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Jurnal Manajemen Bisnis Era Digital
Published by Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
ISSN : 30467764     EISSN : 30467748     DOI : 10.61132
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen Bisnis Era Digital (JUMABEDI) dengan e-ISSN : 3046-7748, p-ISSN : 3046-7764 diterbitkan oleh Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia. Jurnal Manajemen Bisnis Era Digital (JUMABEDI) memuat topik dalam Jurnal ini berkaitan dengan segala aspek manajemen, namun tidak terbatas pada topik berikut: Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasi, Manajemen Rantai Pasokan, Tata Kelola Perusahaan, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.. Jurnal Manajemen Bisnis Era Digital (JUMABEDI) berkomitmen untuk memuat artikel berbahasa Indonesia dan berbahasa Inggris yang berkualitas dan dapat menjadi rujukan utama para peneliti dalam bidang Ilmu Manajemen dan Bisnis. Jurnal ini terbit 1 tahun 4 kali (Februari, Mei, Agustus dan November).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 125 Documents
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Pengaruh Cita Rasa, Packaging Design, Brand Association, Dan Healthy Lifestyle Terhadap Keputusan Pembelian Cimory Yogurt Squeeze Pada Masyarakat Kebumen Fitri Anisah; Dewi Noor Susanti
Jurnal Manajemen Bisnis Era Digital Vol. 1 No. 3 (2024): Agustus : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v1i3.220

Abstract

The COVID-19 pandemic from 2020 to 2022, which is spreading around the world, has resulted in a transformation in consumer behavior in Indonesia. This transformation includes public awareness of the importance of implementing a healthy lifestyle in choosing foods and drinks that are rich in nutrients to increase endurance. One of the healthy beverage foods that is currently popular is Cimory Yogurt Squeeze. The purpose of this study was to determine the effect of taste, packaging design, brand association, and healthy lifestyle on purchasing decisions for Cimory Yogurt Squeeze in the Kebumen community. This study used a non-probability sampling method with purposive sampling technique conducted on 100 respondents. The data collection technique in this study was to use a questionnaire. The data analysis technique used is multiple linear regression analysis using the SPSS application. The results showed that taste has a significant effect on purchasing decisions, packaging design has an effect on purchasing decisions, brand association has an effect on purchasing decisions, and healthy lifestyle has an effect on purchasing decisions. Simultaneously, taste, packaging design, brand association, and healthy lifestyle have a significant effect on purchasing decisions for Cimory Yogurt Squeeze.
Analisis Efektivitas Pelaksanaan Pelatihan Dan Pengembangan Karyawan Di Lingkungan PT IMST Adela Aurelia Kinaya Dewi; Maharani Ikaningtyas
Jurnal Manajemen Bisnis Era Digital Vol. 1 No. 3 (2024): Agustus : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v1i3.231

Abstract

Technological changes are rapidly changing industry competition. Companies need to take steps so that employees can adapt to changes and acquire skills that are in line with technological and market developments. Quality training and development is expected to increase the company's ability to face future challenges. This study combines a qualitative approach with a descriptive methodology. This approach was chosen because it has a descriptive and exploratory nature that has the aim of providing an overview of the perspectives and interpretations of the research subjects. Qualitative descriptive research has a primary focus on observation and interaction. The results of this study indicate that the training and development carried out by PT IMST has been effective, PT IMST has carried out training and development according to the needs of employees. The company has implemented an evaluation system after the implementation of training and development of employees is carried out as feedback from the implementation of training and development. The conclusion that the evaluation results of training and development have a positive impact on employees and a high level of employee participation, so that the implementation is effective based on its measurements.
Pengaruh Korean Wave, Perilaku Fan Entrepreneurship Dan Media Sosial Terhadap Minat Berwirausaha Pada Komunitas Armys.Luv Kota Jambi Putri Aulia Laillatul Isnainy; Sigit Indrawijaya; Musnaini Musnaini
Jurnal Manajemen Bisnis Era Digital Vol. 1 No. 3 (2024): Agustus : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v1i3.243

Abstract

This research aims to analyze and determine the influence of the Korean wave, fan entrepreneurship behavior, and social media on entrepreneurial interest in the Armys.Luv community in Jambi City partially and simultaneously. This research uses a quantitative approach with an associative method. The population in this research were BTS fans in the Armys.Luv community in Jambi City with using a sample of 95 respondents. Research data was obtained by distributing research questionnaires online. The analysis tool used is the SPSS version 25 application. The research results show that the Korean wave, fan entrepreneurship behavior and social media have a significant partial and simultaneous effect on interest in entrepreneurship in the Armys.Luv community in Jambi City. It is known that there is a market share in the Korean wave sector, so it can be utilized as a business opportunity. So besides enjoy the work and culture and being a fan, it can also learn and get to know more about things that are currently popular and trending on social media at the moment so that can use as business opportunities.
Peran Dyandra Promosindo Surabaya Sebagai Event Organizer dalam Indonesia International Motor Show (IIMS) Surabaya 2024 Inggrid Destrina; Maharani Ikaningtyas
Jurnal Manajemen Bisnis Era Digital Vol. 1 No. 3 (2024): Agustus : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v1i3.252

