Business Innovation Management and Entrepreneurship Journal
Bimantara (Business Innovation Management and Entrepreneurship Journal) is published by the Magister of Management Programme, Universitas Muhammadiyah Malang. Bimantara journal is a peer-reviewed and open-access journal published twice a year (April and October). This journal only accepts articles from original research results. The primary criterion for publication is the significance of the contribution an article makes to the literature in the management and business area, i.e., the significance of the contribution and on the rigor of analysis and presentation of the paper. The acceptance decision is made based upon an independent review process that provides critically constructive and prompt evaluations of submitted manuscripts. Subjects suitable for publication include finance management, marketing management, human resource management, operation management, strategic management, and entrepreneurship. Bimantara journal has been indexed in Google Scholar and keeps an attempt to be indexed in other journal directories.
Articles
30 Documents
<![CDATA[The Role of Employees' Well-being in Mediating the Effect of Job Stress and Job Insecurity on Performance Health Workers During the Covid-19 Pandemic: (Study on Health Workers of Anwar Medika Hospital-Sidoarjo) ]]>
<![CDATA[Budi, Agus Setia]]>;
<![CDATA[Mohyi, Achmad]]>;
<![CDATA[Malik, Nazaruddin]]>
<![CDATA[ Business Innovation Management and Entrepreneurship Journal Vol. 2 No. 01 (2023): APRIL ]]>
Publisher : <![CDATA[University of Muhammadiyah Malang ]]>
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DOI: 10.22219/bimantara.v2i01.26274
<![CDATA[The research aimed to analyze and test the role of employees' well-being in mediating the effect of work stress and job insecurity on the performance of health workers at RSU Anwar Medika – Sidoarjo during the COVID-19 pandemic. Explanatory research is a type of research used with a quantitative approach and data collection methods using survey methods Types of research using explanatory research types survey methods by giving questionnaires to 187 health workers as respondents. The SEM-PLS method is used in data analysis and testing with the help of the SmartPLS 3 application program. The results of direct tests are known that work stress has an insignificant negative influence on the performance of health workers, job insecurity has a negative and significant effect on the performance of health workers, and employees' well-being has a positive and significant effect on the performance of health workers. Work stress has a negative and significant effect on employees' well-being, and job insecurity has a negative and significant effect. The results of indirect influence testing with the results that employees' well-being is unable to mediate the effect of work stress on the performance of health workers negatively and insignificantly, while the effect of job insecurity on the performance of health workers employees' well-being can mediate negatively and significantly.]]>
<![CDATA[The Effect of Personal Selling and Advertising on Purchasing Decisions with Brand Awareness as an Intervening Variable ]]>
<![CDATA[Pratama, Anugerah Hasfi]]>;
<![CDATA[Riyanto, Dicky Wisnu Usdek]]>;
<![CDATA[Kadharpa, Eka]]>
<![CDATA[ Business Innovation Management and Entrepreneurship Journal Vol. 2 No. 01 (2023): APRIL ]]>
Publisher : <![CDATA[University of Muhammadiyah Malang ]]>
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DOI: 10.22219/bimantara.v2i01.27219
<![CDATA[This study aims to determine the effect of personal selling on purchasing decisions, the effect of advertising on purchasing decisions, the effect of brand awareness on purchasing decisions, the effect of personal selling on purchasing decisions mediated by brand awareness, and the influence of advertising on purchasing decisions mediated by brand awareness. This research was conducted on My Republic WiFi users in Surabaya with 150 respondents. The sampling technique of this study uses probability sampling using random sampling, in which the researcher determines without regard to the existing strata in the population. Data collection techniques in this study used a questionnaire. Data analysis technique using Process Macro Hayes. The results of this study indicate that the personal selling variable has a significant positive effect on purchasing decisions. Advertising variable has a significant positive effect on purchasing decisions. The brand awareness variable has a positive and significant effect on purchasing decisions. Brand awareness mediates the relationship between personal selling and purchasing decisions. Brand awareness mediates the relationship between advertising and purchasing decisions.]]>
