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JER
Published by Universitas Muslim Indonesia
ISSN : -     EISSN : 26206196     DOI : https://doi.org/10.57178/jer.v6i1
Core Subject : Economy, Humanities, Science,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Economic Resource_(JER) is open access. This journal is published in _ March & September. Journal of Economic Resources|e-ISSN 2620-6196] is a peer-reviewed journal published twice a year (March & September) by the Faculty of Economics and Business, Universitas Muslim Indonesia_UMI. Journal of Economic Resource is a research work to publish articles that report the results of Economics. The Journal of Economic Resources invites manuscripts on various topics in Economics but not limited to Functional Development Economics; entrepreneurship; Management Development; and Accounting.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 581 Documents
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The Influence of Brand Ambassador, Brand Image, Brand Awareness, Price, and Product Quality on Azarine Sunscreen Purchasing Decisions in Semarang City Yulianto, Sabatina Wulan Dwi; Bakhtiar, M. Rifki
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1713

Abstract

This study aims to analyze the influence of brand ambassador, brand image, brand awareness, price, and product quality on purchasing decisions for Azarine Sunscreen products in Semarang City. This study employs a quantitative method with a sample size of 200 respondents, utilizing a non-probability sampling technique. Data were collected through questionnaires and analyzed using the SPSS application to test the influence of variables. The results show that the five variables —namely, brand ambassador, brand image, brand awareness, price, and product quality — are proven to be valid and reliable measurement constructs. The partial results suggest that the brand ambassador, brand image, brand awareness, and price variables have a positive and statistically significant impact on purchasing decisions. At the same time, product quality has a negative and significant influence on purchasing decisions. Moreover, simultaneously, brand ambassador, brand image, brand awareness, price, and product quality all influence purchasing decisions.
Pengaruh Ulasan Produk Terhadap Keputusan Pembelian Menggunakan Aplikasi Shopee (Studi Pada Mahasiswa Fakultas Ekonomi Universitas Negeri Gorontalo) Hemeto, Yeyen M; Taan, Hapsawati; Rajdi, Djoko Lesmana
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1725

Abstract

Penelitian ini bertujuan: Untuk melihat pengaruh Ulasan Produk terhadap Keputusan Pembelian Menggunakan Aplikasi Shopee (Studi Pada Mahasiswa Fakultas Ekonomi Universitas Negeri Gorontalo). Penelitian ini menggunakan 97 responden sebagai sampel yang diambil menggunakan teknik non-probability sampling, yaitu purposive sampling. Metode analasis yang digunakan adalah analisis regresi linear sederhana. Hasil penelitian menunjukkan bahwa: Ulasan Produk berpengaruh positif secara parsial dan signifikan terhadap Keputusan Pembelian ditunjukan dengan nilai thitung 3,471 > ttabel 1,661, Ulasan Produk berpengaruh secara simultan terhadap Keputusan Pembelian ditunjukan dengan nilai fhitung 12,047 > ftabel 3,09. Berdasarkan hasil perhitungan koefisien determinasi R Square sebesar 0,113 atau 11,3% dikategori rendah, sehinggah dapat disimpulkan bahwa variabel independen mempengaruhi variabel dependen dan 88,7% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini.
Pengaruh Leadership Dan Kedisiplinan Terhadap Kinerja Karyawan Dengan Work Motivation Sebagai Pemediasi Sahidi, Rosyid; Waskito, Jati
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1728

Abstract

Kepemimpinan berperan besar dalam membentuk suasana kerja, memengaruhi perilaku, dan menentukan hasil kerja karyawan.penelitian ini menjadikan pentingnya mengetahui tentang faktor-faktor yang memengaruhi kinerja karyawan dengan menilai pengaruh leadership dan kedisiplinan dengan dimediasi oleh work motivation. Penelitian ini menggunakan pendekatan kuantitatif dengan metode purposive sampling, menyasar karayawan PT. JS Corp Boyolali yang berusia diatas 18 tahun serta berdomisili di Boyolali. Kuesioner disebarkan melalui Google Form menggunakan skala Likert. Mengacu pada Hair et al. (2019), jumlah sampel minimal ditentukan lima kali jumlah indikator, yaitu 100 responden dari 20 indikator. Dalam pelaksanaannya, diperoleh 100 responden. Data dianalisis menggunakan metode SEM-PLS yang kemudian menghasilkan temuan bahwa leadership berpengaruh signifikan secara langsung terhadap kinerja karyawan. Kedisiplinan juga terbukti memiliki pengaruh signifikan secara langsung terhadap kinerja karyawan. Selain itu, leadership berpengaruh signifikan terhadap peningkatan work motivation, sedangkan kedisiplinan tidak berpengaruh signifikan terhadap work motivation. Selanjutnya, work motivation terbukti berpengaruh signifikan terhadap kinerja karyawan. Dalam hubungan mediasi, work motivation mampu memediasi secara signifikan pengaruh leadership terhadap kinerja karyawan. Namun, work motivation tidak memediasi secara signifikan pengaruh kedisiplinan terhadap kinerja karyawan
Pengaruh Content Marketing dan Electronic Word of Mouth Terhadap Keputusan Pembelian Produk Cimory dengan Influencer Marketing Sebagai Variabel Intervening Nuranindia, Vina; Edy Purwo Saputro
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1672

