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Mia Nurislamiah
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communicative.bbc@gmail.com
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+6282316610202
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communicative.bbc@gmail.com
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Jalan Widasari III Tuparev Cirebon, Jawa Barat
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Communicative : Jurnal Komunikasi dan Penyiaran Islam
Published by Universitas Islam Bunga Bangsa Cirebon
ISSN : -     EISSN : 27466949     DOI : 10.47453
Core Subject : Religion, Education,
Religion Education
Jurnal Communicative adalah jurnal Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Institut Agama Islam Bunga Bangsa Cirebon. Jurnal Communicative merupakan jurnal publikasi ilmiah yang berupaya memfasilitasi dan menyediakan artikel ilmiah hasil penelitian empiris dan analisis-reflektif bagi para praktisi dan akademisi. Jurnal Communicative yang diharapkan dapat berkontribusi dalam mengembangkan teori dan mengenalkan konsep-konsep baru di bidang komunikasi penyiaran Islam dalam perspektif yang luas. Jurnal Communicative terbit dua kali dalam se tahun: Juni dan Desember Jurnal Communicative mengundang penulis, para ahli dan segenap sivitas akademika untuk menulis artikel ilmiah sesuai dengan fokus dan scope jurnal Communicative. Isi tulisan sepenuhnya menjadi tanggung jawab penulis masing-masing.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 154 Documents
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ANALYSIS OF ANIES BASWEDAN’S RHETORIC AS A POLITICAL COMMUNICATION STRATEGY TO ATTRACT PUBLIC ATTENTION Winda Kustiawan; Faiz Ahmad Zidan; Nanda Risani Raqiqah; Dwi Asyila Sabrina Br. Saragih
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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Abstract

This study aims to analyze Anies Baswedan’s political communication style and its influence on public appeal, particularly among the younger generation. Although he lost in the 2024 Presidential Election, Anies remains a respected and prominent public figure due to his rhetorical, intellectual, and humanist approach to communication. Using a qualitative method and discourse analysis approach, this research examines how Anies establishes emotional connections with the public through speeches, discussions, social media, and the implementation of populist policies. The findings reveal that Anies’s calm, educational, and persuasive communication style is not only effective in delivering political messages but also serves as a form of intellectual da’wah that promotes public literacy and active civic participation, especially among youth.
THE POLITICAL COMMUNICATION STRATEGY OF SUSILO BAMBANG YUDHOYONO IN CONSTRUCTING A CHARISMATIC IMAGE AS A NATIONAL LEADER Faiz Ahmad Zidan; Ahmad Sampurna Rambe; Muhammad Alfazar; Nursamsiah Pasya; Zulfan Affandi; Muhammad Panusunan Harahap
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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Abstract

This study explores the charismatic leadership of Susilo Bambang Yudhoyono (SBY) in the context of political communication, highlighting his assertive, structured, meaningful, and charismatic communication style that defined his presidency in the Republic of Indonesia. Using a qualitative method with a literature study approach, this research analyzes how SBY’s military and academic background shaped his formal yet emotional communication character and his ability to foster a close relationship with the public through elegant rhetoric. Although he has completed his term in office, his charismatic image and cautious yet authoritative communication style remain relevant in Indonesia's political landscape. The findings indicate that SBY’s charismatic leadership not only had an impact during his presidency but also serves as a model for stable, intellectual, and ethical political communication for current and future leaders.
UNRAVELING THE COMPLEXITY OF POLITICAL COMMUNICATION AMID THE TIDE OF DISINFORMATION AND DIGITAL POLARIZATION Ahmad Sampurna; Nanda Risani Raqiqah; Dwi Asyila Sabrina Br. Saragih; Muammar Dzaki Ihsani; Muqtada Ibrahim; Muhammad Syarif Harefah
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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Abstract

Political communication serves as a crucial foundation for democratic governance, enabling governments, the media, and the public to engage in open dialogue and information exchange. In the digital era, political communication is increasingly shaped by issues such as disinformation, social media algorithms, and the dissemination of propaganda. This study adopts a qualitative approach through literature review and content analysis to explore key topics in political communication, including media framing, smear campaigns, and technical effects such as deepfakes and political influencers. Elitist political communication characterized by inefficiency, misinformation, and a lack of transparency can negatively impact public trust and escalate polarization. Adaptive communication strategies, strong problem-solving skills, and robust digital capabilities are essential to uphold democratic integrity. For political communication to be effective, transparency, integration, and interactivity are vital to fostering public participation, navigating the complexities of new media, and maintaining political stability.
COMMUNICATION STRATEGY OF THE PUBLIC RELATIONS DIVISION OF LPM DINAMIKA IN DISSEMINATING ISLAMIC INFORMATION TO STUDENTS OF THE STATE ISLAMIC UNIVERSITY OF NORTH SUMATRA Faiz Ahmad Zidan; Nur Hanifah; Fahira Rahmah Hani; Atika Syalsabila Putri; Nanda Risani Raqiqah
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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Abstract

