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Jurnal Pusat Manajemen
Published by Universitas Dehasen Bengkulu
ISSN : -     EISSN : 30483840     DOI : 10.37676/pusman
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Pusat Manajemen is a scientific journal published four times a year. The purpose of this scientific journal is to improve the quality of management science for researchers, students, practitioners, and management science observers. Jurnal Pusat Manajemen accepts the results of studies and research articles that have never been published in other media. Jurnal Pusat Manajemen is published by Universitas Dehasen Bengkulu. Jurnal Pusat Manajemen covers various research approaches, namely: quantitative, qualitative and mixed methods. Jurnal Pusat Manajemen focuses on various themes, topics and aspects of management, strategic management and entrepreneurship, including (but not limited to) the following topics: Human Resource Management, Financial management, Marketing Management, Strategic Management, Organizational behavior, Operation management, Change Management, Sharia Management, Knowledge Management Entrepreneurship, Electronic Business, Capital market.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 50 Documents
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Pengaruh Pengawasan Kerja, Pengarahan, Perencanaan Kerja Dan Pelatihan Terhadap Prestasi Kerja Anggota Polres Lahat Agustiansyah, Nano; Aprini, Nisma; Darmin
Jurnal Pusat Manajemen Vol. 2 No. 2 (2025): Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jpm.v2i2.1103

Abstract

This study aims to determine the Effect of Work Supervision, Direction, Work Planning and Training partially and simultaneously on the Work Performance of Lahat Police Members. The sampling method used is Incidental sampling. In this study, the research sample was all 32 police members at Lahat Police. Instrument validity testing used person's product moment correlation, while reliability testing used Alpha Cronbach. Data analysis used multiple regression analysis. The results of the analysis show that: 1). There is a positive and significant influence between work supervision on work performance of t count 5.733 with a significance value of 0.000 <0.05. 2) there is a positive and significant influence between direction on work performance with t count 3.434 with a significance value of 0.008 > 0.05. 3) There is a negative and insignificant influence between work planning on work performance of t count -0.175 with a significance value of 0.862 > 0.05. 4) There is a negative, insignificant effect between training and work performance, with a t-value of -0.711 and a significance value of 0.483 > 0.05. 5) There is a significant, positive effect between the variables of Work Supervision, Direction, Work Planning, and Training simultaneously on the Work Performance of Muara Lahat Police Officers, with a calculated F-value of 12.977 and a significance value of 0.000 < 0.05.
The Effect Of Digital Marketing On Consumer's Loyalty Of Ovo Application In Bengkulu City Yolan Agung Pratama; Yudi Irawan Abi; Iswidana Utama Putra
Jurnal Pusat Manajemen Vol. 3 No. 1 (2026): Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jpm.v3i1.1097

Abstract

The rapid development of information technology in the digital era has brought significant changes in consumer behavior, particularly in the purchasing decision- making process. Digital marketing, as a marketing strategy, utilizes digital platforms and optimal service quality. This study aims to determine the effect of digital marketing on consumer’s loyalty to the OVO app in Bengkulu City. This research is a quantitative descriptive study. The data collection method used a questionnaire, with a sample of 80 respondents. The results of a simple linear regression test were Y = 15.201 + 1.102 The results of the digital marketing (X) test showed a t-test of 14.132 > t-table of 1.664 and a significance level of 0.000 <0.05. Therefore, the hypothesis Ha is accepted and Ho is rejected. This means that digital marketing (X) has a positive and significant effect on consumers’ loyalty to the OVO app in Bengkulu City.
The Influence Of Maxim Food Courier Service Quality On Customer Satisfaction Of Bri Employees Bengkulu Branch Office Dwiki Kurniawan; Iswidana Utama Putra; Lydia Gustina Putri
Jurnal Pusat Manajemen Vol. 3 No. 1 (2026): Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jpm.v3i1.1098

