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INDONESIA
Ecopreneur : Jurnal Ekonomi dan Bisnis Islam
Published by Universitas Islam Bunga Bangsa Cirebon
ISSN : -     EISSN : 27470237     DOI : 10.47453
Core Subject : Economy,
Economics, Econometrics & Finance
The Ecopreneur Journal is a journal that provides findings – findings of scientific research in the field of Islamic economics and business published by the Sharia Economics Study Program IAI Bunga Bangsa Cirebon. This journal is published periodically 2 times a year, namely in February and August. This journal is intended for researchers, academics, lecturers, students and the general public.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekomomi dan Ekonometrika
Articles 153 Documents
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Women and Entrepreneurship: Factors Influencing Indonesian Young Women To Be The Entrepreneur Pratama, Dito Alif; Iswandi, Andi; I. Habibah, Inna
Ecopreneur : Jurnal Ekonomi dan Bisnis Islam Vol. 6 No. 2 (2025): Ecopreneur : Jurnal Ekonomi dan Bisnis Islam
Publisher : Institute of Research and Community Service at Islamic University of Bunga Bangsa Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47453/ecopreneur.v6i2.3480

Abstract

This study examines the key factors that motivate young Indonesian women to engage in entrepreneurship, a field increasingly realized for its contribution to economic development and gender empowerment. In the face of ongoing unemployment and restricted access to traditional work, entrepreneurship is a feasible option, particularly for women aspiring for autonomy and economic contribution. This study investigates three primary variables—self-independence, economic status, and financial literacy—to analyze their individual and collective impacts on entrepreneurial drive among women aged 18–35 who had operated enterprises for a minimum of two years. Using a quantitative approach with multiple regression analysis, data were gathered from 107 respondents across 16 regions in Indonesia via structured questionnaires. The results show that these three factors have a big effect on young women's choices to start their own businesses, either on their own or at the same time. Self-independence, in particular, stands up as a key motivator. This shows a desire for personal freedom and a flexible work-life balance. Economic pressures and the capacity to utilize financial acumen also play a substantial role. The study adds to the field of research by giving real-world examples from Indonesia, where traditional gender roles still exist but are being challenged more and more by entrepreneurial activities. These results show how important it is to make regulations and initiatives that assist women become better entrepreneurs, learn about money, and get resources so that the economy is more open and long-lasting.
Sorghum as Sustainable Ṭayyib Food: A Study on Local Consumption Strategies and the Implementation of Maqāṣid al-Sharī‘ah in Beber Subdistrict Vidiati, Cory; Fernando, Ardi; Sundayana, Aditia; Sahaya, Aini; Dapiah; Selasi, Dini; Lubaba, Abu
Ecopreneur : Jurnal Ekonomi dan Bisnis Islam Vol. 6 No. 2 (2025): Ecopreneur : Jurnal Ekonomi dan Bisnis Islam
Publisher : Institute of Research and Community Service at Islamic University of Bunga Bangsa Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47453/ecopreneur.v6i2.3577

Abstract

Food security in Indonesia remains fragile due to heavy dependence on rice and wheat as staple foods. This reliance creates structural risks when domestic output is insufficient or global supply chains are disrupted. Diversifying local food sources is therefore essential to strengthening national resilience. This study examines strategies to enhance sorghum consumption in Beber Subdistrict, Cirebon Regency, positioning it as ṭayyib food within the framework of maqāṣid al-sharī‘ah. A qualitative descriptive method was applied, using secondary data from journals, international reports, government documents, and local publications. Thematic analysis focused on three themes: sorghum’s potential, local consumption strategies, and the role of policy and institutions. Findings show that bioguma sorghum in Beber yields 10–16 tons per harvest with up to three harvests annually, far above the national average. This productivity provides economic opportunities through processing into flour, noodles, and healthy snacks. Challenges remain, including limited processing facilities, low nutritional awareness, and weak village institutions. Promoting sorghum as ṭayyib food supports hifz al-nafs (protection of life), hifz al-mal (protection of wealth), and imārat al-ardh (stewardship of the earth). Integrated, community-based strategies and multi-stakeholder collaboration could position Beber as a replicable model of Islamic and sustainable local food security.
The Role of Social Proof in The Decision-Making of The Rural Community Of Cirebon to Become Customers of Sharia Microfinance Institutions Sukarnoto, Toto; Wartoyo; Cahyono, Heru
Ecopreneur : Jurnal Ekonomi dan Bisnis Islam Vol. 6 No. 2 (2025): Ecopreneur : Jurnal Ekonomi dan Bisnis Islam
Publisher : Institute of Research and Community Service at Islamic University of Bunga Bangsa Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47453/ecopreneur.v6i2.3578

