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Mia Nurislamiah
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communicative.bbc@gmail.com
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Communicative : Jurnal Komunikasi dan Penyiaran Islam
Published by Universitas Islam Bunga Bangsa Cirebon
ISSN : -     EISSN : 27466949     DOI : 10.47453
Core Subject : Religion, Education,
Religion Education
Jurnal Communicative adalah jurnal Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Institut Agama Islam Bunga Bangsa Cirebon. Jurnal Communicative merupakan jurnal publikasi ilmiah yang berupaya memfasilitasi dan menyediakan artikel ilmiah hasil penelitian empiris dan analisis-reflektif bagi para praktisi dan akademisi. Jurnal Communicative yang diharapkan dapat berkontribusi dalam mengembangkan teori dan mengenalkan konsep-konsep baru di bidang komunikasi penyiaran Islam dalam perspektif yang luas. Jurnal Communicative terbit dua kali dalam se tahun: Juni dan Desember Jurnal Communicative mengundang penulis, para ahli dan segenap sivitas akademika untuk menulis artikel ilmiah sesuai dengan fokus dan scope jurnal Communicative. Isi tulisan sepenuhnya menjadi tanggung jawab penulis masing-masing.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 152 Documents
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PUBLIC RELATIONS STRATEGY IN BUILDING THE IMAGE OF UIN SUMATERA UTARA AS AN APPLIED ISLAMIC UNIVERSITY IN THE DIGITAL ERA Nur Hanifah; Nursamsiah Pasya Hasibuan; Amelia Lestari Butar-butar; Defi Nurfajaria; Zulfan Affandi
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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Abstract

This study aims to describe and analyze the public relations strategies in building the image of the State Islamic University of North Sumatra (UIN-SU) as a campus based on applied Islamic sciences, as well as to identify its challenges and obstacles. This research employs a qualitative approach, with data collected through observation, interviews, and documentation. Data analysis was conducted through data reduction, presentation, and verification, while data validity was tested using triangulation. The findings reveal that UIN-SU’s public relations strategies include: optimizing website management; promoting campus events; implementing Corporate Social Responsibility (CSR) activities through direct community involvement; collaborating with local mass media; strengthening corporate identity; publishing content via social media platforms such as Instagram, TikTok, YouTube, Facebook, and newspapers; persuasive communication with prospective students; and branding efforts targeted at Islamic Senior High Schools, general Senior High Schools, and Vocational High Schools. The internal obstacles involve limited public relations personnel, while external challenges include low student awareness in disseminating campus information and the need to tailor content for Generation Z. This study contributes by offering strategic guidance for Islamic higher education institutions in effectively developing their institutional image through the strengthening of strategic communication and collaboration, particularly in the digital era.
THE STRATEGIC ROLE OF PUBLIC RELATIONS OF THE REGIONAL OFFICE OF THE MINISTRY OF RELIGIOUS AFFAIRS OF NORTH SUMATRA IN DISSEMINATING ISLAMIC INFORMATION THROUGH ONLINE MEDIA Nur Hanifah; Muhammad Al Fazar; Fadhlan Rizky Firdaus H. R.; Rizky Adi Candra Nasution; Muhammad Panususnan Harahap
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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Abstract

The development of information and communication technology has transformed patterns of interaction and ways of obtaining information, requiring government institutions to undergo digital transformation. This study aims to describe the communication strategy of the Public Relations Division of the Regional Office of the Ministry of Religious Affairs of North Sumatra Province in disseminating public information through online media. Using a qualitative descriptive approach, data were collected through observation and documentation of digital platforms managed by the office, such as the official website, Instagram, and Facebook. The findings reveal proactive, reactive, and collaborative communication strategies implemented across various digital platforms, including the development of the Pusaka application as a center for religious services. The use of online media has enhanced transparency, public participation, and institutional image. However, challenges such as low digital literacy among the public and the spread of hoaxes remain significant obstacles. Therefore, the Public Relations Division has developed educational content, strengthened collaboration with media outlets, and implemented digital literacy programs. These findings underscore the importance of professionalism and adaptability of government public relations in the digital communication era.
THE ROLE OF MEDIA IN PROMOTING TRANSPARENCY OF HAJJ FUNDS: A PUBLIC RELATIONS STRATEGY ANALYSIS OF THE MINISTRY OF RELIGIOUS AFFAIRS IN CONSTRUCTING PUBLIC COMMUNICATION Raysa Finarik Rambe; Rifqi Prayogi Hidayat; Muhammad Syarif Harefah
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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Abstract

