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Dedi Sufriadi
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INDONESIA
PENG: Jurnal Ekonomi dan Manajemen
Published by Lembaga Teewan Journal Solutions
ISSN : -     EISSN : 30483573     DOI : https://doi.org/10.62710/
Core Subject : Economy,
Economics, Econometrics & Finance
Mengusung moto "Sinergi Pengetahuan untuk Kemajuan Ekonomi" adalah jurnal peer-review yang fokus di bidang Ekonomi Murni, Kependidikan Ekonomi, Manajemen, Kewirausahaan, Akuntansi, Ekonomi Islam dan bidang lainnya yang relevan dengan ekonomi yang belum pernah dipublikasikan dalam jurnal lainnya.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 602 Documents
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Dampak Pelanggaran Etika Bisnis terhadap Konsumen: Studi Kasus Promotor Mecimapro dalam Penyelenggaraan Konser Musik Internasional di Indonesia Salsha Dwi Agustien; Halimah Zahrah; Maisya Hayina Zahra; Ghina Aulia Asy Syifa; Rahma Khairunnisa Amalia
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): November: Humanities, Economic and Social Issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/8j7s4616

Abstract

The growth of the international music concert industry in Indonesia has led to the emergence of specialized promoters such as PT Melania Citra Permata (Mecimapro). Since 2015, Mecimapro has actively organized concerts featuring South Korean artists, yet its business practices have often drawn criticism for ethical violations. This study aims to examine the ethical breaches committed by Mecimapro and their impact on consumer rights and trust. The research method used is a literature review, employing the ethical business theory of Keraf and the stakeholder theory of Freeman. The findings reveal violations of principles such as honesty, fairness, autonomy, and moral integrity in various concerts, including unilateral venue changes, inadequate facilities, and delayed refund processes. These violations have a systemic impact on consumer safety, comfort, and perception, potentially tarnishing Indonesia's entertainment industry's reputation on a global scale. The study highlights the urgency of implementing ethical principles and accountability in entertainment business practices to ensure consumer protection and industry sustainability.
Pengaruh Fear of Missing Out, Gaya Hidup, dan Literasi Keuangan Terhadap Pembelian Impulsif Ridhlo Sakti Utomo; Santi Susanti; Sri Zulaihati
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): November: Humanities, Economic and Social Issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/fpx2c658

Abstract

Penelitian ini bertujuan untuk menguji Pengaruh Fear of Missing Out, Gaya Hidup, Dan Literasi Keuangan Terhadap Pembelian Impulsif Pada Mahasiswa Fakultas Ekonomi Dan Bisnis, Universitas Negeri Jakarta. Metode penelitian yang digunakan adalah metode survei dengan pendekatan kuantitatif. Populasi terjangkau pada penelitian ini merupakan Mahasiswa Fakultas Ekonomi dan Bisnis, Universitas Negeri Jakarta, Angkatan 2021. Sampel yang digunakan sebanyak 255 orang dengan menggunakan teknik proportional random sampling. Penelitian ini menggunakan analisis regresi berganda. Hasil penelitian ini menunjukkan bahwa fear of missing out dan gaya hidup berpengaruh secara positif dan signifikan terhadap pembelian impulsif. Semakin tinggi FoMO dan semakin baik gaya hidup, semakin tinggi kecenderungan pembelian impulsif. Namun, literasi keuangan tidak memiliki pengaruh signifikan terhadap pembelian impulsif, menunjukkan bahwa keputusan impulsif lebih didorong oleh emosi sesaat daripada pertimbangan finansial. Secara simultan, ketiga variabel ini berpengaruh signifikan terhadap pembelian impulsif dengan kontribusi sebesar 39%.  Dengan demikian timbulnya sikap pembelian impulsif terjadi karena adanya dorongan emosional dari diri pribadi yang bertujuan untuk memperoleh rasa senang.
Analisis Strategi Etika Bisnis Agensi Hiburan Korea Selatan dalam Menghadapi Fenomena Cancel Culture Tariza Mega Pratiwi Garini; Halimah Zahrah; Aulia Silvana; Haura Nurul Ilmi; Naura Rahadhatul Aisy
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): November: Humanities, Economic and Social Issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/w4avmh15