<![CDATA[Influence of Experiential Marketing on Patient Loyalty Through Patient Satisfaction as Intervening Variable ]]>
<![CDATA[Hidayah, Alfina Okta Nur]]>;
<![CDATA[Marsudi]]>;
<![CDATA[Andharini, Sri Nastiti]]>
<![CDATA[ Business Innovation Management and Entrepreneurship Journal Vol. 2 No. 01 (2023): APRIL ]]>
Publisher : <![CDATA[University of Muhammadiyah Malang ]]>
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DOI: 10.22219/bimantara.v2i01.27250
<![CDATA[This study aimed to analyze and describe the effect of experiential marketing, patient satisfaction, and patient loyalty at As-Syifa Husada Clinic. This research uses quantitative research. The population of this study is people who are currently or have used the services of the As-Syifa Husada Clinic, and the sample is 110 respondents who have used the services of the KIA Poly (Mother & Child Clinic) at least two times. Data collection techniques in this study used a questionnaire distributed to respondents. The analytical method used is path analysis and hypothesis testing using T-test and mediation test using the SPSS analysis tool. The results of this study indicate that: Experiential marketing has a positive and significant effect on patient loyalty; Experiential marketing has a positive and significant effect on patient satisfaction; Patient satisfaction has a positive and significant effect on patient loyalty; experiential marketing has an influence on patient loyalty through patient satisfaction. Good experiential marketing can shape patient satisfaction which will also have an impact on creating patient loyalty at As-Syifa Husada Clinic.]]>
<![CDATA[Customer Trust and Interaction Quality as a Mediating: The Effect of Quality of Information on Purchase Decision ]]>
<![CDATA[Pratondo, Kalistya Rizki]]>;
<![CDATA[Marsudi, Marsudi]]>;
<![CDATA[Wijaya, Rahmad]]>
<![CDATA[ Business Innovation Management and Entrepreneurship Journal Vol. 2 No. 02 (2023): OCTOBER ]]>
Publisher : <![CDATA[University of Muhammadiyah Malang ]]>
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DOI: 10.22219/bimantara.v2i02.27474
<![CDATA[E-retail has one of the problems, such as not being able to provide examples of goods products that consumers want in digital form; therefore, this affects consumer purchasing decisions. Many factors underlie consumer purchasing decisions in e-retail. This study aims to analyze the role of customer trust and interaction quality in mediating the influence of quality of information on purchase decisions in electronic retail (E-Retail). The population in this study is e-retail users aged 18 years and over who have used or are currently using e-retail. The sample used was 100 people. The analysis technique uses Partial Least Square (PLS). The results showed that quality of information influences purchasing decisions and customer trust, customer trust influences purchasing decisions, quality of information influences interaction quality, and interaction quality influences purchasing decisions and customer trust. It was also found that customer trust and interaction quality can mediate the influence of quality of information on purchasing decisions.]]>
<![CDATA[The Influence of Product Quality and Price Towards Loyalty with Customer Satisfaction as a Mediator: (Survei an Consumers of Jogger Pants in Kenszolla) ]]>
<![CDATA[Ihza Pratama, Raynaldi]]>;
<![CDATA[Jatmiko, Rohmat Dwi]]>;
<![CDATA[Praharjo, Ardik]]>
<![CDATA[ Business Innovation Management and Entrepreneurship Journal Vol. 2 No. 01 (2023): APRIL ]]>
Publisher : <![CDATA[University of Muhammadiyah Malang ]]>
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DOI: 10.22219/bimantara.v2i01.27490
