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Heni Kuswanti
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INDONESIA
Jurnal Edukasi Ekonomi
Published by Universitas Tanjungpura
ISSN : 25979876     EISSN : 30324459     DOI : https://dx.doi.org/10.26418/jee.
Core Subject : Economy, Education,
Economics, Econometrics & Finance Education
Jurnal Edukasi Ekonomi merupakan jurnal yang memuat artikel hasil penelitian dalam kawasan pendidikan dan pembelajaran ekonomi, baik pada jalur pendidikan formal, non formal, maupun informal. Jurnal ini diterbitkan sebagai media komunikasi & informasi bagi dosen, guru, serta alumni & mahasiswa Program Studi Pendidikan Ekonomi.
Arjuna Subject : Umum - Umum
Articles 25 Documents
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PERSEPSI DAN KEYAKINAN DIRI: FAKTOR PENENTU MINAT MAHASISWA FKIP UNTAN MENJADI GURU EKONOMI Siti Nurhani, Siti Nurhani
Jurnal Edukasi Ekonomi Vol 8, No 2 (2024): Agustus 2024
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jee.v8i2.79971

Abstract

This research aimed to determine: (1) the influence of perceptions of the teaching profession on student interest in becoming economics teachers among FKIP UNTAN Economic Education students, (2) the influence of Self-efficacy on student interest in becoming economics teachers, and (3) the combined influence of perceptions of the teaching profession and Self-efficacy on student interest. Using a quantitative approach and influence study, the research involved 142 respondents from the 2020, 2021, and 2022 cohorts of FKIP UNTAN Economic Education students. Multiple linear regression analysis was employed, with perceptions of the teaching profession (X₁) and Self-efficacy (X₂) as independent variables, and student interest in becoming an economics teacher (Y) as the dependent variable. The findings revealed: (1) perceptions of the teaching profession significantly influenced students' interest with a value of 0.737 and a t-test significance of 0.000 0.05; (2) Self-efficacy significantly influenced students' interest with a value of 0.663 and a t-test significance of 0.000 0.05; and (3) both variables significantly influenced students' interest simultaneously, with an Fcount value of 92.963, greater than the Ftable value of 3.06, and a significance level of 0.000 0.05.
STRATEGI PEMASARAN MEDIA SOSIAL: MEMBANGUN CITRA MEREK DAN KEPERCAYAAN UNTUK MENINGKATKAN MINAT BELI PRODUK RAMAH LINGKUNGAN Imammudin, Yusuf; Putri, Tyas Eka Permata; Rohmawati, Shintya Putri
Jurnal Edukasi Ekonomi Vol 8, No 2 (2024): Agustus 2024
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jee.v8i2.80917

Abstract

Growing consumer knowledge of environmental issues has fueled demand for ecologically friendly items, particularly cosmetics, impacting consumer loyalty and product diversification. Social media marketing is critical in building a positive brand image and influencing purchasing decisions for environmentally friendly products. The purpose of this study is to look into the impact of social media marketing on brand image, brand trust, and consumer purchase interest in environmentally friendly products, namely Avoskin Skincare products. The study employs quantitative approaches and involves active social media consumers who are familiar with Avoskin and live in Surakarta. Data were collected via an online questionnaire with a 1-5 Likert Scale and a sample size of 170 respondents. Data analysis utilizing the SEM-PLS approach reveals a positive correlation between social media marketing, brand image, brand trust, and consumer purchasing interest. These findings demonstrate that an effective social media marketing strategy can form positive opinions and improve brand confidence, ultimately encouraging consumers to purchase environmentally friendly products like Avoskin
PROBLEMATIKA PENERAPAN KURIKULUM MERDEKA BELAJAR PADA PEMBELAJARAN AKUNTANSI DASAR DI SMK NEGERI 1 TELUK KERAMAT Norhafizah, Norhafizah
Jurnal Edukasi Ekonomi Vol 8, No 2 (2024): Agustus 2024
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jee.v8i2.80032

