Garuda - Garba Rujukan Digital

Analisis Optimalisasi Pemasaran Digital pada DN Salon kalianget di Kabupaten Sumenep Mohammad Firlie Pranata; Dani Eka Bakhtiar; Bambang Hermanto
Jibaku: Jurnal Ilmiah Bisnis, Manajemen dan Akuntansi Vol. 6 No. 2 (2026): Juli
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/jibaku.v6i2.5138

The development of beauty salons is increasingly attracting attention and helping new job opportunities in Indonesia. Digital marketing is one of the most effective and efficient marketing methods in the era of rapid and increasingly massive technological development today. The purpose of this study is to determine the optimization of digital marketing at DN Salon Kalianget in Sumenep Regency through social media used by DN salon. This study uses a qualitative descriptive approach with data triangulation techniques to describe the current conditions in depth. DN Salon faces challenges in the digital era by transforming to the current situation, despite digital limitations, lack of technical expertise in creating content, and limited time. Although still simple, DN Salon proves that interactive digital promotions can convert viewers into active and loyal customers. Conclusions related to customer engagement theory include DN Salon Lack of in-depth understanding of digital marketing strategies, DN Salon lacks support or cooperation with third parties (consultants/trainers), lack of expertise in creating and editing digital content, DN Salon has time constraints in creating content regularly, DN Salon does not have training or a special budget for digital marketing and lack of consistency in updating content on social media. These obstacles emphasize the need for training, resource allocation, and increased consistency so that digital marketing strategies can run more optimally and maximally as expected. Abstrak Perkembangan salon kecantikan semakin menarik perhatian dan membantu peluang lapangan pekerjaan baru di Indonesia. Digital marketing merupakan salah satu metode pemasaran yang sangat efektif dan efisien pada era perkembangan teknologi yang cepat dan semakin masif sekarang. Tujuan dari penelitian ini untuk mengetahui optimalisasi pemasaran digital pada DN Salon kalianget di kabupaten Sumenep melalui media sosial yang dipakai salon DN. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan teknik triangulasi data untuk menggambarkan secara mendalam kondisi terkini. DN Salon menghadapi tantangan di era digital dengan bertransformasi dengan keadaan saat ini, meskipun dengan keterbatasan digital, kurangnya keahlian teknis dalam membuat konten, dan minimnya waktu. Meskipun masih sederhana, DN Salon membuktikan bahwa promosi digital interaktif mampu mengubah penonton menjadi pelanggan aktif dan setia. kesimpulan berkaitan dengan teori customer engagement antara lain yaitu DN Salon Kurangnya pemahaman mendalam tentang strategi digital marketing, DN Salon belum adanya dukungan atau kerja sama dengan pihak ketiga (konsultan/pelatih), minimnya keahlian dalam membuat dan mengedit konten digital, DN Salon memilikli kendala waktu dalam membuat konten secara rutin, DN Salon tidak adanya pelatihan maupun anggaran khusus untuk digital marketing dan Kurangnya konsistensi dalam memperbarui konten di media sosial. Hambatan ini menekankan perlunya pelatihan, alokasi sumber daya, dan peningkatan konsistensi supaya strategi digital marketing bisa berjalan lebih maksimal dan optimal sesuai harapan.

Penilaian Kesehatan Bank Digital Menggunakan CAMEL dan RGEC Samuel Martono
Jibaku: Jurnal Ilmiah Bisnis, Manajemen dan Akuntansi Vol. 6 No. 2 (2026): Juli
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/jibaku.v6i2.5141

