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Jukerdi: Jurnal Kewirausahaan Cerdas Dan Digital
Published by Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
ISSN : 30468787     EISSN : 30469732     DOI : 10.61132
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasi, Manajemen Rantai Pasokan, Tata Kelola Perusahaan, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 63 Documents
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Strategi Promosi Digital di Era Instant Commerce dalam Meningkatkan Keputusan Pembelian di Klik Indomaret Alfin Muslikhun; Rosiana Ramadhon; Rowiyani Rowiyani; Mukhlidin Mukhlidin; Yelly Disti Nuraini; Sabna Selka Agustina Simanjuntak; Tri Mulyani
Jurnal Kewirausahaan Cerdas dan Digital Vol. 3 No. 4 (2026): Agustus: Jurnal Kewirausahaan Cerdas dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v3i4.1489

Abstract

This study aims to analyze the influence of discounts, free shipping, and live streaming on users’ purchasing decisions on the Klik Indomaret app. The research method used is quantitative with an associative approach. The population in this study consists of consumers who have shopped via the Klik Indomaret app. The sample was determined using purposive sampling with the Lemeshow formula, resulting in a sample size of 100 respondents. Data collection was conducted through an online questionnaire. The data were analyzed using multiple linear regression via SPSS software. The results indicate that, individually, the variables of discounts and free shipping have a positive and significant effect on purchasing decisions. Conversely, the live streaming variable does not have a significant effect on purchasing decisions on the Klik Indomaret app. Simultaneously, all three variables had a significant effect on purchasing decisions. These results indicate that direct financial incentives in the form of discounts and free shipping remain the primary determinants for consumers when making online purchasing decisions for daily necessities, rather than interactive live-streaming promotions.
Pengaruh Pelatihan, Pengembangan Karier & Kompetensi, terhadap Kinerja Karyawan: Studi Kasus pada Karyawan PT Sultan Perdana Raditya Muhammad Nabil Rasyidin; Syaiful Anwar
Jurnal Kewirausahaan Cerdas dan Digital Vol. 3 No. 4 (2026): Agustus: Jurnal Kewirausahaan Cerdas dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v3i4.1495

Abstract

Human resources are a strategic asset for an organization because they play a crucial role in improving organizational effectiveness and sustainability, one of which is through employee performance behavior. Employee performance is influenced by various factors, both internal and external, including training, career development, and competence. This study aims to analyze the effect of training, career development, and competence on employee performance at PT Sultan Perdana Raditya, West Jakarta Regional Office. This study used a quantitative approach with a causal associative research method. The sample size was 52 employees, selected using a saturated sampling technique. Data were collected using a five-point Likert scale questionnaire and analyzed using multiple linear regression using Microsoft Excel 2021 and SPSS version 26 software. The results showed that training had a partial positive and significant effect on employee performance, while career development and competence had no significant effect on employee performance. Data analysis techniques to test the Validity Test, Reliability Test, Classical Assumption Test, Normality Test, Multicollinearity Test, Heteroscedasticity Test, Simple Coefficient Analysis Test, Multiple Linear Regression Analysis Test, Determination Coefficient Test (R2), Partial Test (T Test).
Pengaruh Efikasi Diri, Kreativitas, dan Lingkungan Keluarga terhadap Minat Berwirausaha: Studi pada Mahasiswa Angkatan 2024 Fakultas Ekonomi dan Bisnis Universitas Budi Luhur Meiliana Aprianti; Yuni Kasmawati
Jurnal Kewirausahaan Cerdas dan Digital Vol. 3 No. 4 (2026): Agustus: Jurnal Kewirausahaan Cerdas dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v3i4.1496

Abstract

This study aims to determine the effect of self-efficacy (X1), creativity (X2), and family environment (X3) on entrepreneurial interest (Y) in students of the 2024 class of the Faculty of Economics and Business, Budi Luhur University. This study uses a quantitative approach with a causal associative research type. The data analysis technique in this study uses Partial Least Square-Structural Equation non-probability sampling with convenience sampling techniques. Modeling (PLS-SEM). Sampling in this study uses convenience sampling techniques, with a sample size of 84 students. The data used are secondary data obtained from books, journals, websites while primary data are collected through questionnaires with a Likert scale processed using Microsoft Excel 2021 and SmartPLS software version 4.1.1.6. The results show that the self-efficacy variable has a positive and significant effect on entrepreneurial interest. The creativity variable has a positive and significant effect on entrepreneurial interest. The family environment variable has a positive and significant effect on entrepreneurial interest. The family environment variable is the most dominant in influencing entrepreneurial interest among other variables.
Pengaruh Gaya Kepemimpinan Transformasional, Lingkungan Kerja, Motivasi Kerja dan Employee Engagement terhadap Kinerja Karyawan: Studi Kasus Pada PT Agata Promar Indah Permatasari; Yuni Kasmawati
Jurnal Kewirausahaan Cerdas dan Digital Vol. 3 No. 4 (2026): Agustus: Jurnal Kewirausahaan Cerdas dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v3i4.1497