Abstract

Tujuan penelitian ini adalah untuk mengetahui problematika yang dihadapi oleh guru dan peserta didik dalam penerapan Kurikulum Merdeka Belajar pada pembelajaran akuntansi dasar di SMK Negeri 1 Teluk Keramat. Penelitian ini menggunakan pendekatan kualitatif dengan jenis penelitian studi kasus. Subjek penelitian ini terdiri dari satu orang guru akuntansi dasar dan lima orang peserta didik kelas X jurusan akuntansi dan keuangan lembaga di SMK Negeri 1 Teluk Keramat. Teknik pengumpulan data dilakukan dengan tiga cara yaitu wawancara, observasi, dan dokumentasi. Teknik analisis data menggunakan reduksi data, penyajian data, serta penarikan kesimpulan dan verifikasi. Teknik pemeriksaan keabsahan data menggunakan triangulasi dan bahan referensi. Hasil penelitian ini menunjukkan bahwa problematika yang dihadapi oleh guru dan peserta didik dalam penerapan Kurikulum Merdeka Belajar adalah kesulitan guru dalam menyusun perangkat pembelajaran, kesulitan dalam melaksanakan pembelajaran berdiferensiasi, kesulitan dalam melakukan penilaian, minat dan motivasi belajar peserta didik yang rendah dan masalah gaya belajar peserta didik yang berbeda-beda. Alternatif solusi yang ditawarkan dalam mengatasi problematika guru dan peserta didik yaitu mengikuti pelatihan, mengikuti Musyawarah Guru Mata Pelajaran (MGMP), memanfaatkan platform merdeka mengajar, dan menggunakan model serta media pembelajaran yang bervariasi.  Kata kunci: Problematika, Kurikulum Merdeka Belajar, Akuntansi Dasar
ANALISIS KEBUTUHAN MEDIA PEMBELAJARAN VIRTUAL REALITY (VR) PADA MATA PELAJARAN EKONOMI KELAS X SMA NEGERI 1 SUNGAI RAYA Irfan, Muhammad Rifai; Purwaningsih, Endang; Basri, Muhammad
Jurnal Edukasi Ekonomi Vol 8, No 2 (2024): Agustus 2024
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jee.v8i2.86434

Abstract

As educators, teachers should be ready to face the rapid development of technology. Teachers need to develop technology-based learning media to create a different learning atmosphere than usual so that it can affect the increase in motivation and learning outcomes of students. The purpose of this study was to analyze the needs of students on Virtual Reality (VR) based learning media in the economics class X SMA Negeri 1 Sungai Raya. The research method used is a qualitative research method. The research data used are the results of observations, teacher interviews, and student interviews to find out the needs of Virtual Reality (VR) learning media. The results of this study indicate that the need for virtual reality (VR) based learning media is needed to support the learning process. The development of virtual reality-based learning media must be tailored to the interests and interests of students in online games.
PENGARUH PROMOTION, PERCEIVED DEFFERENTIATION DAN BRAND TRUST TERHADAP BRAND LOYALTY PADA PRODUK FASHION AEROSTREET Susanto, Dimas Audy; Aprilia, Natasya Eka; Putri, Nadya Kusuma
Jurnal Edukasi Ekonomi Vol 8, No 2 (2024): Agustus 2024
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jee.v8i2.81045

