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Journal of Media and Communication
Published by Global Scients Publisher
ISSN : -     EISSN : 30639581     DOI : https://doi.org/10.62379/jmc
Core Subject : Humanities, Education, Social,
Humanities Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences
Journal of Media and Communication - JMC ( E-ISSN : 3063-9581) published by Global Sciences Publishers is an international, peer-reviewed, and interdisciplinary journal devoted to the study of media and communication with Asian focuses and perspectives. We aim to promote and disseminate high-quality scholarships on media and communication studies, both empirical and theoretical, in and on the Asia-Pacific region and among Asian communities worldwide.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 84 Documents
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Strategi Kampanye Yayasan Pejuang Tangguh Dalam Membangun Citra Organisasi Melalui Program “Dengan TPT Cegah TBC” Putri Marshada Lestari; Syifa Astasia Utari
Journal of Media and Communication | E-ISSN : 3063-9581 Vol. 2 No. 4 (2026): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

A campaign is a public relations activity that can be a strategy in building a positive organizational image. This is because the campaign allows the organization to convey messages according to public needs, including the issue of Tuberculosis which is currently a challenge in Indonesia due to a lack of education. Therefore, the Pejuang Tangguh Foundation (PETA) runs the "Dengan TPT Cegah TBC" program which not only encourages changes in public attitudes but also serves as a means to build the organization's image. This study aims to determine the "Dengan TPT Cegah TBC" campaign strategy by the Pejuang Tangguh Foundation and the organization's image through the campaign. The theory in this study is based on the public relations campaign theory by Anne Gregory (2018) and the image formation theory by John S. Nimpoeno (2020). The approach used is descriptive qualitative with data collection techniques through observation, interviews, and documentation. The results of this study indicate that PETA carries out a campaign strategy that includes ten dimensions: analysis, objectives, public, messages, strategies, tactics, timescale, resources, evaluation and review. Through the campaign strategy, the organization can build an image by shaping public perceptions, cognition, attitudes, and motivation. Thus, the program not only runs effectively, but also plays a role in building a positive image of the organization.
Pengaruh Kualitas Website Cepat Respon Masyarakat (CRM) terhadap Citra Pemerintah Provinsi DKI Jakarta (Survei Pada Pelapor WEB CRM Kelurahan Cilandak Barat) Qurotul Putri Riyadi; Sa’diyah El Adawiyah
Journal of Media and Communication | E-ISSN : 3063-9581 Vol. 2 No. 4 (2026): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

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The DKI Jakarta Provincial Government through Jakarta Smartcity presents the CRM (Quick Community Response) website as a means for public complaints regarding various environmental issues, as well as a form of implementing modern, transparent, and public service-oriented governance, as well as an effort to build positive government relations and image with the public. This study aims to measure the quality of the CRM website, the image of the DKI Jakarta Provincial Government through CRM implementation, and the influence of CRM website quality on the government's image. The population in this study were CRM web reporters in Cilandak Barat Village with a sample of 82 people. The study used the WebQual 4.0 theory (Barnes and Vidgen in Nugroho, 2016), and image theory (John Nimpoeno in Mubarok, 2023) with a quantitative method through a survey of 82 respondents using a questionnaire. The results of this study indicate that the quality of the CRM website and the image of the DKI Jakarta Provincial Government are considered good by respondents. Based on the results of the research that has been conducted, it can be concluded that the quality of the CRM (Quick Community Response) website can be said to be positive, unidirectional and significant. In addition, the quality of the CRM website influences the image of the DKI Jakarta Provincial Government by 59.4%.
Strategi Komunikasi Pemasaran PT KAI Daop 5 Purwokerto dalam Optimalisasi Jumlah Penumpang Kereta Api Alip Akbar Naufal Rabbani; Desti Rahma Pertiwi; Iklima Hafidah Praja
Journal of Media and Communication | E-ISSN : 3063-9581 Vol. 2 No. 4 (2026): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

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This study analyzes the marketing communication tactics implemented by PT KAI Daop 5 Purwokerto to increase the number of train passengers, emphasizing advertising, direct marketing, online marketing, sales promotions, and public relations management. The method used in this study is qualitative with data collection techniques in the form of interviews, observations, and document collection. The findings of this study indicate that the communication approach used is integrated through traditional and digital media channels, where the use of social media and digital applications has proven effective in increasing customer participation and loyalty. In addition, promotional initiatives such as discounts and special fares are able to attract more passengers, especially during off-peak periods, while the public relations function helps in creating a good image and maintaining interaction with the community. Overall, the marketing communication tactics implemented are able to increase public awareness and the number of train users, although still facing challenges from competition from other transportation modes and changes in consumer habits.
Implementasi Community Relations melalui Workshop Penyusunan Curriculum Vitae bagi Pemuda Desa Waluya Suci Baby Arabella; Deddy Agus Purwanto
Journal of Media and Communication | E-ISSN : 3063-9581 Vol. 2 No. 4 (2026): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

