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JER
Published by Universitas Muslim Indonesia
ISSN : -     EISSN : 26206196     DOI : https://doi.org/10.57178/jer.v6i1
Core Subject : Economy, Humanities, Science,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Economic Resource_(JER) is open access. This journal is published in _ March & September. Journal of Economic Resources|e-ISSN 2620-6196] is a peer-reviewed journal published twice a year (March & September) by the Faculty of Economics and Business, Universitas Muslim Indonesia_UMI. Journal of Economic Resource is a research work to publish articles that report the results of Economics. The Journal of Economic Resources invites manuscripts on various topics in Economics but not limited to Functional Development Economics; entrepreneurship; Management Development; and Accounting.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 658 Documents
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An Analysis of Factors Influencing Repurchase Intention in the Automotive Sector in Batam City Nurjanah, Listia; Alexsandro, Wiko
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1698

Abstract

The use of social media continues to increase, followed by increasingly prohibitions on entrepreneurs using this media to market their business. On the other hand, this results in increasingly fierce competition, where marketers need to pay attention to effective marketing strategies to encourage special features or characteristics that can make consumers interested in buying products in their stores, as well as to maintain consumer loyalty. This research aims to analyze the influence of social media content, website content on repurchase intentions through E-WOM mediation and interactivity on students in choosing coffee drinks. The research approach used is quantitative. Data collection was obtained through distributing surveys to 300 research respondents of college students in Batam City. Data were analyzed using SMART-PLS software to carry out descriptive statistical analysis, structural Equation Modeling (SEM) analysis, and hypothesis testing to test the truth of the research hypothesis. The research findings concluded that social media content and website content play a significant role in influencing E-WOM as both show statistically significant effects. Furthermore, only social media content has a significant influence on interactivity, while website content does not demonstrate a notable impact on this variable. In addition, both E-WOM and interactivity significantly affect repurchase intention. E-WOM is found to significantly mediate the relationship between both social media content and website content on repurchase intention. On the other hand, interactivity mediates the relationship between social media content and repurchase intention
Factors Influencing Students’ Decisions to Engage in Entrepreneurship (A Case Study of Entrepreneurship Students at ITBM Polman) Suriana , Suriana; Albar , Albar; Adisaputra , Whisnu
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1701

Abstract

This study aims to identify and analyze the factors influencing students' decisions to pursue entrepreneurship, with a focus on students of the Entrepreneurship Study Program at ITBM Polman. Employing a mixed-methods approach, data were collected through in-depth interviews and quantitative instruments administered to 30 randomly selected respondents. The findings indicate four primary factors that influence entrepreneurial decision-making: economic and business opportunities (15.93%), education (15.76%), social environment (15.7%), and personality traits (15.36%). Economic motives and the availability of business opportunities emerged as the most dominant drivers, followed by educational and social support factors that shape students’ entrepreneurial mindset and motivation. Although personality factors contributed the least, they play a critical role in fostering confidence and resilience in entrepreneurial activities. These findings suggest that students’ decisions to engage in entrepreneurship are the result of a complex interaction between internal and external factors. Therefore, entrepreneurship education strategies should adopt a comprehensive, experience-based approach supported by a socially conducive environment.
The Role Of Msmes Digitalization In Increasing The Income Of Bahari Indah In Tonyaman Village, Binuang District Nurfadila , Siti; Dambe , Jumriani; Salmawati , Salmawati
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1702

Abstract

The Digitalization of MSMEs is the process of utilizing digital technology across various aspects of business operations and management. This includes the use of the internet, software, hardware, and other digital platforms. According to data from the Ministry of Trade (Kemendag) in 2023, the total value of digital or e-commerce transactions reached IDR 533 trillion. This figure marks a sharp increase compared to the previous year's value of IDR 476 trillion. This significant growth underscores the importance of digitalizing businesses in the current era. This study aims to examine the role of digital technology in maximizing the products of the Micro, Small, and Medium Enterprise (MSMEs) Bahari Indah. This research employs a field research approach, using both primary and secondary data sources. The methods used for data collection include interviews and documentation. The data obtained are presented descriptively and analyzed using an inductive reasoning approach. The findings of this study conclude that digital technology plays a significant role in maximizing the products of Bahari Indah MSMEs, contributing to an increase in sales volume. Bahari Indah MSMEs has begun implementing e-marketing by utilizing digital technology to optimally achieve marketing objectives and to develop or adapt marketing concepts in order to promote products more broadly and communicate within a global scope. The form of digital technology primarily used is social networking. In this context, Bahari Indah focuses on using Facebook as the main platform for promoting its products to the wider public. This strategy has proven effective in attracting consumer interest and encouraging purchases.
Merchandise Inventory Turnover Analysis and Accounts Receivable Turnover Against Profitability in PT. Martina Berto Tbk (MBTO) Ekawaty, Charisma; Syahdi, Muh. Zadli; Pasae, Ranny; Sisih, Sisih; Saputri, Tiara
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1711

