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Digital Business Progress
Published by Sekolah Tinggi Ilmu Ekonomi Bina Karya
ISSN : -     EISSN : 29632463     DOI : https://doi.org/10.70021/dbp
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Digital Business Progress mencakup ide atau pemikiran hasil penelitian, penemuan dan inovasi baru yang berkaitan dengan Bisnis Digital dengan ruang lingkup pada bidang tertentu yaitu : Digital Marketing E-Commerce Technopreneur Business Science
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 46 Documents
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Peran Media Sosial Instagram dalam Meningkatkan Daya Saing Coffee Shop di Medan Kota Harahap, Nilfaujia; Nursaimatussaddiya, Nursaimatussaddiya; Pepriaman, Dedi
Digital Business Progress Vol. 4 No. 2 (2025): Digital Business Progress Edisi Desember 2025
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v4i2.260

Abstract

The development of information and communication technology has brought significant transformation to business marketing strategies, including in the culinary sector. Instagram has become one of the most effective social media platforms for building interaction between business owners and consumers through visual strength and two-way communication. This study aims to analyze the role of Instagram in enhancing the competitiveness of coffee shops in Medan City. The research employed a qualitative descriptive approach using purposive sampling, involving coffee shop owners and managers who actively use Instagram as a promotional medium. Data were collected through in-depth interviews, observation, and digital documentation. The findings reveal that Instagram plays an essential role in strengthening business competitiveness through three main aspects: brand image development, customer engagement enhancement, and adaptation to digital trends. The use of features such as Stories, Reels, and Live has proven effective in attracting consumer attention, expanding market reach, and building customer loyalty. Therefore, Instagram serves not only as a promotional platform but also as a strategic instrument in developing competitive advantage for coffee shops in the digital marketing era.
Analisis Dan Perancangan Bangun Sistem Penjualan Obat Pada Apotek Karya Husada Perdagangan Napitupulu, Kevin Ronaldo Martua; Hartanto, Bobby; Rusmewahni, Rusmewahni; Harahap, Hastuti Handayani
Digital Business Progress Vol. 4 No. 2 (2025): Digital Business Progress Edisi Desember 2025
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v4i2.270

Abstract

This study aims to analyse and design a web-based drug sales information system for Apotek Karya Husada Perdagangan. The pharmacy still uses a manual system for recording transactions, managing inventory, and generation reports. The research applies the Waterfall method with a descriptive qualitative approach. Data were collected through interviews, observations, and literature study. The system was developed using PHP, a MySQL database, and the CodeIgniter framework. System testing was conducted using the Black Box method, and the results show that all features function properly without errors. The system supports transaction recording, inventory management, and the generation of daily, monthly, and annual sales reports. The implementation of this information system is expected to improve operational efficiency, reduce recording errors, and enhance service quality at Apotek Karya Husada.
Peran Inovasi Produk Dan Promosi Online Dalam Meningkatkan Penjualan UMKM Sirait, Fransiska; Junita, Dina Rina; Arsiyanti, Deni
Digital Business Progress Vol. 4 No. 2 (2025): Digital Business Progress Edisi Desember 2025
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v4i2.271

Abstract

The development of digital technology has driven significant changes in the marketing strategies implemented by Micro, Small, and Medium Enterprises. This study aims to analyze in depth the role of product innovation and online promotion in increasing sales. The research approach used is descriptive qualitative, with data collection techniques through in-depth interviews with several actors in the culinary and fashion sectors. The results of the study show that product innovation plays an important role in creating differentiation and increasing competitiveness in an increasingly competitive market. Meanwhile, online promotion through social media not only expands consumer reach but also builds customer interaction and trust in the brand. The combination of these two strategies has been proven to have a positive impact on increasing sales and business sustainability. This study confirms that the success of micro-businesses in the digital era is highly dependent on the ability of business actors to innovate continuously and utilize digital technology optimally as part of their marketing strategy.
Peran Viral Marketing dan Electronic Word of Mouth (E-WOM) dalam Membentuk Minat Beli Konsumen Pizza Miukara di Kota Tebing Tinggi Ekawati, Yuni Andri; Aini, Fuji Asih; Dwinov, Tania
Digital Business Progress Vol. 4 No. 2 (2025): Digital Business Progress Edisi Desember 2025
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v4i2.272

Abstract

This study aims to determine the influence of the role of Vital Marketing, and Electronic Word of Mouth (E-WOM) in shaping the Purchase Interest of Miukara Pizza Consumers in Tebing Tinggi City. This study uses a quantitative research method. The number of samples in this study was 85 respondents using purposive sampling techniques. The test tool used was the Statistical Program of Social Science (SPSS) version 26 for Windows software. The results of this study concluded that the role of Vital Marketing, and Electronic Word of Mouth (E-WOM) had a positive and significant influence in shaping the Purchase Interest of Miukara Pizza Consumers in Tebing Tinggi City.
Analisis Strategi Komunikasi Pemasaran pada Akun Instagram Agen Perjalanan Wisata @doctrip.id Aulia, Muhammad Rizki; Hasanah, Kiki; Lestiohadi, Lestiohadi
Digital Business Progress Vol. 4 No. 2 (2025): Digital Business Progress Edisi Desember 2025
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v4i2.273

Abstract

This study analyzes the marketing communication strategy on the Instagram account of the travel agency Doctor Trip Indonesia @doctrip.id using a descriptive qualitative approach with content analysis method. Based on an examination of the 50 most recent posts (September–November 2025), the strategy focuses on three main elements: captivating visuals, interaction and collaboration and Call to Action (CTA). The results show increased engagement, customer trust and follower growth (140,675 as of November 2025). This research aims to provide recommendations for other travel companies to optimize Instagram as an authentic and interactive digital marketing channel.
Transformasi Manajemen Pemasaran Di Era Digital: Pendekatan Strategis Berbasis Teknologi Dan Perilaku Konsumen Modern Sari, Vina Winda; Simatupang, Bahagia; Zen, Husnul
Digital Business Progress Vol. 4 No. 2 (2025): Digital Business Progress Edisi Desember 2025
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v4i2.274

Abstract

The development of digital technology has significantly transformed the marketing landscape, compelling companies to adopt more adaptive, interactive, and data-driven marketing management strategies. This article discusses the transformation of marketing management in the digital era through literature analysis, identification of digital strategy methods, and evaluation of their implementation effectiveness based on a conceptual study. The results indicate that digital marketing enhances communication efficiency, service personalization, and the effectiveness of customer acquisition strategies. However, challenges such as algorithm changes, data security, and intense digital competition require continuous innovation. This article provides practical implications for organizations to improve competitiveness through integrated digital marketing management.

Page 5 of 5 | Total Record : 46

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