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Conference Proceedings International Conference on Education Innovation and Social Science
Published by Universitas Muhammadiyah Surakarta
ISSN : 29619602     EISSN : -     DOI : -
Core Subject : Education, Social,
Education Social Sciences
International Conference on Education Innovation and Social Science (ICEISS) is organized by the Accounting Education Study Program, Faculty of Education, Universitas Muhammadiyah Surakarta, Indonesia. The aim of the conference is to provide a platform for the researchers, education practitioners, governments, NGOs, and research institutes in sharing cutting edge progress in education innovation and social science
Arjuna Subject : Umum - Umum
Articles 260 Documents
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The Effect of System Quality and Service Quality on Customer Satisfaction of Shopee: Study of Undergraduate Students Masithoh, Dewi; Ulfatun, Titik
Proceedings International Conference on Education Innovation and Social Science 2022: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

Shopee is the first mobile marketplace with free shipping in Indonesia that entered the Indonesian market in May 2015. Shopee was the most frequently visited platform in the third quarter of 2020 in Indonesia. However, Shopee dropped to the 2nd position based on Indonesia's e-commerce visitor data in 2021. Many complaints have been submitted through the @ShopeeCare Twitter account regarding delays in orders or orders not arriving, problems ordering goods, and returning goods. This study aimed to determine the effect of Shopee Indonesia's system quality and service quality on customer satisfaction of undergraduate students. This study used a quantitative approach with a survey design to a sample of 128 students’ class of 2018 of the Accounting Education Study Program, Faculty of Teacher Training and Education, Universitas Muhammadiyah Surakarta. The result shows that there is a significant positive effect between system quality and service quality on customer satisfaction of Shopee among the undergraduate students.
The Influence of Financial Literacy, Family Environment, and Pocket Money on Student Financial Management at Universitas Muhammadiyah Surakarta Sisilia, S; Harsono, H
Proceedings International Conference on Education Innovation and Social Science 2022: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

This study aims to determine the influence of family environmental financial literacy and pocket money on the financial management of students of the University of Muhammadiyah Surakarta. This research method uses a quantitative approach with the type of research used is comparative causal, using questionnaires shared via google form as an instrument in data collection techniques. The population in this study is students who are or have taken financial management courses, while the object is students of the accounting education study program at the University of Muhammadiyah Surakarta. The data analysis technique used is multiple linear regression analysis and obtains the following results: 1) financial literacy has a positive and significant effect on student financial management, 2) the family environment has a positive and significant effect on student financial management, 3) pocket money has no influence or has a negative influence on student financial management, 4) financial literacy, family environment, and pocket money simultaneously has an influence on student financial management.
Implementing Marketing Strategy During The Covid-19 Pandemic Rohmah, Wafrotur; Nugroho, Talitha Shafa Pahlevi; Syah, M. Fahmi Johan; Jamal, Fauziyah Nur
Proceedings International Conference on Education Innovation and Social Science 2022: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

In recent years, the spread of the covid-19 pandemic in Indonesia has caused a decline in marketing. Especially in the service sector. An appropriate marketing strategy is needed to be able to overcome this situation. This study aims to describe marketing strategies and the obstacles faced in implementing marketing strategies during the Covid-19 Pandemic. The type of research used is qualitative research with a case study research design. Data collection techniques were carried out by means of observation, in-depth interviews, and documentation. The results show that (1) the product strategy is carried out by innovating to create new services or diversification product, namely, virtual events, and digital printing services in the non-event sector. Pricing using the cost plus method, provide special prices for clients with large-scale events. Promotion is done door to door and utilizes social media platforms and outdoor advertisements. More strategic offices and warehouses make it easier for clients to reach. The skill, knowledge, and welfare of employees are prioritized for work professionalism. In providing the service process, it refers to SOPs, fast and creative, as well as providing free consulting services for the pre-event process, physical evidence owned, namely buildings and supporting goods. (2) the obstacles faced by Jinawi Indonesia in implementing marketing strategies during the pandemic are capital constraints and the ineffectiveness of online promotion through social media platforms. implications for event organizer companies can innovate new services under pandemic conditions, namely virtual event services and non-event services.
Implementation of The Merdeka Curriculum to Address Learning Loss in X-Grade Students at SMA Al-Islam 1 Surakarta Buana, Dewangga Satria; Mustofa, Rochman Hadi; Gano-an, Jonathan C
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

