sacrificing returns. Consequently, investors are advised to consider this combination as part of their asset allocation strategy, particularly those with moderate risk preferences who prioritize mean-variance efficiency. This study provides empirical evidence regarding the application of the Markowitz model in the Indonesian stock market and serves as a reference for future research involving a broader range of assets and data periods.

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