This study examines the Islamic public relations strategy implemented by the Student Press Organization (Student Press Institute or LPM) Dinamika in disseminating Islamic information to the academic community of the State Islamic University of North Sumatra (UINSU). The research observation was conducted at the LPM Dinamika headquarters using in-depth interview techniques. The rapid development of information technology and the rise of social media penetration demand that student organizations engaged in dakwah adapt effective communication methods to shape Islamic understanding among students. The research employed a qualitative approach with a case study design, focusing on LPM Dinamika’s digital public relations activities through the Instagram platform. Data collection was carried out through in-depth interviews with organization members, participatory observation of digital activities, and content analysis of published materials. The findings indicate that LPM Dinamika has successfully adopted Islamic public relations values in its digital communication practices by producing content that is informative, educational, and persuasive. This strategy reflects the application of core Islamic public relations principles such as truthfulness (ṣidq), trustworthiness (amānah), conveyance (tablīgh), and wisdom (faṭānah), as manifested in various content formats including Islamic articles, dakwah infographics, motivational quotes, and religious-themed storytelling videos. These public relations activities go beyond information delivery, fostering active student participation in dialogue, learning, and digital dakwah. The high level of audience engagement on LPM Dinamika's digital platforms highlights the effectiveness of its public relations strategy, particularly in building credibility and strengthening its reputation as a trusted campus press institution. This research contributes to the development of an Islamic public relations model in the digital era, especially in the context of student organizations at Islamic higher education institutions.
DISCOURSE ANALYSIS OF THE REPRESENTATION OF DA'WAH VALUES IN THE INSTAGRAM CONTENT OF @hanan_attaki Winda Kustiawan; Risky Azzahra; Muhammad Alfazar; Fauzi Iqbal
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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Abstract

The development of digital technology has transformed the patterns of da'wah communication in the modern era, particularly through the use of social media as a medium for disseminating Islamic messages. This study aims to analyze the da'wah communication strategies employed by Ustaz Hanan Attaki through the Instagram platform. Using a qualitative approach and content analysis method, this research examines the form, style, and effectiveness of the da'wah messages conveyed through both visual and narrative content on the @hanan_attaki account. The findings reveal that Ustaz Hanan Attaki utilizes simple and relatable language, engaging visual elements, and contemporary themes that resonate with the lives of younger generations. His communication strategies include a personal approach, storytelling techniques, and the integration of religious symbols with modern lifestyle elements. These findings suggest that the integration of da'wah and digital media can enhance the reach and appeal of religious messages, particularly among millennial and Gen Z audiences. This research is expected to contribute to the development of Islamic preaching strategies that are relevant to the dynamics of new media.
POLITICAL COMMUNICATION STRATEGIES IN THE DIGITAL ERA Ahmad Sampurna Rambe; Rara Ardina Khairi; Rashin Salsabila; Amelia Lestari Butar Butar; Risky Azzahra; Shendy Sanjaya
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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Abstract

In the digital era, political communication has undergone a significant transformation, particularly in campaign strategies that utilize social media. Through this communication approach, political actors deliver messages, build images, and foster public engagement within the digital space. This study employs a literature review method to analyze how political communication adapts within the context of viral campaigns in digital media. The findings reveal that political communication is not merely an instrument for conveying information, but also a strategic tool capable of shaping public opinion, expanding campaign reach, and strengthening political legitimacy. This research offers valuable insights into the relationship between digital communication and political influence in the modern era.
THE EFFECTIVENESS OF SOCIAL MEDIA IN SUPPORTING THE PUBLIC RELATIONS ROLE OF THE INDONESIAN ULEMA COUNCIL IN BUILDING ORGANIZATIONAL IMAGE AND CREDIBILITY Dwi Asyila Sabrina Br. Saragih; Sri Indah Wati Haraha; Muammar Dzaki Ihsan; Muqtada Ibrahim
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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Abstract

This study examines the public relations role of the Indonesian Ulema Council (Majelis Ulama Indonesia/MUI) in building the organization's image and credibility through social media. Employing a qualitative approach with a case study method and social media content analysis, the findings reveal that MUI has actively utilized various social media platforms to disseminate religious information, fatwas, and relevant programs, contributing to increased public engagement. Social media has proven effective in shaping MUI's image and credibility, particularly in raising public awareness and trust in the organization. The study recommends that MUI continue to strengthen its social media strategy to build organizational image and credibility, as well as to regularly monitor and analyze the effectiveness of its social media efforts. This research provides significant implications for MUI in leveraging social media to enhance its image and organizational credibility.
PUBLIC RELATIONS STRATEGY IN BUILDING THE IMAGE OF UIN SUMATERA UTARA AS AN APPLIED ISLAMIC UNIVERSITY IN THE DIGITAL ERA Nur Hanifah; Nursamsiah Pasya Hasibuan; Amelia Lestari Butar-butar; Defi Nurfajaria; Zulfan Affandi
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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Abstract

