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Jornal Of Tourism Sciences (Toursci)
Published by Ann Publisher
ISSN : 30327639     EISSN : 30467713     DOI : https://doi.org/10.62885/toursci.v1i2
Core Subject : Education,
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Journal of Tourism Sciences (Toursci) is a peer-reviewed journal that publishes scientific articles in the field of Tourism. Articles published in the TourSci Journal include the results of original scientific research (top priority), new scientific review articles (not priority), and the results of studies in the field of Tourism.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 81 Documents
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Community-Based Panyaweuan Tourism Attraction Development Strategy in Majalengka Regency Wibowo, Riyanto; Wibowo, Toni Ari; Fitriyana, Dian
Jurnal Toursci Vol 3 No 1 (2025): Vol 3 No 1 August 2025
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/toursci.v3i1.956

Abstract

Background. Panyaweuan tourist attraction. This tourist object is situated in Argapura, within Argamukti Village, Argapura District, Majalengka Regency, West Java, and is an excellent attraction for development. However, the Panyaweuan tourist object still offers minimal tourist attractions (attractions), accessibility (accessibility), facilities (facilities) of tourism institutions (ancillary), and community involvement (community involvement). Hence, it needs to identify potential tourist attractions. Purpose. Formulating a development strategy for Panyaweuan tourist attractions in Argamukti village, Argapura District, Majalengka regency, Method. This research was conducted at the Panyaweuan tourist attraction in Argamukti village, Argapura district, Majalengka Regency. It is a field research study involving observations, interviews, and documentation for data collection. Result. The results of data collection from observations, interviews, and documentation are described in accordance with the current conditions and circumstances. The results of describing potential objects and tourist attractions at the Panyaweuan tourist site in Argamukti village, Argapura district, Majalengka Regency, will be analyzed using SWOT analysis. Then, the priority strategy analysis will be carried out based on Internal Strategy Factors (IFE = Internal Factors Evaluation) and External Strategic Factors (EFE = External Factors Evaluation) in the development of tourism as a tourist destination. Conclusion. The tourism development strategy in the Panyaweuan tourist attraction of Tejamulya village is an agro-tourism-based tourism by looking at the potential in the form of natural beauty, the potential of agricultural and plantation products, supported by products produced by the community in the Panyaweuan area, so that it can provide economic benefits to the local community. However, Panyaweuan must enhance its supporting facilities to ensure visitor comfort and satisfaction. Additionally, all activities parwisata must be community-based with technological readiness (TKT) 3 and will be published in the Udayana-Bali tourism journal.
The Influence of Public Perception on the Decision to Visit Cirebon City Tourist Destinations Suryono, Chondro; Wachyudi, Sudiana
Jurnal Toursci Vol 3 No 1 (2025): Vol 3 No 1 August 2025
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/toursci.v3i1.959

Abstract

Background. Cirebon City, one of the cultural heritage centers in the province of West Java, has various attractions, including natural, religious, community, culinary, and primarily cultural and historical tourism. For this reason, the quality of products and the quality of services provided by the Cirebon City Government play a crucial role in delivering views or perceptions for tourists, both before the tourists come to Cirebon City and after tourists enjoy and use the tourist objects and attractions in Cirebon City. In this case, the perception of tourist satisfaction with tourist objects and attractions in Cirebon City can be measured. Purpose. The purpose of this study is to find out the characteristics of domestic tourists who visit Cirebon City, to find out the perception of domestic tourists towards tourist attractions in Cirebon City, and to find out the influence of domestic tourist perceptions on the decision to visit tourist attractions in Cirebon City. Method. The data analysis method uses descriptive analysis and logistic regression. Descriptive analysis was carried out to examine tourists' profiles and characteristics, while logistic regression was used to examine the influence of tourists' perceptions related to tourism factors on the decision to visit tourist destinations. Conclusion. The factor that most influences the decision of tourists to return to travel to tourist destinations in Cirebon City is accessibility. The field that gets a perfect perception is the ease of getting transportation, but the problem of obstacles in the journey must still be considered, namely, congestion   Key words: Perception, Visitation Decisions, Tourist Destinations
Promotion and Branding Strategy for Traditional Culinary Tourism in Cirebon City Mustafa, Iva Yulia; Hernawati, Yuke
Jurnal Toursci Vol 3 No 1 (2025): Vol 3 No 1 August 2025
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/toursci.v3i1.960