Abstract

This study explores the ethical business strategies of South Korean entertainment agencies in responding to the growing challenge of cancel culture within the entertainment industry. In a landscape highly sensitive  to public morality, the reputations of both artist and agencies can collapse under intense ethical scrutiny. Using a qualitative case study approach, the research collects data from official agency statements, media reports, and public reactions. Findings reveal that agencies often prioritize the company’s and group’s image over individual artists, especially in cases involving legal or moral violations. Speed, transparency, and sincerity in responses can worsen the crisis. The study analyzes notable cases such as B.I’s (Kim Hanbin) drug allegations, bullying controversies involving Kim Garam and Jimin , and scandals linked to Kim Seon-ho and Kim Sae-ron. Results indicate that although the impact on artists’ careers can be severe and long-term, rehabilitation remains possible-as seen in Kim Seon-ho’s case. This research provides valuable insights into reputation management dynamics and ethical pressures within South Korea’s highly public and competitive entertainment culture.
Analisis Etika Bisnis Industrial Hak Keamanan Pekerja Khususnya pada Karyawati Wafiyati Nur Amrina; Halimah Zahrah; Lailafitri Pratiwi; Alifa Raudhatul Nisa; Naila Dwi Ananti
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): November: Humanities, Economic and Social Issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/6bvaaq06

Abstract

This research examines business ethics of employee rights in industry, with a case study of PT Alpen Food Industry (AICE), a company engaged in ice cream production. Through a qualitative approach, the main focus of this research is the violation of law and business ethics against gender injustice, lack of protection of reproductive rights, and lack of access to justice in the workplace. Using a qualitative approach and analysis of business ethics and human rights theories, this research shows that the company's practices contradict the Labor Law and principles of social responsibility. The research provides policy recommendations to improve protection for women workers in the industrial sector.
Efektivitas Perlindungan Hukum Konsumen dalam Kasus Malpraktik Medis pada Jasa Pelayanan Kesehatan di Indonesia Ahmad Ryansyah1; Halimah Zahra; Berdhy Ursila Djamil; Muhammad Irfan Fauzan
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): November: Humanities, Economic and Social Issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/htt84329

Abstract

This study discusses the effectiveness of legal protection for patients as consumers of health services in cases of medical malpractice in Indonesia. Although various regulations such as the Health Law, the Medical Practice Law, and the Consumer Protection Law have been available, their implementation in the field still faces many obstacles, such as difficulties in providing evidence, inequality of position between patients and medical personnel, and minimal access to legal assistance. The case study of Ciputat Hospital shows indications of violations of patient rights. This study uses a literature study method with a juridical-sociological approach and an analysis of ethics and social responsibility based on the Crane and Matten framework. The results of the study emphasize the need for comprehensive reform of the law enforcement system, increased transparency of professional institutions, and legal education for the public to ensure fairer and more effective legal protection for patients who are victims of medical malpractice.
Eksploitasi Klaim Berlebihan dalam Etika Pemasaran dan Implikasi Hukum terhadap Perlindungan Konsumen Putri Dewi Renggani; Halimah Zahrah; Dwi Julyansyah; Andyka Maulana Prayoga; Mia Damayanti
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): November: Humanities, Economic and Social Issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/bbda0m55

Abstract

The growth of the skin care industry in the digital era has encouraged the emergence of various aggressive promotional strategies, including overclaim practices in product advertisements. This study aims to examine the form, impact, and ethical and legal implications of overclaiming practices in skincare product advertisements in Indonesia. Using a descriptive qualitative approach based on a literature study, this research examines seven scientific articles as well as relevant legal regulations to identify patterns of irregularities in the promotion of skin care products. The results of the analysis show that overclaims not only violate the principles of marketing ethics such as honesty, transparency, and social responsibility, but also contradict the provisions of consumer protection law, particularly Law Number 8 Year 1999 and BPOM Regulations. This is reinforced by weak supervision of digital promotions and the involvement of influencers without validation of information. This research emphasizes the importance of strengthening regulations, increasing consumer literacy, and enforcing business ethics in building a fair and accountable marketing ecosystem in the beauty industry.
Evaluasi Perlindungan Hukum bagi Pekerja dalam Kasus Pemaksaan Pengunduran Diri di Perusahaan Fashion Indonesia Fiqi Ardi Abdurahman Masdar; Halimah Zahrah; Refansa Febriana Akbar; Dewi Resti Agustiani
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): November: Humanities, Economic and Social Issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/amxakq82

Abstract

Penelitian ini membahas fenomena pemaksaan pengunduran diri PHK sepihak perusahaan fashion Indonesia, khususnya kasus  perusahaan Erigo & The Goods Department. Praktik pemaksaan resign ini tidak hanya melanggar hak-hak pekerja secara hukum dan etika, tetapi juga menimbulkan dampak psikologis dan ekonomi yang signifikan, seperti stres, kecemasan,kehilangan hak atas jaminan sosial maupun pesangon. Meskipun perlindungan hukum telah diatur dalam Undang-Undang Ketenagakerjaan serta peraturan terkait lainnya, implementasinya dalam lapangan masih lemah akibat ketidaktahuan pekerja akan hak-haknya serta sulitnya pembuktian unsur paksaan. Penelitian ini menggunakan metode deskriptif kualitatif dengan studi literatur untuk menganalisis efektivitas mekanisme penyelesaian sengketa melalui bipartit, mediasi,Pengadilan Hubungan Industrial. Hasil penelitian menunjukkan bahwa mekanisme penyelesaian sengketa yang ada belum sepenuhnya efektif dalam melindungi hak pekerja yang dipksa resign. Oleh karena itu, diperlukan reformulasi kebijakan, penguatan pengawasan, serta edukasi dan pendampingan hukum bagi pekerja agar perlindungan hak-hak pekerja dapat terwujud secara optimal
Dampak Label Halal Palsu Terhadap Kepercayaan Konsumen dan Reputasi Bisnis Lokal Syahira Rachmadina; Halimah Zahrah; Fidelairna Daniswara; Umu Mahmudah
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): November: Humanities, Economic and Social Issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/dst3zr21