<![CDATA[This study aims to examine the effect of product quality and price on customer loyalty and satisfaction as a mediator in studies on jogger pants consumers in Kenszolla. This data was obtained through an online survey using a Google form on 384 respondents using a purposive sampling technique on consumers of Kenszolla Jogger Pants. Path analysis shows that product quality has a positive and significant effect on customer loyalty, perceived price suitability has a positive and significant effect on customer loyalty, product quality has a positive and significant effect on customer satisfaction, perceived price suitability has a positive and significant effect on customer satisfaction, customer satisfaction has a positive effect and significant to customer loyalty. The Sobel test shows that customer satisfaction can mediate product quality on customer loyalty, and customer satisfaction can mediate price on customer loyalty.]]>
<![CDATA[The Relationship of E-WOM, Brand Ambassador to Buying Interest, and Brand Image as Mediation Variables ]]>
<![CDATA[Diana, Nur]]>;
<![CDATA[Juliati, Ratih]]>;
<![CDATA[Handayanto, Eko]]>
<![CDATA[ Business Innovation Management and Entrepreneurship Journal Vol. 3 No. 01 (2024): APRIL ]]>
Publisher : <![CDATA[University of Muhammadiyah Malang ]]>
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DOI: 10.22219/bimantara.v3i01.27673
<![CDATA[The cosmetics industry in Indonesia continues to develop well, especially with the increasing demand for beauty products. This research was conducted to analyze and prove whether E-WOM and Brand Ambassadors influence Buying Interest with Brand Image as a mediating variable for Wardah cosmetic products at the University of Muhammadiyah Malang. This type of research uses a quantitative approach and uses primary data. Data was collected using a questionnaire of 160 respondents. The gathered data is subsequently analyzed using the Structural Equation Model - Partial Least Square (SEM-PLS) technique. The study's results prove that E-WOM, Brand Ambassador, and Brand Image significantly affect Buying Interest. In contrast, E-WOM and brand ambassadors positively and significantly affect brand image, which acts as a mediator. The Company must leverage these factors to improve its brand image and drive consumer purchasing decisions.]]>
<![CDATA[Destination Image as Mediation: Factors Affecting Customer Satisfaction in the Natuna Food Industry ]]>
<![CDATA[Samara, Emil]]>;
<![CDATA[Ulum, Ihyaul]]>;
<![CDATA[Juliati, Ratih]]>
<![CDATA[ Business Innovation Management and Entrepreneurship Journal Vol. 2 No. 02 (2023): OCTOBER ]]>
Publisher : <![CDATA[University of Muhammadiyah Malang ]]>
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DOI: 10.22219/bimantara.v2i02.27963
<![CDATA[Customer satisfaction is an essential factor related to a person's assessment of a product and the main topic of the food industry. This study analyzes the influence of product quality, price, and tourist destination variables on customer satisfaction through destination image as mediation. The sampling technique for this research is a non-probability sampling technique by accidental sampling. The characteristics of the sample respondents in this study were those who had visited and consumed Natuna culinary specialties twice at the Tanjung Beach Tourism Object in Northeast Bunguran District. Data collection was carried out by distributing questionnaires directly to the research object. The sample in the study amounted to 200 respondents. The data analysis method uses Structural Equation Modeling with the AMOS program. The results show that product quality, price, tourist destinations, and destination image affect customer satisfaction. Destination image can mediate tourist destinations on customer satisfaction. Meanwhile, destination image does not judge the impact of price and product quality on customer satisfaction.]]>
<![CDATA[The Role of Job Satisfaction as a Mediator: Exploring the Impact of Communication Quality and Principal Conflict Management on Teacher Performance ]]>
<![CDATA[Prasetyo, Hadi]]>;
<![CDATA[Malik, Nazaruddin]]>;
<![CDATA[Mohyi, Achmad]]>
<![CDATA[ Business Innovation Management and Entrepreneurship Journal Vol. 2 No. 02 (2023): OCTOBER ]]>
Publisher : <![CDATA[University of Muhammadiyah Malang ]]>
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DOI: 10.22219/bimantara.v2i02.29281