Abstract

In the current era of digitalization, interactions between companies and consumers have undergone significant changes, particularly in service sectors such as MaximFood, where service quality greatly influences customer satisfaction. In this context, the MaximFood delivery service company seeks to understand how service quality affects customer satisfaction.This study aims to determine the effect of MaximFood courier service quality on customer satisfaction among employees of the BRI Bengkulu Branch Office. This research employs a quantitative approach, in which data collection is represented numerically to obtain information and draw conclusions.The study population consists of all employees of the BRI Bengkulu Branch Office. Sampling was carried out using a saturated sampling method, involving all 60 respondents in the population. According to Kuncoro, a correlational study requires at least 30 samples to test whether a relationship exists between variables.The results show that the service quality of the MaximFood courier has a significant effect on customer satisfaction among employees of the BRI Bengkulu Branch Office. Based on the t-test, the obtained significance value is 0.000, which is smaller than the threshold value of 0.05. This indicates that the hypothesis stating that service quality significantly affects customer satisfaction is accepted.Furthermore, the coefficient of determination (R²) value is 0.619 or 73.4%, meaning that 73.4% of customer satisfaction is influenced by the quality of MaximFood’s courier service, while the remaining 26.6% is affected by other variables outside the regression model.
The Impact Of Data Protection And Cyber Security On The Level Of Trust In Fintech In Bengkulu Ikbal Wahyudi; Tito Irwanto; Lydia Gustina Putri
Jurnal Pusat Manajemen Vol. 3 No. 1 (2026): Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jpm.v3i1.1100

Abstract

The purpose of this study was to determine the effect of data protection and cybersecurity on the level of trust in fintech use among the people of Bengkulu City. The theories used in this study consist of several theories according to the research variables, namely data protection, cybersecurity, and the level of trust in fintech use. This research method used quantitative descriptive research. The sample in this study was the people of Bengkulu City, whose population was taken from Dukcapil data. The sample in this study was 80 people, with the sampling technique in this study using purposive sampling. The data collection technique was a questionnaire with a Likert scale measurement. The data analysis technique used in this study was quantitative descriptive.The results of the study show multiple linear regression analysis with the equation Y = 5.203 + 0.463 X1 + 0.481 X2 + 4.332 shows a positive direction of the influence of data protection and cyber security on the level of trust in the use of fintech in Bengkulu society. Data protection influences the level of trust in the use of fintech in Bengkulu society with a calculated t value of 3.463 > t table 1.66488 and sig α = 0.001 < 0.05. Cyber ​​security influences the level of trust in the use of fintech in Bengkulu society with a calculated t value of 4.341 > t table 1.66488 and sig α = 0.000 < 0.05. Data protection and cybersecurity influence the level of trust in fintech among Bengkulu residents, with a coefficient of determination (R2) of 50.7% and an F-value of 37.405 > F-table of 3.12, with a significance level of 0.000 < 0.05.
The Influence of Online Marketing and Service Quality on Customer Satisfaction at Hotel Xtra Bengkulu Aditia Kurniawan; Iswidana Utama Putra; Yudi Irawan Abi
Jurnal Pusat Manajemen Vol. 3 No. 1 (2026): Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jpm.v3i1.1434

Abstract

The digital era has changed the interaction between companies and consumers, especially in the hospitality industry, where online marketing and service quality have become very important in increasing customer satisfaction. In this context, Hotel Xtra Bengkulu seeks to understand how these two aspects influence customer satisfaction. The main problem studied is the extent to which online marketing and service quality influence customer satisfaction. This study aims to analyze the influence of online marketing and service quality on customer satisfaction at Hotel Xtra Bengkulu. Based on the problem formulation, the study focuses on three things: (1) does online marketing influence customer satisfaction, (2) does service quality influence customer satisfaction, and (3) do both simultaneously influence customer satisfaction at Hotel Xtra Bengkulu. The research method used is a quantitative approach by distributing questionnaires to 85 respondents, which were determined using the Slovin formula with a 10% error limit. The research data were collected through a Likert scale questionnaire, then analyzed using multiple linear regression analysis with the help of the IBM SPSS Statistics 25 program. The results of the study showed that online marketing (X1) has a positive and significant influence on customer satisfaction with a regression coefficient value of 0.497 and a significance value of 0.000 <0.05. The service quality variable (X2) also has a positive and significant influence on customer satisfaction with a coefficient of 0.439 and a significance value of 0.000 <0.05. The regression equation obtained is Y = 1.690 + 0.497X₁ + 0.439X₂ + e, which shows that both independent variables contribute together to increasing customer satisfaction at Hotel Xtra Bengkulu. Based on the results of the research and discussion, it is recommended that Hotel Xtra Bengkulu continue to strengthen its digital marketing strategy through various online platforms such as social media, websites, and room booking applications, as well as integrating marketing strategies with improved customer service to enrich the guest experience during their stay.
The Influence Of Internal Control Systems And The Competence Of Bumdes Management Apparatus On The Accountability Of Village Fund Management In Pondok Kelapa Village, Pondok Kelapa District, Central Bengkulu Regency Redha Amalia; Ahmad Soleh; Herlin Herlin
Jurnal Pusat Manajemen Vol. 3 No. 1 (2026): Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jpm.v3i1.1461

