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Jukerdi: Jurnal Kewirausahaan Cerdas Dan Digital
Published by Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
ISSN : 30468787     EISSN : 30469732     DOI : 10.61132
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasi, Manajemen Rantai Pasokan, Tata Kelola Perusahaan, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 31 Documents
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Analisis Pengaruh Kreativitas, Motivasi, dan Lingkungan Keluarga pada Minat Wirausaha Karang Taruna Dukuh Bancakan Sukoharjo Hanifah Dian Hastuti; Indra Hastuti; Khabib Alia Akhmad
Jurnal Kewirausahaan Cerdas dan Digital Vol. 1 No. 4 (2024): Jurnal Kewirausahaan Cerdas dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v1i4.293

Abstract

This research aims to examine the influence of creativity, motivation and family environment on the entrepreneurial interest of Karang Taruna members in Dukuh Bancakan, Wonorejo, Polokarto, Sukoharjo. Using a saturated sampling technique, this research involved 79 members as respondents. Data was collected through a questionnaire which included the variables creativity, motivation, family environment and entrepreneurial interest, and analyzed using multiple linear regression. The findings show that motivation has a significant positive influence on entrepreneurial interest, while creativity and family environment do not show a significant influence. These results indicate that motivation is a key factor in encouraging entrepreneurial interest among Karang Taruna members. Therefore, entrepreneurship programs should focus more on developing motivation to increase youth participation in entrepreneurship.
Kontribusi Praktek Kewirausahaan Santri dalam Penjualan Jamu Mustika Herbal: Study Kasus : Pondok Pesantren Dzikrul Ghofilin Al-Hasyimiyyah Kec. Balapulang Kab. Tegal Anita Marya; Ifrizah Ifrizah
Jurnal Kewirausahaan Cerdas dan Digital Vol. 1 No. 4 (2024): Jurnal Kewirausahaan Cerdas dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v1i4.299

Abstract

This research aims to understand the contribution of the Dzikrul Ghofilin Al-Hasyimiyysh Islamic Boarding School in developing the entrepreneurial spirit of its students, with the ultimate goal of creating alumni with high entrepreneurial abilities. Using descriptive qualitative methodology and field research, this study collected data through in-depth interviews and observations, supported by relevant documentation. The data analysis process involved in-depth interviews to obtain real results and literature reviews containing conclusions and thoughts from the author from several reference sources obtained. The findings show that Islamic Boarding Schools have a significant role in developing the entrepreneurial spirit among students, especially through the implementation of strict financial independence, such as understanding the importance of business. It is hoped that students will leave the Islamic boarding school with strong entrepreneurial knowledge and awareness of opportunities, both in the online and offline world of work, as well as the ability to create new jobs.
Analisis Niat Beli Produk Herborist terhadap Influencer Marketing dan Ulasan Konsumen Online Rita Haju Kaesti; Agus Suyatno; Esti Dwi Rahmawati
Jurnal Kewirausahaan Cerdas dan Digital Vol. 1 No. 4 (2024): Jurnal Kewirausahaan Cerdas dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v1i4.304

Abstract

This research aims to analyze the influence of influencer marketing on purchase intentions through online consumer reviews. The population in this study were users of herbalist products. The number of samples used in this research was 100 respondents. The variables used in this research are influencer marketing, purchase intention and online consumer reviews. The data used in this research are primary data and secondary data. The data collection method used was a questionnaire. The data processing technique in this research uses SmartPLS 4.1. The results of this research show that influencer marketing has a positive and significant effect on online consumer reviews, influencer marketing has a positive and significant effect on purchase intention, online consumer reviews have a positive and significant effect on purchase intention, influencer marketing has a positive and significant effect on purchase intention through consumer reviews on line.
Analisis Pemahaman Quality Assurance pada Mahasiswa Bisnis Digital Universitas Pendidikan Indonesia Gieldy Akhyat Affandi Utama; Adam Hermawan; Adi Prehanto
Jurnal Kewirausahaan Cerdas dan Digital Vol. 1 No. 6 (2024): Jurnal Kewirausahaan Cerdas dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v1i4.312

