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Conference Proceedings International Conference on Education Innovation and Social Science
Published by Universitas Muhammadiyah Surakarta
ISSN : 29619602     EISSN : -     DOI : -
Core Subject : Education, Social,
Education Social Sciences
International Conference on Education Innovation and Social Science (ICEISS) is organized by the Accounting Education Study Program, Faculty of Education, Universitas Muhammadiyah Surakarta, Indonesia. The aim of the conference is to provide a platform for the researchers, education practitioners, governments, NGOs, and research institutes in sharing cutting edge progress in education innovation and social science
Arjuna Subject : Umum - Umum
Articles 260 Documents
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Development of Learning Plan with Midwifery Services Material based on Experiential Learning in ESP Ardiel, Vonny; Zainil, Yetti; Syarif, Hermawati; Zaim, M.
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

To create midwifery student professionalism in the topic of learning Midwifery Services, lecturers need a structured learning design. The form of learning in Midwifery services is very suitable using the Experiential learning method. This Experiential learning method has four cycles of phases in shaping the experience of becoming professional in students. The method used in this research is Research and Development. The research subjects were Midwifery students at the Faculty of Health Sciences, Universitas Sumatera Barat. The research object is a Midwifery Service learning topic with learning materials Offering Services, Giving Direction and Persuade. The results obtained are in the form of a Learning Design which contains the learning flow of Midwifery Services in English in the Experiential Learning model. The circular phases are Active Experimentation (Students carry out oral conversation practice based on the theme of conditions experienced every day and Midwifery Services), Concrete Experience (Students are asked to demonstrate the expressions of offering service, giving direction, and persuading in Indonesian Language. The teacher plays video/audio expressions offering service, giving direction, and persuading), Reflective Observation (Learners compare functions, language structures in the utterances heard and compare with English conversation in Midwifery Services), Abstract Conceptualization (Students arrange and make conversations based on the function and structure of linguistic rules using various expressions. Students are given the opportunity to make conversations based on the theme of the conditions experienced in the practice of midwifery services).
Analysis of Grammar Needs in the University Environment: A Case Study of Non-English Study Program Students at PGRI Palembang University Ngindom, Wahid Ibrahim Banul; Joyoatmojo, Soetarno; Suryani, Nunuk; Rochsantiningsih, Dewi
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

The study aims to analyze grammar needs in the university environment of PGRI Palembang, with a focus on non-English Study Program students. A good understanding of grammar is essential in language learning, especially in an academic context. The research was conducted to determine specific grammar needs that should be emphasized in the English course curriculum in order to improve students’ ability to use English effectively and accurately. The research method used in this study is qualitative research. Data is collected through structured interviews with lecturers and students of the Non-English Studies Program. In addition, document analysis such as the English course curriculum is also carried out to complement the data obtained. The results show that there are some grammar needs that need to be taken into account in the curriculum of English courses at this university. Primary needs include an understanding of basic grammar, the proper use of tensions, the correct use of articles and prepositions, as well as the mastery of complex sentence structures. Students also expressed the need for improved skills in using grammar contextually. This study concluded that grammar needs in the PGRI university environment of Palembang, in particular in the Non-English Studies Program, should be well identified to ensure effective learning. The curriculum should be designed in such a way that it meets the student’s grammar needs comprehensively, covering basic grammatical understanding to the use of grammar in an academic context. It can help students improve their English skills and prepare them to face language demands in their future careers.
The Urgency and Efforts to Improve Financial Literacy in Early Childhood Education: A Literature Review Permatasari, Anggraeni Dian; Iftitah, Khofifa Najma
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

Financial literacy is a fundamental literacy skill that is very important to have. As with other basic literacy, financial literacy is very important to instil in early childhood. However, the literature review that focuses on financial literacy in early childhood still needs to be improved. This research aims to analyze the urgency of financial literacy and the efforts that can be made to teach financial literacy in Early Childhood Education. The method used in this research is a literature review adapted from Chigbu et al. (2023). Based on the results of the review, it was found that financial literacy is very important to develop in early childhood because it is a critical period in children's brain development and the rapid development of executive functions. Efforts that can be used to foster financial literacy from an early age include providing knowledge about the concept of money, the concept of needs and desires, the concept of saving, and sharing with others. These efforts can be made through picture storybooks, interactive media, role-play using artificial money, and interactive games. Financial literacy learning in early childhood can use Project Based Learning (PjBL) and learning cycle learning methods. The review resulting from this research can be a basis for future researchers to develop research related to understanding financial literacy in early childhood. Apart from that, this article can also provide knowledge for stakeholders to develop financial literacy learning at the PAUD level.
Understanding The Influence from Electronic Service Quality of Boarding House Website on Customer Satisfaction and Purchase Intention Fajri, Aulya Husna; Qastharin, Annisa Rahmani
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

