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Contact Name
Muhammad Asy'ari
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m.asyari@litpam.com
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+6285338219596
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m.asyari@litpam.com
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Perumahan Lingkar Permai Blok Q4 LK Sembalun, Tanjung Karang Sekarbela, Mataram, NTB
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INDONESIA
Journal of Authentic Research
ISSN : -     EISSN : 28283724     DOI : 10.36312/jar
Journal of Authentic Research (ISSN. 2828-3724) is an open-access journal that published by Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM). This journal publishes research papers in the field of social science and natural science. Journal of Authentic Research publish twice a year (bianually) in January and July. This journal has OAI address: https://journal-center.litpam.com/index.php/jar/oai
Arjuna Subject : Umum - Umum
Articles 791 Documents
Pengaruh Beban Kerja, Motivasi, Dan Kompensasi Terhadap Kinerja Pegawai Kantor Otoritas Bandar Udara Wilayah IX Manokwari Wijayanto, Agus Dwi; Lestari, Etty Puji; Nas, Wadzibah
Journal of Authentic Research Vol. 5 No. 1 (2026): Februari
Publisher : LITPAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/05qkda95

Abstract

Kinerja pegawai merupakan salah satu faktor kunci dalam menentukan keberhasilan organisasi, khususnya pada instansi pemerintah yang memiliki tuntutan pelayanan publik dan standar operasional yang tinggi. Penelitian ini bertujuan untuk menganalisis pengaruh beban kerja, motivasi, dan kompensasi terhadap kinerja pegawai Kantor Otoritas Bandar Udara Wilayah IX Manokwari. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Populasi dalam penelitian ini adalah seluruh pegawai Kantor Otoritas Bandar Udara Wilayah IX Manokwari yang berjumlah 94 orang, sehingga teknik pengambilan sampel yang digunakan adalah sampel jenuh. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan metode Structural Equation Modeling–Partial Least Squares (SEM-PLS) dengan bantuan perangkat lunak SmartPLS. Hasil penelitian menunjukkan bahwa beban kerja berpengaruh positif dan signifikan terhadap kinerja pegawai, demikian pula kompensasi yang terbukti berpengaruh positif dan signifikan serta menjadi variabel yang paling dominan dalam memengaruhi kinerja pegawai. Sementara itu, motivasi memiliki pengaruh positif namun tidak signifikan terhadap kinerja pegawai. Nilai koefisien determinasi (R²) sebesar 0,665 menunjukkan bahwa variabel beban kerja, motivasi, dan kompensasi secara simultan mampu menjelaskan 66,5% variasi kinerja pegawai, sedangkan sisanya dipengaruhi oleh faktor lain di luar model penelitian. Temuan ini mengindikasikan bahwa peningkatan kinerja pegawai pada Kantor Otoritas Bandar Udara Wilayah IX Manokwari lebih efektif dilakukan melalui pengelolaan beban kerja yang proporsional serta penerapan sistem kompensasi yang adil dan berbasis kinerja. Employee performance is a crucial factor in determining organizational success, particularly in public sector institutions that face high service demands and strict operational standards. This study aims to analyze the effect of workload, motivation, and compensation on employee performance at the Airport Authority Office Region IX Manokwari. This research employed a quantitative approach using a survey method. The population of this study consisted of all 94 employees of the Airport Authority Office Region IX Manokwari; therefore, a saturated sampling technique was applied. Data were collected through questionnaires and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS software. The results indicate that workload has a positive and significant effect on employee performance, as does compensation, which also emerges as the most dominant variable influencing performance. Meanwhile, motivation shows a positive but insignificant effect on employee performance. The coefficient of determination (R²) value of 0.665 indicates that workload, motivation, and compensation simultaneously explain 66.5% of the variance in employee performance, while the remaining percentage is influenced by other factors outside the research model. These findings suggest that improving employee performance at the Airport Authority Office Region IX Manokwari is more effectively achieved through proportional workload management and the implementation of a fair, performance-based compensation system.
Analisis Hubungan Pemanfaatan Layanan Telemedis di Fasilitas Kesehatan Terhadap Indikator Kinerja Layanan Kesehatan di Indonesia Atmi, Roffi Hafizh; Triaswati, Ninasapti
Journal of Authentic Research Vol. 5 No. 1 (2026): Februari
Publisher : LITPAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/swmpgn26