Abstract

Background. Cirebon is one of the cities in Indonesia that has a wealth of distinctive culinary, such as empal gentong, nasi jamblang, and tofu gejrot. Cirebon culinary is increasingly sought after by tourists in addition to Batik, cultural tourism, religious tourism, and others. With that, there needs to be a proper promotion and branding strategy so that Cirebon culinary can become better known and more competitive. The promotion and branding of traditional culinary tourism in Cirebon City is a strategic effort to enhance the attractiveness and quality of culinary destinations. Cirebon, known for its distinctive culinary offerings, has strong potential to attract both local and foreign tourists. Aims. This study aims to analyze the branding and promotional strategies used to develop culinary tourism in Cirebon City and to evaluate their impact on tourist interest. Methods. The research method used in this study is a mixed-methods approach. This method combines qualitative and quantitative methods. Result. The results of the study show that Cirebon culinary tourism branding still needs to be strengthened through product differentiation, the use of digital media, and collaboration between the government, business actors, and local communities. Promotional strategies based on digital marketing and culinary events have proven to be effective in increasing tourist attractions. Conclusion. The conclusion of this study confirms that strengthening brand identity and innovation in promotional strategies can be a key factor in increasing tourist visits to Cirebon City.
Multi-Stakeholder Collaboration in the Development of Tourism Villages in Garut Regency: Collaborative Governance Approach Meliana, Mila; Geusan Akbar, Gugun; Kania, Ikeu
Jurnal Toursci Vol 2 No 4 (2025): Vol 2 No 4 February 2025
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/toursci.v2i4.743

Abstract

Background. Garut Regency has more than 20 villages that have been developed into tourist villages with various concepts, such as tourism-based tourism villages, nature tourism, and agrotourism. This uniqueness gives villages in Garut great potential to be developed into tourism villages based on local culture and traditions. The development of tourist villages in Garut is expected to introduce tourists to natural and cultural wealth and become the driving force of the village community's economy through the tourism sector. Aims. This study aims to analyze the application of Collaborative Governance in developing tourist villages in Garut Regency. Methods. This study uses a qualitative approach to analyze multi-stakeholder collaboration in the development of tourism villages in Garut Regency using the Collaborative Governance framework. Data was collected through in-depth interviews, Focus Group Discussions (FGDs), and participatory observations to understand the dynamics and challenges of collaboration between governments, business actors, and communities. Result. The data results were analyzed thematically and content-wise to explore themes related to communication, coordination, and obstacles in collaboration that support the development of tourism villages. The study's results show that although there has been progress in implementing Collaborative Governance, there are still challenges in terms of coordination between actors and fulfilling the community's capacity to play an active role. Conclusion. This study suggests the need to strengthen community participation, increase human resource capacity, and establish a more structured collaboration mechanism to support the sustainable development of tourism villages in Garut Regency. Implementation. These findings are expected to provide insight for policymakers in formulating more effective collaboration-based tourism village development strategies.
The Role Of Taste Image And Popularity Of The Taliwang Bersaudara Chicken Restaurant In South Jakarta As The Culinary Identity Of Lombok, West Nusa Tenggara Aprilia, Melinda; Demolingo, Ramang H.
Jurnal Toursci Vol 3 No 3 (2025): Vol 3 No 3 December 2025
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/toursci.v3i3.963

Abstract

The shift of traditional food to urban environments is a clear example of cultural interaction in the modern era. A Lombok specialty, Ayam Taliwang Bersaudara (South Jakarta's Ayam Taliwang Brothers), remains relevant to the preferences of Jakartans. The purpose of this study was to examine how the flavor and popularity of Ayam Taliwang Bersaudara Restaurant contribute to Lombok's culinary identity, as well as the adaptation strategies used to remain authentic and relevant in the market. Qualitative descriptive data collection methods used observation, documentation, and in-depth interviews. A qualitative SWOT analysis was used to identify the strengths, weaknesses, opportunities, and threats affecting the restaurant's sustainability. The use of Lombok raw materials and traditional cooking methods maintains the authentic flavor, according to the study. The level of spiciness and effective word-of-mouth approach are tailored to the market. The balance between contextual innovation and cultural preservation is crucial for the restaurant's success. The results indicate that maintaining the sustainability of traditional culinary in urban areas requires collaboration between managers, the community, and the government.
The Role Of Talaga Bodas Tourist Destination Managers In Increasing Tourist Attractiveness Abdurrahman, Salman Arif; Demolingo, Ramang H.
Jurnal Toursci Vol 3 No 3 (2025): Vol 3 No 3 December 2025
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/toursci.v3i3.964

