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INDONESIA
Jurnal Transformasi Bisnis Digital
Published by Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
ISSN : 30468825     EISSN : 30468744     DOI : 10.61132
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasi, Manajemen Rantai Pasokan, Tata Kelola Perusahaan, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 95 Documents
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Pengaruh Tarif, Personal Branding, dan Kualitas Pelayanan terhadap Loyalitas Pelanggan di Glowing Salon & Spa Bireuen Suci Nabila; Khairul Aswadi; Mai Simahatie
Jurnal Transformasi Bisnis Digital Vol. 3 No. 5 (2026): September : Jurnal Transformasi Bisnis Digital (JUTRABIDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v3i5.1596

Abstract

The increasingly competitive salon and spa business requires companies to retain customers by offering appropriate pricing, strong personal branding, and optimal service quality. This study aims to analyze the effects of pricing, personal branding, and service quality on customer loyalty at Glowing Salon & Spa Bireuen, both partially and simultaneously. This study employed a quantitative method with an associative approach. The sample consisted of 120 respondents selected using purposive sampling, with the criteria that respondents had previously received treatments at Glowing Salon & Spa Bireuen, resided in Bireuen and its surrounding areas, and were aged 20–40 years. Data were collected through a questionnaire using a Likert scale and analyzed using multiple linear regression, t-test, and F-test. The results show that, partially, pricing does not have a significant effect on customer loyalty, and personal branding also does not have a significant effect on customer loyalty. Meanwhile, service quality has a positive and significant effect on customer loyalty. Simultaneously, pricing, personal branding, and service quality have a significant effect on customer loyalty. Service quality is the most dominant variable influencing customer loyalty. These findings imply that Glowing Salon & Spa Bireuen should prioritize continuous improvement in service quality to maintain and enhance customer loyalty.  
Peran Efisiensi Penanganan Petikemas dalam Mendukung Kelancaran Transportasi Multimoda pada PT. Prima Indonesia Logistik Belawan Klara Sinta Waana; Suratni Ginting; Irma Handayani
Jurnal Transformasi Bisnis Digital Vol. 3 No. 5 (2026): September : Jurnal Transformasi Bisnis Digital (JUTRABIDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v3i5.1608

Abstract

Multimodal transportation plays an important role in supporting the smooth distribution of goods through the integration of various modes of transportation from origin to destination. In this system, the efficiency of container handling is one of the factors determining the smooth flow of goods and the quality of logistics services. This study aims to analyze the role of container handling efficiency in supporting the smooth operation of multimodal transportation at PT. Prima Indonesia Logistik Belawan. The study employs a qualitative descriptive approach using field research and library research methods. Field data were collected through observations of container handling processes and interviews with parties involved in the company's operational activities, particularly the operations manager. The data obtained were analyzed descriptively to identify activity stages, operational constraints, and factors affecting container handling efficiency. The results show that the container handling process at PT. Prima Indonesia Logistik Belawan still faces several challenges that affect operational efficiency. These challenges include delivery and recording processes that are still carried out manually, potentially resulting in input errors; limitations and damage to loading and unloading equipment; suboptimal container arrangement; and limited workforce availability in the cleaning process. These conditions may prolong service time and hinder container movement within the multimodal transportation chain. Therefore, efficiency improvements need to be achieved through equipment optimization, more systematic container arrangement, enhancement of workforce competence and availability, and the utilization of information systems to improve the accuracy and speed of operational processes.
Pengaruh Proses Pemuatan Metal Box terhadap Kelancaran Bongkar Muat oleh PT. PBM Gelora Perkasa Syamsui Purba; Dirhamsyah Dirhamsyah; Dina Rispianti
Jurnal Transformasi Bisnis Digital Vol. 3 No. 5 (2026): September : Jurnal Transformasi Bisnis Digital (JUTRABIDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v3i5.1610

Abstract

PBM Gelora Perkasa Belawan is a loading and unloading company that plays a strategic role in maintaining the smooth distribution of goods at the port through the management of metal box cargo. This study aims to analyze the effect of the metal box loading process on the smoothness of loading and unloading activities, as well as to identify its supporting and inhibiting factors. The research method used is a descriptive method with a quantitative approach. Data collection was carried out through field observations for six months, in-depth interviews with operational personnel, documentation, and literature studies. The results showed that the metal box loading process significantly affects the smoothness of loading and unloading operations. Carrying out loading in accordance with Standard Operating Procedures (SOP)—supported by the readiness of equipment such as cranes, slings, spreaders, forklifts, and truck trailers, as well as complete supporting documents such as the Stowage Plan and Hatch List—can increase efficiency and the overall smoothness of the process at the port. Conversely, technical constraints such as lifting equipment damage, truck delays, bad weather conditions, and a lack of communication between officers can hinder time efficiency and risk damaging cargo as well as disrupting ship stability. Therefore, optimization strategies such as routine inspection of cargo and equipment conditions before operation, precise positioning of cargo according to the stowage plan, and improved coordination among field officers are key steps to minimize the risk of obstacles. Overall, a well-planned and well-supervised metal box loading process ensures that loading and unloading activities run more smoothly, safely, orderly, and on time at PT. PBM Gelora Perkasa Belawan.
Pengaruh Iklan dan Promosi Penjualan Terhadap Minat Beli Konsumen Pengguna Aplikasi TikTok Shop di Wilayah Jakarta Utara Cintia Dewi Putri Sinaga; Isyana Emita
Jurnal Transformasi Bisnis Digital Vol. 3 No. 5 (2026): September : Jurnal Transformasi Bisnis Digital (JUTRABIDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v3i5.1630