Abstract

Consumer trust is a crucial element in the sustainability of culinary businesses, especially in Indonesia, where the majority of the population is Muslim. The case of Ayam Goreng Widuran Solo, a long-established traditional restaurant, gained public attention after it was revealed that one of its menu items contained pork, without clear labeling or information provided to consumers. This study aims to analyze the impact of a lack of transparency in food content information on consumer trust, business, and compliance with halal product regulations. This research employs a qualitative descriptive approach, using semi-structured interviews and documentation studies from social media and online news sources. Data were analyzed thematically by identifying patterns in consumer perceptions and responses. The findings indicate that the absence of transparent product information significantly undermines consumer trust, triggers reputational crises on social media, and suggests potential violations of Law No. 33 of 2014 concerning Halal Product Assurance. Moreover, the study reveals that many small business operators still lack understanding of regulatory obligations regarding halal and non-halal labeling. This research highlights the importance of business ethics and information transparency in maintaining consumer trust, particularly in a religiously sensitive society. Greater education and regulatory oversight are needed to ensure comprehensive implementation of halal standards, not only in large industries but also within traditional food enterprises.
Analisis Etika Pemasaran dan Dampaknya terhadap Reputasi Merek pada Kampanye Iklan Air Mineral Aisyah Humayyrah; Halimah Zahrah; Amelia Rahmadani; Indy Fauziah Hanifa; Nabila Syaharani
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): November: Humanities, Economic and Social Issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/haad0782

Abstract

This study aims to explore the ethical aspects of Le Minerale's advertising promotion and its impact on brand image. The case highlighted is the Le Minerale billboard showing two unaccompanied babies, which has sparked controversy in society. This research method uses a descriptive qualitative approach by conducting literature studies, observing advertising content, and narrative analysis. The research findings indicate that the advertisement violates the Indonesian Advertising Ethics (EPI) guidelines, especially regarding child exploitation and honesty in delivering messages. This violation causes negative reactions from the public, reduces consumer trust levels, and has the potential to damage brand reputation in the long term. This study emphasizes the importance of integrating ethics in business and consumer protection regulations in marketing strategies, as well as the need for companies to formulate reputation recovery steps through clear and responsible crisis communication. In this context, companies must consider the social and ethical impacts of every marketing decision taken. Therefore, this study can be a reference for companies to increase ethical awareness in product promotion and build a positive brand image in the eyes of consumers. Thus, companies can avoid the same mistakes and increase consumer trust in the brand. In addition, this study can also contribute to the development of marketing ethics and consumer protection theories in Indonesia.
Analisis Manajemen Strategi Eksternal dan Internal dalam Pengembangan UMKM : Studi Kasus pada Es Teh Poci Tiara Apriani; Muhammad Gibran Siregar; Farhan Mukti Mutakin; Rafli Maulana Yusuf; Aufa Zulfikar Maulana; Siti Mardiana
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): November: Humanities, Economic and Social Issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/p21zf285

Abstract

This study aims to analyze the internal and external conditions of the Es Teh Poci business in Panyileukan, Bandung, as a strategic case study of a micro, small, and medium enterprise (MSME) in the soft drink sector. Using a descriptive qualitative approach, data were collected through semi-structured interviews with the business owner and supported by recent scholarly literature. The analysis employed several strategic frameworks, including PESTLE, Porter’s Five Forces, Competitor Mapping, Industry Matrix, EFAS, IFAS, IE Matrix, as well as internal analysis tools such as VRIO, Value Chain, Business Model Canvas, and TOWS Matrix. The findings reveal that Es Teh Poci has advantages in its distinctive taste, affordable pricing, and customer loyalty. However, it also faces challenges such as intense market competition and limited digital promotion. A differentiation strategy focused on product quality and service is essential to maintain its position in the local market. Based on the IE Matrix, the business is positioned in the “Grow and Build” quadrant, suggesting that efforts should be directed toward strengthening internal capabilities—particularly in digital marketing and product innovation—to seize external opportunities amid the rising trend of modern beverage consumption

Page 43 of 61 | Total Record : 602

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