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Nomico
Published by PT Anagata Sembagi Education
ISSN : -     EISSN : 30466318     DOI : https://doi.org/10.62872/9b067153
Core Subject : Economy, Education,
Economics, Econometrics & Finance Education
Nomico is a peer-reviewed open access international journal with the aim of disseminating the results of research, study, and development in the economic and finance, particularly in the fields of (1) accounting, (2) management, (3) capital markets, (4) business law, (5) taxation, (6) information systems, as well as other areas of economics and finance
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekomomi dan Ekonometrika
Articles 159 Documents
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Analysis of the Influence of Price and Product on Purchasing Decisions Mediated by Brand Image at Maybank Indonesia Finance Lampung Branch Oktariansyah; Haryono, Budi; Wahyoedi, Soegeng
Nomico Vol. 1 No. 9 (2024): Nomico-Oktober
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/jd78zk95

Abstract

Maybank Indonesia Finance is a financing company operating in Indonesia. In this research, there are various factors that can underlie consumer purchasing decisions. Researchers will focus on price, product and brand image as factors that can encourage consumer purchasing decisions. The existence of these various factors made researchers interested in conducting research entitled "Price and Product Analysis of Purchasing Decisions Mediated by Brand Image at Maybank Indonesia Finance Lampung Branch" as the title of this research. This type of research is causal research because it is research that looks for relationships - effects (causal relationships). The population in this research is all Maybank Indonesia Finance customers. In this research, the samples that will be taken are Maybank Indonesia Finance customers at the Bandar Lampung branch. The minimum sample size is 135 samples. Data was collected using a questionnaire, and analysis was carried out using Linear Regression and Path Analysis.  From the research findings, the four variables namely price, product, brand image, and purchase decision, are within the "good" range. This indicates that these factors are perceived positively by Maybank Finance customers in Bandar Lampung. The analysis also shows that there is an influence among these variables, both partially and through mediation, affirming the importance of interrelated relationships among them. Therefore, it is recommended for the company to pay attention to good pricing policies, design products that meet consumer needs, and develop a strong brand image to drive consumer purchase decisions for Maybank Finance Indonesia products.
Literature Review: Analysis of the Relationship between Employer Branding, Employee Engagement, and Employee Retention Mustika
Nomico Vol. 1 No. 9 (2024): Nomico-Oktober
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/r8b99d77

Abstract

Employer branding is an essential concept that significantly influences employees' perceptions and experiences within an organization, ultimately affecting employee retention and engagement. This research aims to explore the importance of employer branding by employing a Systematic Literature Review (SLR) methodology, analyzing a diverse range of academic sources from reputable databases, including Scopus, Emerald, and Google Scholar. The inclusion criteria focused on open-access journals published in both English and Indonesian, ensuring a comprehensive understanding of the topic. The findings indicate a strong correlation between effective employer branding and increased employee retention rates. Employees are more likely to remain with organizations that present a positive brand image, showcasing a strong cultural identity and aligning with their values. Furthermore, the study highlights the significance of emotional factors, particularly employee engagement, in influencing retention. Engaged employees tend to be more productive and committed to their work, fostering a sense of belonging and loyalty to the organization. These insights underscore the necessity for companies to invest in employer branding strategies, as a well-defined employer brand not only attracts top talent but also retains valuable employees. By prioritizing employer branding, organizations can enhance workforce stability and overall performance, ultimately leading to a more motivated and dedicated workforce that drives success.
Influence of Strategic Planning on Banking Performance via Differentiation Strategy Waisapi, Jeffry Yuliyanto
Nomico Vol. 1 No. 9 (2024): Nomico-Oktober
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/wd6v9g17

Abstract

Effective strategic planning plays a crucial role in enhancing the performance of banking businesses. This research aims to analyze the impact of strategic planning on banking business performance through the implementation of differentiation strategy. Utilizing a quantitative approach, primary data was collected through surveys distributed to senior managers from several banks operating in various markets. Multiple linear regression analysis was employed to evaluate the relationship between strategic planning, strategic differentiation, and business performance. The research findings indicate that strategic planning significantly influences strategic differentiation in the context of the banking industry. Additionally, strategic differentiation also positively contributes to banking business performance. The implications of these findings are that banks implementing effective strategic planning tend to adopt better differentiation strategies, thereby enhancing their performance in facing intense market competition. This study provides valuable contributions to understanding the relationship between strategic planning, strategic differentiation, and business performance in the banking context. The results offer guidance for banks to improve their strategic planning practices and implement effective differentiation strategies to strengthen their competitive position in the market. Future research could explore additional factors influencing this relationship and broaden the industry scope to validate these findings more comprehensively.         
The Impact of Cryptocurrency and Electronic Money Use On The Circulating Money Supply and Monetary Stability in Indonesia Sari, Yolanda; Winarni, Etik
Nomico Vol. 1 No. 9 (2024): Nomico-Oktober
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/3ms7rh42