This study aims to analyze the health level of digital banks listed on the Indonesia Stock Exchange (IDX) using the CAMEL and RGEC methods to assess which digital banks are good investment choices. The CAMEL method assesses aspects of capital, asset quality, management, profitability, and liquidity, while the RGEC method covers risk profiles, good governance, profitability, and capital. The objects of this study are nine digital banks listed on the Indonesia Stock Exchange: Bank Jago, Bank Aladin Syariah, Allo Bank, Bank MNC Internasional, Amar Bank Indonesia, Bank Raya, Bank Neo Commerce, Bank Capital Indonesia, and Bank QNB Indonesia. The observation period is 2019 to 2023 and the research data is obtained from the financial statements of the nine digital banks for the period 2019-2023. The results of the study indicate that there are four banks that have a stable health level throughout the current period and therefore can be good choices for investment: Bank Neo Commerce, Bank Raya, Bank Capital, and Bank MNC Internasional. Abstract This study aims to analyze the health level of digital banks listed on the Indonesia Stock Exchange (IDX) using the CAMEL and RGEC methods to assess which digital banks are good investment choices. The CAMEL method assesses aspects of capital, asset quality, management, profitability, and liquidity, while the RGEC method covers risk profiles, good governance, profitability, and capital. The objects of this study are nine digital banks listed on the Indonesia Stock Exchange: Bank Jago, Bank Aladin Syariah, Allo Bank, Bank MNC Internasional, Amar Bank Indonesia, Bank Raya, Bank Neo Commerce, Bank Capital Indonesia, and Bank QNB Indonesia. The observation period is 2019 to 2023 and the research data is obtained from the financial statements of the nine digital banks for the period 2019-2023. The results of the study indicate that there are four banks that have a stable health level throughout the current period and therefore can be good choices for investment: Bank Neo Commerce, Bank Raya, Bank Capital, and Bank MNC Internasional.

Implementasi Sistem Informasi Manajemen Pajak Perangkat Medis Berbasis Web di Rumah Sakit Juei Lynn Ester Exaudi Malau; Anton
Jibaku: Jurnal Ilmiah Bisnis, Manajemen dan Akuntansi Vol. 6 No. 2 (2026): Juli
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/jibaku.v6i2.5142

The development of information technology in the healthcare sector encourages hospitals to manage data quickly, accurately, and in an integrated way to improve service quality. One aspect that still faces challenges is the administration of medical device transactions containing tax information, which is generally still carried out manually, thus potentially causing recording errors and delayed reporting. This study aims to design and implement a web-based information system that supports the administration of medical device transactions as well as the presentation of tax information in hospitals. The method used is a qualitative approach with a prototype system development model, through the stages of analysis, design, implementation, prototype evaluation, prototype refinement, and final system. The system was tested using black box testing in a simulation environment to verify functional correctness without examining internal code structure. The results show that the developed system can to manage medical device usage data in an integrated manner. The prices used already include tax (embedded tax), thereby facilitating the recording and calculation of transactions. The system also provides input features, transaction details, and receipts as output to support information transparency. The implementation of this system demonstrates its potential to support administrative efficiency and help reduce the risk of calculation errors. Thus, the developed web-based information system can serve as a supporting solution for managing medical device tax in a more structured, accurate, and integrated manner in hospitals. Abstrak Perkembangan teknologi informasi dalam sektor kesehatan mendorong rumah sakit untuk mengelola data secara cepat, akurat, dan terintegrasi guna meningkatkan kualitas pelayanan. Salah satu aspek yang masih menghadapi kendala adalah administrasi transaksi alat kesehatan yang memuat informasi perpajakan masih dilakukan secara manual, sehingga berpotensi menimbulkan kesalahan pencatatan dan keterlambatan pelaporan. Penelitian ini bertujuan untuk merancang dan mengimplementasikan sistem informasi berbasis web yang mendukung administrasi transaksi alat kesehatan serta penyajian informasi perpajakan di rumah sakit. Metode yang digunakan adalah pendekatan kualitatif dengan model pengembangan sistem prototype, melalui tahapan analysis, design, implementation, prototype evaluation, prototype refinement, dan final system. Sistem diuji menggunakan pengujian black box pada lingkungan simulasi untuk memastikan seluruh fungsi berjalan sesuai dengan kebutuhan tanpa menguji struktur internal sistem. Hasil penelitian menunjukkan bahwa sistem yang dikembangkan mampu mengelola data pemakaian alat kesehatan secara terintegrasi. Harga yang digunakan sudah termasuk pajak (embedded tax), sehingga mempermudah proses pencatatan dan perhitungan transaksi. Sistem juga menyediakan fitur input, detail transaksi, serta nota sebagai output yang mendukung transparansi informasi. Implementasi sistem ini menunjukkan potensi dalam mendukung efisiensi administrasi, membantu mengurangi risiko kesalahan perhitungan. Dengan demikian, sistem informasi berbasis web yang dikembangkan dapat menjadi solusi pendukung dalam pengelolaan pajak alat kesehatan secara lebih terstruktur, akurat, dan terintegrasi di rumah sakit.