Abstract

Hak atas kesehatan merupakan hak fundamental yang menuntut akses layanan bermutu secara setara. Indonesia masih menghadapi ketimpangan akses antarwilayah akibat disparitas fasilitas, keterbatasan konektivitas, dan distribusi tenaga kesehatan yang belum merata, terutama di daerah terpencil dan kepulauan. Pemanfaatan teknologi digital melalui telemedis diharapkan dapat memperkuat layanan primer, mempercepat rujukan, dan memperluas jangkauan pelayanan. Penelitian ini menganalisis hubungan pemanfaatan layanan telemedis Konsultasi Medis Online (KOMEN) terhadap indikator kinerja kesehatan di Indonesia, yaitu persalinan di fasilitas kesehatan, kunjungan rawat jalan, dan Usia Harapan Hidup (UHH) pada tingkat kabupaten/kota. Analisis menggunakan regresi data panel model Fixed Effect (FE) pada 514 kabupaten/kota periode 2022–2023. Hasil estimasi menunjukkan bahwa rasio pemanfaatan KOMEN berkorelasi positif dan signifikan terhadap persalinan di fasilitas kesehatan (β = 0,00922; β = 0,00832) serta terhadap UHH (β = 0,000871; β = 0,000751). Sebaliknya, rasio KOMEN berkorelasi negatif dan signifikan terhadap kunjungan rawat jalan (β = −0,1003; β = −0,106), mengindikasikan adanya mekanisme substitusi layanan dan penguatan fungsi gatekeeping melalui telekonsultasi antar-fasilitas. Temuan ini menegaskan bahwa transformasi digital kesehatan perlu disertai penguatan kapasitas layanan dasar, tata kelola rujukan, serta pembangunan infrastruktur dan konektivitas digital khususnya di Kawasan Indonesia Timur agar manfaat telemedis lebih inklusif dan mampu mengurangi kesenjangan layanan kesehatan antarwilayah. The right to health is a fundamental right that requires equitable access to quality health services. Indonesia continues to face regional disparities in access due to unequal distribution of health facilities, limited connectivity, and an uneven distribution of health workers, particularly in remote and archipelagic areas. The use of digital health technology through telemedicine is expected to strengthen primary care, accelerate referrals, and expand service coverage. This study analyzes the relationship between the utilization of the Online Medical Consultation (KOMEN) telemedicine service and health performance indicators in Indonesia, namely facility-based deliveries, outpatient visits, and life expectancy at the district/city level. The analysis employs a panel data regression using a Fixed Effects (FE) model across 514 districts/cities during the 2022–2023 period. The estimation results show that the utilization ratio of KOMEN is positively and significantly associated with facility-based deliveries (β = 0.00922; β = 0.00832) and life expectancy (β = 0.000871; β = 0.000751). Conversely, the KOMEN ratio is negatively and significantly associated with outpatient visits (β = −0.1003; β = −0.106), indicating a service substitution mechanism and strengthened gatekeeping functions through inter-facility teleconsultation.s These findings underscore that digital health transformation must be accompanied by strengthened primary care capacity, improved referral governance, and expanded digital infrastructure and connectivity particularly in Eastern Indonesia to ensure that telemedicine benefits are inclusive and reduce regional health service disparities.
Penerapan Kooperatif Tipe Index Card Match dalam Meningkatkan Keaktifan dan Hasil Belajar Siswa pada Mata Pelajaran Sosiologi Kelas XI IPS 1 SMA Nahdlatul Wathan Narmada Laeli, Inayatul; Masyhuri; Utomo, Jepri
Journal of Authentic Research Vol. 5 No. 1 (2026): Februari
Publisher : LITPAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/njhaza72

