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Management and Business Progress
Published by Sekolah Tinggi Ilmu Ekonomi Bina Karya
ISSN : -     EISSN : 29649560     DOI : https://doi.org/10.70021/mbp
Core Subject : Economy,
Economics, Econometrics & Finance
Management Business Progress mencakup ide atau pemikiran hasil penelitian, penemuan dan inovasi baru yang berkaitan dengan Manajemen dan Bisnis dengan ruang lingkup pada bidang tertentu yaitu : Majamen SDM Manajemen Keuangan Manajemen Operasi Entrepreneur
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 50 Documents
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Pengaruh Kualitas Dan Citra Merek Terhadap Keputusan Pembelian Hp Merek Vivo Y100: Studi Kasus Pada Mahasiswa/i STIE Bina Karya Tebing Tinggi Ketaren, Abednego
Management And Business Progress Vol. 3 No. 1 (2024): Management and Business Progress Edisi Juni 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v3i1.158

Abstract

This research was conducted with the aim of finding out how quality and brand image influence the decision to purchase the VIVO Y100 brand cellphone among STIE Bina Karya Tebing Tinggi students. The independent variables of the research are quality and brand image, while the dependent variable is purchasing decisions. The results of hypothesis testing using multiple regression analysis with two independent variables and one dependent variable show that: Quality has no influence on the decision to purchase a VIVO Y100 brand cellphone among STIE Bina Karya students, brand image influences the decision to purchase a VIVO Y100 brand cellphone among students. i STIE Bina Karya, quality and brand image together influence the decision to purchase the VIVO Y100 Brand HP among STIE Bina Karya students.
Pengaruh Motivasi Hedonik terhadap Impulsive Buying dan Compulsive Buying: Kasus pada pada remaja lokal Tebing Tinggi yang menggunakan Kosmetik Halal Timbul, Markahasa
Management And Business Progress Vol. 3 No. 1 (2024): Management and Business Progress Edisi Juni 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v3i1.169

Abstract

The transformation in consumer purchasing patterns and the corresponding factors is a pertinent issue and a captivating subject for further examination by marketers and scholars in contemporary times. Within this context, the impulsive and compulsive buying behaviors among young individuals in Tebing Tinggi who utilize halal cosmetics have become the focal point of this research endeavor. The primary objective of this study is to ascertain the potential impact of hedonic motivation on impulsive and compulsive buying tendencies. The methodology adopted involves the utilization of accidental sampling technique encompassing a total of 200 participants. The data analysis procedure employed is Structural Equation Modeling (SEM). The findings indicate a positive and noteworthy correlation between hedonic motivation and impulsive buying behavior. Moreover, there exists a constructive and significant association between impulsive buying and compulsive purchasing patterns. Conversely, hedonic motivation does not exhibit any influence on compulsive buying behavior.
Pengaruh Kualitas Produk Dan Label Halal Terhadap Keputusan Pembelian Dengan Kepercayaan Sebagai Variabel Mediasi: Studi Kasus pada Follower Instagram Scarlett Manurung, Carnelius Ricardo; Rosida, Rosida; Sarwoto, Sarwoto
Management And Business Progress Vol. 3 No. 1 (2024): Management and Business Progress Edisi Juni 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v3i1.170

Abstract

The aim of this study was to examine how the impact of product quality and the presence of a halal label affect consumer purchasing choices, with trust playing a mediating role. The study focused on Scarlett's Instagram followers. The study explored both direct and indirect effects. This research falls under the category of explanatory research, aiming to elucidate causal relationships between variables through hypothesis testing. The study employed a quantitative approach utilizing SmartPLS (Partial Least Square) software version 3.0. Two sub-models were utilized: the measurement model (outer model) and the structural model (inner model). The sampling method employed was accidental, with 97 respondents chosen using the Cochran formula. The direct impact analysis revealed that product quality significantly influenced purchasing decisions, with a value of 2.246 and a significant value of 0.025. However, the presence of a halal label did not significantly affect purchasing decisions, registering a value of 0.317 and a significant value of 0.751. Product quality significantly influenced trust, with a value of 7.556 and a significant value of 0.000, while the halal label did not significantly affect trust, with a value of 1.934 and a significant value of 0.054. Trust significantly influenced purchasing decisions, with a value of 20.906 and a significant value of 0.000. Regarding the indirect effects, trust was found to mediate the relationship between product quality and purchasing decisions, with a value of 6.618 and a significant value of 0.000. However, trust was not found to mediate the relationship between halal labels and purchasing decisions, with a value of 1.943 and a significant value of 0.053.
Pengaruh Gaji Dan Budaya Organisasi Terhadap Kinerja Guru SD Swasta Di Kecamatan Rambutan Kota Tebing Tinggi Jayanti, Suci Etri; Damanik, Ayu Zurlaini; Matondang, Andrina Amalia
Management And Business Progress Vol. 3 No. 1 (2024): Management and Business Progress Edisi Juni 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v3i1.171