Abstract

Dyandra Promosindo is a subsidiary of PT Digital Inisiatif, part of Kompas Gramedia, operating in the MICE (Meetings, Incentives, Conference, and Exhibitions) sector. The event organizer is responsible for determining the theme and overall concept of the event, which serves as the foundation for all event-related aspects. This study aims to understand the role of Dyandra Promosindo Surabaya as an event organizer in organizing an event, namely the Indonesia International Motor Show (IIMS) 2024 in Surabaya. The findings show that Dyandra Promosindo plays a crucial role in promoting products or company brands through various types of events such as expos or exhibitions. The implications of this study highlight the importance of the role of event organizers in the success of events and the satisfaction of all involved parties.
Pengaruh Self Efficacy dan Lingkungan Kerja terhadap Kepuasan Kerja pada Dinas Kependudukan dan Pencatatan Sipil Kota Padang Aminar Sutra Dewi; Ariska Putri Ananda
Jurnal Manajemen Bisnis Era Digital Vol. 1 No. 3 (2024): Agustus : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v1i3.253

Abstract

This research aims to determine the dominant indicators in the variables of Employee Job Satisfaction, Self Efficacy and Work Environment at the Padang City Population and Civil Registration Service and to determine the partial influence of Self Efficacy and Work Environment on employee job satisfaction at the City Population and Civil Registration Service Padang. Research data using primary data was obtained by distributing questionnaires to 46 Padang City DISDUKCAPIL employees. The technique for analyzing the data uses multiple linear regression and t test. The results of Self Efficacy and Work Environment testing influence employee job satisfaction at the Padang City Population and Civil Registration Service. Self Efficacy has a significant effect on employee job satisfaction at the Padang City Population and Civil Registration Service. The work environment has a significant effect on employee job satisfaction at the Padang City Population and Civil Registration Service.This study aims to determine the dominant indicators on the variables of employee performance.    
Pengaruh Disiplin Kerja dan Gaya Kepemimpinan Terhadap Kinerja Karyawan PT. Darma Henwa Asam-Asam Coal Project (ACP) Kabupaten Tanah Laut Jamidah Jamidah; Syahrani Syahrani; Fanlia Adiprimadana Sanjaya
Jurnal Manajemen Bisnis Era Digital Vol. 1 No. 3 (2024): Agustus : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v1i3.257

Abstract

This research aims to (1). To find out whether work discipline has a significant effect on the performance of PT employees. Darma Henwa (ACP) Tanah Laut Regency. (2). To find out whether leadership style has a significant effect on the performance of PT employees. Darma Henwa (ACP) Tanah Laut Regency. (3). To find out whether discipline and leadership style simultaneously have a significant effect on the performance of PT employees. Darma Henwa (ACP) Tanah Laut Regency. The method in this research uses quantitative methods and data analysis techniques use multiple linear regression. The sample for this research consisted of 74 employees in the PT operator sector. Darma Henwa (ACP) Tanah Laut Regency and the data collection techniques used in this research were direct observation and distribution of questionnaires at PT. Darma Henwa (ACP) Tanah Laut Regency.The research results show that work discipline has a significant effect on the performance of PT. Darma Henwa (ACP) Tanah Laut Regency, as well as leadership style have a significant influence on the performance of PT. Darma Henwa (ACP) Tanah Laut Regency. Discipline and leadership style greatly influence employee performance at PT. Darma Henwa Asam-Asam Coal Project (ACP). Good discipline and effective leadership are proven to increase efficiency, productivity and job satisfaction. These two factors explain 59.4% of the variation in employee performance, indicating the importance of discipline and leadership in improving performance.
Pengaruh Komunikasi, Motivasi Kerja Dan Komitmen Kerja Terhadap Kinerja Karyawan Pada Perusahaan Pelayanan PT Grand Darmo Suite Surabaya Saviera Hezkia; M. Sihab Ridwan
Jurnal Manajemen Bisnis Era Digital Vol. 1 No. 3 (2024): Agustus : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v1i3.264

Abstract

This research discusses the influence of communication, work motivation, and work commitment on employee performance. Effective communication in the workplace plays an important role in building good relationships between managers and employees as well as between employees. High work motivation can increase employee productivity and work quality, while strong work commitment leads to high loyalty and dedication to the organization. This research uses a survey method by distributing questionnaires to employees at the same level from service companies. The collected data is analyzed using statistical techniques such as regression to identify relationships between these variables. The research results show that effective communication significantly contributes to improving employee performance. Work motivation has also been proven to have a strong influence on performance, with employees who feel motivated tending to be more productive and innovative. Apart from that, the level of employee work commitment to the organization also influences their performance positively. Employees who have high levels of commitment tend to show lower levels of absenteeism and greater loyalty to their companies. The implication of these findings is that organizations need to pay attention to and improve internal communication strategies, develop effective work motivation programs, and promote strong work commitment bonds to improve overall employee performance.
Pengaruh Media Sosial dan Perilaku Konsumen Terhadap Keputusan Pembelian Produk Fashion Pada Generasi Z di Wilayah Mojokerto Delmy Fergin Elmy Junti; Iswati Iswati; Anis Fitriyasari; Eny Sulistyowati
Jurnal Manajemen Bisnis Era Digital Vol. 1 No. 3 (2024): Agustus : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v1i3.272