Abstract

Penelitian ini bertujuan untuk meningkatkan keaktifan dan hasil belajar siswa pada mata pelajaran Sosiologi melalui penerapan model pembelajaran Kooperatif Tipe Index Card Match. Penelitian menggunakan metode Penelitian Tindakan Kelas (PTK) yang dilaksanakan dalam dua siklus, masing-masing terdiri atas dua pertemuan dengan tahapan perencanaan, pelaksanaan tindakan, observasi, dan refleksi. Instrumen penelitian meliputi lembar observasi, tes hasil belajar, dan dokumentasi. Hasil penelitian menunjukkan bahwa penerapan model Kooperatif Tipe Index Card Match mampu meningkatkan kualitas proses dan hasil pembelajaran. Persentase keterlaksanaan pembelajaran meningkat dari 58,43% pada siklus I menjadi 85% pada siklus II dan telah memenuhi indikator kinerja yang ditetapkan sebesar 85%. Tingkat keaktifan siswa meningkat dari 66,6% pada siklus I menjadi 77,7% pada siklus II, melampaui indikator kinerja 75%. Selain itu, ketuntasan hasil belajar siswa meningkat dari 61,1% pada siklus I menjadi 77,7% pada siklus II, serta telah mencapai Kriteria Ketercapaian Tujuan Pembelajaran (KKTP) sebesar 75. Berdasarkan temuan tersebut, dapat disimpulkan bahwa penerapan model pembelajaran Kooperatif Tipe Index Card Match efektif dalam meningkatkan keaktifan dan hasil belajar siswa kelas XI IPS 1 SMA Nahdlatul Wathan Narmada pada mata pelajaran Sosiologi.
The Motivational Framing of Self-Love in Kim Namjoon’s UNICEF Speech Sulfani, Fifi; Nuriadi; Baharuddin
Journal of Authentic Research Vol. 5 No. 1 (2026): Februari
Publisher : LITPAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/fsyjvs43

Abstract

This study aims to analyze the representation of self-love as a motivational message in Kim Namjoon’s (RM) speech at the United Nations General Assembly in 2018. Using qualitative Discourse Analysis method, this research examines how self-love is constructed linguistically and rhetorically through Discourse Representation Theory (Kamp & Reyle, 1993) and Self-Compassion Theory (Neff, 2003). The primary data consist of the official transcript of RM’s UNICEF speech, which was analyzed by identifying and categorizing utterances related to self-love. The findings reveal that self-love is represented through three main dimensions: personal identity, collective identity, and motivational elements. Linguistic strategies such as pronoun use, lexical choice, and repetition, as well as rhetorical devices including metaphor, direct address, and narrative technique, play a significant role in strengthening the message. The analysis shows that RM constructs self-love as a reflective, shared, and action-oriented process, encouraging audiences particularly adolescents and young people to accept themselves, recognize common human struggles, and confidently express their identities. This study contributes to discourse analysis by highlighting how motivational messages are shaped through language and offers insight into the role of public speeches in promoting psychological well-being among youth. 
Pengaruh Kegiatan Projek Penguatan Profil Pelajar Pancasila Terhadap Kemandirian Dan Keterampilan Gotong Royong di SDN 006 Barong Tongkok Ragasanti, Imania; Purwantiningsih, Ary; Marhadi, Hendri
Journal of Authentic Research Vol. 5 No. 1 (2026): Februari
Publisher : LITPAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/2bhtg805