In Indonesia, there are various options for temporary housing available to migrating students, including boarding houses, dormitories, rentals, and apartments. However, numerous obstacles are faced in finding such a limited time to look for boarding houses, availability issues, or unmet expectations. Teman Survei is present as a business that provides a boarding house website to overcome the problem. Unfortunately, the quality of service at Teman Survei is not optimal, resulting in customer dissatisfaction and not continuing to pay. The goal of this study is to better understand the factors of electronic services quality that have an influence on consumer satisfaction and purchase intent. This study also tries to determine the factors most influential on customer satisfaction and purchase intention. Partial Least Square-Structural Equation Modeling, a quantitative technique, was utilized to test the study model using data from 237 users of a boarding house website in Bandung. The outcome demonstrates that customer satisfaction and purchase intention are positively influenced by each of the five elements of electronic service quality: website design, reliability, responsiveness, trust, and personalization.
Digital Marketing Strategy for Snack MSME (Micro, Small and Medium Enterprises) Landbutter Bakery during The Covid-19 Pandemic Hadi, Belani Asmara; Pratminingsih, Sri Astuti
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

Snack MSME (Micro, Small and Medium Enterprises) business unit categories are currently one of the most promising to grow. The objective of this research was to develop digital marketing strategies for Landbutter Bakery, a Snack MSME (Micro, Small and Medium Enterprises) located in Bandung City, West Java, Indonesia. The study employs a qualitative descriptive approach to explore Landbutter Bakery's digital marketing strategies in promoting their products during the Covid-19 pandemic. The data analysis follows the Miles and Huberman method, involving several stages including data collection, data presentation, data reduction, and drawing conclusions in an interactive process. The results of the study show that, first, the implementation of the "Finest Food Delight" branding is an integral aspect of Landbutter Bakery's digital marketing strategy aimed at attracting an increase in customer orders., this is supported by qualitative analysis using the Miles and Huberman method (1994). Second, the process of digital marketing involves conducting online marketing activities and implementing 8 (eight) stages of content marketing. (Kotler, 2017). Third, social media as a digital marketing strategy has been quite successful in boosting the growth of customer's orders of Landbutter Bakery's products.
Product Design Development of Syfoin using House of Quality Johannes, Diva Gloria; Handayati, Yuanita
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

This research attempts to address the business problem that SYFO is currently experiencing, particularly the difficulty of boosting sales and enhancing customer retention for their meal kit product. To discover areas of unhappiness, the search starts by interviewing past clients. The results show a mismatch between client expectations and the business's offers, which calls for a more thorough inquiry using business and root cause analysis. Lack of resources and unambiguous standards for incorporating consumer preferences into product design are determined to be the root of SYFO's issue. Customer preference attributes, technical preference attributes, and information on priority levels are gathered from literature reviews and 102 respondents using the House of Quality (HOQ) framework. The effectiveness of SYFO's products is compared to that of Sumibi and reFresh. The result of the HOQ framework indicates areas that need improvement in the prior product design and offers a priority list for product development. The suggested remedies to the problems mentioned include finding special ingredients and creating appealing, useful packaging.
The Influence of The Environment on The Social Emotional Development of Early Children Alimah, Nur; Gandini, Sri; Fauziyah, Nur
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

