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Jurnal Pakar Manajemen
Published by Utami Publisher
ISSN : -     EISSN : 30640199     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Strategic Management: Business strategy, competitive analysis, corporate governance, and strategic decision-making. Human Resource Management: Talent management, organizational behavior, leadership, employee relations, and performance management. Operations Management: Process improvement, supply chain management, production planning, and quality management. Marketing Management: Consumer behavior, brand management, digital marketing strategies, and market research. Financial Management: Corporate finance, investment strategies, risk management, and financial planning. Innovation and Entrepreneurship: Innovation management, start-ups, entrepreneurial ecosystems, and new product development. Sustainable Management: Corporate social responsibility, sustainability practices, and ethical management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 8 Documents
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Search results for , issue "Vol. 2 No. 2 (2026): Maret" : 8 Documents clear
The Effect Of Consumer Engagement And Vividness In Tiktok Marketing Content On Re-Purchase Intention Among Generation Z In The City Of Bengkulu Sepliana, Rike; Wijaya, Ermy; Handayani, Sri
Jurnal Pakar Manajemen Vol. 2 No. 2 (2026): Maret
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jpm.v2i2.422

Abstract

Consumer Engagement and Vividness in TikTok Marketing Content are important factors that can influence consumer Re-Purchase Intention. The higher the level of customer engagement and the clarity of a strong marketing video, the greater the likelihood of consumers making a purchase. The purpose of this study is to examine whether there is an influence between Consumer Engagement and Vividness in TikTok Marketing Content on Re-Purchase Intention among Generation Z in Bengkulu City. This study focuses on social media commerce on the TikTok platform. Based on the characteristics of the study, a sample of 100 respondents was obtained using the nonprobability sampling method. The research analysis used multiple linear regression analysis. The results of this study indicate that there is a positive and significant influence between Consumer Engagement on Re-Purchase Intention among Generation Z in Bengkulu City. Because t count is greater than t table (3.155> 1.660) with a significant value of 0.002 <0.05, which means Ha is accepted and H0 is rejected. There is a positive and significant influence between Vividness in Tiktok Marketing Content on Re-Purchase Intention among Generation Z in Bengkulu City. Because t count is greater than t table (7,551> 1,660) with a significant value of 0.001 <0.05 which means Ha is accepted and H0 is rejected. There is a positive and significant influence between Consumer Engagement and Vividness in Tiktok Marketing Content together (simultaneously) on Re-Purchase Intention among Generation Z in Bengkulu City. Because F count is greater than F table (122,926> 3.09) with a value (Sig) of 0.001 <0.005. The results of multiple linear regression have the equation Y = 5.367 + 0.263X1 + 0.627X2 + e. Because the regression direction is positive, it can be interpreted that if Consumer Engagement and Vividness increase, Re-Purchase Intention in generation Z in Bengkulu City will also increase.
The Influence Of Brand Image And Beauty Trends On Gen Z Interest In Using Glad2glow Skincare In Bengkulu City Nata, Fandwi; Hanila, Siti; Astuty, Kamelia
Jurnal Pakar Manajemen Vol. 2 No. 2 (2026): Maret
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jpm.v2i2.452

Abstract

The purpose of this study is to examine the influence of brand image dan tren kecantikan on the purchase intention of Gen Z in using Glad2Glow skincare in Kota Bengkulu. This research is a quantitative descriptive study. The sampling method used is probability sampling with a simple random sampling design. Data collection was conducted using a questionnaire with a sample of 96 respondents.Statistical test results show that the variable brand image (X1) has a t-value of 8.781, which is greater than the t-table value of 1.986 with a significance of 0.000 (< 0.05), indicating that brand image has a positive and significant effect on the purchase intention of Gen Z using Glad2Glow skincare in Kota Bengkulu. The variable tren kecantikan (X2) also shows a t-value of 6.141, greater than the t-table value of 1.986 with a significance of 0.000 (< 0.05), indicating a positive and significant partial effect on purchase intention. The F-test shows an F-value of 361.121 with a significance of 0.000 (< 0.05), meaning both variables simultaneously have a significant effect on purchase intention. The coefficient of determination (R²) of 0.78 indicates that 78% of the variation in Gen Z's purchase intention can be explained by brand image dan tren kecantikan, while 22% is influenced by other factors. The very small significance value strengthens the validity of this regression model, making it reliable for further analysis and as a basis for Glad2Glow’s marketing strategy in the Kota Bengkulu market.
Marketing Strategy Through Social Media To Improve Sales Achievement Of Msmes In Bengkulu City (Case Study Of Nafoody's Catering) Pratama , Arie Nugraha; Abi , Yudi Irawan; Putri , Lydia Gustina
Jurnal Pakar Manajemen Vol. 2 No. 2 (2026): Maret
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jpm.v2i2.470