Integrasi Nilai HRM dan Kapabilitas Inovasi Teknologi terhadap Keunggulan Kompetitif dan Pengembangan Organisasi Perbankan Syariah Pipit Sundari; Satria Avianda Nurcahyo; Yeni Indraningtyas; Teguh Harso Widagdo; Tettie Setiyarti
Jibaku: Jurnal Ilmiah Bisnis, Manajemen dan Akuntansi Vol. 6 No. 2 (2026): Juli
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/jibaku.v6i2.5144

This study explores the influence of Human Resource Management (HRM) Values and Technological Innovation Capability on Competitive Advantage and Organizational Development in the Islamic banking sector in Central Java. In the context of increasing industry competition and accelerating digital transformation, the integration of effective HRM and strategic technological innovation is considered crucial to strengthening organizational competitiveness and sustainability. Quantitative research methods were applied through a survey of 250 Islamic bank employees, using purposive sampling to target relevant respondents. Data analysis using Structural Equation Modeling–Partial Least Squares (SEM-PLS) tested construct validity and reliability, as well as the interrelationships between variables. The findings indicate that HRM Values and Technological Innovation Capability have a significant positive influence on Competitive Advantage and Organizational Development, with Competitive Advantage partially mediating the relationship between HRM, technological innovation, and organizational development. This study confirms the strategic role of HRM and technological innovation in sustainably improving organizational performance and provides both theoretical contributions and practical implications for Islamic banking institutions in formulating organizational development strategies based on competitive advantage and digital transformation. Abstrak Penelitian ini mengeksplorasi pengaruh Nilai HRM dan Kapabilitas Inovasi Teknologi terhadap Keunggulan Kompetitif dan Pengembangan Organisasi di sektor perbankan syariah di Jawa Tengah. Dalam konteks persaingan industri yang meningkat dan percepatan transformasi digital, integrasi HRM yang efektif dan inovasi teknologi strategis dianggap krusial untuk memperkuat daya saing dan keberlanjutan organisasi. Metode penelitian kuantitatif diterapkan melalui survei terhadap 250 karyawan bank syariah, dengan purposive sampling untuk menargetkan responden yang relevan. Analisis data menggunakan Structural Equation Modeling–Partial Least Squares (SEM-PLS) menguji validitas dan reliabilitas konstruk, serta pengaruh antar variabel. Temuan menunjukkan bahwa Nilai HRM dan Kapabilitas Inovasi Teknologi memiliki pengaruh positif signifikan terhadap Keunggulan Kompetitif dan Pengembangan Organisasi, dengan Keunggulan Kompetitif memediasi sebagian hubungan antara SDM, inovasi teknologi, dan pengembangan organisasi. Studi ini menegaskan peran strategis SDM dan inovasi teknologi dalam meningkatkan kinerja organisasi secara berkelanjutan dan menyediakan kontribusi teoritis sekaligus implikasi praktis bagi lembaga perbankan syariah dalam merumuskan strategi pengembangan organisasi berbasis keunggulan kompetitif dan transformasi digital.

Pengembangan dan Validasi Skala Cognitive Dissonance: Confirmatory Factor Analysis dan Composite Reliability Mahmud Junianto; Yoga Aji Nugraha; Dika Setiagraha; Anddrean Yoga Pratama Duri; Kaisar Az Zaky; Ayu Zela Destriana Zendrato
Jibaku: Jurnal Ilmiah Bisnis, Manajemen dan Akuntansi Vol. 6 No. 2 (2026): Juli
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/jibaku.v6i2.5147