<![CDATA[The purpose of the study was to analyze and test the effect of communication quality and principal conflict management on the performance of elementary / MI teachers in Trenggalek Regency with job satisfaction as an intervening variable. Explanatory research is a type of research used in research with a quantitative approach and data collection methods using survey methods Types of research using explanatory research types, survey methods by giving questionnaires to 132 teachers as respondents. The SEM-PLS method is used in data analysis and testing with the help of the SmartPLS 3 application program. The results of the direct test found that the quality of principal communication, principal conflict management, and job satisfaction each had a positive and significant influence on teacher performance, the quality of principal communication and principal conflict management each had a positive and significant effect on teacher job satisfaction. The results of indirect influence testing with the results that teacher job satisfaction was able to mediate the influence between the quality of principal communication and the principal's conflict management on teacher performance positively and significantly.]]>
<![CDATA[Antecedent Factors of Financial Management Behavior: Evidence from a Study on E-Wallet User Students ]]>
<![CDATA[Aisyah, Rizka Nur]]>;
<![CDATA[Widagdo, Bambang]]>;
<![CDATA[Warsono, Warsono]]>
<![CDATA[ Business Innovation Management and Entrepreneurship Journal Vol. 2 No. 02 (2023): OCTOBER ]]>
Publisher : <![CDATA[University of Muhammadiyah Malang ]]>
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DOI: 10.22219/bimantara.v2i02.29751
<![CDATA[Financial technology or fintech use continues to proliferate, and more people are starting to manage their finances digitally. Today's Financial management behavior tends to be more security-oriented and uses technology to manage finances more efficiently. This study aims to determine the effect of financial knowledge, financial technology payments, and parental income on financial management behavior. Respondents in this study were students of the Faculty of Economics and Business, University of Muhammadiyah Malang, and the population was students of classes 2019, 2020, and 2021 with a sample calculation using the Slovin formula of 100 people. The analytical tool used in this study is multiple linear regression analysis with SPSS programs. The data collection method used in this study is an online questionnaire with a Google form. The results of this study simultaneously show that financial knowledge, financial technology payments, and parental income significantly positively affect student financial management behavior. This finding highlights the importance of education related to financial management and increasing financial knowledge in students.]]>
<![CDATA[Purchase Intention as Mediation: SOR Model of Hedonic Lifestyle and Word of Mouth on Purchase Behavior ]]>
<![CDATA[Haristiyanti, Ratih]]>;
<![CDATA[Jatmiko, Rohmat Dwi]]>;
<![CDATA[Fiandari, Yulist Rima]]>
<![CDATA[ Business Innovation Management and Entrepreneurship Journal Vol. 2 No. 02 (2023): OCTOBER ]]>
Publisher : <![CDATA[University of Muhammadiyah Malang ]]>
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DOI: 10.22219/bimantara.v2i02.29779
<![CDATA[Consumer purchase behavior is experiencing a rapid change trend, especially with the influence of advances in digitalization. Changes in purchasing behavior are not only customer needs and preferences but also consumer lifestyles. The research examines the effect of a hedonic lifestyle and word of mouth on purchase behavior, with purchase intention as an intervening variable. Data was taken by survey via Google Forms on a sample of 250 using a purposive sampling technique from the customer population of the MS Glow aesthetic clinic. This study used path analysis, and the results show that partially hedonic lifestyle and word of mouth significantly affect purchase intention, hedonic lifestyle and word of mouth affect purchase behavior, and purchase intention significantly affects purchase behavior. Then, purchase intention mediated the effect of a hedonic lifestyle on purchase behavior, and purchase intention mediated the effect of word of mouth on purchase behavior. These findings could help companies design more effective marketing strategies and better understand the relationship between hedonic lifestyles, purchase intent, word of mouth, and consumer behavior. It brings valuable contributions to understanding consumer behavior and successful marketing strategies.]]>
