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Desy Lusiyana
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Jl. Rajawali Gg.Elang 5 No.1 Drono, Sardonoharjo, Ngaglik, Sleman, DIY, Indonesia
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INDONESIA
Journal Of Economic Sciences (Ekuisci)
Published by Ann Publisher
ISSN : 3046837X     EISSN : 30470579     DOI : https://10.62885/ekuisci.v1i1
Core Subject : Economy,
Economics, Econometrics & Finance
is a peer-reviewed journal that publishes scientific articles in the field of economics. Articles published in the Ekuisci Journal include original scientific research results (top priority), new scientific review articles (not priority), and the results of studies in the field of economics.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 74 Documents
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Proposed Marketing Mix to Increase Sales of Kliknik Stores in E-Commerce Kevin Handika, Natanael; Susanto, Sani; Rian Praktikto, Fransiscus
Jurnal Ekuisci Vol 2 No 1 (2024): Vol 2 No.1 September 2024
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/ekuisci.v2i1.460

Abstract

Kliknik is a shop that sells medicines and vitamins. Kliknik operates on e-commerce at Tokopedia and Shopee. Kliknik's main problem is not achieving the target since March 2022. This is in line with the improving pandemic conditions in Indonesia. Compared with several pharmaceutical companies' net sales, the improving pandemic conditions do not affect a company's sales. It is necessary to propose a marketing mix that Kliknik can implement based on segmenting, targeting, and positioning analysis to achieve the specified Kliknik sales target. Data collection was carried out using a questionnaire. 97 respondent data was obtained, which could be analyzed. Segmentation analysis was done by using k-means clustering. Three clusters were obtained: general, loyal, and critical customers. Through a targeting process, loyal customers were selected as the target market for Kliknik Shop. The positioning statement for the Kliknik Shop is that loyal customers can always shop at the Kliknik because the Kliknik Shop appreciates the trust they have been given. The marketing mix proposal is general but still adheres to the 4P+2P+2C+3S marketing mix concept. The proposed marketing mix given is that Kliknik Shop can take part in some events held by e-commerce, Kliknik Shop admin can actively contact customers who have finished shopping via the chat feature in e-commerce and must be responsive to respond to all chats, comments, and discussions. Kliknik shops are also advised to create social media, Instagram, as a promotional media and extend store operating hours.
the Effect Of Competency and Professional Skepticism On Audit Quality (Empirical Study at Public Accountant Office Bandung): Audit RAHMAN, ERPI; Royani, Solihin; Tuasalamony, Ardhiatul Halima; Putri, Billa Adzani
Jurnal Ekuisci Vol 2 No 1 (2024): Vol 2 No.1 September 2024
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/ekuisci.v2i1.461

Abstract

Abstract. The study aims to determine the effect of competency and professional skepticism on audit quality in Public Accountant Offices (KAP) in Bandung. This study uses a quantitative research method. The sample in this study consists of 35 respondents from 48 questionnaires distributed to auditors working at Public Accountant Offices (KAP) in Bandung. Data analysis in this study uses multiple linear regression models with IBM SPSS (Statistical Program for Social Science) software version 29.0. The results of this study indicate that the competency and professional skepticism variables simultaneously have a positive and significant effect on audit quality. Partially, the competency variable has a positive and significant effect on audit quality, while professional skepticism does not have a significant effect on audit quality. The Adjusted R Square value is 0.553 or 55.3%, while the remaining 44.7% is explained by other variables aside from the independent variables in this study.
the The Effect of Reward and Punishment on Employee Performance at PT Bank BTPN Tbk KCP Sumedang Irfan Nur'arif, Muhammad; Damayanti, Wulan Ariani; Nurfajrina, Amalia
Jurnal Ekuisci Vol 2 No 1 (2024): Vol 2 No.1 September 2024
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/ekuisci.v2i1.464

Abstract

Articles This research is based on a problem, namely there is a problem in the performance of employees of PT Bank BTPN Tbk KCP Sumedang. This study aims to determine the effect of rewards and punishments on employee performance at PT Bank BTPN Tbk KCP Sumedang. In this study, the researcher used a quantitative method by sampling using the saturated sampling method where all populations were used as samples, namely as many as 30 employees of PT Bank BTPN Tbk KCP Sumedang. In this study, the researcher used a research instrument, namely a questionnaire. The data analysis techniques used in this study are validity tests, reliability tests, and classical assumption tests (normality test, multicollinearity test, and heteroscedasticity test), multiple linear regression analysis, correlation coefficient test, datermination coefficient test, and hypothesis test (partial t test and simultaneous F test). The results of the study showed that rewards had a significant positive effect and punishment had a significant positive effect on the performance of employees of PT Bank BTPN Tbk KCP Sumedang. The magnitude of the Adjusted R Square value in the reward and punishmnet variables affecting employee performance is 46,8%.
the Influence of Marketing Communication on Customer Loyalty at PT. Image Express Delivery Van (TIKI) Sumedang Branch : pemasaran ginanjar, yayat; Dewi, Kisthi Hanila; Sutisna, Nana
Jurnal Ekuisci Vol 2 No 1 (2024): Vol 2 No.1 September 2024
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/ekuisci.v2i1.465