Abstract

The principle of social proof is one of the most powerful cognitive heuristics in decision making. This phenomenon is particularly relevant in the context of financial decision making, especially when individuals face uncertainty or complexity in financial product information. The purpose of this study is to describe the most dominant forms of social proof in encouraging the use of Islamic microfinance institutions in rural communities that are steeped in social and religious values. The research methodology uses a qualitative approach with a phenomenological design to gain an in-depth understanding of the experiences and perceptions of rural communities regarding social proof in their decision-making to become customers of Islamic microfinance institutions. The results of the study show that the role of religious leaders, the community, the community's experience interacting with Islamic financial institutions, the participation of microfinance institutions in the community, and the support of village officials and apparatus are able to motivate and convince the rural community to make decisions in transactions with Islamic microfinance institutions.
The Effect of Halal Tourism Development on Tourist Satisfaction: Integrating Quantitative and Qualitative Approaches in Kampung Landeuh Baduy Mualaf, Lebak, Banten Selasi, Dini; Pratiwi, Ayu Alfiani; Suharto, Taufik Hidayat; Vidiati, Cory
Ecopreneur : Jurnal Ekonomi dan Bisnis Islam Vol. 6 No. 2 (2025): Ecopreneur : Jurnal Ekonomi dan Bisnis Islam
Publisher : Institute of Research and Community Service at Islamic University of Bunga Bangsa Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47453/ecopreneur.v6i2.3579

Abstract

Satisfaction is important in the future development of halal tourism. This study aims to analyze the effect of halal tourism development on tourist satisfaction. The research method used mixed methods, where quantitative data was obtained from 100 tourist respondents and qualitative data was collected through observation and interviews with tourism managers, communities, and tourists. The data was then analyzed using simple linear regression and source triangulation. The results of this study can be seen from β = 0.889, r² = 78.5%, p < 0.001, which indicate that the development of halal tourism has a positive effect on tourist satisfaction. The factors that influence this are halal facilities, quality services, storytelling, digital marketing, and spiritual and educational experiences, which create a positive image, potential for repeat visits, and word-of-mouth promotion. The development of halal tourism is carried out with an experiential approach by exploring various local cultures, spiritual experiences, cultural education with sharia-based management, and halal tourism experiences are not only about the attractiveness of tourist locations but must also be supported by the availability of halal facilities and infrastructure, quality halal services, educational tourism, and traditional culture. Marketing strategies for experience-based development can be implemented by strengthening cultural and religious storytelling, halal tourism packages, utilizing digital marketing and tourist reviews, and improving facilities and services. This research contributes to integrating religious and cultural aspects, as well as community participation, which play an important role in the development of halal tourism based on tourist experiences. The implications can be utilized to create SOPs for halal tourism services, develop digital marketing, and strengthen the involvement of all parties for the sustainability of halal tourism
Pengaruh Customer Centric Dan Religious Framing Terhadap Keputusan Pembelian: customer centric : religious framing : keputusan pembelian putra, gilang kharisma; Astuti, Fitria Yuni
Ecopreneur : Jurnal Ekonomi dan Bisnis Islam Vol. 4 No. 01 (2023): Ecopreneur : Jurnal Ekonomi dan Bisnis Islam
Publisher : Institute of Research and Community Service at Islamic University of Bunga Bangsa Cirebon