Abstract

AeroStreet is a regional fashion brand that captivates people with its contemporary urban aesthetics and competitive pricing. This study seeks to examine the impact of promotions, perceived difference, and brand trust on loyalty to the AeroStreet brand. A quantitative methodology was employed utilizing an online questionnaire survey, which had 145 participants. Data were examined utilizing Partial Least Squares Structural Equation Modeling (PLS-SEM) to assess validity, reliability, and interrelationships among variables. The survey employs a 1-5 Likert scale to assess respondents' perceptions. The research findings indicate that promotions do not significantly affect brand loyalty. Product differentiation is crucial, since consumers who see AeroStreet items as distinctive are likely to exhibit loyalty. Moreover, brand trust significantly impacts loyalty, as consumers who have confidence in a brand's quality and reputation exhibit greater loyalty. This study offers insights into the formulation of marketing strategies within the local fashion sector.
Pengaruh Brand Love terhadap Brand Loyalty dan Willingness to Pay Premium Price pada layanan streaming Netflix, Self Esteem sebagai Mediasi Prasetya, Dimas Bagus; Prakosa, Muhammad Rizki Akbar; Nurdiansyah, Fadlan Hasan
Jurnal Edukasi Ekonomi Vol 9, No 1 (2025): Februari 2025
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jee.v9i1.82325

Abstract

This study investigates the influence of Brand Love on Brand Loyalty and Willingness to Pay Premium Price in the context of Netflix’s streaming services, with Self Esteem examined as a mediating variable. The research aims to explain the psychological mechanisms that link emotional attachment to consumer loyalty and premium payment behavior. The study involved 171 Netflix users residing in Surakarta. Data were collected through an online survey using a structured questionnaire with a five-point Likert scale. The measurement of Brand Love, Self Esteem, Brand Loyalty, and Willingness to Pay Premium Price employed validated indicators from prior research. Data were analyzed using Structural Equation Modeling with the Partial Least Squares approach to assess measurement reliability and structural relationships. The findings show that Brand Love significantly influences Brand Loyalty and Willingness to Pay Premium Price. Brand Love, however, does not directly influence Self Esteem, while Self Esteem has a positive effect on Brand Loyalty. Brand Loyalty does not significantly affect Willingness to Pay Premium Price. The results highlight the importance of emotional attachment in shaping consumer behavior and suggest that psychological factors related to self-perception contribute to building long-term loyalty. These insights provide strategic implications for digital streaming platforms in strengthening consumer–brand relationships.
THE RESEARCH’S TREND OF ECONOMIC GROWTH IN THE DEVELOPING COUNTRY IN THE LAST FIVE YEARS Rafsanjani, Mohamad Arief; Subroto, Waspodo Tjipto; Sakti, Norida Canda; Srisuk, Prattana
Jurnal Edukasi Ekonomi Vol 9, No 2 (2025): Agustus 2025
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jee.v9i2.89628

Abstract

Economic growth in developing countries is vital for alleviating poverty, reducing inequality, and fostering sustainable development. However, this field faces challenges such as resource constraints and global disruptions, including the COVID-19 pandemic. This study uses bibliometric methods to analyze research trends on economic growth in developing countries over the past five years (2020–2024). Based on 232 publications indexed in the Scopus database, we employed the bibliometric analysis using scival tools provided by Elsevier to examine publication metrics, citation counts, and thematic patterns. The results show a steady rise in research output, with a focus on sustainability and environmental economics. China leads in both scholarly output and citation impact, followed by contributions from the United States and Pakistan. Key topics include the Environmental Kuznets Curve, renewable energy, and trade liberalization, aligning with global sustainability goals. However, research from regions like Africa and Latin America remains underrepresented, and emerging areas such as digital transformation and equitable growth receive limited attention. These findings emphasize the need to design policies that balance economic growth with environmental sustainability. Enhancing regional collaboration and supporting underrepresented areas can improve research equity and impact. This study provides actionable insights and identifies opportunities for more inclusive and impactful future research in economic growth.
UNDERSTANDING ENTREPRENEURIAL INTENTION IN THE DIGITAL ECONOMY: THE IMPACT OF LITERACY SKILLS AND LOCUS OF CONTROL Siska, Siska; Asriati, Nuraini; Syahrudin, Husni; Witarsa, Witarsa; Budiman, Jumardi
Jurnal Edukasi Ekonomi Vol 9, No 1 (2025): Februari 2025
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jee.v9i1.86447