Abstract

The purpose of this research is to analyze the long-term and short-term impacts of the use of cryptocurrency and electronic money on the money supply (M2) in Indonesia, as well as to analyze the long-term and short-term impacts of the use of cryptocurrency and electronic money on monetary stability (exchange rates) in Indonesia. The research method used is quantitative descriptive analysis with the Vector Error Correction Model (VECM) using the Eviews application and secondary data in the form of monthly data from 2011 to 2023 obtained from the official websites of Bank Indonesia and Finance. This study utilizes data on cryptocurrency transaction values and electronic money transaction values in Indonesia by analyzing the VECM model, which can observe the long-term and short-term impacts of the use of digital money on the money supply and monetary stability, in this case, viewed through the Indonesian exchange rate. The research results indicate that there is a one-way causality between electronic money and cryptocurrency, but not the other way around, and there is a one-way causality between the money supply and cryptocurrency, with the money supply as the dependent variable influencing cryptocurrency. The results of the VECM estimation indicate that in the long term, electronic money has a negative and sifnificant impact on the money supply. Meanwhile, the short-term estimation shows that both cryptocurrency and electronic money significantly influence the money supply, but their effects are dynamic and vary based on different lags. The long-term estimation with the exchange rate as the dependent variable shows that cryptocurrency does not have a significant impact on the exchange rate, while in the short term, both cryptocurrency and electronic money have a negative and significant effect on the exchange rate.              
CSR Strategies to Reduce Environmental Impact in the Manufacturing Industry Sector Supiati, Supiati; Syah, Sultan; Chin , Jacky
Nomico Vol. 1 No. 10 (2024): Nomico-November
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/m9tja009

Abstract

Penelitian ini bertujuan untuk mengeksplorasi strategi Corporate Social Responsibility (CSR) yang diterapkan oleh perusahaan manufaktur untuk mengurangi dampak lingkungan. Dengan meningkatnya tekanan dari masyarakat dan regulasi pemerintah, banyak perusahaan manufaktur yang mulai mengintegrasikan kebijakan keberlanjutan dalam operasional mereka. Penelitian ini menggunakan pendekatan kualitatif melalui studi kasus pada tujuh perusahaan manufaktur yang beroperasi di negara berkembang. Temuan penelitian menunjukkan bahwa perusahaan-perusahaan tersebut telah mengimplementasikan berbagai strategi ramah lingkungan, seperti penggunaan energi terbarukan, efisiensi energi, pengelolaan limbah yang lebih baik, dan pengurangan emisi karbon. Namun, tantangan utama yang dihadapi adalah biaya investasi awal yang tinggi, serta perbedaan dalam komitmen manajerial terhadap keberlanjutan. Selain itu, penelitian ini juga mengidentifikasi pentingnya kolaborasi antara sektor swasta dan pemerintah, terutama dalam memberikan insentif dan kebijakan yang mendukung adopsi teknologi ramah lingkungan. Penelitian ini menyimpulkan bahwa untuk mencapai dampak yang signifikan, perusahaan harus memiliki komitmen jangka panjang terhadap keberlanjutan, mengatasi kesenjangan akses teknologi, dan memperkuat kerjasama dengan pemerintah serta pemangku kepentingan lainnya. Implementasi strategi CSR yang efektif tidak hanya dapat mengurangi dampak lingkungan, tetapi juga meningkatkan daya saing perusahaan di pasar global yang semakin mengutamakan isu keberlanjutan.
The Role of CSR in Improving Corporate Image and Financial Performance in the Banking Industry Purwanti, Ari; Melinasari, Susi; Nurhanimah, Nurhanimah
Nomico Vol. 1 No. 9 (2024): Nomico-Oktober
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/vazmpm28

Abstract

Corporate Social Responsibility has an important role in improving the company's image and financial performance in the banking industry. Although many previous studies have shown a positive relationship between Corporate Social Responsibility and corporate performance, the phenomenon that has occurred shows that not all banks have experienced an improvement in financial performance despite having implemented Corporate Social Responsibility practices. This study aims to analyze the impact of Corporate Social Responsibility practices on public perception and financial performance of banks, with a focus on sustainability and social responsibility aspects. Using a quantitative approach, data is collected through surveys to customers as well as analysis of financial statements from several leading banks in Indonesia. The results of the study show that banks that are active in Corporate Social Responsibility initiatives tend to have a more positive image in the eyes of the public, which has implications for increasing customer loyalty and acquiring new customers. These findings indicate that a positive image built through Corporate Social Responsibility activities can increase customer trust, which is a key factor in their decision to choose a financial institution. In addition, the analysis showed a significant relationship between the implementation of Corporate Social Responsibility and improved financial performance, where banks that adopted good Corporate Social Responsibility practices showed higher profit growth and better financial stability. This study fills in the gaps in the existing literature by highlighting the factors that affect the success of Corporate Social Responsibility in the context of banking, as well as underlining the importance of Corporate Social Responsibility as an integral component in a business strategy oriented towards social responsibility and sustainability, contributing to broader economic growth and a better society.
Transformation Of The MSMe Business Of Processed Chicken Grilled Today Through Digital Media Based Marketing Communications Husriadi, Muh.; Kartika, Bunga; Usman. M, Usman. M; Amos, Amos
Nomico Vol. 1 No. 9 (2024): Nomico-Oktober
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/bmz8qf63