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Abstract

This study aims to examine the effect of customer centricity and religious framing on purchasing decisions with the Hajah Subagyo restaurant as the research sample, the Hajah Subagyo restaurant was chosen because it represents the Islamic name in the business name, namely "hajah". Sampling using Accidental sampling method. This method is a technique of determining sampling based on chance, that is, anyone who meets the researcher by chance can be used as a sample. So the sample in this study were visitors to the Hajah Subagyo Kendal restaurant who accidentally visited the restaurant on the 3rd day of the data collection process. So the number of samples used in this study was obtained as many as 151 respondents who visited the Hajah Subagyo restaurant. The results of the study revealed that customer centricity and religious framing had a significant effect based on statistical tests with respective values ​​of 0.186 and 0.673.
Perilaku Konsumen Analisa Deskriptif Pemilihan Tempat Belanja Konsumen Pedesaan Erlinda, Ela; Vidiati, Cory; Selasi, Dini; Munajim, Ahmad
Ecopreneur : Jurnal Ekonomi dan Bisnis Islam Vol. 4 No. 01 (2023): Ecopreneur : Jurnal Ekonomi dan Bisnis Islam
Publisher : Institute of Research and Community Service at Islamic University of Bunga Bangsa Cirebon

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Abstract

Abstrak Tulisan ini bertujuan untuk menganalisa perilaku konsumen di pedesaan dalam memilih tempat belanja. Keputusan membeli merupakan suatu tindakan yang dilakukan oleh konsumen dalam memutuskan untuk membeli suatu produk atau jasa tertentu. Temuannya bahwa lokasi, harga, pemilihan, kenyamanan, layanan pelanggan, dan kebijakan pengembalian; selain itu terbatasnya penguasaan teknologi membuat konsumen sulit dalam penerimaan konsep e-commerce yang ditawarkan. Dengan menggunakan pendekatan kualitatif, sumber data primer dikumpulkan dari wawancara dan observasi; lokasi penelitian dilakukan di Toko Kelontong Novi-Ali Panguragan Cirebon; sumber data sekunder didapatkan dari artikel-artikel terkait penelitian. Kebaruan dari penelitian ini adalah adanya faktor psikologis berupa emosional antar warga desa dan budaya turun temurun. Keterbatasan penelitian ini dapat dilakukan melalui penelitian lanjutan untuk penelitian sejenis maupun pengembangannya. Kata Kunci: perilaku konsumen masyarakat pedesaan, pemilihan tempat belanja, Toko Kelontong Novi Ali Abstract This paper aims to analyze consumer behavior in rural areas in choosing a place to shop. Buying decision is an action taken by consumers in deciding to buy a particular product or service. His findings that location, price, selection, convenience, customer service, and return policy; in addition to the limited mastery of technology makes it difficult for consumers in the acceptance of e-commerce concepts offered. By using a qualitative approach, primary data sources were collected from interviews and observations; the location of the study was conducted at Novi-Ali Panguragan Cirebon grocery store; secondary data sources were obtained from research-related articles. The novelty of this study is the presence of psychological factors in the form of emotions between villagers and hereditary culture. Limitations of this research can be done through advanced research for similar research and development. Keywords: consumer behavior of rural communities, the selection of shopping, grocery stores Novi Ali
Implementasi Strategi Marketing Syari’ah Di Toko Sembako Fatahillah Kota Cirebon Dalam Mencapai Kepuasan Pelanggan rismaya, erin
Ecopreneur : Jurnal Ekonomi dan Bisnis Islam Vol. 4 No. 01 (2023): Ecopreneur : Jurnal Ekonomi dan Bisnis Islam
Publisher : Institute of Research and Community Service at Islamic University of Bunga Bangsa Cirebon