Abstract

To foster interest in entrepreneurship, it is necessary to first know the factors that influence the emergence of this interest. One of the things that can influence interest in entrepreneurship is good digital literacy and having self-confidence or lack of control. This research aims to determine the magnitude of the influence of digital economic literacy and locus of control on the entrepreneurial interest of FKIP students at Tanjungpura University. The research method used is multiple linear regression analysis in quantitative form, while the source of data obtained is through questionnaires carried out by economic education students from the 2020, 2021 and 2022 classes for Regular A and PPAPK classes and the data was obtained from the results of distributing questionnaires. using google forms. The sample used was 111 economic education students from the classes of 2020, 2021, and 2022. The results of this research show that: 1) Economic digital literacy has a significant or positive influence on interest in entrepreneurship with a t value of 10,156 > t tabel 1,982, 2) Locus of Control has a significant influence on interest entrepreneurship with a t value of 11,475 > t tabel 1,982, 3) Economic digital literacy and locus of control have a direct influence on interest in entrepreneurship among economic education students with a f value of 82,487 > f tabel 3,08
PERAN INOVASI PRODUK DALAM MENINGKATKAN KEUNGGULAN KOMPETITIF UMKM BERBASIS KERAJINAN Nasir, Nasir
Jurnal Edukasi Ekonomi Vol 9, No 2 (2025): Agustus 2025
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jee.v9i2.89579

Abstract

Product innovation is one of the important strategies in increasing the competitiveness of Small and Medium Enterprises (SMEs) in the midst of increasingly fierce global competition. This study aims to analyze the role of product innovation in increasing the competitiveness of handicraft SMEs in Makassar City. The research method used is a qualitative approach with in-depth interview techniques and observations of 15 handicraft SMEs. The data obtained were analyzed using thematic methods to identify patterns and key findings. The results of the study show that product innovation, especially those that combine traditional design elements with modern styles, is able to increase the added value of products in the local and international markets. In addition, the use of environmentally friendly raw materials provides a significant competitive advantage, in line with the increasing demand for sustainable products. The implementation of digital technology, such as social media and e-commerce, also helps SMEs in marketing products more widely and efficiently. However, there are obstacles in the implementation of innovation, such as limited capital, low human resource skills, and low awareness of local consumers towards innovative products. This research emphasizes the importance of product innovation in building the competitiveness of SMEs, as well as providing recommendations for increasing government and private sector support in overcoming existing challenges. This finding is expected to be a reference in the development of SME product innovation strategies in the future.
PENGEMBANGAN PRODUK DETERGEN BIODEGRADABLE: STUDI KUALITATIF PADA PRODUK UMKM DESA MOJORANU Romadon, Bayu; Kurniawan, Aldi; Arrochman, Refandy Ilham
Jurnal Edukasi Ekonomi Vol 9, No 1 (2025): Februari 2025
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jee.v9i1.89929

Abstract

This study aims to explore the development of biodegradable detergent products based on local raw materials in Mojoranu Village through a bioentrepreneurship approach. The research investigates environmentally friendly detergent formulations using hibiscus leaves (Hibiscus tiliaceus), soapberry fruit (Sapindus rarak), and coconut oil as natural surfactant sources intended to replace synthetic chemical detergents that contribute to environmental pollution. This qualitative study involved 12 participants, consisting of local MSME actors, community members, and village stakeholders. Data were collected through in-depth interviews, direct observations, and documentation, using interview guidelines and field notes as the primary instruments. The collected data were analyzed using thematic analysis to identify patterns related to raw material potential, production processes, and socio-economic implications. The findings show that the biodegradable detergent is environmentally friendly, economically viable, and contributes to a 15% monthly income increase for local MSMEs while enhancing community empowerment. The product also aligns with sustainable development goals by reducing pollution and strengthening the local economy. However, challenges remain in product stability, shelf life, and technological refinement. The study concludes that strengthened collaboration between MSMEs, universities, and government institutions is necessary to support the long-term sustainability of biodegradable detergent innovation.

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