The implementation of the Merdeka curriculum is one of the efforts undertaken by SMA Al-Islam 1 Surakarta to address learning loss. The objective of this study is to explore the relationship between learning loss and the implementation of the Merdeka curriculum at SMA Al-Islam 1 Surakarta. A qualitative research method with a case study design was employed for this study. The research focuses on depicting the initiatives of SMA Al-Islam 1 Surakarta in implementing the Merdeka curriculum and assessing the effectiveness of the Merdeka curriculum in mitigating learning loss. The research findings indicate that students experience learning loss in the form of decreased learning motivation, declining academic performance, and the emergence of undesirable behaviors. However, the school can minimize these issues by implementing aspects of the Merdeka curriculum, such as project-based assessments and differentiated learning methods. These strategies aim to provide students with a sense of achievement and cater to their individual learning needs.
Influencer Marketing Strategies in Increasing Customer Engagement (Tiktok Minke Case Study) Saputro, Kurniawan Ari; Wahyudi, Tri Nur; Yuningsih, Yuni
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

The rapid development of technology encourages businesses to use other alternatives in marketing their products, one of which is the use of influencer marketing services. This aims to expand product information and is also key to increasing customer engagement. In increasing customer engagement, influencers need to implement a good strategy so that the desired goals are achieved. Therefore, this research aims to find out the influencer marketing strategy implemented by Adam through minke's TikTok account to increase customer engagement. This research is qualitative in nature using the case study method. In addition, this research collects data through observation, interviews and documentation. Data analysis techniques include data collection, data reduction, data reduction and conclusion display. The results of this research indicate that the strategy implemented out by Adam is included in a good influencer strategy, this is indicated by Adam's considerable efforts in increasing his credibility so that the engagement created is high. This research is expected to have an academic impact on influencer marketing strategies in increasing customer engagement as carried out by Adam.
Employers' Perspective on Successful Accounting Information System Internships: A Case Study in Pampanga, Philippines Guanlao, Benedict M.; Calma, Patricia Ann; Jacinto, Janelle A.; Quilicol, Kimberly G.; Estacio, Regine C.; Orlanes, Aljiec M.; Yangga, Angelica Mae G.; Sonza, Andrea R.; Cuellar, Sugar Kate M.; Tua, Ronalyn R.; Calara, Heart MacKenzie N.; Miranda, John Paul P.; Mallari, Gienahlyn M.
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

This qualitative case study aims to identify the essential skills required by employers when hiring AIS student interns. Additionally, it explores potential recommendations for the university to ensure a successful internship experience for AIS undergraduates. Ten employers were interviewed in person, including six from the accounting and banking industries and four from non-accounting or government sectors. Thematic analysis was employed to analyze the collected data. The study emphasizes the significance of employers' perspectives in helping students prepare for actual work in the industry and guiding the university in enhancing its program structure. The study identified both hard and soft skills necessary for student interns. Hard skills encompass technical proficiency and fundamental accounting knowledge, while soft skills encompass effective communication, teamwork ability, analytical aptitude, time management, adaptability, willingness to learn, trustworthiness, and discipline. Employers emphasize these skills when considering student interns. Furthermore, the study reveals employers' recommendations to the university, including conducting an initial assessment before deployment, ensuring well-trained interns, providing comprehensive support throughout the internship, fostering collaboration between the university and employers, and enabling students to focus on internships without additional subjects. These suggestions serve as valuable insights for the university to enhance the internship program not only for AIS undergraduates but also for students pursuing other professions. The findings of this research can be used as a foundation for future implementation of internship programs, aiming to facilitate successful internships for Accounting Information System undergraduates and students in various field.
The Influence of Business Capital and Entrepreneurship Behavior on The Success of Furniture Business in Bayat District Klaten Regency Marsudiyanti, Esti; Suwandi, Joko; Narmanditya, Bagus Sandy
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