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Abstract

Jurnal ini mengulas tentang implementasi marketing syari’ah yang diterapkan oleh toko sembako Fatahillah Kota Cirebon dalam mencapai kepuasan pelanggan. Penelitian ini bertujuan untuk menggambarkan perencanaan, pelaksanaan, dan evaluasi dari strategi marketing yang dijalankan oleh toko sembako Fatahillah dalam upaya mencapai kepuasan para pelanggannya. Jenis penelitian ini adalah penelitian kualitatif dengan paradigm naturalistis. Adapun instrument penelitiannya adalah observasi, pedoman wawancara, dan peneliti sebagai instrument kunci. Sumber data penelitian ini adalah hasil wawancara dari pimpinan perusahaan, wakil pimpinan perusahaan, maupun karyawan dari Toko Sembako Fatahillah. Adapun hasilnya adalah proses pelaksanaannya dengan menerapkan SOP yaitu senyum, sapa, dan tawarkan dalam proses melayani pelanggan dampak dari strategi ini adalah meningkatkan kualitas pelayanan yang lebih menyenangkan, memotifasi, inspiratif, dan bermakna. Selain itu, pelanggan menjadi terkesan dan tidak bosan untuk kembali berbelanja di toko sembako Fatahillah ABSTRACT This journal reviews the implementation of shari'ah marketing implemented by the Fatahillah basic food store in Cirebon City in achieving customer satisfaction. This study aims to describe the planning, implementation, and evaluation of the marketing strategy implemented by the Fatahillah grocery store in an effort to achieve customer satisfaction.This type of research is qualitative research with a naturalistic paradigm. The research instruments are observation, interview guides, and researchers as key instruments. The data source for this research is the results of interviews with company leaders, deputy company leaders, and employees of the Fatahillah Grocery Store. As for the result is The implementation process by implementing SOP , namely smile, greet, and offer in the process of serving customers the impact of this strategy is to improve the quality of service that is more fun, motivating, inspiring, and meaningful. In addition, customers are impressed and not bored to return to shopping at the Fatahillah grocery store Keywords: marketing syari'ah, service quality, customer satisfaction
Strategi Peningkatan Pelayanan Prima Untuk Kepuasan Pelanggan Dalam Etika Bisnis Islam karjuni, agus; suamrno, Sumarno; Chissario, Patrisya Novita
Ecopreneur : Jurnal Ekonomi dan Bisnis Islam Vol. 4 No. 01 (2023): Ecopreneur : Jurnal Ekonomi dan Bisnis Islam
Publisher : Institute of Research and Community Service at Islamic University of Bunga Bangsa Cirebon

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Abstract

Strategi Peningkatan Pelayanan Prima Untuk Kepuasan Pelanggan Dalam Etika Bisnis Islam. Kajiannya dilatar belakangi oleh ketatnya persaingan antar usaha dan konsumen yang semakin kritis mengharuskan pelaku usaha meningkatkan pelayanan prima untuk tetap menjaga kepuasan pelanggannya dengan menggunakan etika bisnis yang sesuai dengan pedoman islam. Diharapkan perusahaan mampu memberikan pelayanan yang terbaik dalam memenuhi kepuasan pelanggan. Penelitian ini bertujuan untuk mengetahui strategi peningkatan pelayanan prima dalam menjaga kepuasan pelanggan dan untuk mengetahui metode indikator apa saja yang digunakan untuk mengukur kepuasan pelanggan serta bagaimana strategi peningkatan pelayanannya untuk menjaga kepuasan pelanggan menurut etika bisnis islam di Yogya Junction Cirebon. Penelitian ini merupakan jenis penelitian Kualitatif dengan menggunakan jenis sumber data primer dan data sekunder, dan teknik pengumpulan data menggunakan wawancara, observasi dan dokumentasi. Serta teknis analisis data yang digunakan yaitu reduksi, penyajian, penarikan kesimpulan dan pengumpulan data. Teknik keabsahan dalam penelitian ini yaitu menggunakan triangulasi data. Berdasarkan hasil penelitian bahwa strategi pelayanan yang dilakukan oleh Yogya Junction Cirebon dengan meningkatkan pelayanan prima dalam menjaga kepuasan pelanggannya tidak terlepas dari dua strategi yang pertama ada 5 Strategi mengenai pelayanan prima yaitu bukti nyata, Keandalan (reliability), Kesigapan (responsiveness), Empati (Empathy), Jaminan (Assurance) ada pun yang kedua menurut perspektif bisnis islam meliputi kesatuan, kehendak bebas, tanggung jawab, terakhir keseimbangan dan keadilan. Strategi peningkatan pelayanan untuk menjaga kepuasan pelanggan diharapkan mampu memberikan nilai tambah bagi perusahaan. Dengan adanya strategi pelayanan yang prima, diharapkan pelaku usaha akan memberikan pelayanan terbaik kepada pelanggan yang sesuai dengan etika bisnis islam agar dapat terus menjaga kepuasan pelanggan sehingga bisa tercapainya visi dan misi perusahaan dan dapat bersaing dengan kompetitor lain. Penelitian ini diharapkan akan menjadi bahan informasi dan masukan bagi karyawan khusus nya di Yogya Junction Cirebon, terutama dalam memberikan pelayanan yang baik kepada pelanggan. Kata Kunci : Strategi, kepuasan, etika. Strategy to Improve Excellent Service for Customer Satisfaction in Islamic Business Ethics. This study is motivated by the intense competition between businesses and consumers who are increasingly critical of requiring business actors to improve excellent service to maintain customer satisfaction by using business ethics in accordance with Islamic guidelines. The company is expected to be able to provide the best service in meeting customer satisfaction. This study aims to determine the strategy of improving service excellence in maintaining customer satisfaction and to find out what indicator methods are used to measure customer satisfaction and how to improve service strategies to maintain customer satisfaction according to Islamic business ethics at Yogya Junction Cirebon. This research is a type of qualitative research using primary and secondary data sources, and data collection techniques using interviews, observation and documentation. As well as the technical analysis of the data used, namely reduction, presentation, conclusion drawing and data collection. The validity technique in this research is using data triangulation. Based on the results of the research that the service strategy carried out by Yogya Junction Cirebon by improving excellent service in maintaining customer satisfaction is inseparable from the first two strategies, there are 5 strategies regarding excellent service, namely tangible evidence, reliability, responsiveness, empathy ), Assurance (Assurance) there is also the second according to the perspective of Islamic business includes unity, free will, responsibility, lastly balance and justice. Service improvement strategies to maintain customer satisfaction are expected to provide added value for the company. With an excellent service strategy, it is hoped that business actors will provide the best service to customers in accordance with Islamic business ethics so that they can continue to maintain customer satisfaction so that the company's vision and mission can be achieved and can compete with other competitors. This research is expected to be a material for information and input for special employees at Yogya Junction Cirebon, especially in providing good service to customers. Keywords: Strategy, satisfaction, ethics.
Implementasi E-Commerce Sebagai Media Penjualan dalam Ekonomi Islam di BT Batik Trusmi Cirebon Dapiah, Dapiah; Azhari, Tiyas Agustine
Ecopreneur : Jurnal Ekonomi dan Bisnis Islam Vol. 4 No. 01 (2023): Ecopreneur : Jurnal Ekonomi dan Bisnis Islam
Publisher : Institute of Research and Community Service at Islamic University of Bunga Bangsa Cirebon

