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JER
Published by Universitas Muslim Indonesia
ISSN : -     EISSN : 26206196     DOI : https://doi.org/10.57178/jer.v6i1
Core Subject : Economy, Humanities, Science,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Economic Resource_(JER) is open access. This journal is published in _ March & September. Journal of Economic Resources|e-ISSN 2620-6196] is a peer-reviewed journal published twice a year (March & September) by the Faculty of Economics and Business, Universitas Muslim Indonesia_UMI. Journal of Economic Resource is a research work to publish articles that report the results of Economics. The Journal of Economic Resources invites manuscripts on various topics in Economics but not limited to Functional Development Economics; entrepreneurship; Management Development; and Accounting.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 658 Documents
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Pengaruh Persepsi Kemudahan Penggunaan dan Kepercayaan terhadap Loyalitas Pengguna E-wallet DANA dengan Kepuasan Sebagai Variabel Intervening Raudatussyifa, Amani; Rose Rahmidani
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1700

Abstract

The purpose of this study is to analyze the influence of Perceived Ease of Use and Trust on DANA E-wallet User Loyalty, with Satisfaction as an intervening variable. The population in this study were students of Padang State University who had used the DANA e-wallet more than twice, the number of which is unknown. The sample determination in this study was 100 people using a purposive sampling technique. Data were collected through a questionnaire with a Likert scale. The analysis method used was SEM with the SmartPLS 4.0 approach. The results showed that Perceived Ease of Use and Trust have a positive and significant influence on User Satisfaction. Furthermore, Satisfaction was proven to have a positive and significant influence on User Loyalty. Although Perceived Ease of Use and Trust do not show a significant direct influence on Loyalty, the mediating role of Satisfaction is very important in shaping the loyalty of DANA E-wallet users. This finding confirms that user satisfaction is important in driving the formation of loyalty in the context of using digital financial services.
The Effect of Workload on Turnover Intention with Work Stress as a Mediating Variable Among Employees of “Budiman Swalayan” Ulak Karang Padang Cipa, S.Zilfa Azura; Yuki Fitria, Yuki Fitria
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1708

Abstract

The fluctuating employee turnover rates at Budiman Swalayan Ulak Karang from 2022 to 2024 suggest dynamic work conditions that may reflect issues in human resource management. This study aims to analyze the effect of workload on turnover intention with work stress as a mediating variable. Data were collected through questionnaires from 57 permanent employees and analyzed using descriptive statistics and path analysis based on Partial Least Squares (PLS) with SmartPLS 3.0. The results show that workload does not directly affect turnover intention, but significantly influences work stress, which fully mediates the relationship. The findings highlight the importance of managing work stress to reduce turnover intention. This study implies that organizations should prioritize stress-reduction strategies, such as workload balancing and employee support systems, to enhance employee retention. The results also provide practical insights for HR policies aimed at fostering a healthier and more sustainable work environment.
Pengaruh Locus Of Control Dan Literasi Kewirausahaan Terhadap Perilaku Wirausaha Pada Wanita Wirausaha Kuliner Di Kecamatan Lima Kaum Sari, Kumala; L V, Yuhendri
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1709

Abstract

This study aims to examine the influence of locus of control and entrepreneurial literacy on the entrepreneurial behavior of women culinary entrepreneurs in Lima Kaum District. A causal-type quantitative research method was adopted, involving 105 respondents selected through simple random sampling. Data were collected using questionnaires and analyzed using multiple linear regression with the assistance of SPSS version 30. The results indicate that both variables jointly have a significant effect, but only entrepreneurial literacy shows a positive and significant partial influence. These findings highlight the essential role of entrepreneurial literacy in shaping proactive and sustainable entrepreneurial behavior among women entrepreneurs.
The Influence of Brand Ambassador, Brand Image, Brand Awareness, Price, and Product Quality on Azarine Sunscreen Purchasing Decisions in Semarang City Yulianto, Sabatina Wulan Dwi; Bakhtiar, M. Rifki
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1713