Work readiness is one of the challenges faced by young people, particularly in understanding the professional documents required during the recruitment process. Based on observations conducted in Waluya Village, Cicalengka District, Bandung Regency, it was found that some youths lacked understanding of the importance of a Curriculum Vitae (CV), were unable to distinguish between an Applicant Tracking System (ATS)-friendly CV and a Creative CV, and had low awareness of the importance of personal branding. This article aims to describe the implementation of Community Relations through a Curriculum Vitae Preparation Workshop for the youth of Waluya Village. The study employed a qualitative descriptive approach, with data collected through observation, documentation, and activity evaluation. The workshop was held on May 17, 2025, at the Waluya Village Hall and involved 15 participants consisting of youth organization members (Karang Taruna) and unemployed young people. The materials delivered included an introduction to ATS-friendly CVs, Creative CVs, and personal branding. The results showed that participants gained a basic understanding of the functions of a CV, the differences between ATS-friendly and Creative CVs, and the importance of personal branding in preparing for the workforce. These findings indicate that the Community Relations approach can serve as an effective communication strategy in addressing community needs through relevant educational activities.
Strategi Komunikasi dan Manajemen Pesan dalam Kampanye Non-Komersial di Media Sosial: Analisis Framing pada Kampanye Anti Kekerasan Terhadap Perempuan Ni Putu Sinta Dewi; I Wayan Wastawa
Journal of Media and Communication | E-ISSN : 3063-9581 Vol. 2 No. 4 (2026): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

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Penelitian ini bertujuan untuk menganalisis strategi komunikasi dan manajemen pesan yang digunakan dalam kampanye anti kekerasan perempuan di media sosial dengan menggunakan pendekatan analisis framing. Kekerasan terhadap perempuan merupakan isu sosial serius yang terus menjadi perhatian global dan nasional. Di Indonesia berdasarkan data Komnas Perempuan (2023) mencatat lebih dari 457.895 kasus kekerasan terhadap perempuan sepanjang tahun 2022, angka yang menunjukkan urgensi upaya advokasi secara masif. Media sosial telah menjadi platform utama dalam menyebarkan pesan-pesan advokasi kepada khalayak yang lebih luas. Metode yang digunakan adalah analisis framing model Entman yang mencakup empat elemen: definisi masalah (problem definition), interpretasi kausal (causal interpretation), evaluasi moral (moral evaluation), dan rekomendasi penyelesaian (treatment recommendation). Data dikumpulkan melalui observasi sistematis terhadap konten media sosial dari akun-akun kampanye anti kekerasan perempuan di Indonesia. Hasil penelitian menunjukkan bahwa kampanye non-komersial anti kekerasan perempuan di media sosial menggunakan strategi framing struktural-sistemik sebagai bingkai dominan, dengan penekanan pada pembingkaian kekerasan sebagai produk relasi kuasa yang timpang dalam masyarakat patriarkal. Manajemen pesan yang efektif ditandai dengan penggunaan narasi personal, visual yang kuat, konsistensi identitas kampanye, dan ajakan bertindak yang spesifik. Temuan ini memberikan kontribusi bagi pengembangan strategi komunikasi kampanye sosial yang lebih efektif di era digital.
Urgensi Perlindungan Hukum Hak Cipta Atas Karya Yang Dihasilkan Oleh Artificial Intelligence (Ai) Di Indonesia Afinda Margaretha; Risma Sari Cantik Juliatin; Dimas Pramodya Dwipayana
Journal of Media and Communication | E-ISSN : 3063-9581 Vol. 2 No. 4 (2026): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

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The development of Artificial Intelligence (AI) has significantly transformed the process of creating works in the fields of art, literature, and design. AI is now capable of generating works autonomously without direct human involvement in the creative process. This situation raises legal issues, particularly regarding copyright protection in Indonesia, which is still based on the concept of a human creator as stipulated in Undang-Undang Nomor 28 Tahun 2014 tentang Hak Cipta. This study aims to analyze the urgency of legal protection for AI-generated works and to examine the existing legal gaps. The method used is a normative juridical approach, analyzing relevant laws and legal concepts. The results indicate that the absence of specific regulations on AI-generated works creates legal uncertainty concerning ownership and copyright protection. Therefore, legal reform or progressive interpretation is necessary to provide legal certainty, encourage innovation, and protect the interests of parties involved in the development and use of AI. This study concludes that legal protection for AI-generated works is an urgent necessity in order to align Indonesia’s legal system with the advancement of digital technology.
Analisis Strategi Pemasaran Pantai Natsepa Dalam Mendukung Pengembangan Pariwisata Berbasis Masyarakat Yoan Pattiselanno; Olivia Tahalele
Journal of Media and Communication | E-ISSN : 3063-9581 Vol. 2 No. 4 (2026): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

