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Jurnal Manajemen Bisnis Era Digital
Published by Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
ISSN : 30467764     EISSN : 30467748     DOI : 10.61132
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen Bisnis Era Digital (JUMABEDI) dengan e-ISSN : 3046-7748, p-ISSN : 3046-7764 diterbitkan oleh Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia. Jurnal Manajemen Bisnis Era Digital (JUMABEDI) memuat topik dalam Jurnal ini berkaitan dengan segala aspek manajemen, namun tidak terbatas pada topik berikut: Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasi, Manajemen Rantai Pasokan, Tata Kelola Perusahaan, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.. Jurnal Manajemen Bisnis Era Digital (JUMABEDI) berkomitmen untuk memuat artikel berbahasa Indonesia dan berbahasa Inggris yang berkualitas dan dapat menjadi rujukan utama para peneliti dalam bidang Ilmu Manajemen dan Bisnis. Jurnal ini terbit 1 tahun 4 kali (Februari, Mei, Agustus dan November).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 125 Documents
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Peran Korespondensi dalam Meningkatkan Efektivitas Komunikasi Organisasi Salniati Nasution; Isnaini Sapritri Br. Purba; Rangga Hasibuan; Zahra Nabila Iqbal; Dara Avira; Tengku Darmansyah
Jurnal Manajemen Bisnis Era Digital Vol. 2 No. 2 (2025): Mei : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v2i2.521

Abstract

Correspondence is one of the most important formal communication media in an organization because it functions to convey information clearly, systematically, and well-documented so as to support smooth communication between departments. This study aims to determine the role of correspondence in improving the effectiveness of organizational communication, as well as identifying challenges and solutions applied in its management. The method used is descriptive qualitative with data collection through interviews, observations, and documentation studies in an organization. The results of the study indicate that correspondence is effective as a formal communication tool that supports coordination between departments, although there are several obstacles such as late delivery and incorrect letter formats. Solutions such as administrative training, use of electronic filing systems, letter writing guidelines, and supervision have been proven to help improve the quality of correspondence. With good management, correspondence contributes significantly to improving the effectiveness of organizational communication as a whole.
Analisis Implementasi Musyarakah bagi UMKM pada Era Ekonomi Digital: Peluang, Tantangan Regulasi, dan Strategi Penguatan Abdulloh Wasian; Nazzid Abdullah Haiyi; Umar Maulana; Muhammad Farid Anaqi; Muhammad Yoga Nur Adwitya Zain; Wahyu Aji Satrio; Ridho Arifianto; Taufiq Kurniawan
Jurnal Manajemen Bisnis Era Digital Vol. 2 No. 2 (2025): Mei : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v2i2.522

Abstract

This research discusses the application of musyarakah contracts as a sharia financing solution for Micro, Small and Medium Enterprises (MSMEs) in the midst of digital economic development. MSMEs have a crucial role in sustaining the Indonesian economy, but still experience difficulties in accessing fair and sustainable financing. The musyarakah agreement, with its partnership and profit-sharing principles, is considered to be in line with the character of MSMEs that prioritize cooperation and justice. Through a qualitative approach based on a literature study, this research explores the potential, regulatory challenges, and strategies to strengthen the implementation of digital musyarakah. The results of the analysis show that digitalization offers great opportunities in promoting Islamic financial inclusion, but is still constrained by low digital literacy, limited infrastructure, and weak supervision of sharia principles. Therefore, a strategy is needed that includes improving education, developing Islamic financial technology, and collaboration between regulators, financial service providers, and MSME players. This study concludes that the successful implementation of digital musyarakah requires an integrated approach so that MSMEs are able to access Islamic financing independently, fairly and sustainably.
Efektivitas Pengeluaran Pemerintah dalam Meningkatkan Pelayanan Publik di Era Digital Ahmad Wahyudi Zein; Aliya Fayyaza; Isma Awaliyah Sipahutar
Jurnal Manajemen Bisnis Era Digital Vol. 2 No. 2 (2025): Mei : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v2i2.524

