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International Conference On Association Of Indonesian Entrepreneurship Study Programs
Published by Perkumpulan Program Studi Kewirausahaan Indonesia
ISSN : -     EISSN : 30643635     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The Proceeding International Conference On Association Of Indonesian Entrepreneurship Study Programs (E-ISSN: 3064-3635) serves as a platform to disseminate cutting-edge research and innovative practices in the field of entrepreneurship. This publication includes a diverse range of topics such as entrepreneurial education, startup development, business innovation, sustainability in entrepreneurship, and the integration of digital technologies in entrepreneurial ventures. By fostering academic and professional dialogue, this proceeding aims to enhance the understanding of entrepreneurial processes, strategies, and policies while supporting the development of entrepreneurial ecosystems. It is designed to benefit researchers, educators, practitioners, and policymakers interested in advancing entrepreneurship as a discipline and as a driver of economic growth and societal impact.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 17 Documents
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Analysis of Entrepreneurial Potential in the Maritime Sector (Case Studi on Politeknik Maritim AMI Makassar) Irman Irman; Hardiyono
International Conference On Association Of Indonesian Entrepreneurship Study Programs Vol. 1 No. 1 (2024): Proceeding International Conference On Association Of Indonesian Entrepreneursh
Publisher : Association Of Indonesian Entrepreneurship Study Programs

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Abstract

This study aims to identify the entrepreneurial potential among the cadets of the AMI Makassar Maritime Polytechnic and the factors that affect their interest in the maritime sector. Based on in-depth interviews, participatory observations, and documentation, it was found that the interest in entrepreneurship among cadets is still low. The main reasons include a preference for job security as an employee, a lack of understanding of maritime business opportunities, and a lack of support from the environment. This research identifies various business opportunities in the maritime sector such as fisheries business, logistics, marine tourism, and marine energy. Factors that affect entrepreneurial interest include self-motivation, family support, access to capital, and educational curriculum. To increase interest in entrepreneurship, it is recommended to strengthen the entrepreneurship curriculum, develop mentorship programs, increase access to capital and business networks, and support the environment. The results of this research are expected to provide insight for educational institutions and the government in designing effective strategies to support the development of entrepreneurship in the maritime sector, so that it can support sustainable national economic development.
Social Entrepreneurship as an Innovation of Coastal Village Government in Maritime-Oriented Economic Development in Riau Islands Nur Ilmiah Rivai; Muhammad Alfa Sikar
International Conference On Association Of Indonesian Entrepreneurship Study Programs Vol. 1 No. 1 (2024): Proceeding International Conference On Association Of Indonesian Entrepreneursh
Publisher : Association Of Indonesian Entrepreneurship Study Programs

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Social Entrepreneurship as an Innovation of Coastal Village Government in Maritime-Oriented Economic Development in the Riau Islands. Social entrepreneurs are individuals or groups who create and implement innovative solutions to social, environmental, and economic problems using entrepreneurial principles. Through Village Law No. 6 of 2014 which mandates the importance of empowering village communities. The Riau Islands, with their strategic location on international trade routes and rich marine resources, have great potential in the development of a maritime-oriented economy. This research will focus on an in-depth analysis of innovations related to social entrepreneurship and community empowerment in the context of improving the economy of coastal villages. The main purpose of this study is to present an analysis of village government innovations in terms of social entrepreneurship. This research method will involve collecting data from various sources of information, including scientific journal databases such as Web of Science, Scopus, and Google Scholar. The data collected will include related publications. This analysis will provide an in-depth understanding of the evolution of knowledge in social entrepreneurship and community empowerment as well as the relationships between stakeholders and identified research trends. The results of research show that coastal village governments on the island of Riau can play a role as social entrepreneurs through various innovations that focus on maritime-oriented economic development. With the right approach, village governments can improve community welfare, protect the marine environment, and promote sustainable and inclusive economic growth. Conclusion These programs can create new jobs and provide sustainable economic opportunities for local residents. Coastal villages in Riau Islands can reduce dependence on the traditional fisheries sector by developing various alternative sources of income. This directly improves the quality of life and socio-economic welfare of coastal communities.
Social Entrepreneurship as a Form of Gen Z Social Awareness in the Digital Era Muhammad Alfa Sikar; Nur Ilmiah Rivai; Agus
International Conference On Association Of Indonesian Entrepreneurship Study Programs Vol. 1 No. 1 (2024): Proceeding International Conference On Association Of Indonesian Entrepreneursh
Publisher : Association Of Indonesian Entrepreneurship Study Programs

