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Ratya Shafira Arifiani
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Direktorat Program Pascasarjana, Magister Manajemen Gedung Kuliah Bersama IV, 3rd Floor Jl. Raya Tlogomas No.246 Malang, East Java, Indonesia
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Business Innovation Management and Entrepreneurship Journal
Published by Universitas Muhammadiyah Malang
ISSN : 30630991     EISSN : 30218292     DOI : 10.22219
Core Subject : Science,
Decision Sciences, Operations Research & Management Energy
Bimantara (Business Innovation Management and Entrepreneurship Journal) is published by the Magister of Management Programme, Universitas Muhammadiyah Malang. Bimantara journal is a peer-reviewed and open-access journal published twice a year (April and October). This journal only accepts articles from original research results. The primary criterion for publication is the significance of the contribution an article makes to the literature in the management and business area, i.e., the significance of the contribution and on the rigor of analysis and presentation of the paper. The acceptance decision is made based upon an independent review process that provides critically constructive and prompt evaluations of submitted manuscripts. Subjects suitable for publication include finance management, marketing management, human resource management, operation management, strategic management, and entrepreneurship. Bimantara journal has been indexed in Google Scholar and keeps an attempt to be indexed in other journal directories.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 45 Documents
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Digital Narcissism and Flying Monkey Behavior in Influencer Culture: A Structural Model of Toxic Loyalty among Online Consumer Communities: English Wayan Sri Maitri; Komang Widhya Sedana Putra P; Ni Wayan Lasmi; Agus Purusa Dharma
Business Innovation Management and Entrepreneurship Journal Vol. 5 No. 01 (2026): APRIL
Publisher : University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/bimantara.v5i01.44341

Abstract

In today's digital era, influencer-marketing pervades consumers' perceptions and behavior—particularly in destinations such as Bali, where consumer culture online is intensifying with growing local digital subcultures. Follower tribes are frequently rife with toxic loyalty, where followers aggressively rush to the defense of influencers or brands even when there are obvious cases of ethics breaches or product failure. The current study examines the role of digital narcissism and the impact of flying monkey behavior—supporters who echo manipulative messages and suppress criticism—on irrational consumer loyalty. Despite increased emphasis on influencer power, there is sparse literature structurally capturing how narcissistic manipulation, mediated through flying monkey behavior, affects consumer behavior. This study bridges the gap by building a prediction model through Partial Least Squares Structural Equation Modeling (PLS-SEM). The data were collected from 200 social media users in Bali between 18 and 35 years old who were actively following domestic or national influencers. Measurement instruments were adapted from the Dark Triad Scale, relational aggression theory, and consumer susceptibility models. The findings indicate that digital narcissism highly predicts flying monkey behavior and irrational consumer loyalty, with flying monkey behavior partially mediating. The findings reveal the poisonous social dynamics that are codified within digital marketing ecosystems. Theoretically, this research bridges narcissistic communication theory and consumerism through a novel framework for exploring persuasive processes in online subcultures. In practice, it emphasizes the critically important need for ethical regulation of influencer communication and online community management. Following studies could assume longitudinal designs, investigate platform-based differences, or enlist biometric tools such as eye-tracking or sentiment analysis to expose deeper psychographic patterns. The present study also confirms the usefulness of subjecting the effects of digital communication power structures on loyalty, identity, and consumption in emerging digital society to critical examination.
Emotional Rationality and Entrepreneurial Narratives: An NLP-Based Framework for Detecting Persuasive vs. Substantive Innovation Discourse Zafar, Zia Ul Rehman; Saif, Muhammad; Hassan, Ahmad; Sultan, Ahad
Business Innovation Management and Entrepreneurship Journal Vol. 5 No. 01 (2026): APRIL
Publisher : University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/bimantara.v5i01.44391