Abstract

This study aims to analyze the influence of brand ambassador, brand image, brand awareness, price, and product quality on purchasing decisions for Azarine Sunscreen products in Semarang City. This study employs a quantitative method with a sample size of 200 respondents, utilizing a non-probability sampling technique. Data were collected through questionnaires and analyzed using the SPSS application to test the influence of variables. The results show that the five variables —namely, brand ambassador, brand image, brand awareness, price, and product quality — are proven to be valid and reliable measurement constructs. The partial results suggest that the brand ambassador, brand image, brand awareness, and price variables have a positive and statistically significant impact on purchasing decisions. At the same time, product quality has a negative and significant influence on purchasing decisions. Moreover, simultaneously, brand ambassador, brand image, brand awareness, price, and product quality all influence purchasing decisions.
Pengaruh Ulasan Produk Terhadap Keputusan Pembelian Menggunakan Aplikasi Shopee (Studi Pada Mahasiswa Fakultas Ekonomi Universitas Negeri Gorontalo) Hemeto, Yeyen M; Taan, Hapsawati; Rajdi, Djoko Lesmana
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1725

Abstract

Penelitian ini bertujuan: Untuk melihat pengaruh Ulasan Produk terhadap Keputusan Pembelian Menggunakan Aplikasi Shopee (Studi Pada Mahasiswa Fakultas Ekonomi Universitas Negeri Gorontalo). Penelitian ini menggunakan 97 responden sebagai sampel yang diambil menggunakan teknik non-probability sampling, yaitu purposive sampling. Metode analasis yang digunakan adalah analisis regresi linear sederhana. Hasil penelitian menunjukkan bahwa: Ulasan Produk berpengaruh positif secara parsial dan signifikan terhadap Keputusan Pembelian ditunjukan dengan nilai thitung 3,471 > ttabel 1,661, Ulasan Produk berpengaruh secara simultan terhadap Keputusan Pembelian ditunjukan dengan nilai fhitung 12,047 > ftabel 3,09. Berdasarkan hasil perhitungan koefisien determinasi R Square sebesar 0,113 atau 11,3% dikategori rendah, sehinggah dapat disimpulkan bahwa variabel independen mempengaruhi variabel dependen dan 88,7% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini.
Pengaruh Leadership Dan Kedisiplinan Terhadap Kinerja Karyawan Dengan Work Motivation Sebagai Pemediasi Sahidi, Rosyid; Waskito, Jati
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1728

Abstract

Kepemimpinan berperan besar dalam membentuk suasana kerja, memengaruhi perilaku, dan menentukan hasil kerja karyawan.penelitian ini menjadikan pentingnya mengetahui tentang faktor-faktor yang memengaruhi kinerja karyawan dengan menilai pengaruh leadership dan kedisiplinan dengan dimediasi oleh work motivation. Penelitian ini menggunakan pendekatan kuantitatif dengan metode purposive sampling, menyasar karayawan PT. JS Corp Boyolali yang berusia diatas 18 tahun serta berdomisili di Boyolali. Kuesioner disebarkan melalui Google Form menggunakan skala Likert. Mengacu pada Hair et al. (2019), jumlah sampel minimal ditentukan lima kali jumlah indikator, yaitu 100 responden dari 20 indikator. Dalam pelaksanaannya, diperoleh 100 responden. Data dianalisis menggunakan metode SEM-PLS yang kemudian menghasilkan temuan bahwa leadership berpengaruh signifikan secara langsung terhadap kinerja karyawan. Kedisiplinan juga terbukti memiliki pengaruh signifikan secara langsung terhadap kinerja karyawan. Selain itu, leadership berpengaruh signifikan terhadap peningkatan work motivation, sedangkan kedisiplinan tidak berpengaruh signifikan terhadap work motivation. Selanjutnya, work motivation terbukti berpengaruh signifikan terhadap kinerja karyawan. Dalam hubungan mediasi, work motivation mampu memediasi secara signifikan pengaruh leadership terhadap kinerja karyawan. Namun, work motivation tidak memediasi secara signifikan pengaruh kedisiplinan terhadap kinerja karyawan
Pengaruh Content Marketing dan Electronic Word of Mouth Terhadap Keputusan Pembelian Produk Cimory dengan Influencer Marketing Sebagai Variabel Intervening Nuranindia, Vina; Edy Purwo Saputro
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1672