This study aims to describe and analyze the public relations strategies in building the image of the State Islamic University of North Sumatra (UIN-SU) as a campus based on applied Islamic sciences, as well as to identify its challenges and obstacles. This research employs a qualitative approach, with data collected through observation, interviews, and documentation. Data analysis was conducted through data reduction, presentation, and verification, while data validity was tested using triangulation. The findings reveal that UIN-SU’s public relations strategies include: optimizing website management; promoting campus events; implementing Corporate Social Responsibility (CSR) activities through direct community involvement; collaborating with local mass media; strengthening corporate identity; publishing content via social media platforms such as Instagram, TikTok, YouTube, Facebook, and newspapers; persuasive communication with prospective students; and branding efforts targeted at Islamic Senior High Schools, general Senior High Schools, and Vocational High Schools. The internal obstacles involve limited public relations personnel, while external challenges include low student awareness in disseminating campus information and the need to tailor content for Generation Z. This study contributes by offering strategic guidance for Islamic higher education institutions in effectively developing their institutional image through the strengthening of strategic communication and collaboration, particularly in the digital era.
THE STRATEGIC ROLE OF PUBLIC RELATIONS OF THE REGIONAL OFFICE OF THE MINISTRY OF RELIGIOUS AFFAIRS OF NORTH SUMATRA IN DISSEMINATING ISLAMIC INFORMATION THROUGH ONLINE MEDIA Nur Hanifah; Muhammad Al Fazar; Fadhlan Rizky Firdaus H. R.; Rizky Adi Candra Nasution; Muhammad Panususnan Harahap
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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Abstract

The development of information and communication technology has transformed patterns of interaction and ways of obtaining information, requiring government institutions to undergo digital transformation. This study aims to describe the communication strategy of the Public Relations Division of the Regional Office of the Ministry of Religious Affairs of North Sumatra Province in disseminating public information through online media. Using a qualitative descriptive approach, data were collected through observation and documentation of digital platforms managed by the office, such as the official website, Instagram, and Facebook. The findings reveal proactive, reactive, and collaborative communication strategies implemented across various digital platforms, including the development of the Pusaka application as a center for religious services. The use of online media has enhanced transparency, public participation, and institutional image. However, challenges such as low digital literacy among the public and the spread of hoaxes remain significant obstacles. Therefore, the Public Relations Division has developed educational content, strengthened collaboration with media outlets, and implemented digital literacy programs. These findings underscore the importance of professionalism and adaptability of government public relations in the digital communication era.
THE ROLE OF MEDIA IN PROMOTING TRANSPARENCY OF HAJJ FUNDS: A PUBLIC RELATIONS STRATEGY ANALYSIS OF THE MINISTRY OF RELIGIOUS AFFAIRS IN CONSTRUCTING PUBLIC COMMUNICATION Raysa Finarik Rambe; Rifqi Prayogi Hidayat; Muhammad Syarif Harefah
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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Abstract

This study explores the media relations strategies employed by the Ministry of Religious Affairs in managing the transparency of public information related to Hajj funds. In the context of increasing demands for openness highlighted by recent audit findings from the Supreme Audit Agency (BPK), which revealed weaknesses in the internal control system concerning the management of Hajj funds amounting to IDR 613.51 billion public communication has become a crucial aspect in maintaining public trust. The objective of this research is to analyze the Ministry’s strategic public relations approaches in disseminating Hajj financial information effectively and accountably through various media channels. Using a qualitative approach with a descriptive-analytical method, data were collected through literature review, documentation, and scholarly sources. The findings indicate that the Ministry of Religious Affairs has adopted a multichannel communication strategy integrating conventional media, social media, and digital platforms to address the growing demand for public transparency. This strategy also marks a shift from reactive to proactive communication in response to issues such as adjustments in the Hajj Pilgrimage Operational Costs (BPIH). The study further reveals that media serve a strategic role as partners in disseminating transparent and educational information. However, key challenges remain, including the complexity of financial information, low levels of digital literacy, and the spread of inaccurate information via social media. As a solution, this study proposes an integrated communication model based on five key elements: proactive communication, two-way digital interaction, strategic media partnerships, community education, and feedback systems. Through an interpretive approach, the research provides both theoretical and practical contributions to the enhancement of government public communication, particularly on sensitive issues such as the management of Hajj funds, which involves broad public trust and interest.

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