Abstract

Penelitian ini bertujuan mendeskripsikan penerapan serta menganalisis pengaruh Proyek Penguatan Profil Pelajar Pancasila (P5) terhadap peningkatan kemandirian dan keterampilan gotong royong siswa di SDN 006 Barong Tongkok. Penelitian menggunakan pendekatan kuantitatif dengan teknik pengumpulan data melalui observasi, kuesioner, dan wawancara. Populasi berjumlah 49 siswa kelas IV (28 siswa) dan kelas V (21 siswa), dengan teknik total sampling. Analisis data dilakukan secara kuantitatif dan kualitatif. Hasil penelitian menunjukkan bahwa pelaksanaan P5 berjalan dengan baik. Kemandirian siswa terlihat dari kemampuan menyelesaikan tugas secara mandiri, sedangkan gotong royong tampak dalam kerja sama tim. Secara statistik, P5 berpengaruh signifikan terhadap peningkatan karakter kemandirian dan gotong royong siswa. P5 berpengaruh positif terhadap kemandirian dengan nilai signifikansi 0,039 (<0,05) dan R square 0,180 (18%). Selain itu, P5 juga berpengaruh positif dan signifikan terhadap keterampilan gotong royong dengan nilai signifikansi 0,000 (<0,05) dan R square 0,312 (31,2%). Dengan demikian, P5 terbukti efektif dalam memperkuat karakter kemandirian dan gotong royong siswa. This study aims to describe the implementation and analyze the impact of the Projek Penguatan Profil Pelajar Pancasila (P5) on improving students’ independence and collaborative skills at SDN 006 Barong Tongkok. The research employed a quantitative approach, with data collected through observation, questionnaires, and interviews. The population consisted of 49 students from Grade IV (28 students) and Grade V (21 students), using a total sampling technique. Data analysis was conducted using both quantitative and qualitative methods. The results indicate that the implementation of P5 was carried out effectively. Students’ independence was reflected in their ability to complete tasks independently, while collaborative skills were demonstrated through teamwork. Statistically, P5 had a significant effect on improving students’ independence and cooperation skills. P5 had a positive effect on independence with a significance value of 0.039 (<0.05) and an R square of 0.180 (18%). Furthermore, P5 also had a positive and significant effect on collaborative skills with a significance value of 0.000 (<0.05) and an R square of 0.312 (31.2%). Thus, P5 has been proven effective in strengthening students’ independence and cooperative character.
Kajian Sistematis (SLR) tentang Perancangan dan Implementasi Sistem Arus Lemah pada Gedung Bertingkat Sesuai Standar Nasional Indonesia (SNI) Untoro, Agung; Heryawan
Journal of Authentic Research Vol. 5 No. 1 (2026): Februari
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/2xgth525

Abstract

Sistem arus lemah pada gedung bertingkat berperan strategis dalam mendukung fungsi komunikasi, keamanan, dan keselamatan bangunan. Dibanding bangunan rendah, kompleksitasnya lebih tinggi karena melibatkan distribusi vertikal melalui riser, keterbatasan ruang teknis, kebutuhan redundansi jaringan, serta integrasi berbagai subsistem seperti structured cabling, CCTV, access control, dan fire alarm dalam satu ekosistem operasional, sehingga menuntut perancangan dan implementasi yang terstruktur serta sesuai dengan standar teknis yang berlaku, termasuk Standar Nasional Indonesia (SNI). Penelitian ini bertujuan mengkaji secara sistematis perkembangan riset terkait desain dan implementasi sistem arus lemah pada gedung bertingkat serta mengidentifikasi kecenderungan pendekatan, tantangan teknis, dan celah penelitian. Metode yang digunakan adalah Systematic Literature Review (SLR) mengacu pada pedoman PRISMA, dengan 10 artikel jurnal internasional terbitan 2015–2025 yang diseleksi melalui proses identifikasi, penyaringan, dan evaluasi kelayakan, kemudian dianalisis secara tematik. Hasil kajian menunjukkan pergeseran dari pendekatan konvensional menuju integrasi berbasis Building Information Modeling (BIM), otomasi desain, optimasi jaringan, serta pemanfaatan IoT dan edge computing. Structured cabling teridentifikasi sebagai infrastruktur inti yang menopang integrasi subsistem, sementara keamanan data, manajemen bandwidth, dan integrasi monitoring kebakaran menjadi aspek krusial dalam menjamin keandalan bangunan. Temuan ini menegaskan pentingnya pendekatan integratif berbasis BIM dan dokumentasi digital sejak tahap perencanaan untuk mendukung verifikasi kepatuhan standar serta pengembangan model evaluasi kesesuaian berbasis indikator teknis terukur. Low-voltage systems in high-rise buildings play a strategic role in supporting communication, security, and safety functions. Compared to low-rise buildings, their complexity is significantly higher due to vertical distribution through risers, limited technical spaces, network redundancy requirements, and the integration of multiple subsystems such as structured cabling, CCTV, access control, and fire alarm within a single operational ecosystem, thereby requiring structured design and implementation in compliance with applicable technical standards, including Indonesian National Standards (SNI). This study aims to systematically examine research developments related to the design and implementation of low-voltage systems in high-rise buildings and to identify prevailing approaches, technical challenges, and research gaps. The method employed is a Systematic Literature Review (SLR) based on PRISMA guidelines, analyzing 10 international journal articles published between 2015 and 2025 that were selected through identification, screening, and eligibility evaluation processes. The findings indicate a shift from conventional design approaches toward integration based on Building Information Modeling (BIM), design automation, network optimization, and the application of IoT and edge computing technologies. Structured cabling is identified as the core infrastructure supporting subsystem integration, while data security, bandwidth management, and integrated fire monitoring systems are critical to ensuring building reliability. These findings highlight the importance of a BIM-based integrative approach and digital documentation from the early planning stage to support standard compliance verification and the development of measurable technical indicator-based evaluation models.
Expectations and Strategies for Managing the Psychosocial Needs of Elderly People at the Tresna Werdha Husnul Khotimah Social Welfare Institution in Pekanbaru Olintika, Tiwi; Sidiq, Rd. Siti Sofro; Hambali
Journal of Authentic Research Vol. 5 No. 1 (2026): Februari
Publisher : LITPAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/fxvezp82