Abstract

Entrepreneurship is increasingly recognized as a narrative-driven process; however, existing research fails to distinguish between emotionally persuasive and substantively grounded innovation discourse. This study addresses this gap by proposing the Entrepreneurial Narrative Authenticity Index (ENAI), an NLP-based metric integrating sentiment, emotion, buzzword density, technical specificity, and narrative complexity. Using a mixed-method design, we analyze 30 founder interviews (early, mid, and pro-level) and 50,000 entrepreneurship-related news articles (2023-2025). Regression results show that technical specificity (β = 0.56, p < 0.001) positively predicts innovation authenticity, while buzzword density (β = -0.43, p < 0.001) and emotional intensity (β = -0.31, p < 0.001) negatively affect it. Early-stage founders exhibit significantly higher emotional rationality scores, whereas pro-level founders demonstrate higher ENAI values. The study introduces the Emotional Rationality Lifecycle, providing a novel framework for distinguishing persuasive versus substantive innovation narratives, with implications for entrepreneurs, investors, and policy evaluation.
Implementation of IoT-Based Smart Agro Culture to Empower and Strengthen Onion MSME Entrepreneurship in Pengklik Village, Madurejo Prambanan Pranoto, Aji; Wahyudi, Idam; Sholeh, Muhammad; Gde Badrawada, I Gusti
Business Innovation Management and Entrepreneurship Journal Vol. 5 No. 01 (2026): APRIL
Publisher : University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/bimantara.v5i01.44394

Abstract

Pengklik Village in Madurejo Village, Kapanewon Prambanan, has great shallot farming potential but faces limitations in productivity and product added value. This study aims to analyse the application of Smart Agro Culture based on the Internet of Things (IoT) in increasing harvest productivity and strengthening onion MSME entrepreneurship. The research method uses a descriptive quantitative approach with comparative analysis of crop yields before and after the application of IoT technology. Data was obtained from field observations, MSME questionnaires, and production records on an area of 660 m² of onions. The results show a significant increase in harvest productivity, from 173 kg in 2023 to 2710 kg in 2024, after using IoT-based automatic sprinkle systems. In addition, the application of IoT supports the process of standardising MSME products through digital processing, packaging, and marketing. These findings confirm that IoT-based Smart Agro Culture not only increases productivity but also strengthens the competitiveness of local MSME entrepreneurship.
CSR Feels Good, But Does It Work? From Affective Brand Image to Customer Loyalty Potu, Tania Monica; Banda, Hope Wilfred; Siahaya, Janice Carysa
Business Innovation Management and Entrepreneurship Journal Vol. 5 No. 01 (2026): APRIL
Publisher : University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/bimantara.v5i01.44404

Abstract

This study examines how Corporate Social Responsibility (CSR) influences customer satisfaction and customer loyalty through the mediating role of emotional brand image, addressing a short- and long-term perspectives in the fast-food industry. A hundred respondents from Jakarta who are familiar with CSR activities participated in a quantitative survey, and SPSS was used to analyze the results. The results show that CSR significantly improves emotional brand image (β = 0.668; sig = 0.000; Adj R² = 0.440), explaining 44% of the variation in brand image. However, consumer satisfaction is not substantially impacted by affective brand image (β = 0.127; sig = 0.111), indicating that short-term contentment cannot be driven only by emotional views. Conversely, consumer loyalty is strongly influenced by customer satisfaction (β = 0.477; sig = 0.000; Adj R² = 0.594), highlighting its importance for long-term outcomes. The study concludes that while CSR effectively builds emotional brand perceptions, companies must align these with actual service and product quality to achieve sustainable satisfaction and loyalty.
Green Prophetic Leadership and Employee Green Performance in the Halal Industry: A Grounded Theory Rahmat, Taufiq; Ahman, Eeng; W. Mahri, A. Jajang; Setiawan, Yana
Business Innovation Management and Entrepreneurship Journal Vol. 5 No. 01 (2026): APRIL
Publisher : University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/bimantara.v5i01.44521

Abstract

The halal industry in Indonesia faces a dual imperative: meeting Islamic ethical standards while addressing growing environmental sustainability demands. Despite extensive quantitative research linking Green Human Resource Management (GHRM), Green Knowledge Sharing (GKS), and Organizational Citizenship Behavior for the Environment (OCBE) to Employee Green Performance (EGP), the social processes underlying EGP formation in values-based Islamic organizations remain theoretically underdeveloped. This paper proposes a conceptual framework grounded in Grounded Theory methodology to theorize how EGP is constructed through the interplay of GHRM, GKS, and OCBE, moderated by Green Prophetic Leadership (GPL) in the halal industry of West Java, Indonesia. Drawing on Resource-Based View (RBV) and Social Exchange Theory (SET) as sensitizing concepts, we develop five theoretical propositions and a substantive model organized around the core category of prophetically-anchored green identity construction. This framework contributes to the emerging discourse on Islamic organizational behavior and green management, offering context-sensitive theoretical alternatives to variance-based models dominant in current sustainability management research.

Page 5 of 5 | Total Record : 45

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