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Abstract

Dalam dunia bisnis, penggunaan e-commerce sebagai media penjualan merupakan suatu kebutuhan untuk meningkatkan dan memenangkan persaingan bisnis. Selain sebagai media penjualan yang lebih luas, e-commerce juga memiliki manfaat lainnya. Diantaranya, manfaat bagi konsumen itu sendiri, konsumen tidak harus datang/mengunjungi toko untuk membeli produk yang diinginkannya, jika lokasi tokonya jauh konsumen dapat menghemat ongkos perjalanan yang dapat digantikan dengan ongkos kirim yang jauh lebih murah, lalu konsumen juga dapat membeli produk lebih dari 1 toko dengan hanya melakukan transaksinya dari rumah menggunakan layanan e-commerce. Jurnal ini mengulas tentang implementasi E-Commerce sebagai media penjualan di BT Batik Trusmi Cirebon. Penelitian ini bertujuan untuk menjelaskan Implementasi Penjualan BT Batik Trusmi mulai dari mekanisme penjualan E-Commerce, Market Place, dan promosi BT Batik Trusmi Cirebon. Metode yang dipakai dalam kajian ini yaitu pendekatan kualitatif. Pendekatan kualitatif dalam kaidah ilmiah akan melalui berbagai tahapan berpikir, dimulai dengan berpikir secara induktif (dengan menangkap berbagai fakta atau fenomena-fenomena sosial). Teknik pengumpulan data yang dilakukan peneliti yaitu dengan melakukan observasi. Hasil penelitian menggunakan implementasi e-commerce denngan menggunakan database website Marketing Communication (Marcom) pada toko BT Batik Trusmi Cirebon. implementasi e-commerce sebagai media penjualan di BT Batik Trusmi Cirebon, bahwa e-commerce tidak hanya sebagai media penjualan saja tetapi bisa sebagai media promosi yang lebih luas jangkauannya. Dalam pelaksanaanya BT Batik Trusmi Cirebon menerapkan prinsip ekonomi islam seperti prinsip kejujuran, keadilan dan tanggung jawab dalam menjual produk-produk dan promo – promo terbarunya sehingga masyarakat merasa semakin percaya dan terbantu dengan kemudahan transaksinya. Kata Kunci: Implementasi, E-Commerce, Market Place Abstract In the business world, the use of e-commerce as a sales medium is a necessity to improve and win business competition. Aside from being a broader sales medium, e-commerce also has other benefits. Among them are the benefits for the consumer himself, the consumer does not have to come/visit the store to buy the product he wants, if the store is located far away the consumer can save on travel costs which can be replaced with much cheaper shipping costs, then the consumer can also buy more than 1 product. shop by only doing transactions from home using e-commerce services. This journal reviews the implementation of E-Commerce as a sales medium at BT Batik Trusmi Cirebon. This study aims to explain the Implementation of Sales of BT Batik Trusmi starting from the sales mechanism of E-Commerce, Market Place, and promotion of BT Batik Trusmi Cirebon. The method used in this study is a qualitative approach. A qualitative approach in scientific principles will go through various stages of thinking, starting with inductive thinking (by capturing various facts or social phenomena). Data collection techniques carried out by researchers are by observing. The results of the study used the implementation of e-commerce using the Marketing Communication (Marcom) website database at the BT Batik Trusmi Cirebon store. The implementation of e-commerce as a sales medium at BT Batik Trusmi Cirebon, that e-commerce is not only a sales medium but can be a wider promotional medium. In its implementation, BT Batik Trusmi Cirebon applies Islamic economic principles such as the principles of honesty, fairness and responsibility in selling its newest products and promos so that people feel more confident and helped by the ease of transactions. Keywords: Implementation, E-Commerce, Market Place.
Penerapan Analisis Swot Terhadap Penentuan Strategi Pemasaran pada PT.Gpsku Karya Indonesia di Kota Cirebon Pratama, Gama; rahmasari, Rizka
Ecopreneur : Jurnal Ekonomi dan Bisnis Islam Vol. 4 No. 01 (2023): Ecopreneur : Jurnal Ekonomi dan Bisnis Islam
Publisher : Institute of Research and Community Service at Islamic University of Bunga Bangsa Cirebon