This study aims to develop and validate a cognitive dissonance measurement tool in preschool tutoring institutions. The study population consisted of parents of children attending tutoring institutions in Palembang City, Indonesia. The study sample consisted of 71 parents selected using a simple random sampling technique. The development of the cognitive dissonance scale refers to Festinger's theory which consists of three dimensions, namely concern for agreement, purchasing discretion, and emotional. The data analysis process was carried out using the 2nd Confirmatory Factor Analysis (2nd CFA) approach with the help of the Smart-PLS application version 4.1.1.8 to test the validity and reliability of the measuring instrument. The results showed that there were 9 items declared valid with a Composite Reliability value of 0.863 and an Average Variance Extracted (AVE) of 0.709. Based on these results, the developed measuring instrument was declared valid and reliable in measuring cognitive dissonance in tutoring institutions. Practically, this measuring instrument is expected to help educational institutions in improving service quality, customer satisfaction, and customer loyalty. Meanwhile, theoretically, this measuring instrument is expected to be used in research that discusses cognitive dissonance. Abstrak Penelitian ini bertujuan untuk mengembangkan serta memvalidasi alat ukur cognitive dissonance pada konteks lembaga bimbingan belajar pre-school. Populasi penelitian terdiri dari orang tua anak yang mengikuti lembaga bimbingan belajar di Kota Palembang, Indonesia. Sampel penelitian berjumlah 71 orang tua yang dipilih menggunakan teknik simple random sampling. Pengembangan skala cognitive dissonance mengacu pada teori Festinger yang terdiri dari tiga dimensi, yaitu concern over deal, wisdom of purchase, dan emotional. Proses analisis data dilakukan menggunakan pendekatan 2nd Confirmatory Factor Analysis (2nd CFA) dengan bantuan aplikasi Smart-PLS versi 4.1.1.8 untuk menguji validitas dan reliabilitas alat ukur. Hasil penelitian menunjukkan bahwa terdapat 9 item yang dinyatakan valid dengan nilai composite reliability sebesar 0.863 dan Average Variance Extracted (AVE) sebesar 0.709. Berdasarkan hasil tersebut, alat ukur yang dikembangkan dinyatakan valid dan reliabel dalam mengukur cognitive dissonance pada lembaga bimbingan belajar. Secara praktis alat ukur ini diharapkan dapat membantu lembaga pendidikan dalam meningkatkan kualitas layanan, kepuasan konsumen, serta loyalitas pelanggan. Sedangkan secara teoritis, alat ukur ini diharapkan dapat digunakan dalam penelitian yang membahas tentang cognitive dissonance.

Analisis Strategi Manajemen Keuangan dalam Meningkatkan Kinerja Usaha pada Toko Dian Shop di Ambarawa Tuti Kristiani Halawa; Henry Yuliamir
Jibaku: Jurnal Ilmiah Bisnis, Manajemen dan Akuntansi Vol. 6 No. 2 (2026): Juli
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/jibaku.v6i2.5153

This study aims to analyze financial management strategies to improve business performance at the Dian Shop in Ambarawa, Semarang Regency. The research method used was qualitative with a descriptive approach. Data collection techniques were conducted through observation, interviews, and documentation with informants consisting of the business owner and employees of the Dian Shop. The results indicate that the implemented financial management strategies include business capital management, simple financial record keeping, cash flow management, operational cost control, and inventory management. These strategies have had a positive impact on improving business performance, such as increased operational stability, expenditure efficiency, and increased sales and profits. However, the financial recording system is still manual, thus not optimally supporting modern business financial management. The conclusion of this study indicates that implementing sound financial management strategies can help improve business performance and maintain the sustainability of the Dian Shop business amidst increasingly competitive business conditions. Abstrak Penelitian ini bertujuan untuk menganalisis strategi manajemen keuangan dalam meningkatkan kinerja usaha pada Toko Dian Shop di Ambarawa, Kabupaten Semarang. Metode penelitian yang digunakan adalah metode kualitatif dengan pendekatan deskriptif. Teknik pengumpulan data dilakukan melalui observasi, wawancara, dan dokumentasi dengan informan yang terdiri dari pemilik usaha dan karyawan Toko Dian Shop. Hasil penelitian menunjukkan bahwa strategi manajemen keuangan yang diterapkan meliputi pengelolaan modal usaha, pencatatan keuangan sederhana, pengelolaan arus kas, pengendalian biaya operasional, dan pengelolaan persediaan barang. Strategi tersebut memberikan dampak positif terhadap peningkatan kinerja usaha, seperti meningkatnya stabilitas operasional, efisiensi pengeluaran, serta peningkatan penjualan dan keuntungan usaha. Namun demikian, sistem pencatatan keuangan masih dilakukan secara manual sehingga belum optimal dalam mendukung pengelolaan keuangan usaha secara modern. Kesimpulan penelitian ini menunjukkan bahwa penerapan strategi manajemen keuangan yang baik mampu membantu meningkatkan kinerja usaha dan menjaga keberlangsungan bisnis Toko Dian Shop di tengah persaingan usaha yang semakin kompetitif.