Abstract

The rapid development of information and communication technology has transformed the way business owners market their products and interact with consumers. For Micro, Small, and Medium Enterprises (MSMEs), social media is not only a promotional tool but also a primary platform for building brand image and increasing sales. This study aims to analyze the marketing strategies implemented by the MSME Catering Nafoody’s through social media and to evaluate their effectiveness in improving sales performance. The research focuses on how Catering Nafoody’s utilizes various social media features such as Instagram, TikTok, Facebook, and WhatsApp Business to expand market reach and strengthen customer relationships.The research method used is a qualitative descriptive approach. Data were collected through in-depth interviews with the owner of Catering Nafoody’s, observations of promotional activities on social media, and documentation in the form of digital content and sales reports. Data analysis was carried out descriptively. The study also reviews elements of digital marketing strategy such as content creation and audience interaction.The results of the study indicate that Catering Nafoody’s marketing strategy focuses on using creative and interactive content to attract consumer attention, such as behind-the-scene production videos, customer testimonials, and collaborations with local micro-influencers. These strategies have been proven to increase the engagement rate on social media accounts and broaden the reach of potential audiences. Another factor supporting the success of this strategy is consistency in promoting products and responsive customer service through direct message features and WhatsApp Business. Overall, the study concludes that the implementation of marketing strategies through social media plays an important role in improving the sales performance of Catering Nafoody’s. Optimizing content, selecting platforms that match the target market, and the ability to adapt to digital trends are key to the success of this strategy. The results of this study are expected to serve as a reference for other MSME actors in developing effective, efficient, and sustainable digital marketing strategies in today’s era of digital transformation.
The Influence Of Gamification, Exclusive Promotions, And Consumer Trust On Customer Loyalty In Shopee E-Commerce (A Case Study Of Unived Bengkulu Students) Gaol , Vandri Salomo Lumban; Irwanto , Tito; Febliansa , M. Rahman
Jurnal Pakar Manajemen Vol. 2 No. 2 (2026): Maret
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jpm.v2i2.471

Abstract

This study aims to determine the influence of gamification, exclusive promotions, and consumer trust on Shopee customer loyalty among students of Universitas Dehasen Bengkulu. The background of this research is based on the increasing competition among e‑commerce platforms that demands innovation in retaining user loyalty, where Shopee presents gamification features and exclusive promotions as its main strategies. The research method used a quantitative approach with descriptive and associative study types. The study sample consisted of 100 respondents who were active students of Universitas Dehasen Bengkulu and active Shopee users. Data were collected via an online questionnaire using Google Forms, then analyzed with the help of SPSS version 22 through validity and reliability tests, as well as multiple linear regression analysis to determine the influence of each variable. The results show that, partially, the variables gamification (X₁), exclusive promotions (X₂), and consumer trust (X₃) significantly influence customer loyalty (Y), with significance values of 0.044; 0.032; and 0.017 respectively (< 0.05). Simultaneously, the three variables significantly affect customer loyalty with an R² value of 0.698, meaning 69.8% of the variation in customer loyalty can be explained by these three independent variables. Based on the results, it can be concluded that gamification, exclusive promotions, and consumer trust play important roles in increasing Shopee customer loyalty. These findings imply that enhancing interaction, trust, and an engaging shopping experience can be effective strategies for retaining customers amid increasingly intense digital competition.
Analysis Of Factors Affecting Purchase Decisions At Kopi Janji Jiwa Bengkulu Ardiansyah, Rivaldo Dwi; Susanti, Neri; Harwini, Dewi
Jurnal Pakar Manajemen Vol. 2 No. 2 (2026): Maret
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jpm.v2i2.478