Abstract

Abstract. Marketing communications can be an effective form of communication channel to handle consumer complaints effectively and efficiently. By paying attention to the importance of marketing communications, companies can design more effective communication strategies to achieve their marketing goals, and can build strong customer loyalty. In this research, the method used is a quantitative method. According to Priyono (Sahir, 2021:13) "Quantitative research methods are scientific thinking in which there is a process of idea formation and ideas are implemented strictly using nomothetic principles and using deductive patterns." Marketing Communications (X) has a positive and significant influence on Customer Loyalty (Y) at PT. Citra Van Titipan Kilat (TIKI) Sumedang Branch with a total influence of 51.1% while 48.9% is the influence of other variables not examined in this research. Then, based on the t test, the calculated t is 9.679 and the degrees of freedom (nk-1) or 100-1-1 98 are obtained for the t table of 1.985 so that the calculated t > t table (9.679 > 1.985). This means that H0 is rejected and H1 is accepted, so there is a positive and significant influence.
The Influence of Compensation on Employee Performance at PT. Mitra Ekasari Jaya Putri Sumedang Dewi Anggini, Megah; Amanda, Helles; Apriani, Via
Jurnal Ekuisci Vol 2 No 1 (2024): Vol 2 No.1 September 2024
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/ekuisci.v2i1.466

Abstract

Abstract. This research was conducted at PT. Mitra Ekasari Jaya Putri Sumedang to evaluateemployee performance which was thought to be influenced by compensation. The purpose of thisresearch is to understand compensation conditions, employee performance, and the influence ofcompensation on employee performance in the company. The method applied was a survey withquantitative analysis using a Likert scale and involving 35 respondents as a sample. The results ofthe analysis using SPSS 26 show a coefficient of determination (R-squared) of 0.435, which meansthat compensation influences employee performance by 43.5%, while 56.5% is influenced by otherfactors not studied. Simple linear regression analysis produces a model: employee performance =34,096 + compensation 0.477. The t test shows the calculated t value of 5.038, which is greater thanthe t table of 2.030, with a significance value (Sig) of 0.000 which is smaller than 0.05. Apart fromthat, the correlation coefficient shows a calculated r value of 0.659, exceeding the table r value of 0.334,with a significance (2-tailed) of 0.000 which is also smaller than 0.050. Based on these results, it can beconcluded that compensation has a positive influence on employee performance at PT Mitra Ekasari Jaya PutriSumedang
The Effect of Competency Certification on the Working Conditions of Indonesia's Workers Pabiangan, Netty
Jurnal Ekuisci Vol 2 No 2 (2024): Vol 2 No 2 November 2024
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/ekuisci.v2i2.529

Abstract

This research discusses competency certification, which is official recognition for individuals who have met specific competency standards in a particular field or profession. This certification ensures that a person has abilities, knowledge, and skills by applicable industry or professional standards. Through certification, individuals can demonstrate that they have passed an objective assessment process and meet the requirements of the authorized certification body. This study uses a qualitative descriptive method with a literature research approach, focusing on secondary data analysis from scientific journals, articles, books, and relevant research reports. The results of the literature analysis show that competency certification significantly influences the quality of working conditions in Indonesia's workforce. This certification has been proven to improve the skills and knowledge of the workforce, which has an impact on increasing productivity and work efficiency. Certified workers generally get roles better suited to their abilities, a better work environment, and higher rewards and wages. In addition, competency certification also improves occupational well-being and safety by enhancing understanding of safety procedures and reducing the risk of work accidents. Overall, competency certification not only contributes to improving workers' quality of life but also creates a better and safer work environment, thereby enhancing the overall productivity and efficiency of the workforce.
The Effect of Profitability on Corporate Income Tax Payable on Food And Beverage Companies Listed on The Indonesian Stock Exchange Kartika, Tita; Nurochman, Maman; Apriandi, Devy Widya; Rahmawati, Yuni
Jurnal Ekuisci Vol 2 No 2 (2024): Vol 2 No 2 November 2024
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/ekuisci.v2i2.530

Abstract

The title of this research is the Effect of Profitability on Corporate Income Tax Payable on Food and Beverage Companies Listed on the Indonesia Stock Exchange for the 2016-2020 period. This study aims to identify the effect of profitability as measured by the ratio of net profit margin (NPM) to corporate income tax payable. The population used is nine food and beverage companies listed on the Indonesia Stock Exchange for 2016-2020. The method used in this study is quantitative. The type of data used is secondary data obtained from each company's financial statements on the official website of the Indonesia Stock Exchange (www.IDX.co.id). The sampling technique used was purposive sampling. The data analysis method was carried out with the help of the IBM SPSS version 25 program using the classical assumption test, simple linear regression analysis, and hypothesis testing. The results of this study indicate that profitability (NPM) does not significantly affect corporate income tax
Analysis of The Influence of Experiential Marketing on the Repurchase Intention of Daya Motor Consumers in Bandung Suryahartanto, Geraldy; Susanto, Sani; Jane, Orpha
Jurnal Ekuisci Vol 2 No 2 (2024): Vol 2 No 2 November 2024
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/ekuisci.v2i2.532