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Abstract

Di masa modern saat ini yang semakin canggih banyak sekali perusahaan-perusahaan yang meluncurkan ide atau produk-produk yang dapat memberikan keamanan serta kemudahan bagi aktivitas masyarakat dalam berkendara baik untuk roda 2 maupun roda 4. Salah satunya yaitu perusahaan yang bergerak di bidang Gps Tracker, contohnya yaitu seperti PT Gpsku Karya indonesia merupakan perusahaan Gps Tracker yang sudah lama berdiri sejak tahun 2008. Perusahaan ini memiliki custom hardware serta program software yang bisa di terapkan untuk kebutuhan pengendalian dan juga monitoring untuk Asset berupa kendaraan baik milik perusahaan, BUMN/pemerintahan ataupun milik pribadi. Setiap tahunnya PT Gpsku karya indonesia mengalamai peningkatan dan perkembangan yang cukup baik, dan di dukung juga oleh adanya layanan Cloud Server Terpercaya dengan Kemampuan Tehnologi Komputer SAAS. Namun tidak dapat di pungkiri bahwa Pt Gpsku Karya Indonesia Harus mampu bersaing dalam perkembangan bisnis Tracker tersebut oleh karenanya di dalam jurnal ini akan di bahas mengenai analisis SWOT dalam strategi pemasaran yang di terapkan oleh PT Gpsku Karya Indonesia. Kata Kunci: Analisis SWOT, Strategi Pemasaran, GPS Pelacak, Teknologi Komputer Abstract In today's increasingly sophisticated era, many companies are launching ideas or products that can provide security and convenience for people's activities in driving for both 2-wheeled and 4-wheeled vehicles. One of them is a company engaged in the Gps Tracker sector, for example, PT Gpsku Karya Indonesia is a Gps Tracker company that has been around for a long time since 2008. This company has custom hardware and software programs that can be applied for control and monitoring needs for Assets in the form of vehicles either owned by companies, BUMN/government or owned personal. Every year PT Gpsku Karya Indonesia experiences quite good improvements and developments, and is also supported by the existence of a Trusted Cloud Server service with SAAS Computer Technology Capabilities. However, it cannot be denied that Pt Gpsku Karya Indonesia must be able to compete in the development of the Tracker business, therefore this journal will discuss SWOT analysis in the marketing strategy implemented by PT Gpsku Karya Indonesia. Keywords: SWOT Analysis, Marketing Strategy, GPS Tracker, Computer Technology

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