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Analysis of the Marketing Strategy of Natsepa Beach in Supporting Community-Based Tourism Development. Supervisor I: Sandra I. Telussa, and Supervisor II: Olivia Tahalele. Natsepa Beach is a leading tourist destination in Central Maluku Regency that has great potential for the development of nature-based and culinary tourism. This beach is known not only for its natural beauty but also for Rujak Natsepa, which has become a local culinary icon. The combination of beach tourism and culinary tourism serves as the main strength in building the destination’s image. The management of Natsepa Beach is carried out by the Central Maluku Tourism Office with the involvement of the local community, particularly MSME actors and rujak vendors. Community involvement is important because the tourism sector contributes to the economy of local residents. The local government also provides guidance regarding hygiene and serving standards to maintain the quality of local products and the image of the tourist destination. The current marketing strategy of Natsepa Beach utilizes digital media and social media through accounts such as Pesona Maluku Tengah, as well as support from influencers and content creators. Promotion does not only highlight the beach scenery but also tourism activities and Natsepa’s distinctive culinary attractions. However, the absence of an official account dedicated specifically to Natsepa Beach means that promotional information is still combined with information about other destinations. From the perspective of Integrated Marketing Communication (IMC), the marketing of Natsepa Beach includes six main components, namely advertising, sales promotion, public relations, personal selling, direct marketing, and internet marketing. The implementation of these IMC components strengthens the branding of Natsepa Beach as a distinctive natural and culinary tourism destination and supports the economic growth of the local community.
Analisis Komentar Warganet di X tentang Pernyataan Arifah Fauzi terkait Pemindahan Gerbong Wanita Angelia Malika; Roma Kyo Kae Saniro; M. Aliffio Arya Putra; Afiya Ramadhani Juiza; M. Ibnu Jiwa Saputra; Rasya Triansyah; Aurenza Triazdy; Ferdinand Sundapa
Journal of Media and Communication | E-ISSN : 3063-9581 Vol. 2 No. 4 (2026): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

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This study aims to identify the nature of public responses, analyze the language used in comments, and examine their alignment with the values of Pancasila in digital communication. The subject of this study is netizens’ comments on the X platform regarding a statement by the Minister of Women’s Empowerment and Child Protection, Arifah Fauzi, concerning the proposal to move women-only carriages to the middle of the train following a train accident in East Bekasi in April 2026. This study employs a qualitative method with a document analysis approach. The data sources consist of 20 netizen comments on posts from the @MafiaWasit and @MiskinTV_ accounts on the X platform, collected through observation and documentation. This study is expected to serve as a useful reference for research on digital communication and the evaluation of the application of language ethics on social media. The results indicate that the majority of netizens reject this proposal. The language used includes criticism, sarcasm, and rude remarks. These findings suggest that communication ethics and the application of Pancasila values on social media remain relatively low.
Strategi Kreatif Pada Program Kok Bisa Viral NTV Berdasarkan Teori Creative Strategy Ahmad Risqi; Nitasri Murawaty Girsang
Journal of Media and Communication | E-ISSN : 3063-9581 Vol. 2 No. 4 (2026): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

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The development of digital media has caused television programs to be required to produce relevant, engaging, and trend-oriented content in order to maintain their existence amid increasing media competition. This study aims to identify the creative strategies implemented by the creative team of the television program Kok Bisa Viral in producing up-to-date content as an effort to maintain program sustainability. This research uses a descriptive qualitative method with data collection techniques including observation, interviews, and documentation. The analysis applies Graham Wallas’ creative process theory, which consists of four stages: preparation, incubation, illumination, and verification. The results show that the creative strategies applied by the Kok Bisa Viral team in creating relevant content include theme research, content repackaging, theme branching development, program concept development, and changes in editing concepts. These strategies are carried out through idea exploration, creative discussions, adaptation to digital trends, and evaluation processes to ensure that the produced content meets audience expectations. The implementation of these creative strategies demonstrates that adaptability and innovation within the creative team play an important role in maintaining the existence of television programs amid the continuous development of the media industry.
Dinamika Implementasi Pemenuhan Hak Terhadap Buruh Cacat Akibat Kecelakaan Kerja Aurael Filvensha Insyilla; Bellmiro Umara Bahsora; Elsa Eka Julia Putri; Fairuzah Meeya Basyarah
Journal of Media and Communication | E-ISSN : 3063-9581 Vol. 2 No. 4 (2026): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

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This study examines the implementation of laws and regulations regarding the fulfillment of the rights of workers with disabilities resulting from workplace accidents, as well as the penalties imposed on companies that fail to fulfill these rights. The state has guaranteed the right to work and fair treatment for every citizen, including persons with disabilities, through the 1945 Constitution of the Republic of Indonesia, Law No. 8 of 2016, the Labor Law, and other implementing regulations. However, in practice, there remains a gap between legal norms and their implementation, as seen in the case of Giri Pamungkas, who suffered a permanent disability due to a work-related accident but still faced termination of employment and did not receive optimal post-accident protection. This study employs a normative legal method with a qualitative-descriptive approach. The results of the study indicate that workers who suffer disabilities due to work-related accidents remain entitled to employment protection, wages, healthcare, adequate accommodation, rehabilitation, and a prohibition on termination of employment until their recovery is confirmed. Companies that fail to fulfill these rights may be subject to administrative and criminal sanctions, as well as obligations to pay compensation, severance pay, and benefits in accordance with applicable legal provisions.  

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