Abstract

Based on existing phenomena from the research object carried out by researchers, there is a decline in the performance of private elementary school teachers in Rambutan District, Tebing Tinggi City due to low salaries and organizational culture which is still carried out by some teachers, namely being reluctant to get involved in school activities which ultimately has an impact on teacher performance, resulting in a less harmonious relationship between teachers. The aim of this research is to determine the influence of salary and organizational culture on the performance of private elementary school teachers in Rambutan District, Tebing Tinggi City. The method used in this research is Multiple Linear Regression with the IBM SPSS 25.00 application. The results of this research show that the salary and organizational culture variables influence the performance of private elementary school teachers in Rambutan District, Tebing Tinggi City, and the salary and organizational culture variables simultaneously influence the performance of private elementary school teachers in Rambutan District, Tebing Tinggi City.
Pengaruh Kepuasan Kerja Terhadap Kinerja Pegawai Dengan Komitmen Organisasi Sebagai Variabel Intervening : Studi Kasus Dinas Lingkungan Hidup Kota Tebing Tinggi Hayati, Zaharani; Oktapiana, Dilla; Siahaan, Rumiris
Management And Business Progress Vol. 3 No. 2 (2024): Management and Business Progress Edisi Desember 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v3i2.180

Abstract

One of the important factors in the field of human resources is providing job satisfaction and organizational commitment which is the right of employees and the obligation of the Tebing Tinggi City Environmental Service to support employee contributions in order to achieve predetermined goals. The purpose of this study was to determine the effect of job satisfaction on employee performance with organizational commitment as an intervening variable. The research method used is quantitative. Sampling in this method uses no-probability sampling with a census sample technique of 30 respondents, the data collection method used is a questionnaire and literature study, while the data analysis used in this study with instrument testing, classical assumption testing and hypothesis testing consisting of direct and indirect influence hypothesis testing using SPSS 25.00 for windows. The results of this study indicate that job satisfaction has a significant effect on organizational commitment at the Tebing Tinggi City Environmental Service, while job satisfaction does not have a significant effect on employee performance, and organizational commitment does not have a significant effect on employee performance. Based on these results, an intervening test can be carried out so that it is known that the organizational commitment variable is not able to mediate the influence between the job satisfaction variable and the employee performance variable.
Pengaruh Word Of Mouth Dan Kualitas Pelayanan Terharap Loyalitas Pelanggan Dengan Kepuasan Konsumen Sebagai Variabel Intervening Gunawan, Didik; Maharani, Suci; Layli, Devi
Management And Business Progress Vol. 3 No. 2 (2024): Management and Business Progress Edisi Desember 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v3i2.181

Abstract

This research aims to determine the influence of Word of Mouth and Service Quality on Customer Loyalty with Consumer Satisfaction as an Intervening Variable (Case Study of JNE Customers, Tebing Tinggi Main Branch). This research used a sample of 96 respondents, namely JNE Tebing Tinggi Main Branch customers. This research uses quantitative research with the help of SmartPLS software version 3.0. The results of hypothesis testing using Hypothesis Testing (t Test) and Indirect Effect (Indirect Influence) to test the Intervening variable, researchers use Path Coefficients to test the hypothesis directly by producing the conclusion that hypothesis 1 is accepted, which means word of mouth has a significant effect on consumer satisfaction. hypothesis 2 is accepted, which means that service quality has a significant effect on customer satisfaction, hypothesis 3 is accepted, which means that word of mouth has a significant effect on customer loyalty, hypothesis 4 is accepted, which means that service quality has a significant effect on customer loyalty, hypothesis 5 is rejected, which means that consumer satisfaction has no significant effect. on customer loyalty, then the Indirect Effect test where hypothesis 6 is rejected, which means that consumer satisfaction cannot mediate the relationship between word of mouth and customer loyalty, hypothesis 7 is rejected, which means that consumer satisfaction cannot mediate the relationship between service quality and customer loyalty.
Pengaruh Kehandalan Dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Dimediasi Kepuasan Pelanggan Pada Konsumen ELHA TRANS Indrapura Nainggolan, Mika Rulas; Prayoga, Ardi Nanang; Purba, Rakhmawati
Management And Business Progress Vol. 3 No. 2 (2024): Management and Business Progress Edisi Desember 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v3i2.182