Abstract

Digital Business students at Universitas Pendidikan Indonesia Tasikmalaya Campus recognize the importance of Quality Assurance (QA), but many do not fully grasp the concept. This study aims to describe and evaluate students’ understanding of QA, with the goal of bridging the gap between awareness and application in the field of Digital Business. The research method used is descriptive quantitative, employing a Probability Sampling technique with a Proportionate Stratified Random Sampling approach. Results indicate that students generally have a good understanding of QA, especially in grasping basic concepts and the significance of QA for product quality. However, some dimensions of QA remain less understood, particularly regarding practical application in the industry. The depth of understanding varies; most students have a sufficient basic grasp, but only a few can relate QA concepts to real-world case studies. Based on these findings, the Digital Business Study Program is advised to integrate practical elements into the QA curriculum, such as QA simulations, industry case studies, and collaborative projects with companies. This is expected to enhance students’ understanding and bridge the gap between QA theory and practice. Future research could test the effectiveness of various QA teaching approaches and compare understanding across different study programs.   duk
Proses Pelaksanaan Jasa Keagenan Dalam Menunjang Pelaksanaan Kapal Pada Perusahaan PT. Snepac Agency Asia Surabaya Reni Sriana Tumangger; Dirhamsyah Dirhamsyah; Yuna Sutria; Fadiyah Hani Sabila
Jurnal Kewirausahaan Cerdas dan Digital Vol. 1 No. 6 (2024): Jurnal Kewirausahaan Cerdas dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v1i3.375

Abstract

This study aims to determine how the process of implementing agency services in supporting ship services at the company PT. Snepac Agency Asia Surabaya in ship agency while docking at Tanjung Perak Port and also to find out what procedures are carried out by agents in serving ships that arrive or dock at the Port where there are many activities carried out by agents in handling a ship that arrives at the Port or leaves Tanjung Perak Port. The method used by the author for this paper is two methods, namely the field method (field research) where the author directly observes in the field for ship activities and ship docking procedures. Then the library method (library research) the author gets references from the campus library so that the writing is in accordance with the existing title. the process of implementing agency services in supporting ship services at the company PT. Snepac Agency Asia Surabaya has been efficient in serving incoming ships starting from the owner sending an email about the arrival of the ship to the agent so that PT. Snepac Agency Asia Surabaya prepares documents before the ship arrives, the relevant agencies for ship services arrive until the ship docking process until the ship leaves the Port where the agent and the ship have good communication so as to help and speed up the process of ship services needed.
Peran Guru dalam Membentuk Jiwa Kewirausahaan Siswa melalui Program Business Day di SDI Baiturrahman Bagor Siti Ismi Wulandari; Arif Mansyuri; Nur Kholis
Jurnal Kewirausahaan Cerdas dan Digital Vol. 1 No. 6 (2024): Jurnal Kewirausahaan Cerdas dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v1i6.398

Abstract

The Indonesian economy is facing serious challenges such as financial instability, high unemployment and the threat of a middle income trap. To overcome this, it is necessary to develop human resources that are oriented towards entrepreneurship. Education is the key in creating creative, innovative and tough individuals. This research aims to examine the role of teachers in forming students' entrepreneurial spirit through the "Business Day" extracurricular program at SDI Baiturrahman Bagor. This research uses a qualitative approach method with analyzing materials, observations and interviews with sources. This research identifies three main roles of teachers, first the teacher as a learning facilitator, second the teacher as a mentor, and finally the teacher as an evaluator. This research aims at the active role of teachers in implementing the program to foster students' entrepreneurial spirit.
Budaya Mutu dan Keberlanjutan Kinerja : Sebuah Pendekatan Manajerial Modern Imam Fatkhullah; Shofam Amim Mujadid; Tegar Efrizal; Nuriyah Nuriyah
Jurnal Kewirausahaan Cerdas dan Digital Vol. 2 No. 6 (2025): Jurnal Kewirausahaan Cerdas dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v2i6.1030

Abstract

In the context of modern organizations, performance can no longer be measured solely through short-term target achievements. A strong foundation of quality culture is required to ensure sustainable performance. This study aims to examine the relationship between quality culture and organizational performance sustainability through a modern managerial approach. The method used is descriptive qualitative, employing literature studies and conceptual analysis of theories related to quality management, organizational culture, and performance sustainability. The findings indicate that quality culture holds a strategic role in shaping work behavior, strengthening management systems, and fostering continuous innovation. The application of quality values—such as commitment to continuous improvement, customer orientation, and consistency in process control—contributes to the creation of a productive work environment that is responsive to change. Integrating quality culture into all aspects of the organization also enhances operational efficiency, reinforces teamwork, and promotes data-driven decision-making. These aspects lead to greater performance consistency, improved customer satisfaction, and long-term competitive advantage. Therefore, quality culture does not merely serve as a behavioral guideline but becomes a fundamental pillar in building an adaptive, innovative, and sustainable organization capable of navigating an increasingly complex business environment.
Analisis Strategi Pemasaran dalam Upaya Meningkatkan Penjualan Produk Kerajinan Tembaga dan Kuningan CV. Logam Jaya Gallery di Desa Tumang Aulia Ayu Damayanti; Naswa Mar’atus Sholihah; Shella Wulandari; Mellyana Herawati; Muhammad Aditya Yuliyanto
Jurnal Kewirausahaan Cerdas dan Digital Vol. 3 No. 1 (2026): Jurnal Kewirausahaan Cerdas dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v3i1.1235