Abstract

This study aims to examine the influence of transformational leadership style (X1), work environment (X2), work motivation (X3), and employee engagement (X4) on employee performance (Y) in employees of PT Agata Promar. The research method used is quantitative with a causal approach. The study population consisted of 86 office employees at PT Agata Promar. The data analysis technique used in this study is with the Structural Equation Modeling – Partial Least Squares approach. Sampling in this study used a saturated sampling technique, with the number of samples in this study being 86 employees. Data was collected through a questionnaire with a likert scale processed using Microsoft Excel 2019 software and SmartPLS version 4. The results of this study show that the variables of transformational leadership style on employee performance have a negative and insignificant effect. Work environment variables have a positive and significant effect. Work motivation variables on employee performance have a positive and significant effect. The variable of employee engagement on employee performance has a negative and insignificant effect.
Peran Literasi Keuangan Digital dan Financial Technology dalam Mendorong Kinerja Keuangan UMKM melalui Inklusi Keuangan sebagai Variabel Mediasi Nidya Oktavia Kurniawati; Olivia Rahmala Iwan; Galuh Aninditiyah
Jurnal Kewirausahaan Cerdas dan Digital Vol. 2 No. 1 (2025): Jurnal Kewirausahaan Cerdas dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v2i1.1500

Abstract

Transformasi digital telah mendorong usaha mikro, kecil, dan menengah (UMKM) untuk memanfaatkan layanan keuangan digital guna meningkatkan efisiensi transaksi dan kinerja keuangan. Namun, literasi keuangan digital yang terbatas dan akses terhadap layanan keuangan masih menjadi hambatan signifikan dalam mengoptimalkan pemanfaatan teknologi. Studi ini bertujuan untuk menganalisis pengaruh literasi keuangan digital dan FinTech terhadap kinerja keuangan UMKM melalui peran mediasi inklusi keuangan. Studi ini menggunakan pendekatan kuantitatif dengan desain penelitian eksploratif yang melibatkan 200 pemilik UMKM yang dipilih menggunakan purposive sampling. Data dikumpulkan melalui kuesioner skala Likert dan dianalisis menggunakan SEM-PLS. Hasil penelitian menunjukkan bahwa literasi keuangan digital dan FinTech secara positif memengaruhi inklusi keuangan dan kinerja keuangan UMKM. Inklusi keuangan juga secara positif memengaruhi kinerja keuangan dan sebagian memediasi hubungan antara literasi keuangan digital, FinTech, dan kinerja keuangan. Studi ini menyimpulkan bahwa penguatan literasi keuangan digital, optimalisasi pemanfaatan FinTech, dan perluasan inklusi keuangan secara terintegrasi merupakan strategi penting untuk meningkatkan kinerja keuangan dan keberlanjutan UMKM.
Transformasi Pemasaran Digital dan Kapabilitas Inovasi dalam Meningkatkan Kinerja Bisnis UMKM melalui Keunggulan Bersaing sebagai Variabel Mediasi Dadang Dadang; Ekawahyu Kasih; Erwin Santoso
Jurnal Kewirausahaan Cerdas dan Digital Vol. 2 No. 1 (2025): Jurnal Kewirausahaan Cerdas dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v2i1.1501

Abstract

Digital transformation has reshaped the marketing practices of small and medium-sized enterprises (SMEs) and encouraged businesses to strengthen their innovation capabilities in response to an increasingly dynamic competitive environment. This study aims to analyze the relationship between digital marketing transformation, innovation capability, and business performance through the mediating role of competitive advantage. A quantitative approach with an explanatory research design was employed, involving 150 SME owners and managers selected using purposive sampling. Data were collected through a Likert-scale questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that digital marketing transformation and innovation capability have positive and significant relationships with competitive advantage, with path coefficients of 0.391 and 0.462, respectively. Competitive advantage is also positively associated with business performance, with a coefficient of 0.438. Furthermore, digital marketing transformation and innovation capability have direct relationships with business performance, with coefficients of 0.214 and 0.276, respectively. Competitive advantage partially mediates these relationships, with indirect effects of 0.171 and 0.202. These findings highlight that integrating digital marketing, innovation capability, and competitive advantage is an important mechanism for sustainably improving SME business performance.
Adopsi Artificial Intelligence dan Kesiapan Digital dalam Meningkatkan Kinerja Karyawan melalui Digital Competence pada Usaha Mikro Kecil Menengah Wati Rahayu; Dina Yulia Wijaya; Tuntun Ariadi Sukanta
Jurnal Kewirausahaan Cerdas dan Digital Vol. 2 No. 1 (2025): Jurnal Kewirausahaan Cerdas dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v2i1.1504