Abstract

The increase in population and neglect of the elderly in recent years has become a widespread phenomenon in Indonesia, especially in urban areas. This is due to crucial factors, particularly economic factors, which affect the fulfillment of the needs of elderly care and nursing within families that are often below the ideal capacity. This study aims to analyze future constructions, expectation dynamics, and strategies for managing psychosocial pressures faced by the elderly at the Tresna Werdha Khusnul Khotimah Social Service Unit in Pekanbaru. The psychosocial pressures referred to are conditions resulting from complex interactions between psychological factors and a social environment that is new or unfamiliar to them due to their separation from their families and the habits they have been accustomed to outside the nursing home. This study uses a phenomenological qualitative design by conducting interviews with 8 informants and direct observation at the social nursing home. The results of the study reveal that the life experiences of the elderly in the institutional system form two fundamentally different patterns of future construction, which are influenced by the presence or absence of a family support network. Elderly people who do not have family ties tend to form a future construction oriented towards life after death, where death is understood as the final horizon that must be prepared for through the strengthening of spiritual practices and self-development. Conversely, elderly people who still have families maintain a future construction oriented towards social reintegration, characterized by preparation for life after death while hoping to return to the bosom of the family. The implications of this study show that hope helps people adapt and remain strong. Therefore, to improve the functioning of social institutions, the paradigm must shift from uniform care to a meaning-based approach.
Pengembangan Media Kartu Bergambar Berbasis Unplugged Coding Dengan Pendekatan Culturally Responsive Teaching Untuk Meningkatkan Keterampilan Berpikir Kritis Siswa Sekolah Dasar Novayani, Komang Ayu; Jayanta, I Nyoman Laba; Widiastuti, Ni Putu Kusuma
Journal of Authentic Research Vol. 5 No. 1 (2026): Februari
Publisher : LITPAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/57ky4731

Abstract

Penelitian ini bertujuan mengembangkan dan menguji media kartu bergambar berbasis unplugged coding dengan pendekatan Culturally Responsive Teaching untuk meningkatkan keterampilan berpikir kritis siswa sekolah dasar. Penelitian menggunakan model pengembangan ADDIE dengan pengumpulan data melalui tes dan angket, dianalisis secara deskriptif kualitatif dan kuantitatif. Efektivitas media diuji menggunakan desain pra-eksperimen one group pre-test post-test pada 40 siswa. Hasil penelitian menunjukkan media sangat valid dengan skor rata-rata ahli media 0,9875 dan ahli materi 1,00. Media juga praktis dengan persentase respons guru 86% dan siswa 86,9% (kategori baik). Uji efektivitas dengan Wilcoxon menghasilkan nilai 0,000 < 0,05, menunjukkan peningkatan keterampilan berpikir kritis yang signifikan, dengan effect size r = 0,88 (kategori besar). Perhitungan N-Gain sebesar 60,50 (kategori sedang mendekati tinggi) menegaskan bahwa media ini cukup efektif meningkatkan kemampuan siswa. Dengan demikian, media kartu bergambar berbasis unplugged coding dengan pendekatan Culturally Responsive Teaching terbukti valid, praktis, dan efektif sebagai alat pembelajaran untuk mengembangkan keterampilan berpikir kritis siswa sekolah dasar.
The Register of Fashion Marketers in Social Media Communication Nestia, Aulia Mahajjati; Lestari, Yuni Budi; Junaidi, Ahmad
Journal of Authentic Research Vol. 5 No. 1 (2026): Februari
Publisher : LITPAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/k7rxdd53

