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INDONESIA
Social Sciences Journal
Published by Utami Publisher
ISSN : -     EISSN : 30645271     DOI : https://doi.org/10.70963/soc
humanities, social science, sociology, economics, political science, geography, philosophy, history, humanity, behavioral sciences, sociology, journalism and role of media in social science. educational sciences, law and management, anthropology, communication studies, corporate governance, criminology, cross cultural studies, demography, development studies, education, industrial relations, information science, international relations, media studies, methodology, psychology, public administration, social welfare, religious studies, visual arts, women studies, international relations, development studies, library and information science, religious studies, linguistics, etc.
Articles 29 Documents
Netizens’ Comment Analysis On The Tiktok Account “Barisan Pengusaha Pejuang” (A Netnographic Study On The Campaign Song Post Of Prabowo–Gibran) Sukma, Anisa; Narti, Sri; Putra, Dilmai
Social Sciences Journal Vol. 1 No. 4 (2025): Agustus
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/soc.v1i4.288

Abstract

This study aims to analyze netizens’ comments on a campaign song video of presidential and vice-presidential candidates Prabowo–Gibran, posted by the TikTok account Barisan Pengusaha Pejuang. The research adopts a netnographic method with a qualitative descriptive approach, supported by the Computer Mediated Communication (CMC) theory to interpret interaction patterns in digital spaces. Data were collected using documentation techniques on 100 selected comments, followed by thematic coding and analysis. Findings reveal two main categories of comments: supportive or pro-Prabowo–Gibran comments, and sarcastic or critical comments. During the campaign period, most comments were positive, enthusiastic, and optimistic. However, after Prabowo–Gibran officially took office, the tone of the comments shifted toward sarcasm and public dissatisfaction, often triggered by unmet expectations regarding their performance or policies. This study illustrates how public opinion evolves in social media discourse and underscores the importance of digital sentiment in political communication.
Implementation Of Law Number 40 Of 2007 On Corporate Social Responsibility (Csr) At Pt. Sinar Bengkulu Inti Mulya Qawi, Ari Mughni; Lorita, Evi; Imanda, Antonio
Social Sciences Journal Vol. 1 No. 4 (2025): Agustus
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/soc.v1i4.289

Abstract

This study aims to understand the implementation of Law Number 40 of 2007 regarding Corporate Social Responsibility (CSR) at PT. Sinar Bengkulu Inti Mulya. The research employed a descriptive qualitative method, utilizing observation, interviews, and documentation. The study involved three informants, consisting of one key informant and two primary informants. Results indicated that CSR implementation at PT. Sinar Bengkulu Inti Mulya complies with existing regulations through six main indicators: mandatory CSR implementation, CSR budget allocation, CSR program focus, implementation impact, implementation reports, and regulatory compliance. CSR programs were consistently implemented twice annually, effectively addressing community needs, and positively impacting local social and economic conditions. The company regularly reported its CSR activities every six months to the local administration, demonstrating its accountability and commitment to social responsibility.
Community Acceptance Of Male Beauty Vloggers: A Study Of The Residents Of Padang Gading Village, Sungai Rumbai Subdistrict, Mukomuko Regency Parwati, Nunuk; Narti, Sri; SM, Anis Endang
Social Sciences Journal Vol. 1 No. 4 (2025): Agustus
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/soc.v1i4.290

Abstract

This study aims to explore community acceptance of male beauty vloggers, focusing on the TikTok account @azkhategar391 in Padang Gading Village, Sungai Rumbai Subdistrict, Mukomuko Regency. The emergence of male beauty vloggers is often perceived as a challenge to traditional gender stereotypes, especially within rural communities that adhere strongly to conventional masculinity. The study employs a descriptive qualitative approach, utilizing data collection methods such as observation, in-depth interviews, and documentation. Informants were selected purposively based on criteria including age, residency, and activity on TikTok. The research is grounded in Stuart Hall’s encoding/decoding theory, which explains how media messages are produced (encoding) and how they are received or interpreted by audiences (decoding). The findings reveal diverse audience responses to male beauty vlogger content. Some participants fully accept the content (dominant-hegemonic reading), others respond with negotiation (negotiated reading), while a portion rejects it (oppositional reading). Factors influencing acceptance include age, educational background, religious values, and exposure to social media. The study highlights a shift in rural community perceptions of gender and beauty, though resistance to non-traditional gender expression remains. These findings are significant in understanding how digital media influences local social dynamics and the potential of social media to promote more inclusive views of gender roles.
Work Discipline of Employees of the Library and Archives Service of Bengkulu Province Putri, Salsahbilah; Saputra, Harius Eko; Rikardo, Yanuar
Social Sciences Journal Vol. 1 No. 4 (2025): Agustus
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/soc.v1i4.291