Abstract

This study aims to analyze the influence of social media and consumer behavior on the decision to purchase fashion products. This study uses quantitative methods with questionnaire distribution techniques. Data was collected from generation Z in the Mojokerto region and obtained 86 respondents who were actively using social media to find information and buy fashion products. The results of the analysis that had been carried out using SPSS in the t test showed that social media affected the purchase decision with the results of the tcount value of 4,436> ttable 1,9886 with a significant 0,000 <0.05 and consumer behavior affected the purchase decision with the results of the tcount value of 3,667> Ttable 1,9886 with significant 0.001 <0.05. While the results in the F test show that social media and consumer behavior have a simultaneous effect on purchasing decisions with the results of the value of F count 25,981> F Table 3,9546 with a significant 0,000 <0.05 which means that social media variables and consumer behavior influence purchasing decisions. The findings of this study indicate that social media and consumer behavior are an important factor that needs to be considered by the fashion brand in developing their marketing strategies. Keywords: This study aims to analyze the influence of social media and consumer behavior on the decision to purchase fashion products. This study uses quantitative methods with questionnaire distribution techniques. Data was collected from generation Z in the Mojokerto region and obtained 86 respondents who were actively using social media to find information and buy fashion products. The results of the analysis that had been carried out using SPSS in the t test showed that social media affected the purchase decision with the results of the tcount value of 4,436> ttable 1,9886 with a significant 0,000 <0.05 and consumer behavior affected the purchase decision with the results of the tcount value of 3,667> Ttable 1,9886 with significant 0.001 <0.05. While the results in the F test show that social media and consumer behavior have a simultaneous effect on purchasing decisions with the results of the value of F count 25,981> F Table 3,9546 with a significant 0,000 <0.05 which means that social media variables and consumer behavior influence purchasing decisions. The findings of this study indicate that social media and consumer behavior are an important factor that needs to be considered by the fashion brand in developing their marketing strategies.
Pengaruh Personal Selling, Respon Nasabah dan Minat Nasabah Terhadap Keputusan Nasabah dalam Mengaktifkan Aplikasi BRImo Mobile Banking Saryadi Saryadi; Indra Hastuti; Liss Dyah Dewi Arini
Jurnal Manajemen Bisnis Era Digital Vol. 1 No. 3 (2024): Agustus : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v1i3.279

Abstract

This study aims to determine the influence of personal selling, customer response, and customer interest on customer decisions in activating the BRImo application. Research is a type of quantitative research. A sample of 100 respondents using GForm from a total population of 3100. by accidental random sampling. The method uses multiple linear regression with statistical tests and classical assumptions. Classic assumptions are not a problem. The results showed that customer responses and customer interest were significantly positive in influencing customer decisions in activating the BRImo application, while personal selling had a positive effect was not significant. The F test shows that the simultaneous influence of personal selling, customer response and customer interest in customer decisions is significant, which is 70.298 with a significant value of 0.00< 0.05. The coefficient of determination is 0.687. This shows that the customer's decision can be explained by 68.7% by personal selling, customer response, and customer interest. The remaining 0.313 or 3.13% is explained by other variables outside the model, such as customer knowledge and education. The most dominant variable in influencing customer decisions is the customer response, which is shown to be a regression coefficient of 0.354 with a t-count of 4.153.
Perkembangan FinTech Terhadap Crowdfunding dan Blockchain di Indonesia Oky Wida Syahputra; Shasi Naila Zahra Kamila; Sahwan Sakha Salladin; Maliana Puspa Arum
Jurnal Manajemen Bisnis Era Digital Vol. 1 No. 3 (2024): Agustus : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v1i3.280

Abstract

Fintech is recognized as a crucial innovation in the financial industry and is growing rapidly in Indonesia, driven by the sharing economy, regulations, and information technology. Financial technology transforms the way financial services are accessed and managed, providing efficient solutions. Crowdfunding plays a vital role in supporting initiatives with online contributions. Blockchain, a distributed ledger technology, offers high security and transparency. This research employs a descriptive-analytical approach to investigate fintech development in Indonesia, highlighting growth, innovation, and blockchain implementation. From this research, the authors conclude that the development of Fintech in Indonesia, particularly in Crowdfunding and Blockchain, has a positive impact on the accessibility of financial services, investment innovation, and the prevention of accounting fraud, forming a solid foundation for sustainable growth in the modern financial ecosystem.

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