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh content marketing dan electronic word of mouth terhadap keputusan pembelian produk cimory, dengan influencer marketing sebagai variabel intervening. Dengan  menggunakan metode pendekatan kuantitatif, data dikumpulkan dengan membagikan kuisioner kepada 150 mahasiswa universitas muhammadiyah yang pernah mengonsumsi atau membeli produk cimory. Penelitian ini menggunakan metode Partial Least Square - Structural Equation Modeling (PLS-SEM) untuk mengalisis data dengan bantuan perangkat lunak SmartPLS 3.0. Hasil penelitian menunjukkan bahwa content marketing dan electronic word of mouth berpengaruh positif dan signifikan terhadap keputusan pembelian. Keduanya juga berpengaruh signifikan terhadap influencer marketing selain itu influencer marketing juga berpengaruh positif terhadap keputusan pembelian. Pada pengujian mediasi menunjukkan bahwa influencer marketing mampu memediasi hubungan antara content marketing dan electronic word of mouth terhadap keputusan pembelian. Penelitian ini menegaskan pentingnya strategi pemasaran digital yang terintegrasi terutama melalui konten dan ulasan digital yang diperkuat oleh peran influencer, dalam memengaruhi keputusan pembelian konsumen.
The Impact of Location and Price Perception on Customer Loyalty Mezafrie, Hilda Michelle; Supriyono
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1717

Abstract

The culinary MSME sector has shown significant growth in major cities such as Surabaya, driven by high consumer demand for affordable and accessible food services. This study aims to analyze the influence of location and price perception on customer loyalty at Dapur Bu Hepy in Surabaya. This is a quantitative study using a questionnaire distributed to 96 respondents. The data were analyzed using Structural Equation Modeling (SEM) based on Partial Least Square (PLS). The results show that both location and price perception have a positive and significant effect on customer loyalty, with price perception contributing the strongest influence. The most dominant indicator within the price perception variable is price competitiveness, which is considered the main reason customers remain loyal to Dapur Bu Hepy.
Improving Charcoal Briquette Production At Cv Hikmah Surabaya Arang, Parappe Village: A Technological Approach Using Briquette Molding Machines Jasman, Dzulkifli; Andayani, Nining Diah; Rahman, Adiputra
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1732

Abstract

This study aims to analyze the charcoal briquette production system at CV Hikmah Surabaya Arang, located in Parappe Village, Campalagian Sub-district, Polewali Mandar Regency. The main focus of the research is the application of continuous screw molding machine technology to improve production efficiency. The background of this study reflects the urgent need for environmentally friendly alternative energy, as well as efficiency challenges faced by small enterprises based on biomass waste. A descriptive qualitative approach was employed, using data collection techniques such as field observations, in-depth interviews, and documentation. The results indicate that the use of the briquette molding machine contributed to a daily productivity increase of up to 50%, reduced working time, and ensured product consistency. In addition, there were positive social impacts, including increased income, redistribution of work tasks, and growing technological awareness among business actors. Identified constraints include limited drying infrastructure during the rainy season, lack of technical training, and fluctuations in raw material availability. Therefore, technology adoption must be accompanied by human resource capacity building, improvement of production facilities, and collaboration with external partners. The findings of this study are expected to serve as a reference for the development of more adaptive and sustainable local charcoal briquette enterprises.
The Impact Of Community Responses Toward Unlabeled Halal Peyek Crackers In The Wonomulyo Market Complex Febrianti, Lisma; Ramayani, Indah; Asrandi , Asrandi
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1733