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Social Entrepreneurship as a Form of Social Awareness of Gen Z in the Digital Era The dominance of the young generation population in the digital era for a country can be both positive and negative. A social entrepreneur is an individual who leads positive change in society in an innovative, creative, and sustainable way. They not only focus on financial gain, but also aim to solve significant social or environmental problems. The literature study method where this research is carried out is only based on written works, including the results of research both published and unpublished. This conclusion confirms that collaboration between Gen Z as social entrepreneurs with non-profit organizations and the government not only expands the reach and strengthens the support base, but also produces more holistic and sustainable solutions in addressing social problems. Through this collaboration, they can combine their expertise and resources to face larger and more complex challenges, creating a deeper and more sustainable impact in society.
Employee Productivity Optimization: The Role of Communication, Facilities, and NWOW Yohannes Sarwo Edi; Muhammad Yunus Amar
International Conference On Association Of Indonesian Entrepreneurship Study Programs Vol. 1 No. 1 (2024): Proceeding International Conference On Association Of Indonesian Entrepreneursh
Publisher : Association Of Indonesian Entrepreneurship Study Programs

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This study aims to analyze the influence of communication skills and work facilities on employee productivity at PT. Bank Negara Indonesia (BNI) Makassar, with New Ways of Working (NWOW) as a moderation variable. The quantitative method was used by involving 36 employees of the credit division as respondents. Data were collected through structured questionnaires and analyzed using multiple regression to evaluate direct influence as well as interactions to assess the effects of NWOW moderation. The results of the study show that communication skills and work facilities have a positive influence on employee productivity. However, the role of NWOW moderation was insignificant, suggesting that other factors such as time management and leadership may play a more dominant role. This research provides insight into HRM practices in PT. Bank Negara Indonesia Makassar, especially in the context of implementing flexible work.
Patient revisit interest: what extent quality affects hospital customer satisfaction? Ade Ary Machmud; Nurdin Brasit; Maat Pono; Hendragunawan Sardjan Tahyf
International Conference On Association Of Indonesian Entrepreneurship Study Programs Vol. 1 No. 1 (2024): Proceeding International Conference On Association Of Indonesian Entrepreneursh
Publisher : Association Of Indonesian Entrepreneurship Study Programs

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This study aims to examine the influence of service quality on patient satisfaction and interest in repeat visits at the Hasanuddin University Dental and Oral Education Hospital. Using a quantitative approach with a cross-sectional survey method, data was collected from 100 patients who had received services at the hospital. The research instrument in the form of a SERVQUAL questionnaire was used to measure five dimensions of service quality: tangibles, reliability, responsiveness, assurance, and empathy. Multiple regression analysis showed that service quality had a significant influence on patient satisfaction, with the dimensions of assurance and empathy contributing the most. In addition, patient satisfaction was shown to have a significant influence on revisit interest. These findings indicate that improved service quality can improve patient satisfaction, which in turn increases interest in repeat visits. Recommendations for hospital management include improving physical facilities, ongoing training for medical personnel, integration of health technology, and the development of an effective patient feedback system. With the implementation of these recommendations, it is hoped that the Hasanuddin University Dental and Oral Education Hospital can improve the quality of its services and strengthen patient loyalty.
Determinant of economic growth in asean countries 2015-2022 Muh Irwin; Rahmatia Yunus; Sanusi Fattah; Nur Dwiana Sari Saudi
International Conference On Association Of Indonesian Entrepreneurship Study Programs Vol. 1 No. 1 (2024): Proceeding International Conference On Association Of Indonesian Entrepreneursh
Publisher : Association Of Indonesian Entrepreneurship Study Programs

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The aim of this research is to see the influence of macroeconomic variables on the GDP of ASEAN countries. This research uses data for the past 7 years from 2015-2022 and uses market analysis to discuss labor force levels and income levels in ASEAN countries. Using a two-stage least squares simultaneous equation model. The data taken is Gross Domestic Product, Labor Force and Exchange Rates. Based on the test results, it shows that the variables that have an influence on GDP are the Labor Force, Inflation, while the Exchange Rate has no influence on GDP.
Business Development Strategy With A Business Model Canvas Approach At Nh Studio In Sinjai Regency Pahrul; Mariani Alimuddin
International Conference On Association Of Indonesian Entrepreneurship Study Programs Vol. 1 No. 1 (2024): Proceeding International Conference On Association Of Indonesian Entrepreneursh
Publisher : Association Of Indonesian Entrepreneurship Study Programs