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh content marketing dan electronic word of mouth terhadap keputusan pembelian produk cimory, dengan influencer marketing sebagai variabel intervening. Dengan  menggunakan metode pendekatan kuantitatif, data dikumpulkan dengan membagikan kuisioner kepada 150 mahasiswa universitas muhammadiyah yang pernah mengonsumsi atau membeli produk cimory. Penelitian ini menggunakan metode Partial Least Square - Structural Equation Modeling (PLS-SEM) untuk mengalisis data dengan bantuan perangkat lunak SmartPLS 3.0. Hasil penelitian menunjukkan bahwa content marketing dan electronic word of mouth berpengaruh positif dan signifikan terhadap keputusan pembelian. Keduanya juga berpengaruh signifikan terhadap influencer marketing selain itu influencer marketing juga berpengaruh positif terhadap keputusan pembelian. Pada pengujian mediasi menunjukkan bahwa influencer marketing mampu memediasi hubungan antara content marketing dan electronic word of mouth terhadap keputusan pembelian. Penelitian ini menegaskan pentingnya strategi pemasaran digital yang terintegrasi terutama melalui konten dan ulasan digital yang diperkuat oleh peran influencer, dalam memengaruhi keputusan pembelian konsumen.
The Impact of Location and Price Perception on Customer Loyalty Mezafrie, Hilda Michelle; Supriyono
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1717

Abstract

The culinary MSME sector has shown significant growth in major cities such as Surabaya, driven by high consumer demand for affordable and accessible food services. This study aims to analyze the influence of location and price perception on customer loyalty at Dapur Bu Hepy in Surabaya. This is a quantitative study using a questionnaire distributed to 96 respondents. The data were analyzed using Structural Equation Modeling (SEM) based on Partial Least Square (PLS). The results show that both location and price perception have a positive and significant effect on customer loyalty, with price perception contributing the strongest influence. The most dominant indicator within the price perception variable is price competitiveness, which is considered the main reason customers remain loyal to Dapur Bu Hepy.
Improving Charcoal Briquette Production At Cv Hikmah Surabaya Arang, Parappe Village: A Technological Approach Using Briquette Molding Machines Jasman, Dzulkifli; Andayani, Nining Diah; Rahman, Adiputra
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1732

Abstract

This study aims to analyze the charcoal briquette production system at CV Hikmah Surabaya Arang, located in Parappe Village, Campalagian Sub-district, Polewali Mandar Regency. The main focus of the research is the application of continuous screw molding machine technology to improve production efficiency. The background of this study reflects the urgent need for environmentally friendly alternative energy, as well as efficiency challenges faced by small enterprises based on biomass waste. A descriptive qualitative approach was employed, using data collection techniques such as field observations, in-depth interviews, and documentation. The results indicate that the use of the briquette molding machine contributed to a daily productivity increase of up to 50%, reduced working time, and ensured product consistency. In addition, there were positive social impacts, including increased income, redistribution of work tasks, and growing technological awareness among business actors. Identified constraints include limited drying infrastructure during the rainy season, lack of technical training, and fluctuations in raw material availability. Therefore, technology adoption must be accompanied by human resource capacity building, improvement of production facilities, and collaboration with external partners. The findings of this study are expected to serve as a reference for the development of more adaptive and sustainable local charcoal briquette enterprises.
The Impact Of Community Responses Toward Unlabeled Halal Peyek Crackers In The Wonomulyo Market Complex Febrianti, Lisma; Ramayani, Indah; Asrandi , Asrandi
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1733

Abstract

This study aims to examine public responses toward "kerupuk peyek" (a traditional Indonesian cracker) sold without halal certification and to analyze its impact on purchasing decisions in the Wonomulyo Market Complex, Polewali Mandar Regency. The sale of peyek products without a halal label in traditional markets has raised doubts among some consumers, yet the product remains in demand. This research employs a descriptive qualitative approach with data collection methods including direct observation, in-depth interviews with 50 informants, and visual documentation. Informants were selected based on criteria such as productive age, traditional product consumption habits, and residence near the market. The findings indicate that public responses fall into four main categories: trustful, indifferent, doubtful, and unconcerned. Despite varied responses, all informants continued to purchase and consume the unlabeled peyek. This indicates that halal labeling is not the primary determinant of purchasing decisions, especially in traditional markets characterized by strong social and cultural values. The most influential factors include trust in sellers, long-standing consumption habits, affordable prices, and product taste. This study reveals that social values—such as close relationships between sellers and buyers and collective trust in local products—are more influential than formal considerations like halal certification. Thus, the research contributes to a deeper understanding of Muslim consumer behavior in rural areas and recommends educational and community-based approaches to increase awareness about the importance of halal labeling.

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