Abstract

This study aims to analyze the influence of advertising and sales promotions on consumer purchase intention of TikTok Shop app users in North Jakarta, both partially and simultaneously. This research is motivated by the rapid growth of TikTok Shop as a social commerce platform in Indonesia, which, on the one hand, opens up vast digital marketing opportunities, but on the other hand, presents challenges in the form of advertising saturation and declining consumer trust due to ineffective promotions. This study used a quantitative approach with a descriptive-causal design and a survey method using a questionnaire with one hundred respondents selected using a purposive sampling technique. The results were then analyzed using multiple linear regression with SPSS. The results showed that advertising had a positive and significant effect on purchase intention with a t-value of 9.141 and a significance level of 0.000, while sales promotions also had a positive and significant effect with a t-value of 2.357 and a significance level of 0.013. Simultaneously, advertising and sales promotions significantly influence purchase intention, with a calculated F-value of 69.982 and a coefficient of determination of 59.1 percent. The remaining influence is attributed to variables outside this study.
Pengaruh Electronic Word of Mouth dan Influencer Marketing terhadap Keputusan Pembelian Produk Fashion Thrift dengan Minat Beli sebagai Variabel Intervening RA Reina Widia Hapsari; Dyah Ika Kirana Jalantina; Leonardo Budi Hasiholan
Jurnal Transformasi Bisnis Digital Vol. 3 No. 4 (2026): Juli: Jurnal Transformasi Bisnis Digital (JUTRABIDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v3i4.1692

Abstract

This study aims to analyze the effect of Electronic Word of Mouth (e-WOM) and Influencer Marketing on Purchase Decisions of Thrift Fashion products, with Purchase Intention as an intervening variable among Generation Z in Semarang City. This study employed a quantitative method using a purposive sampling technique with a sample of 100 respondents, and the data were analyzed using multiple linear regression and mediation analysis (Sobel test) with the aid of Jamovi software. The results indicate that Electronic Word of Mouth and Influencer Marketing have a positive and significant effect on Purchase Intention. However, Electronic Word of Mouth and Influencer Marketing do not have a significant direct effect on Purchase Decisions. Meanwhile, Purchase Intention has a positive and significant effect on Purchase Decisions and is able to fully mediate the effect of Electronic Word of Mouth and Influencer Marketing on Purchase Decisions. These findings indicate that digital marketing stimuli shape Generation Z's purchase behaviour indirectly, by first building purchase intention, before that intention translates into an actual purchase decision for Thrift Fashion products.
Pengaruh Lingkungan Kerja dan Motivasi terhadap Loyaltas Karyawan Maxim Transportasi Online Semarang Reza Darmawan; Heru Sri Wulan; Maria Magdalena Minarsih
Jurnal Transformasi Bisnis Digital Vol. 3 No. 4 (2026): Juli: Jurnal Transformasi Bisnis Digital (JUTRABIDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v3i4.1694

Abstract

This study uses a quantitative approach to examine how the work environment and sources of employee motivation influence their loyalty to Maxim Online Transportation in Semarang. The study involved 40 respondents from the same group, namely employees of the Maxim Online Transportation branch in Semarang. A census was used to collect the sample. Research data were collected by distributing questionnaires to the respondents. Subsequently, SPSS software was used to analyze the data using multiple linear regression. The results indicate that a positive work environment fosters greater employee loyalty, and motivation helps enhance loyalty and commitment. The findings also reveal that a positive work environment combined with adequate motivation is the primary factor influencing employee loyalty levels. Additionally, the results indicate that providing sufficient motivation to employees can make them more committed and loyal to the company. Therefore, Maxim Online Transportation in Semarang should focus more on improving the work environment and increasing employee satisfaction by providing adequate facilities, recognizing their efforts, offering opportunities for growth, and meeting their broader work-related needs.
Pengaruh ROA, CR, dan Sales Growth terhadap Earning Growth dengan Mediasi DPR pada Perusahaan Ritel di IDX 2020-2024 Rima Melati; Nurkholik Nurkholik; Azis Fathoni
Jurnal Transformasi Bisnis Digital Vol. 3 No. 4 (2026): Juli: Jurnal Transformasi Bisnis Digital (JUTRABIDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v3i4.1695