Abstract

Digital transformation has become a central driver in reforming public services in Indonesia. However, the effectiveness of government expenditure in supporting this transition remains a critical issue. This study aims to examine the extent to which public spending contributes to the improvement of digital public service quality, efficiency, and accessibility. Using a quantitative approach with a descriptive-explanatory design, data were collected from ten regional governments through documentation and surveys. The results show a positive correlation between government spending on digitalization and service performance, although this relationship is also influenced by factors such as infrastructure readiness, human resource capacity, public participation, and inter-agency coordination. The findings emphasize the importance of sustainable budgeting and measurable monitoring in managing digital fiscal policies. The study recommends an integrated strategy combining fiscal planning, bureaucratic capacity-building, and public digital literacy to ensure inclusive and impactful digital service transformation.
Pengaruh Preferensi Merek, Lifestyle dan Harga terhadap Keputusan Pembelian pada Trend Fashion Thrift di Kalangan Generasi Z di Untag Surabaya Fanni Nur Erika; Diana Juli Mulyati; Ute Chairuz M. Nasution
Jurnal Manajemen Bisnis Era Digital Vol. 2 No. 2 (2025): Mei : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v2i2.530

Abstract

The thrift fashion trend is a phenomenon of buying used clothes that are still wearable, either through physical stores, bazaars, or online platforms that are now popular among young people, especially Gen Z. This study uses a quantitative research method with a descriptive research type that aims to analyze the influence of brand preferences, lifestyle, and prices and the interaction of the three on purchasing decisions on the thrift fashion trend among generation Z at UNTAG Surabaya. The population in this study were Generation Z students of the University of 17 August 1945 Surabaya who had made purchases and followed the thrift fashion trend with a slovin sample formula of 100 respondents and determined using a non-probability sampling technique. The data processing technique in this study used SPSS. Data was collected through an e-questionnaire via a google form that included the variables Brand Preference, Lifestyle, Price and Purchase Decision. Based on the results of the partial t-test, it was proven that the Brand Preference variable (X1), Lifestyle (X2), Price variable (X3) had a significant effect on purchasing decisions on the thrift fashion trend among Gen Z at UNTAG Surabaya. Meanwhile, the F test simultaneously shows that Brand Preference (X1), Lifestyle (X2), and Price (X3) simultaneously influence purchasing decisions (Y) on thrift fashion trends among Gen Z at UNTAG Surabaya.
Peran Kewirausahaan Syariah dalam Meningkatkan Ekonomi di Era Digital Dewi Khayyirah; Nanda Puspitasari; Chairunisa Indri Rahmatika; Herlina Yustati; Andi Andi
Jurnal Manajemen Bisnis Era Digital Vol. 2 No. 2 (2025): Mei : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v2i2.535

Abstract

In order to improve the development of Islamic businesses, business actors are advised to improve their understanding of sharia principles, develop innovative products that meet market needs, and implement ethical marketing strategies. The government needs to take supportive policies, such as issuing regulations that facilitate the development of Islamic businesses, providing education and training programs for business actors, and facilitating access to financing through financial institutions that offer Islamic products. For future research, it is recommended to conduct case studies on successful sharia business actors, analyze the impact of government policies on the growth of this industry, and conduct comparisons with other countries that have more advanced sharia industries to gain insights and best practices that can be applied.
The Role of Green Global Human Resource Management in Achieving Sustainable Manufacturing Reonold Dwi Aditya; Riski Febriani
Jurnal Manajemen Bisnis Era Digital Vol. 2 No. 2 (2025): Mei : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v2i2.537

Abstract

Companies that focus on the manufacturing industry are one of the sectors that have a major impact on the environment. The existence of intensive production processes and the use of large amounts of natural resources have significant environmental and social impacts, both directly and indirectly. The application of green global human resources in the manufacturing industry has a role in shaping corporate culture and guiding policies that support the transition to sustainable companies. Research on the topic of GHRM has been rampant in recent years, but this topic has been widely discussed since 2021. The relevance of the discussion of GHRM to support manufacturing with sustainability can be supported by practices in companies, the application of a corporate culture that is aware of the interests of sustainability
Pengaruh Gaya Hidup dan Kelompok Referensi terhadap Keputusan Pembelian Macbook di Universitas 17 Agustus 1945 Surabaya Indira Sarah Rachmawati; Diana Juni Mulyati; Agung Pujianto
Jurnal Manajemen Bisnis Era Digital Vol. 2 No. 2 (2025): Mei : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v2i2.539