Abstract

Digital transformation encourages organizations to adopt artificial intelligence (AI) and strengthen digital readiness as part of their strategies to improve employee performance. This study aims to examine the effects of AI adoption and digital readiness on employee performance, with digital competence serving as a mediating variable. A quantitative approach was employed, using PLS-SEM to examine the direct and indirect relationships among the variables in the proposed research model. The results indicate that AI adoption and digital readiness have positive and significant effects on both digital competence and employee performance. Digital competence also has a positive and significant effect on employee performance and partially mediates the relationships between AI adoption and employee performance, as well as between digital readiness and employee performance. These findings suggest that AI implementation and organizational readiness to respond to technological change can contribute more effectively to employee performance when supported by adequate digital competence. This study highlights the importance of integrating technology adoption strategies, strengthening digital readiness, and continuously developing employees’ digital competence to enhance performance in an increasingly digitalized work environment.
Kapabilitas Transformasi Digital dan Orientasi Kewirausahaan dalam Meningkatkan Kinerja UMKM melalui Kelincahan Bisnis sebagai Variabel Mediasi Gunawan Wibisono; Sunarmi Sunarmi; Cheesya Siska Adhiati
Jurnal Kewirausahaan Cerdas dan Digital Vol. 2 No. 2 (2025): Jurnal Kewirausahaan Cerdas dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v2i2.1505

Abstract

The accelerating digital transformation has intensified competition among small and medium-sized enterprises (SMEs), requiring firms to develop capabilities that extend beyond the adoption of digital technologies. This study aims to examine the roles of digital transformation capability and entrepreneurial orientation in improving SME performance through business agility as a mediating variable. A quantitative approach with an explanatory research design was employed, using a cross-sectional survey of SME owners or managers who had adopted digital technologies in their business activities. Data were collected through a Likert-scale questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM), including measurement model, structural model, direct effect, and indirect effect assessments. The findings indicate that digital transformation capability strengthens SMEs’ ability to adapt to changes in the business environment, while entrepreneurial orientation enhances their capacity to identify and exploit emerging opportunities. Business agility plays an important role in translating these capabilities into improved SME performance by facilitating faster and more flexible responses to market changes. The study implies that SMEs should integrate digital capabilities, entrepreneurial orientation, and business agility rather than relying solely on technology adoption to strengthen sustainable performance and competitiveness.
Kepemimpinan Digital dan Budaya Organisasi Adaptif dalam Meningkatkan Kinerja Karyawan melalui Kesiapan Perubahan pada Era Transformasi Digital Grace Yulianti; Ahembang Ahembang; Mohammad Chaidir
Jurnal Kewirausahaan Cerdas dan Digital Vol. 2 No. 2 (2025): Jurnal Kewirausahaan Cerdas dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v2i2.1506

Abstract

Digital transformation has reshaped organizational systems, work processes, and employee roles, requiring organizations to strengthen their human resource adaptability alongside technological implementation. This study aims to examine the relationships between digital leadership and adaptive organizational culture with employee performance through the mediating role of readiness for change. A quantitative approach with an explanatory research design was employed. The research involved employees working in organizations undergoing digital transformation, with respondents selected through purposive sampling based on their experience in using digital work systems. Data were collected using a Likert-scale questionnaire measuring digital leadership, adaptive organizational culture, readiness for change, and employee performance and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that digital leadership and adaptive organizational culture play important roles in strengthening employees’ readiness to respond to organizational change and supporting employee performance. Readiness for change also serves as an important mechanism linking leadership and organizational culture with employee performance. These findings emphasize that successful digital transformation requires not only technological adoption but also the integration of effective digital leadership, an adaptive organizational culture, and employee readiness. The study provides practical implications for organizations seeking to improve employee performance through more human-centered and adaptive digital transformation strategies.
Integrasi Green Supply Chain Management dan Teknologi Digital dalam Meningkatkan Kinerja Berkelanjutan UMKM melalui Efisiensi Operasional sebagai Variabel Mediasi Tetty Nur Intan Rifia; Fisy Amalia; Tohiroh Tohiroh
Jurnal Kewirausahaan Cerdas dan Digital Vol. 2 No. 1 (2025): Jurnal Kewirausahaan Cerdas dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v2i1.1508

Abstract

Sustainability has become an important requirement for micro, small, and medium-sized enterprises (MSMEs) in the production and manufacturing sectors amid resource constraints, increasing waste generation, and rapid technological development. This study aims to examine the relationship between Green Supply Chain Management (GSCM), digital technology, and the sustainable performance of MSMEs, with operational efficiency serving as a mediating variable. A quantitative approach with an explanatory research design was employed, involving 100 MSME owners selected through purposive sampling. Data were collected through questionnaires and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results indicate that GSCM and digital technology contribute to improved operational efficiency, with coefficients of 0.421 and 0.386, respectively. GSCM and digital technology also contribute to sustainable performance, with coefficients of 0.218 and 0.241, while operational efficiency demonstrates the strongest contribution, with a coefficient of 0.447. Operational efficiency partially mediates the relationships between GSCM and digital technology and sustainable performance, with indirect effects of 0.188 and 0.173, respectively. These findings demonstrate that integrating green supply chain practices and digital technology, supported by operational efficiency, can strengthen the economic, social, and environmental performance of MSMEs and contribute to their long-term sustainability.

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