Abstract

This study aims to examine how managers play a role in developing and enhancing tourist attractions in Talaga Bodas, Garut Regency, West Java. Using a qualitative descriptive approach, data were collected through direct field observations, in-depth interviews, and document collection from managers, local residents, and tourists. The main finding is that the management role is still largely held by the Natural Resources Conservation Agency (BKSDA), while village governments and local communities are less involved. Currently, management focuses more on preserving and maintaining the area, but has not yet fully encompassed the development of tourist attractions, facility improvements, or integrated digital promotion. However, Talaga Bodas's extraordinary natural potential, community support, and tourist interest in nature and educational tourism offer significant opportunities for the development of this destination. Active involvement from managers is needed to build collaboration between the BKSDA, local government, and the community to create a sustainable destination management system. Strategic steps such as improving infrastructure, training human resources, and strengthening environmentally friendly digital promotion are crucial to attracting more tourists. This study demonstrates that the task of destination managers is not only to preserve nature but also to achieve a balance between economic, social, and ecological aspects. With collaborative management and a focus on community empowerment, Talaga Bodas has great potential to become a sustainable nature tourism destination, providing real benefits to local residents while enhancing the region's tourism reputation.
Strategy to Improve Community Welfare in Tanjungjaya Tourist Village Through the Asset-Based Community Development (ABCD) Approach Choerunisa, Siti; Ingkadijaya, Rahmat; Ratu Balqis, Linda Desafitri; Boediman, Surya Fadjar
Jurnal Toursci Vol 3 No 2 (2025): Vol 3 No 2 October 2025
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/toursci.v3i2.1007

Abstract

Background. Tanjungjaya Village has high tourism potential in Pandeglang Regency. Still, its community welfare remains relatively low, characterized by high unemployment rates, limited MSME involvement in the tourism sector, and fluctuating incomes. Aims. This study aims to formulate a strategy for improving community welfare in Tanjungjaya Tourism Village through an Asset-Based Community Development (ABCD) approach. This approach emphasizes community development based on local assets, including physical, human, social, economic, and environmental assets. Methods. This study used a qualitative case study method with data collection techniques including interviews, observation, and documentation. Result. The results indicate that the majority of residents work in the informal sector, such as fishermen, traders, or daily coastal workers, but have not yet received significant economic benefits from tourism activities. Through asset mapping and increasing community literacy, the ABCD strategy can help the community recognize, manage, and develop its potential independently. Conclusion. This study concludes that community empowerment through the ABCD approach can be a strategic alternative for promoting inclusive and sustainable village-level tourism management and improving equitable community welfare. Implementation. The proposed plan includes improving tourism literacy, empowering local MSMEs, establishing community-based tourism institutions, and participatory evaluation.
Classification of Tourism Villages in Sleman Regency in 2022: Quantitative and Qualitative Analysis Based on Sustainable Tourism Indicators Al Anshori, Hannif Andy; Dzulkifli, Muhammad
Jurnal Toursci Vol 3 No 1 (2025): Vol 3 No 1 August 2025
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/toursci.v3i1.1015