Abstract

The development of digital technology has brought major changes in various aspects of human life, especially in the fields of education and the world of work. In this modern era, laptops have become one of the essential devices, especially for students who also work. Laptops are not only used to complete academic assignments, but also to support professional work and daily social activities. One of the most popular laptop brands is the Apple MacBook, which is known for its elegant design, high performance, long battery life, and excellence in integration between devices through the Apple ecosystem. In the environment of the University of 17 August 1945 Surabaya, MacBooks are increasingly popular among working students because they are considered devices that support high productivity and are valuable long-term investments. This study aims to analyze the influence of lifestyle and reference groups on the decision to purchase Apple laptops (Macbook) among working students. The research method used is a quantitative approach by distributing questionnaires online via Google Form. The sampling technique applied is convenience sampling, with a total of 90 respondents who are active students who also work. Data were analyzed using multiple linear regression. The results of the study indicate that simultaneously Lifestyle and Reference Groups have a positive and significant effect on the Purchase Decision of Apple laptops (Macbook) among students working at the University of 17 August 1945 Surabaya. This finding provides important insights for manufacturers, marketers, and academics in designing more targeted marketing strategies, while also helping students in making rational and appropriate purchasing decisions.
Pengaruh Penerapan Model AIDA terhadap Minat Konsumen dalam Kampanye Digital Skintific di Instagram Dwi Marta Chintya; Ika Nur Fatihah; Nur Zulfatul Laila; Waris Adi Darmawan; M. Miftahur Rohmat
Jurnal Manajemen Bisnis Era Digital Vol. 2 No. 3 (2025): Agustus : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v2i3.607

Abstract

This study aims to examine the influence of the AIDA model (Attention, Interest, Desire, Action) on consumer interest in Skintific’s digital campaign on Instagram. This research employs a descriptive quantitative approach. Data were collected through an online questionnaire distributed to 22 respondents who are Instagram users and aware of Skintific's digital campaign. The research instrument consisted of 20 statement items based on the indicators of the AIDA model and consumer interest, using a 5-point Likert scale. The data analysis technique used was descriptive analysis by calculating the average score of each AIDA dimension and consumer interest. The results show that the Interest and Desire dimensions obtained the highest average scores, indicating a strong consumer attraction and desire toward the product. Meanwhile, the Action and Consumer Interest dimensions showed moderate scores, suggesting the need for enhanced campaign strategies to drive real consumer action. This study contributes theoretically by confirming the relevance of the AIDA model in the context of digital marketing and offers practical implications for skincare brands to optimize their campaign strategies on social media platforms.
Analisis Perbandingan Efektifitas Iklan Cetak dan Iklan Digital dalam Meningkatkan Penjualan Produk di Toko Istana Sarung Wonorejo Wahidatun Nikmah; Aprilia Wulandari; Nufaila Putri; Achmad Candra Irawan; Abdurrohim Abdurrohim; Miftahul Huda
Jurnal Manajemen Bisnis Era Digital Vol. 2 No. 3 (2025): Agustus : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v2i3.608

Abstract

This study aims to compare the effectiveness of print and digital advertisements in increasing sarong sales at Toko Istana Sarung Wonorejo. Using a quantitative approach, sales data from the first three months of 2025 were analyzed based on digital advertisements (social media), print advertisements (brochures and banners), and word-of-mouth promotions. The results show that digital advertising had the greatest impact on sales growth (approximately 50%), followed by word-of-mouth promotion (5–10%), and print advertising (around 15%). These findings highlight the importance of a multichannel marketing strategy tailored to consumer characteristics.
Dampak Digital Marketing terhadap Produksi UMKM Ammalia Shelky Nakwa; Pramudya Gandara
Jurnal Manajemen Bisnis Era Digital Vol. 2 No. 3 (2025): Agustus : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v2i3.621

Abstract

This study intended to examine the impact of implementation’s digital marketing on the production level of Micro, Small, and Medium Enterprises (MSMEs). In the digital era, technology-based marketing strategies such as social media, e-commerce, and messaging applications have become essential tools for reaching a wider range of consumers. This research uses a qualitative approach with semi-structured interview techniques involving MSME actors from various sectors. The results show that most MSMEs actively utilizing digital marketing have experienced a significant increase in demand, which has led to higher production levels. However, some MSMEs have not felt a substantial impact due to limitations in managing digital platforms and a lack of knowledge in online marketing. Digital marketing plays an important role in supporting the growth of MSME production, although its effectiveness largely depends on the adaptability of each business owner. This research is expected to contribute to the preparation of digital marketing strategies for MSMEs in the digital era.

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