Abstract

The aim of this research is to determine the simultaneous effect of the internal control system and the competence of the village-owned enterprise (BUMDes) management apparatus on the accountability of village fund management in Pondok Kelapa, Pondok Kelapa District, Central Bengkulu Regency. The data collection method in this study used a questionnaire technique, with a sample of 79 respondents. The results of the study show that the multiple linear regression is Y = -2.102 + 0.324 X1 + 0.727 X2 + 1.478. The results indicate that the Internal Control System (X1) test shows t-count 2.593 > t-table 1.665 and significance 0.011 < 0.05, meaning the Ha hypothesis is accepted and the Ho hypothesis is rejected. This means that the Internal Control System (X1) has a positive and significant effect on the Accountability of Village Fund Management (Y) in Pondok Kelapa, Pondok Kelapa District, Central Bengkulu Regency. The Competence of BUMDes Management Apparatus (X2) test shows t-count 6.890 > t-table 1.665 and significance 0.000 < 0.05, meaning the Ha hypothesis is accepted and the Ho hypothesis is rejected. The Competence of BUMDes Management Apparatus (X2) has a positive and significant effect on the Accountability of Village Fund Management (Y) in Pondok Kelapa, Pondok Kelapa District, Central Bengkulu Regency. Based on the comparison of F-count and F-table values, the F-count value is greater than the F-table value, i.e., 64.478 > 2.72, so it is concluded that the hypothesis is accepted. This means there is a simultaneous effect between the Internal Control System (X1) and the Competence of BUMDes Management Apparatus (X2) on the Accountability of Village Fund Management (Y) in Pondok Kelapa, Pondok Kelapa District, Central Bengkulu Regency. This is evident from the significance level of 0.000 < 0.05.
An Analysis of the Influence of Lifestyle and Self-Control on Personal Financial Management Fatimah Ayu Kurnia; Dea Indah Lestari; Fina Anggraini; Muhammad Aikal; Muhammad Irzaq Aufa Al-Fawwaz
Jurnal Pusat Manajemen Vol. 3 No. 1 (2026): Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jpm.v3i1.1535

Abstract

The peak level of consumerism due to exposure to social media has made personal financial management a significant problem today. This research was conducted with the aim of evaluating the extent to which lifestyle and self-control affect the way a person manages their finances. Lifestyle plays a dominant role in curbing excessive spending tendencies, while self-control serves as the main foundation for planning for the future and suppressing unplanned purchases. To investigate the relationship between these factors, this study applied a quantitative methodology based on causal design. The data collection process relied on questionnaires distributed to students, given that this demographic is highly susceptible to external trends. Through its findings, this study is expected to offer a comprehensive perspective on the urgency of managing lifestyle and self-control in order to achieve personal economic stability in the future.
The Effect of Service Quality and Facilities on Patient Satisfaction at the Pasar Manna Community Health Centre in South Bengkulu Regency Fadila Putri Lauara; Ida Anggriani; Kamelia Astuty; Nia Indriasari
Jurnal Pusat Manajemen Vol. 3 No. 1 (2026): Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jpm.v3i1.1546