Abstract

This in-depth study explores the comprehensive marketing strategies implemented by CV. Logam Jaya Gallery, a leading copper and brass craft business entity in Tumang Village, Boyolali. The research aims to identify the key factors behind the company's resilience in the face of intense industry competition. Using a qualitative approach, operational data was obtained in depth. The results show that the company integrates direct marketing through national and international exhibitions, while optimizing digital channels and e-commerce for broader global market penetration. Despite its success, CV. Logam Jaya Gallery faces significant obstacles such as market demand fluctuations, limitations in manual production technology, and competitive pressures. As a mitigation measure, the company diversifies its products and adopts contemporary technology to efficiently increase its operational capacity. Strategic synergies with the government and the private sector were also strengthened to expand promotional access. This success was also supported by fundamental pillars in the form of cultural heritage and intergenerational craftsmanship. Through a combination of organized management, sustainable design innovation, and adaptation to market dynamics, the company has succeeded in establishing itself as a competitive creative industry player on the national and global stage.
Pengaruh Kepemimpinan Transformasional dan Kompensasi Terhadap Kepuasan Kerja dengan Kinerja Pegawai Sebagai Variabel Intervening (PT Cipta Kridatama Site KIM Jambi) Zinta Putri; Martha Widian Sari; Ai Elis Karlinda
Jurnal Kewirausahaan Cerdas dan Digital Vol. 3 No. 1 (2026): Jurnal Kewirausahaan Cerdas dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v3i1.1275

Abstract

This study aims to analyze the effect of transformational leadership and compensation on job satisfaction with employee performance as an intervening variable at PT Cipta Kridatama Site KIM Jambi. This research employed a quantitative approach using a survey method. The population of this study consisted of all employee of PT Cipta Kridatama Site KIM Jambi totaling 862 employees. The sample was determined using the slovin formula with a 10 percent error tolerance, resulting in 90 respondents. The sampling technique used was proportionate stratified random sampling. Data were collected through structural questionnaires and analyzed using Structural Equation Modeling based on Partial Least Squares (PLS-SEM) With The Assistance Of Smartpls 3 Software.  The result of  the study indicate that transformational leadership and compensation have a positive and significant effect on employee performance. Transformational leadership and compensation also have a positive and significant effect on job satisfaction. Furthermore, employee performance has a positive adn significant effect an job satisfaction.  The mediation test result show that employee performance is able to mediate the effect of transformational leadership and compensation on job satisfaction.These findings suggest that improving job satisfaction cannot be achieved solely through leadership and compensation policies, but also requires efforts to enhance employee performance. Therefore, organizations are encouraged to implement effective transformational leadership practices and fair compensation systems to improve employee performance and job satisfaction, particularly in high demand industries such as mining services.
Pengaruh Gaya Kepemimpinan dan Fasilitas Kerja Terhadap Kinerja Karyawan dengan Kepuasan Kerja Sebagai Variabel Intervening pada PT Samantaka Batubara Kecamatan Peranap Kabupaten Indragiri Hulu Wilky Refalina Ferli; Marta Widian Sari; Ai Elis Karlinda
Jurnal Kewirausahaan Cerdas dan Digital Vol. 3 No. 1 (2026): Jurnal Kewirausahaan Cerdas dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v3i1.1276

Abstract

The purpose of this study is to determine and examine the influence of leadership style, work facilities on employee performance with job satisfaction as an intervening variable at PT Samantaka Batuabra, Peranap District, Indragiri Hulu Regency. The data analysis method uses a questionnaire, with a sample of 40 respondents. The analysis method used is structural equation modeling (SEM) analysis using the partial least squares (SMART PLS) program. Partial least square (PLS) based on the research result shows that, (1) There is a positive and significant between Leadership Style on Job Satisfaction at PT Samantaka Batubara, Peranap District, Indragiri Hulu Regency, (2) There is a positive and significant influence between Work Facilities on Job Satisfaction at PT Samantaka Batubara, Peranap District, Indragiri Hulu Regency, (3) There is no positive and significant influence between Leadership Style on Employee Performance at PT Samantaka Batubara, Peranap District, Indragiri Hulu Regency, (4) There is a positive and significant influence between Work Facilities on Employee Performance at PT Samantaka Batubara, Peranap District, Indragiri Hulu Regency, (5) There is no positive and significant influence between Job Satisfaction on Employee Performance at PT Samantaka Batubara, Peranap District, Indragiri Hulu Regency, (6) Job Satisfaction does not mediate Leadership Style on Employee Performance at PT Samantaka Batubara, Peranap District, Indragiri Hulu Regency, (7) Job Satisfaction cannot mediate Facilities The Effect of Workplace Perspectives on Employee Performance at PT Samantaka Batubara, Peranap District, Indragiri Hulu Regency.

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