Abstract

This study aims to analyse the register used by fashion marketers in social media communication by examining its linguistic characteristics and communicative functions. The study employs a descriptive qualitative approach grounded in the framework of Systemic Functional Linguistics, particularly the concept of register, which comprises field, tenor, and mode. The research data consist of promotional texts in the form of captions and posts taken from fashion marketers’ social media accounts selected through purposive sampling. Data were collected through documentation techniques, while data analysis involved several stages, including data reduction, classification based on the elements of field, tenor, and mode, and interpretation of language functions. The data were analyzed using qualitative thematic analysis to identify patterns of register and communication styles in fashion marketers’ social media content. The analysis began with organizing and reviewing the questionnaire responses and observational data, followed by coding linguistic features such as lexical choices, tone, code-switching, and register elements (field, tenor, and mode). The findings reveal that the register used by fashion marketers is predominantly persuasive and interpersonal, characterized by the use of informal vocabulary, evaluative adjectives, and invitational sentence structures. In terms of field, language is employed to promote fashion products and lifestyles; in terms of tenor, the relationship constructed between marketers and audiences is familiar and egalitarian; meanwhile, in terms of mode, communication is realized in written form with semi-oral characteristics. This study contributes to the field of applied linguistics, particularly to register analysis in the context of digital marketing communications.
Eksplorasi Motivasi Mahasiswa dalam Merencanakan Karier Pascakelulusan Oktavio, Farel Defara; Jaro'ah, Siti
Journal of Authentic Research Vol. 5 No. 1 (2026): Februari
Publisher : LITPAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/a286vf49

Abstract

Perencanaan karier mahasiswa merupakan aspek kritis dalam mempersiapkan keberhasilan pascakelulusan. Penelitian ini bertujuan mengeksplorasi motivasi mahasiswa dalam merencanakan karier dan faktor-faktor yang memengaruhinya. Menggunakan pendekatan kualitatif fenomenologis dengan metode Interpretative Phenomenological Analysis (IPA), penelitian melibatkan dua mahasiswa semester 5 yang sedang menjalani program magang. Data dikumpulkan melalui observasi naturalistik dan wawancara semi-terstruktur untuk mendapatkan gambaran mendalam tentang pengalaman subjek. Hasil penelitian menunjukkan bahwa perencanaan karier dipengaruhi oleh faktor internal dan eksternal. Subjek pertama lebih menekankan dukungan sosial keluarga dan evaluasi diri untuk menetapkan tujuan karier. Sementara itu, subjek kedua lebih memprioritaskan pengembangan keterampilan teknis, personal branding, dan pemanfaatan teknologi. Kedua subjek menggarisbawahi peran kesadaran diri, adaptabilitas, dan proaktivitas sebagai kunci dalam membangun karier yang sukses. Penelitian ini menyimpulkan bahwa keberhasilan perencanaan karier membutuhkan keseimbangan antara evaluasi diri, kemampuan beradaptasi terhadap perubahan, dan dukungan institusional, seperti bimbingan karier, pelatihan keterampilan, serta akses teknologi. Institusi pendidikan memiliki peran strategis dalam memfasilitasi mahasiswa agar lebih siap menghadapi tantangan global di dunia kerja. Career planning is a crucial aspect of preparing students for post-graduation success, particularly amid the high unemployment rate among university graduates and the increasing competitiveness of the job market. This condition highlights the importance of career readiness during the academic period. This study aims to explore students’ motivations in career planning and the factors influencing them. The research employed a qualitative phenomenological approach using Interpretative Phenomenological Analysis (IPA) as the analytical method. The study involved two fifth-semester students who were currently undertaking internship programs. Data were collected through naturalistic observation and semi-structured interviews to gain an in-depth understanding of the participants’ lived experiences. The findings indicate that career planning is influenced by both internal and external factors. The first participant emphasized the importance of family social support and self-evaluation in determining career goals. Meanwhile, the second participant prioritized the development of technical skills, personal branding, and the utilization of technology. Both participants highlighted self-awareness, adaptability, and proactivity as key elements in building a sustainable career. The study concludes that successful career planning requires a balance between self-evaluation, adaptability to change, and institutional support such as career guidance services, skills training, and access to technology. These findings imply that educational institutions need to develop integrated career readiness programs to better prepare students for global workforce challenges.