Abstract

This research aims to examine the effect of return on assets, current ratio, and sales growth on earning growth, with dividend payout ratio as an intervening variable in retail companies listed on the Indonesian Stock Exchange during the 2020–2024 period. The sample consisted of 14 companies (70 observations) selected through purposive sampling. The analytical methods applied were multiple linear regression and path analysis SPSS 27. The results show return on assets and current ratio have a positive and significant effect on dividend payout ratio, while sales growth has no significant effect. Return on assets positively affects earning growth, whereas current ratio has a negative significant effect. Sales growth and dividend payout ratio do not significantly affect earning growth. The path analysis reveals dividend payout ratio does not mediate the effects of return on assets and sales growth on earning growth, but it mediates the effect of current ratio on earning growth. These findings indicate profitability plays an important role in improving earnings growth, while effective liquidity management is essential to support corporate performance.
Pengaruh Inklusi Keuangan, Financial Technology dan Teman Sebaya terhadap Perilaku Menabung dimediasi Kontrol Diri pada Pekerja Muda di Kecamatan Tembalang Rohma Niyyen; Patricia Dhiana Paramita; Leonardo Budi Hasiholan
Jurnal Transformasi Bisnis Digital Vol. 3 No. 4 (2026): Juli: Jurnal Transformasi Bisnis Digital (JUTRABIDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v3i4.1696

Abstract

This research aims to analyze the influence of financial inclusion, financial technology, and peer influence on saving behavior, with self-control serving as a mediating variable among young workers aged 20–30 years in Tembalang District, Semarang City. This study employed a quantitative approach using a purposive sampling technique involving 100 respondents. Data were collected through questionnaires and analyzed using multiple linear regression and path analysis with SPSS version 25. The results indicate that financial inclusion, financial technology, and peer influence have a positive and significant effect on both self-control and saving behavior. Self-control also has a positive and significant effect on saving behavior. However, self-control was not able to mediate the effects of financial inclusion, financial technology, and peer influence on saving behavior because the indirect effects were smaller than the direct effects. Therefore, the saving behavior of young workers is influenced more directly by the level of financial inclusion, the use of financial technology, and peer influence than through self-control.
Pengaruh Kualitas Pelayanan dan Kepercayaan terhadap Loyalitas Pelanggan dengan Kepuasan Pelanggan sebagai Variabel Intervening pada Gojek di Kota Semarang Sandy Cahyo Utomo Ilham; Dyah Ika Kirana Jalantina; Leonardo Budi Hasiholan
Jurnal Transformasi Bisnis Digital Vol. 3 No. 4 (2026): Juli: Jurnal Transformasi Bisnis Digital (JUTRABIDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v3i4.1697

Abstract

This study aims to analyze the effects of service quality and trust on customer loyalty, with customer satisfaction serving as an intervening variable among Gojek users in Semarang City. A quantitative research approach was employed using a survey method. The sample comprised 100 respondents selected through purposive sampling, with the criterion that respondents had used Gojek services more than three times. Data were collected through a questionnaire using a five-point Likert scale and analyzed using SPSS with multiple linear regression and the Sobel test. The results indicate that service quality has a positive and significant effect on customer satisfaction (t = 2.669; p = 0.009), while trust also has a positive and significant effect on customer satisfaction (t = 7.307; p < 0.001). Furthermore, service quality, trust, and customer satisfaction have positive and significant effects on customer loyalty, with t values of 2.130 (p = 0.036), 2.683 (p = 0.009), and 4.361 (p < 0.001), respectively. The Sobel test confirms that customer satisfaction significantly mediates the effects of service quality and trust on customer loyalty. These findings suggest that Gojek should continuously improve service quality and strengthen customer trust to enhance satisfaction and build sustainable customer loyalty.
Pengaruh Dampak Affiliate Marketing terhadap Peningkatan Penjualan dengan E-Commerce sebagai Variabel Moderasi pada UMKM di Kabupaten Bireuen Dewi Ananda; Muhammad Ferdiananda Chadafi; Ivvon Septina Bella
Jurnal Transformasi Bisnis Digital Vol. 3 No. 5 (2026): September : Jurnal Transformasi Bisnis Digital (JUTRABIDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v3i5.1708

Abstract

This empirical investigation evaluates the direct impact of affiliate marketing on sales growth among MSMEs in Bireuen Regency, while simultaneously examining the moderating role of e-commerce platforms. A quantitative research framework utilizing Structural Equation Modeling Partial Least Squares (SEM-PLS) via WarpPLS 7.0 was deployed. The study surveyed 96 MSME business owners selected through purposive sampling techniques. Direct effect estimations confirm that affiliate marketing exerts a positive and statistically significant influence on sales growth (β=0.239, p=0.001). Concurrently, e-commerce adoption demonstrates a strong, direct positive contribution to sales expansion (β=0.658, p<0.001). However, moderating interaction analysis reveals that e-commerce does not moderate the relationship between affiliate marketing and sales growth (β=-0.036, p=0.360), classifying e-commerce as a predictor moderator rather than an interaction moderator. The structural model accounts for a high proportion of variance in sales growth, evidenced by a coefficient of determination (R²=0.809), indicating that 80.9% of sales variance is explained by the joint effects of affiliate marketing and e-commerce platforms.

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