Abstract

This study discusses the business transformation of the Modern Fried Chicken MSME through digital media-based marketing communication strategies amidst increasingly tight competition and technological developments. The purpose of this study is to examine the impact of using social media, such as Instagram and Facebook, on increasing brand awareness, customer interaction, and loyalty and sales. This study uses a qualitative method with a case study approach on the Modern Crushed Chicken UMKM, with data collection techniques in the form of in-depth interviews and digital content analysis. The results of the study show that the use of social media effectively increases market reach, customer engagement, and contributes directly to increasing short-term sales and long-term customer loyalty. This finding emphasizes the importance of adopting digital communication strategies in supporting the growth of MSMEs in the digital era. The implications of this research provide practical insights for MSMEs in utilizing digital technology to strengthen competitiveness and improve business performance.  
STRATEGY OF SUSTAINABLE BUSINESS DEVELOPMENT BASED ON COMMUNITY (STUDY OF TODAY'S MODERN COFFEE SHOP BUSINESS ACTORS) Ramawati, Yussi; Bahar, Harmiaty; Husriadi, Muh.
Nomico Vol. 1 No. 9 (2024): Nomico-Oktober
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/vmra3a34

Abstract

This study explores the sustainable community-based business approach adopted by modern coffee shops in Kendari City to boost community participation and foster customer loyalty. Through qualitative research, including case studies and in-depth interviews with business owners, employees, and community members, the findings indicate that involving the community in innovation and business adaptation strengthens customer relationships and enhances business sustainability. By engaging the community, coffee shops are able to create a sense of ownership, resulting in higher customer retention and greater brand loyalty. The approach also proves effective in addressing operational challenges such as fluctuating demand and supply disruptions by leveraging community-driven solutions. Furthermore, the adoption of sustainable practices, such as sourcing local ingredients, minimizing waste, and utilizing eco-friendly packaging, increases operational resilience and attracts environmentally conscious customers. This business model aligns with local policies promoting the sustainability of MSMEs and offers a replicable framework for other small businesses in similar contexts. Ultimately, the combination of community engagement and sustainable practices not only generates economic benefits but also builds social capital, ensuring long-term business resilience and contributing to local economic growth.
Creative Economy as a Driver of Economic Growth in the Digital Era Martial, Tri; Pasha, T. Arief Pahlevi; Badrudin, Rudy; Sitompul, Gabriel Amadeus
Nomico Vol. 1 No. 9 (2024): Nomico-Oktober
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/t2w8cy65

Abstract

The creative economy has become a strategic sector in supporting economic growth in the digital era. This research aims to explore the opportunities and potential of the creative economy through digitalization and the challenges faced in developing this sector. This study uses a qualitative study method, with in-depth interviews and observations as data collection techniques to explore the experiences, strategies, and obstacles faced by business actors. The results show that digitalization plays an important role in expanding market reach, improving operational efficiency, and driving innovation. Business actors utilize e-commerce, social media, and digital applications to promote creative products and interact directly with consumers effectively. However, this success still faces challenges, including limited internet infrastructure and low digital literacy among small and medium business actors. Appropriate policy support and increasing digital literacy are key in overcoming these obstacles. This research concludes that with collaboration between the government, the private sector, and the community, the creative economy in Indonesia has great potential to become a key pillar of sustainable economic growth and strengthen competitiveness in the global market.  
Characteristics Of Organizational Culture, Adaptation Ability, And Performance Of Micro, Small And Medium Enterprises Husriadi, Muh.; Said, La Ode Agus; Kartika, Bunga; Darwin, La Ode Ahmad
Nomico Vol. 1 No. 9 (2024): Nomico-Oktober
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/hxsbam69

Abstract

This study investigates the role of organizational culture, adaptability, and performance of micro, small, and medium enterprises (MSMEs) in facing market dynamics and technological developments. Micro, Small, and Medium Enterprises (MSMEs) have a very important role in the economy, but often experience challenges in the adaptation process due to the lack of support from the right organizational culture. This study aims to explore the characteristics of organizational culture and adaptability in improving the performance of Micro, Small, and Medium Enterprises (MSMEs). The results of the study show that an organizational culture that supports adaptation and innovation can significantly improve the performance of micro, small and medium enterprises (MSMEs). The ability to adapt helps MSMEs respond to change and strengthens an organizational culture that is sensitive to needs. The results of this study indicate that the Micro, Small, and Medium Enterprises (MSMEs) sector needs to implement an adaptive organizational culture to increase competitiveness and ensure survival in an ever-changing market.

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