Pengaruh Kualitas Pelayanan Dan Harga Terhadap Kepuasan Pengunjung di Hotel Front One Gosyen Hotel Salatiga Noperdi; Henry Yuliamir
Jibaku: Jurnal Ilmiah Bisnis, Manajemen dan Akuntansi Vol. 6 No. 2 (2026): Juli
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/jibaku.v6i2.5154

This study aims to determine the influence of service quality and price on visitor satisfaction at Front One Gosyen Hotel Salatiga. This research used a quantitative method with a survey approach. The population in this study consisted of all hotel guests during a two-month period totaling 1,250 visitors. The sample size was determined using the Slovin formula with an error rate of 10%, resulting in 93 respondents. The sampling technique used accidental sampling, namely hotel guests who were encountered directly by the researcher and were willing to become respondents. Data collection techniques included observation, documentation, and questionnaires using a Likert scale of 1–5. The independent variables in this study were service quality and price, while the dependent variable was visitor satisfaction. Data analysis techniques used validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and coefficient of determination (R²) using SPSS software. The results showed that service quality had a positive and significant effect on visitor satisfaction with a significance value of 0.000 < 0.05. Price also had a positive and significant effect on visitor satisfaction with a significance value of 0.002 < 0.05. Simultaneously, service quality and price had a significant effect on visitor satisfaction with a significance value of 0.000 < 0.05. The Adjusted R Square value of 0.680 indicates that visitor satisfaction is influenced by service quality and price by 68%, while the remaining 32% is influenced by other factors outside the study. Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan dan harga terhadap kepuasan pengunjung di Hotel Front One Gosyen Hotel Salatiga. Penelitian menggunakan metode kuantitatif dengan pendekatan survei. Populasi dalam penelitian ini adalah seluruh tamu hotel selama dua bulan sebanyak 1.250 pengunjung. Penentuan jumlah sampel menggunakan rumus Slovin dengan tingkat kesalahan 10%, sehingga diperoleh sampel sebanyak 93 responden. Teknik pengambilan sampel menggunakan accidental sampling, yaitu tamu hotel yang secara kebetulan ditemui oleh peneliti dan bersedia menjadi responden. Teknik pengumpulan data dilakukan melalui observasi, dokumentasi, dan penyebaran kuesioner menggunakan skala Likert 1–5. Variabel independen dalam penelitian ini terdiri dari kualitas pelayanan dan harga, sedangkan variabel dependen adalah kepuasan pengunjung. Teknik analisis data menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linear berganda, uji t, uji F, dan koefisien determinasi (R²) dengan bantuan program SPSS. Hasil penelitian menunjukkan bahwa kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan pengunjung dengan nilai signifikansi 0,000 < 0,05. Harga juga berpengaruh positif dan signifikan terhadap kepuasan pengunjung dengan nilai signifikansi 0,002 < 0,05. Secara simultan, kualitas pelayanan dan harga berpengaruh signifikan terhadap kepuasan pengunjung dengan nilai signifikansi 0,000 < 0,05. Nilai Adjusted R Square sebesar 0,680 menunjukkan bahwa kepuasan pengunjung dipengaruhi oleh kualitas pelayanan dan harga sebesar 68%, sedangkan sisanya dipengaruhi oleh faktor lain di luar penelitian.

Pengembangan Kompetensi Sumber Daya Manusia dan Kinerja Karyawan pada Manna Kampus Yogyakarta Adriana Sevriani Dao; Henry Yuliamir
Jibaku: Jurnal Ilmiah Bisnis, Manajemen dan Akuntansi Vol. 6 No. 2 (2026): Juli
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/jibaku.v6i2.5155