Abstract

Health centers, as primary health facilities, play a strategic role in providing health services to the community. However, based on conditions in the field, there are still several problems, such as long waiting times for services and limited supporting facilities. These conditions can cause a gap between patients' expectations and the services they receive, so research is needed to determine the extent to which service quality and facilities affect patient satisfaction. The research population was patients at Pasar Manna Health Center, with a sample size of 97 respondents determined using the Slovin formula and accidental sampling technique. Data collection was conducted through a questionnaire with a Likert scale that had been tested for validity and reliability. The data obtained were analyzed using multiple linear regression with the help of the SPSS program, and the coefficient of determination and hypothesis testing were conducted partially and simultaneously. The results showed that service quality and facilities had a positive and significant effect on patient satisfaction, both partially and simultaneously. Service quality had a more dominant influence than facilities. Based on these results, it can be concluded that improving service quality and providing adequate facilities are very important in increasing patient satisfaction. Therefore, Pasar Manna Health Center is advised to continue improving service quality and completing facilities to meet the expectations and needs of the community.
The Influence Of Trust And Service Quality On Public Satisfaction (Case Study At The Ratu Agung Sub-District Office, Bengkulu City) Sendi Nopriansyah; Ida Ayu Made E.G; Kamelia Astuty
Jurnal Pusat Manajemen Vol. 3 No. 1 (2026): Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jpm.v3i1.1560

Abstract

Public satisfaction is an important indicator in assessing service performance in both government and private institutions that provide services. Satisfaction can be measured and observed from various aspects, one of which is consumer trust in the services received after engaging with a particular institution or service provider. The purpose of this study is to determine the extent to which trust and service quality influence public satisfaction at Ratu Agung Sub-District Office, Bengkulu City. This research is categorized as a quantitative study with a causal associative approach. The data collection method used a questionnaire with a Likert scale, and the sample consisted of 50 respondents who received services at Ratu Agung Sub-District Office at the time of the study. The results of the study indicate that the multiple linear regression equation obtained is:Y = 10.696 + 0.286 (X1) + 0.457 (X2) + 3.312, which means that there is a positive (direct) correlation between trust (X1) and service quality (X2) on public satisfaction (Y) at Ratu Agung Sub-District Office, Bengkulu City. The hypothesis testing for trust (X1) shows that t-count = 2.018>t-table = 2.011 and significance value = 0.049 < 0.05. Thus, Ha is accepted and Ho is rejected, indicating that trust has a significant effect on public satisfaction. Meanwhile, the test for service quality (X2) shows that t-count = 3.390>t-table = 2.011 and significance value = 0.001<0.05. Therefore, Ha is accepted and Ho is rejected, indicating that service quality also has a significant effect on public satisfaction. Furthermore, F-test result shows that F-count = 34.134>3.195, indicating that the hypothesis is accepted. This means that there is a simultaneous effect of trust (X1) and service quality (X2) on public satisfaction (Y) at Ratu Agung Sub-District Office, Bengkulu City.
The Effect of Investment Risk and Return on Students Investment Decisions Lathifah Suchie Nurhayathie; Vina Rosa Linda; Shofy Zahra Atika Putri; Trissya Nuraini; Thazsyah Nobillah
Jurnal Pusat Manajemen Vol. 3 No. 1 (2026): Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jpm.v3i1.1562

Abstract

This study aims to analyse the effect of investment risk and return on investment decisions among students at the University of Bengkulu. The growing interest of students in investment activities indicates that the younger generation is becoming more aware of the importance of financial planning for the future. However, as novice investors, students often face several challenges, such as limited knowledge and a tendency to be influenced by psychological, social, and informational factors, particularly those derived from social media, when making investment decisions. This research employs an explanatory quantitative approach. Data were collected via a questionnaire using a Likert scale, distributed to 54 respondents who are active students with investment experience. The sampling technique used was purposive sampling. Data analysis was conducted using multiple linear regression to examine the effects of investment risk and return, both partially and simultaneously, on students’ investment decisions. The results show that return has a significant influence on investment decisions, as students tend to prefer investment instruments that offer higher potential returns. Investment risk was also found to have a significant effect, although students’ understanding of risk varies. At the same time, both risk and return significantly influence investment decisions. The findings indicate that students are generally profit-oriented, whilst still considering risk in their decision-making process. This study is expected to enhance students’ financial literacy, enabling them to make more rational and balanced investment decisions.  

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