Abstract

Background. Tourism villages are a model for community-based tourism development that plays a vital role in improving economic welfare, cultural preservation, and maintaining environmental sustainability. Sleman Regency, as one of the centers of tourism growth in the Special Region of Yogyakarta, has experienced a significant increase in the number of tourist villages in the last five years. Purpose. This study aims to map the status of tourism village development in Sleman Regency in 2022 and analyze strengths, weaknesses, opportunities, and challenges based on ten leading indicators: institutional human resources, partnerships, environmental and cultural preservation, community roles, tourist attractions, accessibility, amenities, promotion and marketing, disaster mitigation, and CHSE. Method. The research uses quantitative and qualitative approaches through observation, in-depth interviews, documentation, and assessment instruments based on the ASEAN CBT Standard, the 2019 Tourism Village Guidelines, and UNWTO sustainability indicators. Results. The results of the study show that 80 active tourism villages out of a total of 85 registered tourism villages, with the composition of pioneers (39%), developing (21%), advanced (20%), and independent (14%). Qualitative findings confirm the weak aspects of partnerships, disaster mitigation, and digital marketing in start-up and developing villages. Conclusion. Independent tourism villages have optimized USP, industrial partnerships, and institutional strengthening. Implementation. This study recommends a category-based development strategy to increase the competitiveness of tourism villages in a sustainable manner.
Development of Green Economy-based Ecotourism Packages in Proklim Merbabu Asih Village, Cirebon City Shabrina, Fitriatunnisa; Mustafa, Iva Yulia
Jurnal Toursci Vol 3 No 3 (2025): Vol 3 No 3 December 2025
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/toursci.v3i3.1042

Abstract

Background. Sustainable tourism development is an essential strategy in improving people's welfare while preserving the environment. ProKlim Village RW 08 Merbabu Asih, Cirebon City, is one of the community-based areas with great potential to be developed into an educational ecotourism destination. However, the increase in tourist visits has not been offset by the availability of structured and sustainable tour packages. Aims. This research aims to develop a green economy-based ecotourism package that is integrated with the local environmental, social, and economic potential in ProKlim Merbabu Asih Village. Method. The research method used is a descriptive qualitative approach, with data collected through field observations, in-depth interviews, and literature reviews. The research informants were selected using purposive and snowball sampling techniques, involving ProKlim village managers, local communities, the government, and academics. Conclusion. The results of the study show that the development of ecotourism packages is carried out through the stages of market research, destination determination, contract making, cost calculation, brochure preparation, and determination of tourism travel flows that refer to green economy indicators, namely emission and pollution reduction, environmentally friendly job creation, financial and ecological sustainability, and biodiversity conservation. This research produces several alternative tour packages, including daily, overnight, and incentive packages for domestic and international markets. Implications. The development of this green economy-based ecotourism package is expected to increase the economic value of the local community, strengthen the identity of ProKlim village as an environmental education tourism destination, and support sustainable tourism development in Cirebon City.
Implementation of Environmental Awareness in the Legon Wetan Mangrove Area, Legon Kulon District, Subang Regency Afriza, Lia; Larasati, Ajeng Ramadhita; Salsabila, Siti Reisa; Fitriyani, Yuni
Jurnal Toursci Vol 3 No 2 (2025): Vol 3 No 2 October 2025
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/toursci.v3i2.978

Abstract

Background. The mangrove ecosystem in Legon plays a vital role in maintaining the balance of the coastal ecosystem while preserving economic potential through the development of ecotourism and products based on local resources. However, challenges in the form of environmental degradation and low community participation are the main obstacles in the utilization of this potential. Purpose. Increase awareness, capacity, and the active role of local communities in mangrove conservation through a community-based conservation (CBC) approach. The methods used include area mapping, environmental socialization and education, technical training on conservation and processing of mangrove-based products, coastal clean-up and replanting actions, and the formation of local driving communities. Result. The results of the activity included increased community participation, the formation of the "Legon Mangrove Friends Community" as a sustainable conservation partner, the preparation of technical training modules, and the development of several strategic recommendations. Conclusion. These recommendations include zoning-based management (rehabilitation, education/ecotourism, and core protection), periodic evaluations, the development of pilot products as regional icons, and the integration of green economic value chains to strengthen conservation behaviors. Analysis of 4A (Attraction, Accessibility, Amenities, and Ancillary Services) shows that the Legon mangrove area offers conservation-based ecotourism attractions, although there is still a need for improved accessibility, more facilities, and newly formed institutions. Implementation. These results affirm the importance of collaboration among the community, government, and academia in achieving sustainable mangrove management, while opening opportunities to improve the welfare of coastal communities. Keywords: mangroves, community-based conservation, ecotourism, green economy, community service

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