This study aims to examine human resource competency development in improving employee performance at Manna Kampus Yogyakarta. The study employed a qualitative method with a descriptive approach. Data were collected through observation, in-depth interviews, and documentation. The research informants consisted of 15 participants, including managers, supervisors, and employees of Manna Kampus Yogyakarta, selected using a purposive sampling technique. Data were analyzed using the Miles and Huberman model, which includes data reduction, data display, and conclusion drawing. The results indicate that human resource competency development is implemented through work briefings, customer service training, cashier system training, routine performance evaluations, supervisor supervision, and mentoring for new employees. These programs have a positive impact on employee performance, particularly in terms of work discipline, communication skills, work speed, customer service, responsibility, and teamwork. Work briefings and supervisor supervision were found to be the most effective methods for enhancing employees’ understanding of their duties because they are conducted directly and continuously. The study also identified several supporting factors, including managerial support, cooperation among employees, and a conducive work environment. Meanwhile, the main obstacles include limited training time, high operational workloads, and differences in employees’ capabilities. Overall, the findings demonstrate that human resource competency development plays an important role in improving employee performance at Manna Kampus Yogyakarta. Abstrak Penelitian ini bertujuan untuk mengetahui pengembangan kompetensi sumber daya manusia dalam meningkatkan kinerja karyawan pada Manna Kampus Yogyakarta. Penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif. Teknik pengumpulan data dilakukan melalui observasi, wawancara mendalam, dan dokumentasi. Informan penelitian berjumlah 15 orang yang terdiri atas pimpinan, supervisor, dan karyawan Manna Kampus Yogyakarta yang dipilih menggunakan teknik purposive sampling. Analisis data dilakukan menggunakan model Miles dan Huberman melalui tahapan reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa pengembangan kompetensi sumber daya manusia dilakukan melalui briefing kerja, pelatihan pelayanan pelanggan, pelatihan penggunaan sistem kasir, evaluasi kerja rutin, pengawasan supervisor, serta pendampingan bagi karyawan baru. Program tersebut memberikan dampak positif terhadap peningkatan kinerja karyawan, terutama dalam aspek disiplin kerja, kemampuan komunikasi, kecepatan kerja, pelayanan pelanggan, tanggung jawab, dan kerja sama tim. Briefing kerja dan pengawasan supervisor menjadi metode yang paling efektif dalam meningkatkan pemahaman kerja karyawan karena dilakukan secara langsung dan berkelanjutan. Penelitian ini juga menemukan faktor pendukung berupa dukungan pimpinan, kerja sama antar karyawan, dan lingkungan kerja yang kondusif. Sementara itu, faktor penghambat meliputi keterbatasan waktu pelatihan, tingginya aktivitas operasional perusahaan, serta perbedaan kemampuan antar karyawan. Secara keseluruhan, penelitian ini menunjukkan bahwa pengembangan kompetensi sumber daya manusia berperan penting dalam meningkatkan kualitas kinerja karyawan pada Manna Kampus Yogyakarta.

Kesenjangan Upah Mahasiswa Magang Internasional dan Dampaknya Terhadap Strategi Efisiensi Tenaga Kerja Pada Industri Hospitality di Taiwan Maeria Gowasa; Henry Yuliamir
Jibaku: Jurnal Ilmiah Bisnis, Manajemen dan Akuntansi Vol. 6 No. 2 (2026): Juli
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/jibaku.v6i2.5156

This study aims to analyze the wage gap among international interns and its impact on labor efficiency strategies in the hospitality industry in Taiwan. The study used a qualitative approach with a case study method to gain a deeper understanding of the experiences of international interns, the perspectives of hotel HRDs, and operational supervisors regarding the wage system and intern workforce management. The research informants consisted of international interns, hotel HRDs, and operational supervisors selected using a purposive sampling technique. Data collection involved interviews, observation, and documentation. Data analysis employed the Miles and Huberman interactive model, which encompasses data reduction, data presentation, and conclusion drawing. The results indicate that international interns experience a wage gap compared to local workers and permanent employees despite having nearly the same workload. The hospitality industry in Taiwan utilizes international interns as part of a labor efficiency strategy to reduce hotel operating costs and maintain service stability. However, this strategy impacts the motivation, job satisfaction, loyalty, and service quality of international interns. Some interns experience work pressure and burnout due to the high workload and limited compensation received. This study concludes that labor efficiency strategies in the hospitality industry need to be balanced with a fairer wage system and human resource management to ensure the well-being of international interns and the quality of hotel service. Abstrak Penelitian ini bertujuan untuk menganalisis kesenjangan upah mahasiswa magang internasional dan dampaknya terhadap strategi efisiensi tenaga kerja pada industri hospitality di Taiwan. Penelitian menggunakan pendekatan kualitatif dengan metode studi kasus untuk memahami secara mendalam pengalaman mahasiswa magang internasional, pandangan HRD hotel, serta supervisor operasional terkait sistem pengupahan dan pengelolaan tenaga kerja magang. Informan penelitian terdiri dari mahasiswa magang internasional, HRD hotel, dan supervisor operasional yang dipilih menggunakan teknik purposive sampling. Teknik pengumpulan data dilakukan melalui wawancara, observasi, dan dokumentasi. Analisis data menggunakan model interaktif Miles dan Huberman yang meliputi reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa mahasiswa magang internasional mengalami kesenjangan upah dibandingkan dengan tenaga kerja lokal dan karyawan tetap meskipun memiliki beban kerja yang hampir sama. Industri hospitality di Taiwan memanfaatkan mahasiswa magang internasional sebagai bagian dari strategi efisiensi tenaga kerja untuk mengurangi biaya operasional hotel dan menjaga stabilitas pelayanan. Namun, strategi tersebut menimbulkan dampak terhadap motivasi kerja, kepuasan kerja, loyalitas, serta kualitas pelayanan mahasiswa magang internasional. Sebagian mahasiswa mengalami tekanan kerja dan kelelahan (burnout) akibat tingginya beban kerja dan keterbatasan kompensasi yang diterima. Penelitian ini menyimpulkan bahwa strategi efisiensi tenaga kerja dalam industri hospitality perlu diimbangi dengan sistem pengupahan dan pengelolaan sumber daya manusia yang lebih adil agar kesejahteraan mahasiswa magang internasional dan kualitas pelayanan hotel tetap terjaga.