Abstract

This study aims to examine public responses toward "kerupuk peyek" (a traditional Indonesian cracker) sold without halal certification and to analyze its impact on purchasing decisions in the Wonomulyo Market Complex, Polewali Mandar Regency. The sale of peyek products without a halal label in traditional markets has raised doubts among some consumers, yet the product remains in demand. This research employs a descriptive qualitative approach with data collection methods including direct observation, in-depth interviews with 50 informants, and visual documentation. Informants were selected based on criteria such as productive age, traditional product consumption habits, and residence near the market. The findings indicate that public responses fall into four main categories: trustful, indifferent, doubtful, and unconcerned. Despite varied responses, all informants continued to purchase and consume the unlabeled peyek. This indicates that halal labeling is not the primary determinant of purchasing decisions, especially in traditional markets characterized by strong social and cultural values. The most influential factors include trust in sellers, long-standing consumption habits, affordable prices, and product taste. This study reveals that social values—such as close relationships between sellers and buyers and collective trust in local products—are more influential than formal considerations like halal certification. Thus, the research contributes to a deeper understanding of Muslim consumer behavior in rural areas and recommends educational and community-based approaches to increase awareness about the importance of halal labeling.
A Study On The Income Levels Of Patchouli Farmers In Taramanu Tua Village, Tutar District, Polewali Mandar Regency Mahmud , Mahmud; Andayani, Nining Diah; Rahman, Adiputra
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1734

Abstract

This study aims to analyze the income earned by patchouli farmers in Taramanu Tua Village and to identify the factors that influence their earnings. A qualitative approach was employed using observational methods, with data collected through in-depth interviews with patchouli farmers in the village. A total of 20 patchouli farmers participated as respondents. The findings indicate that the income of patchouli farmers is influenced by several key factors, including land area, fluctuations in patchouli oil selling prices, and high production costs, which encompass plant maintenance, fertilizer purchases, and labor expenses. Although patchouli farming holds considerable potential, price volatility remains a major challenge affecting income stability. Furthermore, the limited land area owned by most farmers restricts their ability to significantly increase production. Therefore, this study recommends several strategies, such as market diversification, improved cost-efficiency in production, and the adoption of more advanced agricultural technologies, in order to enhance the welfare of farmers in Taramanu Tua Village.
An Elaboration Of Broiler Chicken Productivity In Open And Closed House Systems: A Case Study At Abdul Aziz Jaba Farm, Luyo Sub-District Sulfawati , Sulfawati; Asrandi , Asrandi; Suhab, Resky Faradibah
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1735

Abstract

Broiler chickens are a vital poultry commodity that plays a significant role in meeting the protein needs of the Indonesian population. The increasing demand for chicken meat has encouraged poultry farmers to improve efficiency and productivity. One strategy to achieve this is by selecting the appropriate housing system. This study aims to compare the productivity of broiler chickens raised in two different housing systems open house and closed house under different scales of partnership-based poultry businesses in Dusun Pepalang, Luyo District. The key indicators analyzed include body weight gain, feed conversion ratio (FCR), mortality rate, and performance index (IP). The research uses a descriptive quantitative method with a direct observation approach. Primary data were collected through interviews and field observations, while secondary data were obtained from literature and related documents. The results show that the closed house system offers better productivity and feed efficiency, with lower mortality rates and more uniform growth than the open house system. However, the closed house system requires higher capital investment. These findings can serve as a valuable reference for poultry farmers in choosing the most suitable housing system based on business scale and production goals.
The Role Of Female Vegetable Vendors In Contributing To Household Income At The Main Market Of Wonomulyo Sub-District Rahim, Farida; Asrandi , Asrandi; Suhab, Resky Faradibah
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1736

Abstract

This study aims to examine and analyze the role of female vegetable vendors in increasing household income at the Main Market of Wonomulyo Sub-district, Polewali Mandar Regency. The research is based on the socio-economic reality of lower-middle-class households, where women not only fulfill domestic roles but also actively participate in income-generating activities. A qualitative descriptive approach was employed, with data collected through in-depth interviews with ten purposively selected informants. Findings indicate that the primary motivation for women to engage in vegetable trading is to support family needs due to unstable husband incomes. The average daily income of the informants was IDR 121,000, with contributions to household income ranging from moderate (30%–60%) to high (>60%). Supporting factors include the number of dependents, access to business capital, and the habit of saving as a form of financial management. These results demonstrate that female vegetable vendors play a strategic role in sustaining household economies and contribute significantly to economic resilience. Therefore, their contributions deserve recognition and support through access to capital, entrepreneurship training, and adequate social protection.

Page 36 of 59 | Total Record : 581

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