Abstract

Profitability is an important indicator in assessing a company's performance. Companies that are able to manage inventory turnover and receivables turnover well tend to have optimal financial performance. The purpose of this study is to determine the level of merchandise inventory turnover in increasing profitability at PT Martina Berto Tbk and to determine the turnover of receivables in increasing profitability at PT Martina Berto Tbk. The method used in this study is quantitative and descriptive analysis.This study uses secondary data obtained from financial reports published to the public for the 2021-2023 period via the official websites of the companies used as research samples. The results of this study show that The company has demonstrated improvements in inventory and accounts receivable management. This is evident in its relatively good Gross Profit Margin, although it still fluctuates annually. More efficient inventory management helps the company reduce storage costs and the risk of damage, thus maintaining a satisfactory gross profit margin
The Influence of Work Ability, Discipline, and Motivation on Employee Performance: A Study at PT. Freeport McMorent Indonesia Muin, Muhammad Farhan; Hakim, Lukman
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1712

Abstract

Facing increasingly tight competition in the era of economic globalization requires PT. Freeport Indonesia Industri to improve work ability, work motivation and work discipline in order to improve employee performance. The problem faced is that employee performance is not optimal, so that work ability, work motivation and work discipline need to be further improved. The purpose of this study: to determine the effect of work ability on work performance at PT Freeport Indonesia to determine the effect of discipline on performance at PT Freeport Indonesia To determine the effect of motivation on employee performance at PT Freeport Indonesia to determine the effect of discipline and motivation on employee performance at PT Freeport Indonesia. There is an influence of work ability, discipline and motivation on employee performance at PT. Freeport Indonesia. There is an influence of motivation on employee performance on the influence of work ability, discipline and motivation on employee performance at PT. Freeport Indonesia There is an influence of discipline on employee performance at PT Freeport Indonesia In this study an associative approach was used. Approach and quantitative work ability, work ability Discipline and motivation have a significant effect on employee performance, meaning that the more work ability is improved, discipline will increase, then performance will increase and if the motivation given is better, performance will also increase significantly.
Pengaruh Kemudahan, Manfaat, dan Risiko Terhadap Minat Pembiayaan Peer to Peer Lending Pada Pelaku UMKM di Kecamatan Lima Kaum Agustiani, Sela Putri; Afdal, Zul
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1663

Abstract

Studi ini menganalisis pengaruh kenyamanan, manfaat, dan risiko terhadap minat UMKM di Kabupaten Lima Kaum, Sumatera Barat, dalam menggunakan pembiayaan fintech P2P lending. Metode kuantitatif dengan analisis regresi linier berganda diterapkan pada 122 responden UMKM. Hasil menunjukkan bahwa ketiga variabel tersebut secara signifikan mempengaruhi minat (89,4%), dengan manfaat sebagai faktor dominan (koefisien 0,692). Menariknya, risiko memiliki korelasi positif (koefisien 0,177), menunjukkan bahwa UMKM tetap tertarik meskipun menyadari risiko potensial. Temuan ini menyoroti pentingnya kemudahan akses dan manfaat finansial dalam mendorong adopsi fintech, serta kebutuhan untuk meningkatkan literasi digital dan keamanan platform guna mengoptimalkan potensinya. Implikasi studi ini bagi platform fintech, penting untuk menyediakan layanan yang mudah digunakan dengan manfaat konkret untuk menarik UMKM. UMKM sendiri harus secara aktif mempelajari mekanisme dan risiko potensial sebelum menggunakan layanan fintech. Temuan tentang hubungan positif antara risiko dan minat juga membuka jalan untuk penelitian lebih lanjut tentang perilaku pengguna, yang akan bermanfaat bagi pertumbuhan usaha kecil.
Pengaruh Pendidikan Ekonomi Keluarga dan Kontrol Diri Terhadap Perilaku Ekonomi Putri, Riva Amelia; LV, Yuhendri
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1664