Abstract

This study aims to determine the effect of reliability and service quality on customer loyalty mediated by customer satisfaction at ELHA Trans Indrapura. The effects we want to know are direct and indirect effects. This type of research is quantitative which is used to obtain or collect information data about a large population, usually using a relatively smaller sample. The sample used in this study was 96 respondents with a purposive sampling technique. The test tool used was SmartPLS Software version 3.0. From the results of this test, it can be concluded that Reliability does not have a significant effect on Customer Satisfaction. Service Quality has a significant effect on Customer Satisfaction. Reliability does not have a significant effect on Customer Loyalty. Service Quality does not have a significant effect on Customer Loyalty. Customer Satisfaction has a significant effect on Customer Loyalty. Customer Satisfaction is unable to mediate the effect between Reliability and Customer Loyalty. Customer Satisfaction is unable to mediate the effect between Service Quality and Customer Loyalty
Peran Kepuasan Pelanggan Dalam Mediasi Pengaruh Kualitas Pelayanan Dan Discount Terhadap Impulse Buying Pelanggan Toko Sepatu Stars Purba, Rido; Sinaga, M. Arian L.; Sarwoto, Sarwoto; Cen, Cia Cai
Management And Business Progress Vol. 3 No. 2 (2024): Management and Business Progress Edisi Desember 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v3i2.183

Abstract

This research uses approach study quantitative with type study purposeful explanatory research For analyze How connection between One variable with variable other . Population in this research is customer Stars Tebing Tinggi Shoe shop , numbering 96 people. Tools analysis : validity test, test reliability, statistical t test and indirect effect test with use Smart tools PLS 3.0.Results of this research shows that quality service influential significant to satisfaction customers , discounts   influential to satisfaction customers, quality service influential against impulse buying , discounts   influential to impulse buying , satisfaction settlement  influential to impulse buying , and  quality service as well as influence discount to satisfaction customer as intervening variable.
Pengaruh Lokasi Dan Brand Image Terhadap Minat Beli Dan Dampaknya Pada Keputusan Pembelian Pada Café Kopi Dolok Tebing Tinggi Suwadi, Suwadi; Dewi, Mustika
Management And Business Progress Vol. 3 No. 2 (2024): Management and Business Progress Edisi Desember 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v3i2.184

Abstract

This study aims to determine the effect of location and brand image on buying interest and its impact on purchasing decisions Case study at Café Kopi Dolok Tebing Tinggi. The research method used is quantitative method using the help of SPSS version 25.00. which was collected from the results of distributing questionnaires to Café Kopi Dolok consumers as many as 96 respondents. The analysis method used in this study is to use instrument tests, namely validity and reliability tests. Classical assumption test, namely normality test, multicolonearity test, heteroscedacity test, multiple linear regression analysis, analysis of the coefficient of determination (R2), hypothesis testing, namely the T test and path analysis. The results of SPSS in this study are that the location variable has an effect on purchase interest, the Brand Image variable has no effect on Purchase interest, the location variable has no effect on purchasing decisions, the Brand Image variable has no effect on purchasing decisions, the purchase interest variable has an effect on purchasing decisions, the Purchase Interest variable can mediate the relationship between Location affects purchasing decisions, the Purchase Interest variable can mediate the relationship between Brand Image affects purchasing decisions.
Pengaruh Kualitas Produk, Citra Merek Dan Kepuasan Konsumen Terhadap Keputusan Pembelian Virtako di UD. Rizky Desa Pematang Jering Nainggolan, Benhart
Management And Business Progress Vol. 3 No. 2 (2024): Management and Business Progress Edisi Desember 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v3i2.185

Abstract

This study aims to determine " The Effect of Product Quality, Brand Image and Consumer Satisfaction on Virtako Purchasing Decisions in UD Rizky Pematang Jering Village. The method of determining the sample used in this study is to use the non probability sampling formula as many as 30 samples who are farmers in Pematang Jering Village. Based on the results of the analysis of hypothesis 1, it can be concluded that the first hypothesis is accepted, meaning that the Product Quality variable (X1) has an effect on the Purchasing Decisions variable (Y). Based on the results of the analysis of hypothesis 2, it can be concluded that the second hypothesis is accepted, meaning that the Brand Image variable (X2) has an effect on the Purchasing Decisions variable (Y). Based on the results of the analysis of hypothesis 3, it can be concluded that the third hypothesis is rejected, meaning that the Consumer Satisfaction variable (X2) has no effect on the Puchasing Decisions variable (Y). Based on the results of the analysis of hypothesis 4, it can be concluded that the forth hypothesis is accepted, meaning that the Product Quality variable (X1), Brand Image variable (X2), and Consumer Satisfaction variable have a joint effect on the Purchasing Decisions variable (Y).

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