Manajemen Keuangan Mahasiswa dalam Meningkatkan Efisiensi Keuangan di STIEPARI Semarang Nanti Saria Laia; Hendrajaya
Jibaku: Jurnal Ilmiah Bisnis, Manajemen dan Akuntansi Vol. 6 No. 2 (2026): Juli
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/jibaku.v6i2.5162

This study aims to analyze student financial management in improving financial efficiency at the Indonesian College of Tourism Economics (STIEPARI) Semarang. The study employed a qualitative method with a descriptive approach. Data collection techniques included in-depth interviews, observation, and documentation. The informants consisted of active students, lecturers, and student affairs staff selected using a purposive sampling technique. The results indicate that students are aware of the importance of personal financial management through strategies such as creating a monthly budget, reducing consumer spending, saving, recording daily expenses, and taking advantage of promotions or discounts. However, students still face several obstacles, such as limited income, unexpected expenses, the influence of social media, and a consumerist lifestyle. This study concludes that sound financial management skills and self-control can help students improve financial efficiency and maintain economic stability during their studies at university. Abstrak Penelitian ini bertujuan untuk menganalisis manajemen keuangan mahasiswa dalam meningkatkan efisiensi keuangan di Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia atau STIEPARI Semarang. Penelitian menggunakan metode kualitatif dengan pendekatan deskriptif. Teknik pengumpulan data dilakukan melalui wawancara mendalam, observasi, dan dokumentasi. Informan penelitian terdiri atas mahasiswa aktif, dosen, dan pihak kemahasiswaan yang dipilih menggunakan teknik purposive sampling. Hasil penelitian menunjukkan bahwa mahasiswa telah memiliki kesadaran mengenai pentingnya pengelolaan keuangan pribadi melalui strategi seperti membuat anggaran bulanan, mengurangi pengeluaran konsumtif, menabung, mencatat pengeluaran harian, dan memanfaatkan promo atau diskon. Namun, mahasiswa masih menghadapi beberapa kendala, seperti keterbatasan pendapatan, pengeluaran tidak terduga, pengaruh media sosial, dan gaya hidup konsumtif. Penelitian ini menyimpulkan bahwa kemampuan manajemen keuangan dan kontrol diri yang baik dapat membantu mahasiswa meningkatkan efisiensi keuangan serta menjaga stabilitas ekonomi selama menjalani pendidikan di perguruan tinggi.

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lppm@unw.ac.id

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+6224-6925408

Journal Mail Official
lppm@unw.ac.id

Editorial Address
Jl. Diponegoro No.186, Ngablak, Gedanganak, Kec. Ungaran Timur., Kabupaten Semarang, Jawa Tengah 50512

Location
Kab. semarang,

Jawa tengah

INDONESIA

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name -

Contact Email lppm@unw.ac.id

Phone +6224-6925408

Journal Mail Official lppm@unw.ac.id

Editorial Address Jl. Diponegoro No.186, Ngablak, Gedanganak, Kec. Ungaran Timur., Kabupaten Semarang, Jawa Tengah 50512

Location Kab. semarang, Jawa tengah INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
-

Contact Email
lppm@unw.ac.id

Phone
+6224-6925408

Journal Mail Official
lppm@unw.ac.id

Editorial Address
Jl. Diponegoro No.186, Ngablak, Gedanganak, Kec. Ungaran Timur., Kabupaten Semarang, Jawa Tengah 50512

Location
Kab. semarang,

Jawa tengah

INDONESIA