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NH Studio faces significant challenges in achieving stability of its premises due to the inability to purchase a permanent location and the necessity of relying on annual rental contracts. To address this issue, NH Studio utilizes the Business Model Canvas with several transformations to maintain the existing business model and introduce new strategies. For long-term business development and sustainability, it is recommended to diversify services by offering equipment rental and conducting photography workshops. Through this diversification strategy, NH Studio can expand its service offerings, increase revenue, strengthen customer relationships, and establish itself as a comprehensive and reliable photography service provider. An analysis of the internal and external environment and the application of the Business Model Canvas are strategic steps in expanding the network and reaching more customers to face the intense competition in the photography industry.
The Correlation Between Job Demand and Performance: An Empirical Analysis in a Higher Education Work Environment A. Nur Asri Ainun; Muhammad Idrus Taba; Sumardi; Wahda
International Conference On Association Of Indonesian Entrepreneurship Study Programs Vol. 1 No. 1 (2024): Proceeding International Conference On Association Of Indonesian Entrepreneursh
Publisher : Association Of Indonesian Entrepreneurship Study Programs

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Enhancing lecturer performance is necessary to raise the standard of higher education. The purpose of this study is to assess the work requirements for instructors at Makassar City's private universities. job demands in this scenario encompass a variety of factors, including task ambiguity, time pressure and work overload. In this study, quantitative methodologies were applied. Teachers at several private universities in Makassar City received questionnaires. The analysis tool SPSS version 26 was used to examine the data that had been gathered. The study's findings demonstrated that role ambiguity significantly affected lecturers' performance. Time constraints and work overload have a beneficial but insignificant impact. Furthermore, compared to academics with less experience, lecturers with more experience typically exhibit superior job demand management skills
Implementation of Digital Marketing Ethics at CV. Yhave International Co. Ltd Mariani Alimuddin; Ifah Finatry Latiep; Paramita Poddala
International Conference On Association Of Indonesian Entrepreneurship Study Programs Vol. 1 No. 1 (2024): Proceeding International Conference On Association Of Indonesian Entrepreneursh
Publisher : Association Of Indonesian Entrepreneurship Study Programs

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This research examines the application of ethics in digital marketing at CV. Yhave International Co. Ltd, Makassar. The primary focus is on how ethics are implemented in digital marketing campaigns to address challenges and leverage opportunities. This study uses a qualitative approach with interview techniques, participatory observation, and document analysis. The results show that CV. Yhave is committed to transparency, personal data protection, social responsibility, and compliance with regulations. Steps taken include privacy policies, honest information disclosure, and support for relevant social issues. This research provides practical guidelines for other companies in managing their digital marketing ethics.
LOCAL PERFUME BUSINESS DEVELOPMENT STRATEGY (Case Study on Marvest Fragrance) Bustamil Ramadhani; Jusni; Muhammad Toaha
International Conference On Association Of Indonesian Entrepreneurship Study Programs Vol. 1 No. 1 (2024): Proceeding International Conference On Association Of Indonesian Entrepreneursh
Publisher : Association Of Indonesian Entrepreneurship Study Programs

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This study aims to analyze the internal and external conditions and formulate appropriate business strategies for Marvest Fragrance in facing the challenges of the local perfume market in Makassar City. The analysis is conducted through an internal factor analysis using the marketing mix and STP (Segmenting, Targeting, Positioning), and external factors through PEST analysis (Political, Economic, Social, Technological) and Porter’s Five Forces model. The results of the study indicate that Marvest Fragrance’s internal strengths include highquality products, competitive prices, a professional team, good financial management, production and distribution efficiency, and marketing through social media. On the other hand, its weaknesses include limitations in human resources, capital, product variety, shipping processes, and a narrow market segment. External opportunities include economic and population growth in Makassar, the perfume trend among young people, and government support for SMEs. The external threats faced are inflation, new competitors, shipping costs and delays, as well as high buyer bargaining power and product substitutes. The recommended strategy is to leverage strengths and opportunities (SO) by optimizing social media, expanding the market through efficient financial management, and improving distribution supported by human resources and technology.

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