Abstract

This study examines the factors influencing purchasing decisions at Kopi Janji Jiwa Bengkulu. The background is the significant development of the contemporary coffee industry and the high interest of the younger generation in coffee as part of a lifestyle. The study focuses on the variables of product quality, price, promotion, and service as factors suspected to influence purchasing decisions. This study aims to identify and analyze the partial and simultaneous influence of these four variables on consumer purchasing decisions at Kopi Janji Jiwa Bengkulu. The study used a quantitative method with a survey approach and data collection through a questionnaire with a Likert scale. The study population was Kopi Janji Jiwa consumers in Bengkulu with a sample of 100 respondents taken by purposive sampling. Data were analyzed using multiple linear regression with the help of SPSS version 26 to test the influence of product quality, price, promotion, and service variables on purchasing decisions. Product quality has a significant positive effect on purchasing decisions with a regression coefficient of 0.122 and a significance of 0.050. Consumers are more likely to buy coffee products with good quality including performance, taste durability, complete features, and reliability. Price has a significant negative effect (coefficient -0.377, p = 0.003). Promotion has a significant positive effect (coefficient 0.493, p=0.000). Service also has a significant positive effect (coefficient 0.496, p=0.000). Simultaneously, these four variables significantly influence purchasing decisions with a calculated F value of 108.064 (p=0.000) and a determination coefficient R² of 0.812, meaning that 81.2% of the variation in purchasing decisions can be explained by these factors.
The Influence Of Price And Product Quality On The Business Success Of Coffee Traders In Kepahiang Regency Maulana, Sidik; Yustanti, Nirta Vera; Tando Agung, Kimas Kurniawan
Jurnal Pakar Manajemen Vol. 2 No. 2 (2026): Maret
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jpm.v2i2.490

Abstract

This study aims to analyze the effect of price and product quality on the business success of coffee traders (Toke Kopi) in Kepahiang Regency, both partially and simultaneously. This study uses a quantitative method with an associative-causal approach. The study population consisted of 75 active coffee traders, and a sample of 43 respondents was taken using a saturated sampling technique. Data were collected through questionnaires and then analyzed using multiple linear regression with the assistance of SPSS version 27. The results show that partially, price and product quality have a positive but not significant effect on business success. Simultaneously, the two variables also do not have a significant effect, with a significance value of 0.067 > 0.05 and a coefficient of determination (R²) of 12.6%. This indicates that 87.4% of other variables outside the study also influence business success, such as capital, marketing networks, and relationships with farmers. This study concludes that price and product quality are not yet the primary factors determining the business success of coffee traders in Kepahiang Regency.
Inovasi Jasmeen Florist Bengkulu Dalam Membangun Ketahanan Usaha Di Era Digital” Indriana, Indriana; Sachanovrissa, Silke; Hardinata, Dodi
Jurnal Pakar Manajemen Vol. 2 No. 2 (2026): Maret
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jpm.v2i2.501

Abstract

This study analyzes the innovation strategies of Jasmeen Florist Bengkulu in building business resilience in the digital era. Using a descriptive qualitative approach through interviews, observations, and documentation, the study found that Jasmeen Florist successfully combined creativity, digital marketing, and community collaboration to enhance competitiveness and strengthen economic, social, and psychological resilience. The use of social media, online ordering systems, and creative visual content emerged as key success factors, supported by product diversification, local workforce empowerment, and adaptation to digital trends. These findings enrich the literature on digital entrepreneurship in the local florist sector and provide valuable insights for MSME practitioners, academics, and local governments in fostering an adaptive and sustainable creative business ecosystem.
The Effect Of Supervision And Work Discipline On Employee Performance At The General Criminal Investigation Directorate Office Of The Bengkulu Provincial Police Dewa, Bara Calang; Herlina, Yeni; Irwanto, Tito; Putra, Iswidana Utama
Jurnal Pakar Manajemen Vol. 2 No. 2 (2026): Maret
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jpm.v2i2.513

Abstract

The purpose of this study is to determine the effect of supervision and work discipline on the performance of employees at the Bengkulu Regional Police Criminal Investigation Directorate. The population in this study consisted of all 112 employees at the Bengkulu Regional Police Criminal Investigation Directorate, with a sample size of 112 employees. The sampling technique used was cluster sampling. The data analysis technique used multiple linear regression: Y = 23.319+0.166X1+0.015X2, meaning that if supervision and work discipline are increased by 100%, employee performance will be 0.166 and 0.015, respectively. The results of the study show that by comparing the Fcount value with the Ftable value, it is known that the Ftable value is 3.757 > 3.16 and it can be concluded that supervision and work discipline have a significant effect on employee performance at the Bengkulu Regional Police Criminal Investigation Directorate Office. Based on the partial test, it is known that supervision has a positive and significant effect on the performance of employees at the Bengkulu Regional Police Headquarters' General Criminal Investigation Directorate with a sig value of 0.004 < alpha (0.05), while work discipline has a positive and insignificant effect on the performance of the Bengkulu Regional Police Headquarters' General Criminal Investigation Directorate with a sig value of 0.810 > alpha (0.05)

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