The purpose of this study was to determine the effect of business capital and entrepreneurial behavior partially and simultaneously on business success in Bayat District, Klaten Regency. Research with a quantitative type uses a descriptive research design. The population of furniture entrepreneurs in Bayat District is 20 furniture entrepreneurs. The research sample for furniture entrepreneurs in Bayat District, Klaten Regency was 20 furniture entrepreneurs. The data collection method used a questionnaire and was analyzed using multiple linear regression analysis with the help of the SPSS 29.0 for Windows program. The results showed that there was no effect of business capital on business success as indicated by the probability value of the t test which was 0.356 which was greater than α = 0.05, there was an influence of entrepreneurial behavior on business success as indicated by the probability value of the t test of 0.001 which was smaller than α = 0.05, and there is an influence of business capital and entrepreneurial behavior on business success as indicated by the probability value of the F test 0.001 which is smaller than α = 0.05.
Research Trend of Accounting Employability through Bibliometric Analysis Saputri, Fadhilah Mahanani; Siswandari, S; Setyowibowo, Feri
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

The purpose of this research is to analyze the scientific trend of accounting employability through bibliometric studies in the Scopus database from 1981 to mid-2023. During the study period, 1,815 documents were found in the Scopus database. Geographically, United Kingdom is a productive country with 335 articles. The results of the bibliometric analysis show that the writers of accounting employability who are productive and often collaborate are Baruch, Asonitou, Alnoor. The institutions that most frequently publish accounting employability are Edith Cowen University, Universiti Sains Malaysia, and KU Leuven. Bibliometric analysis also found that there were 134 items that were correlated with accounting employability which were divided into 7 clusters. Keywords that often appear in student accounting employability relate to knowledge, skills, personal attributes, values and ethics, career development, career adaptation, technology, work integrated learning and internships, learning approaches, curriculum, accounting education, entrepreneurship education, assessment, company organization and education, barriers, and challenges. Research from 1981 to 2023 is growing where the education domain is increasingly connected with various crisis conditions, economic conditions, education management which results in the possibility of future research based on the gaps found and the development of accounting employability in various research methods.
Curriculum Transformation in The 21st Century Education: Perspectives, Challenges, and Prospects Dariyono, D; Rusman, R
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

Massive changes in various aspects of life are characteristic of the 21st century, triggered by the rapid development of technology. In facing this era of technological progress, globalization and social complexity, education must adapt its curriculum so that students are equipped with skills and competencies that are relevant to the ever-changing demands of the global market. Innovation in the curriculum is a must, which not only addresses current problems but also integrates 21st century skills. This article aims to examine the competencies required by 21st century education and identify the challenges faced in implementing curriculum changes. This study uses a literature review methodology, taking sources from textbooks, scientific journals, and the latest research findings. The selected sources meet the criteria of relevance and novelty. 21st century skills needed to carry out curriculum transformation include critical thinking, creativity, collaboration, communication, digital literacy, and problem solving. Challenges in implementing curriculum changes that need attention include intensive teacher training, development of appropriate assessments, support from various parties, and adequate resource allocation. Overall, curriculum transformation can create relevant, contextual, and responsive learning experiences that meet student needs in an ever-changing educational landscape.
Improving Leadership Style in Startup to Increasing Team Performance Khausal, Adam; Dewi, Emilia Fitriana
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

Startup can be defined as an organization that is either recently created or in the early stages of development and is focused on monetizing a concept. Startups often have a small core team made up of management from the executive, marketing, finance, and operations departments. Teman Survei is a property survey service that can be ordered through our marketplace website more easily and effectively. problem faced by the Teman Survey is a leadership style that is inappropriate and too free for the team to explore more outside the business so that the team becomes out of control and of course there is often a loss of responsibility between teams. Leadership that lacks leadership in this team makes team performance decrease and results in a slow growth company This problem causes the slow growth of the company. The goal of this study is to know how the leadership situation in Teman Survei team and to know how to improve leadership by defining leadership styles and make an implemented plan to increase team performance. This study uses qualitative methods that include Literature review, Data Collection, In-Depth interview, and pragmatism as data analysis and interpretation. The results show that the leadership style carried by the leader is a servant style and an adaptive style which makes the leader lose control of the team. this makes implementation planning in the future will be in the form of implementing a Full-Range leadership style which is a combination of Transformational style and Transactional style.

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