Children at an early age are in the golden age, because during that period there is amazing development, both physical and emotional. In this phase, the environment plays a very important role in influencing children, because children tend to imitate what they see and witness. Children do not think whether what they see and witness is good or bad. No matter how well explained, children will be more likely to believe what they see and witness for themselves. Therefore, stimulation during the golden age is the responsibility of parents and teachers as caregivers and educators in their environment. Mainly in terms of social emotional development of early childhood. However, children's social emotional development is often sidelined. As a result, This research uses a qualitative method where data is taken from observations at PAUD Kinanti Saras, Bendo village, Nogosari, Boyolali and the results of analysis from several research journals that meet the criteria are then collected and a summary is made. The aim of this research is to explain the influence of the family environment and school environment. on the social emotional development of early childhood.
Series Images as A Stimulation of Language Ability for Left Brain Development in Early Children Lestari, Nyamini Ika; Latif, Nur Fauziah
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

It is important to provide proper stimulation and support for left brain development at every stage of development. Media picture series can be an effective means to stimulate the development of the left brain. Left brain development is critical for language processing, logical reasoning, and analytical thinking. Media picture series can play an important role in stimulating the development of the left brain. Through mastery of language, reading and writing skills, mathematical abilities, logical reasoning, and critical thinking, visual media can optimally support the development of the left brain. It is important to provide engaging and educational visual media and create opportunities for children to interact and discuss content to strengthen their left brain development. It is important to provide a variety of interesting and varied images and interact and discuss with children about these images to strengthen understanding and development of the right brain . to improve speaking ability is to use serial pictures. Picture series is a series of pictures arranged sequentially to tell a story or concept. This study aims to explore the use of serial images in improving speaking skills. The method used is an experiment involving a group of participants who have varying levels of speaking ability. The results of the study show that the use of serial images can be effective in improving speaking skills. Participants involved in the experiment showed a significant increase in their ability to express ideas and speak fluently after using picture series as a tool. In addition, the use of picture series can also increase the creativity and imagination of participants. By looking at the pictures arranged sequentially, participants can develop a story or concept in a better and more structured way. This research makes an important contribution in the field of education and communication. The use of serial pictures can be an effective alternative in improving speaking skills, especially for those who have difficulty expressing ideas verbally.
Wedangan Omah Lawas Sragen Consumer Decision Analysis in Terms of Instagrammable Places, Product Innovation and Online Promotion through Social Media Anditya, Rizya; Suwandi, Joko
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

This study aims to describe the analysis of consumer decisions Wedangan Omah Lawas in terms of instagrammable place, product innovation and online promotion through social media. The research method used is qualitative with case study design. Research Data were collected from four consumers who visited Wedangan Omah Lawas. Data collection techniques used in the form of observation, interviews and documentation. Data analysis techniques using interactive models according to Milles & Huberman with the steps of data reduction, data display, conclusion drawing/ verification. While the validity of the data using triangulation techniques. The results of this study are; the decision of consumers to visit Wedangan Omah Lawas is based on instagrammable places that present different photo spots from other places and focus on ancient themes, product innovation by developing food menus and Wedangan Omah Lawas provides several special menus such as Monday and Tuesday offers sego bancaan menus, on Wednesday offers sego jangan lodeh menus, on Thursday offers lontong sayur menus and on, Sunday offers Sego sambel cumi menu and online promotion through social media by uploading photos or videos accompanied by interesting and informative captions.
Financial Feasibility of Business on Toy Startup: A Case Study of Cody Kit Jagatpati, Thomas Aquinas Ardi; Irawan, Atika
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

Coding and computer science has been a hot topic lately, and according to OECD estimates, approximately 10 billion jobs around the world are likely to be transformed by technology in the next decade. Coding and computer science are nominated as the essence of our future, as we are slowly arriving to an era where technology is a daily part of most of our lives. In spite of that, 825 million children worldwide are still not learning the skill they essentially need, including computer science. Cody Kit is a startup company who will become the answer to the problems. Cody Kit is a startup company which innovates a coding-based learning toy that integrates physical products with programming systems based on visual block games. The kit is concepted as an educational product that applied a step-by-step and coding-based learning method. However, Cody Kit hasn't done a financial feasibility study. The purpose of this research is to conduct a financial feasibility study for the development of Cody Kit where it uses a quantitative approach with company data as primary data and similar company data as secondary data. The financial feasibility will be analyzed by calculating the payback period, net present value (NPV), and the internal rate of return (IRR) then the risk will be assessed using scenario analysis. The results show that Cody Kit is financially feasible with a payback period of 2.821 years, with NPV of Rp21,175,355, and an IRR of 16.05% which is far greater than the WACC, which is 9.29%.

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