Abstract

The study is intended to examine the extent to which economic behavior is influenced by family economic education or self-control in the children of dumpling entrepreneurs in Pariaman City. This research was carried out because there are still children of dumpling entrepreneurs who show irrational economic behavior. The sample consisted of 109 adolescents who were determined using the Slovin formula, random sampling was used as a sampling technique. Evaluating the data after it was collected through the distribution of questionnaires was carried out a classic assumption test. The conclusion of the study found that simultaneously the variables of family economic education and self-control had a positive and significant effect on economic behavior in the children of dumpling entrepreneurs in Pariaman City. However, the family economic education variable did not have a positive and significant effect on the economic behavior variable, only self-control had a positive and significant influence on economic behavior in dumpling business children in Pariaman City. This study highlights the role of family economics education in encouraging logical or planned economic behavior and opens space for further research into other factors currently not covered in the research paradigm.
Peran E-WOM dan Brand Awareness terhadap Keputusan Pembelian Kopi Janji Jiwa Bandung 2025: studi kasus pada outlet transmatt buah batu bandung Fairuzanardi SA, Fidela Faisa; Wulandari, Astri
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1667

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Electronic Word of Mouth (E-WOM) dan Brand Awareness terhadap keputusan pembelian konsumen pada Kopi Janji Jiwa di outlet Transmart Buah Batu Bandung. Di era digital, ulasan online dan popularitas merek menjadi acuan utama konsumen dalam mengambil keputusan pembelian. E-WOM berperan sebagai bentuk komunikasi modern yang memengaruhi kepercayaan dan minat beli, sedangkan Brand Awareness membantu konsumen mengenali dan mengingat produk, sehingga mendorong loyalitas dan keputusan pembelian. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui kuesioner online kepada 100 responden konsumen Kopi Janji Jiwa. Setelah pengumpulan data, dilakukan uji validitas dan reliabilitas untuk memastikan instrumen dapat diandalkan, kemudian dianalisis menggunakan regresi linier berganda dengan bantuan software statistik SPSS guna mengetahui pengaruh variabel independen E-WOM dan brand awareness terhadap variabel dependen keputusan pembelian. Hasil penelitian menunjukkan bahwa E-WOM dan Brand Awareness berpengaruh signifikan terhadap keputusan pembelian, baik secara parsial maupun simultan. Temuan ini menegaskan pentingnya strategi pemasaran digital yang fokus pada pengelolaan ulasan konsumen dan peningkatan kesadaran merek untuk meningkatkan daya saing di pasar minuman kopi. Kesimpulannya, penguatan E-WOM dan Brand Awareness sangat penting dalam meningkatkan keputusan pembelian konsumen.
Effect of Brand Experience on Brand Loyalty: The Mediating Role of Brand Satisfaction, Brand Trust, and Brand Commitment Rizaldi, Novia; Thabrani, Gesit
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1693

Abstract

This study investigates the influence of brand experience on brand loyalty, with brand satisfaction, brand trust, and brand commitment serving as mediating variables. Focusing on users of Maxim, an online transportation service provider in Padang City, Indonesia, this research aims to explore how brand experience shapes customer loyalty both directly and indirectly. The study employed a convenience sampling method and collected data from 180 respondents. The data were analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach with the assistance of SmartPLS version 4.1.1.4. The results indicate that brand experience has a significant positive impact on brand satisfaction, trust, and commitment. Moreover, brand experience has a direct influence on brand loyalty. The findings also show that brand satisfaction and brand trust significantly mediate the relationship between brand experience and brand loyalty, while brand commitment does not exhibit a significant mediating role. These results offer practical implications for transportation service providers, such as Maxim, highlighting the importance of enhancing customer experience to strengthen satisfaction and trust. Theoretically, the study contributes to the literature on consumer behavior by validating the mediating roles of satisfaction and trust and identifying the limited impact of brand commitment in this service context.
Repurchase Intention at Miniso: The Impact of Price and Appearance Perception with Brand Experience Mediation Rahmadini, Shelsy Sri; Thabrani, Gesit
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1694

Abstract

A key issue for businesses today is maintaining and enhancing consumers’ intentions to repurchase. As a result, repurchase intention has become a critical topic of study. This research examines the impact of price perception and appearance perception on repurchase intention, with brand experience acting as a mediating variable, using Miniso in Padang City as the research context. Data were collected using a convenience sampling technique through an online questionnaire distributed via Google Forms, yielding 180 valid responses. The data analysis was performed with Smart PLS version 4.0. The results indicate that perceptions of price, product appearance, and brand experience each have a significant influence on consumers' repurchase intentions. Furthermore, brand experience plays a mediating role in the relationships between both price and appearance perception and repurchase intention. The findings of this study support consumer behavior theory, highlighting that consumers’ evaluations of price and product appearance affect their repurchase decisions, which are further strengthened by their brand experience.

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