Abstract

In the era of increasingly intense competition in the two-wheeled automotive industry, particularly in the electric motorcycle segment in Indonesia, various challenges have emerged for industry players. PT Astra Honda Motor (AHM), one of the major players in this industry, faces additional challenges due to quality issues related to the eSAF frame, which have impacted its reputation and sales. As an official Honda dealer, Daya Motor must tackle these challenges by maintaining and enhancing its sales amidst tightening competition and negative perceptions of the product. This research analyzes the factors influencing consumer repurchase interest at Daya Motor, focusing on three main variables: experiential marketing, service quality, and customer satisfaction with Structural Equation Modeling. The research methodology includes evaluating the impact of experiential marketing and service quality on customer satisfaction and their effects on customer loyalty and repurchase interest. The results of this study reveal that Daya Motor's customer loyalty level is low. Furthermore, customer satisfaction does not always lead to customer loyalty.
Evaluation of Computation and Revenue Collection Obligation for Land and Building Acquisition Rights (BPHTB) for the Purchase of Land and Buildings in Cirebon City, 2023 (Study at the Notary & PPAT Office of DR. Hj. ARIN, S.H., M.M., M.Kn.) DWI YANTHI, WINDA; Suwandi, Suwandi; Silviana, Vega
Jurnal Ekuisci Vol 2 No 2 (2024): Vol 2 No 2 November 2024
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/ekuisci.v2i2.533

Abstract

This study was performed at the Notary & PPAT office of DR. Hj. ARIN, S.H., M.M., M.Kn. This study is to examine the function of Notary & PPAT DR. Hj. ARIN, S.H., M.M., M.Kn. I will discuss the challenges and issues encountered in the collection of land and building purchase fees in Cirebon City, as well as the efforts undertaken to address them. This study employs a qualitative research methodology with a descriptive approach to elucidate the implementation of BPHTB collection issues. This is subsequently examined based on scientific principles and theories, leading to a final result. The findings of this study indicate that the BPHTB calculations at the Notary & PPAT office of DR. Hj. ARIN, S.H., M.M., M.Kn are in accordance with the stipulations of Law No. 28 of 2009. These requirements are applicable to all Notaries and PPAT in Cirebon City. The calculation and collection of BPHTB for land and building transactions in Cirebon City utilize a self-assessment system via the e-BPHTB online platform.
The Influence of Leadership Style, Work Discipline, and Work Supervision on Employee Work Effectiveness in The General Division of the Regional Secretariat Office of The Cirebon District Government Trimayanti, Imas; DWI YANTHI, WINDA; Herlina, Ellin; Fawaiz, Rohmatul; Warsuna, Warsuna
Jurnal Ekuisci Vol 2 No 2 (2024): Vol 2 No 2 November 2024
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/ekuisci.v2i2.535

Abstract

Effectiveness denotes the extent to which management operations successfully achieve predetermined objectives. The profitability and sustainability of a firm are largely dependent on the efficiency of its workforce. Therefore, ensuring that the organization's resources function as efficiently as possible is essential. Factors affecting employee productivity include leadership style, job discipline, and supervision. This study aims to evaluate the influence of leadership style, work discipline, and work supervision on employee effectiveness at the Cirebon Regency Regional Secretariat Office in the General Section. This research was conducted at the General Section of the Cirebon Regency Regional Secretariat office. This research is categorized as causal associative research utilizing a quantitative methodology, signifying that the entire population serves as the sample for the study. The employed data sources consist of primary and secondary data, utilizing data collection methods such as questionnaires, observation, and documentation. Data analysis methodologies encompass instrument evaluation (validity and reliability assessments), descriptive percentage analysis, classical assumption verification, multiple regression analysis, and hypothesis testing utilizing SPSS for Windows version 22.0. The study results indicate that the three independent variables have a significantly positive effect on the dependent variable. The results suggest that the t count for all variables exceeds the t table value of 2.051, demonstrating a significant effect of variable X1 on variable Y at 4.085, variable X2 on variable Y at 4.014, and variable X3 on variable Y at 3.310, with a significance level of α = 5% (p < 0.05). Additionally, the findings of the hypothesis test yielded a value of 35.532, which exceeds 2.975. The R Square value of 0.804 indicates that Leadership Style (X1), Work Discipline (X2), and Work Supervision (X3) account for 80.4% of the variance in Employee Performance (Y). The remaining 19.6% is influenced by unassessed variables. The R-value indicates a strong correlation between the three independent factors and the dependent variable in this study.

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