Abstract

This study aims to analyze the level of work discipline among employees at the Library and Archives Service of Bengkulu Province and identify the influencing factors. Work discipline is a crucial component in achieving organizational goals, particularly in government institutions that provide public information and archival services. The research employed a descriptive qualitative approach with data collected through interviews, observations, and documentation. Informants consisted of institutional employees and library service users. The findings indicate that most employees demonstrate good discipline, especially in terms of attendance, compliance with regulations, and ethical behavior at work. However, some minor disciplinary issues were observed, such as the use of personal gadgets during working hours and loud conversations that disrupt the work environment. Factors affecting work discipline include leadership, electronic attendance systems, individual awareness, and the overall work environment. The study recommends continuous coaching, capacity-building for employees, and optimization of supervisory systems to enhance discipline and professionalism in the workplace.
Framing Analysis Of Political Survey News Coverage In Klikers Media Putri, Vinna Yuliana; Narti, Sri; SM, Anis Endang
Social Sciences Journal Vol. 1 No. 4 (2025): Agustus
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/soc.v1i4.292

Abstract

This study aims to analyze the construction of reality in political survey news coverage published by the online media Klikers. The researcher adopts Robert N. Entman's (1993) framing analysis approach, which comprises four key elements: defining problems, diagnosing causes, making moral judgments, and suggesting remedies. The study focuses on two Klikers articles reporting on electability surveys ahead of Indonesia's 2024 presidential election. A qualitative descriptive method was employed, with data collected through observation, documentation, and literature review. The findings indicate that Klikers consistently frames the presidential candidate pair Prabowo-Gibran in a positive narrative, emphasizing their strong electability and effective campaign strategies. This framing contributes to shaping public opinion in favor of their political legitimacy. However, the lack of transparency regarding survey methodology and source balance suggests potential bias in news construction. The study highlights the importance of media literacy in the digital information era and the relevance of framing analysis in revealing media bias within the realm of political communication.
The Application Of Batak Karo Customary Law In Marriage And Social Life Tarigan, Agnesia Br; Hasan , Zainudin
Social Sciences Journal Vol. 2 No. 1 (2025): November
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/soc.v2i1.423

Abstract

The Karo Batak community has a strong customary law system that governs various aspects of social life, including marriage arrangements and community relations. This study aims to analyze the implementation of Karo Batak customary law in the field of marriage (including clan exogamy prohibitions, customary procedures, and sanctions) as well as its role in maintaining social order and the cultural identity of the community. The study employs a qualitative method with a literature study approach and normative analysis of customary and socio-cultural law sources. The results indicate that Karo Batak customary law continues to function as a living law that is actively observed by the community, in line with the theories of Receptie, Receptie Exit, and Living Law. Although modernization and migration bring changes in values and challenges to the preservation of customs, Karo customary law remains an important regulator of moral, social, and cultural life within the community.
The Influence Of Service Quality On Customer Satisfaction At Bank Bengkulu Main Branch Setyaningsih, Endang; Saputra, Harius Eko; Maryaningsih, Maryaningsih
Social Sciences Journal Vol. 2 No. 1 (2025): November
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/soc.v2i1.376

Abstract

This study aims to determine the influence of service quality on customer satisfaction at Bank Bengkulu Main Branch. The research employed a descriptive associative method, with data collected through questionnaires and documentation. The data were analyzed using simple linear regression to test the relationship between service quality (X) and customer satisfaction (Y). The sample consisted of 85 respondents who were customers of Bank Bengkulu Main Branch. The findings indicate a strong correlation between service quality and customer satisfaction, with an R value of 0.744 or 74.4%. The t-test results confirmed that service quality has a significant effect on customer satisfaction. Therefore, improving service quality is a crucial factor in enhancing customer satisfaction at Bank Bengkulu.
The Role Of The Department Of Education And Culture In Preserving Local Culture In Bengkulu City Oktaria, Nindia; Saputra , Harius Eko; IS , Tuti Handayani
Social Sciences Journal Vol. 2 No. 1 (2025): November
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/soc.v2i1.377

Abstract

This study aims to analyze the role of the Department of Education and Culture in preserving local culture in Bengkulu City. The research applies a qualitative method with data collected through interviews and observations. The study involved five informants, consisting of two key informants and three supporting informants. The findings reveal that the Department of Education and Culture performs several major roles: first, formulating and implementing cultural policies through cultural data collection; second, fostering communities and traditional institutions through active communication with the Regional Customary Council, although financial support remains limited; third, preparing cultural management materials annually, despite weaknesses in reporting and follow-up systems; and fourth, preserving traditions and cultural values that are increasingly adopted by the younger generation, although globalization and modern lifestyles remain significant challenges. The study concludes that despite the active role of the Department of Education and Culture, cultural preservation efforts continue to face obstacles, particularly in terms of funding, strengthening cultural data, and community participation.
The Influence Of Health Service Quality On The Satisfaction Level Of BPJS Patients At Cahaya Negeri Health Center Irawan, Sendi Iklas Dede; Lorita , Evi; Saputra, Harius Eko
Social Sciences Journal Vol. 2 No. 1 (2025): November
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/soc.v2i1.378

Abstract

This study aims to determine the influence of health service quality on the satisfaction levels of BPJS patients at Cahaya Negeri Health Center. The research employs a quantitative descriptive method, with data collected through questionnaires and documentation. The data analysis techniques include descriptive analysis, Product Moment correlation, simple linear regression, and hypothesis testing using the Determination Test (r²) and t-test. The findings indicate a very strong correlation between health service quality and patient satisfaction, with the influence value reaching 84.9%. This result demonstrates that the better the quality of health services provided, the higher the level of satisfaction among BPJS patients.

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