This study explores the media relations strategies employed by the Ministry of Religious Affairs in managing the transparency of public information related to Hajj funds. In the context of increasing demands for openness highlighted by recent audit findings from the Supreme Audit Agency (BPK), which revealed weaknesses in the internal control system concerning the management of Hajj funds amounting to IDR 613.51 billion public communication has become a crucial aspect in maintaining public trust. The objective of this research is to analyze the Ministry’s strategic public relations approaches in disseminating Hajj financial information effectively and accountably through various media channels. Using a qualitative approach with a descriptive-analytical method, data were collected through literature review, documentation, and scholarly sources. The findings indicate that the Ministry of Religious Affairs has adopted a multichannel communication strategy integrating conventional media, social media, and digital platforms to address the growing demand for public transparency. This strategy also marks a shift from reactive to proactive communication in response to issues such as adjustments in the Hajj Pilgrimage Operational Costs (BPIH). The study further reveals that media serve a strategic role as partners in disseminating transparent and educational information. However, key challenges remain, including the complexity of financial information, low levels of digital literacy, and the spread of inaccurate information via social media. As a solution, this study proposes an integrated communication model based on five key elements: proactive communication, two-way digital interaction, strategic media partnerships, community education, and feedback systems. Through an interpretive approach, the research provides both theoretical and practical contributions to the enhancement of government public communication, particularly on sensitive issues such as the management of Hajj funds, which involves broad public trust and interest.
THE EFFECTIVENESS OF SOCIAL MEDIA IN ENHANCING PUBLIC ENGAGEMENT AND TRUST: A STUDY ON ISLAMIC PUBLIC RELATIONS AT BAZNAS NORTH SUMATRA Afdal Hafiz Takar; Fauzul Azmi Daulay; Rashin Salsabila; Rara Ardina Khairi
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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Abstract

This study aims to analyze the effectiveness of social media in enhancing public engagement and trust toward the National Zakat Board (BAZNAS) of North Sumatra, particularly within the context of Islamic public relations. In today's digital era, social media serves as a strategic medium for delivering information rapidly, transparently, and broadly to the public. As a zakat management institution, BAZNAS bears the responsibility of building public trust through effective communication grounded in Islamic values. Through platforms such as Instagram, TikTok, and its official website, BAZNAS North Sumatra utilizes informative, interactive, and persuasive content to encourage public participation and strengthen institutional credibility.This research adopts a qualitative approach using a case study method. Data were collected through in depth interviews, participatory observation, and content analysis of BAZNAS North Sumatra’s social media channels. The findings indicate that the digital communication strategy employed by BAZNAS has been relatively successful in fostering positive relationships with its audience. Public engagement is reflected in the high level of interaction on Instagram and TikTok, while the website functions as an information hub that reinforces transparency.Key factors influencing the effectiveness of BAZNAS’s digital communication include the transparent presentation of information through infographics and fund distribution reports, prompt responsiveness to public inquiries, and active collaboration with religious figures and influencers. These elements have directly contributed to increased public trust in the institution. This study recommends improving content consistency, strengthening collaborative strategies, and optimizing interactive website features as strategic steps for advancing sustainable Islamic public relations through social media.
THE ROLE OF INSTAGRAM IN THE PRESERVATION AND PROMOTION OF TRADITIONAL BATAK TOR-TOR DANCE (A Case Study On The @zonabatak Account) Winda Kustiawan; Fauzul Azmi Daulay; Amelia Lestari Butar Butar; Muammar Dzaki Ihsan
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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Abstract

The development of information and communication technologies has significantly influenced the dynamics of cultural preservation in the digital era. Social media, as one of the products of this era, has emerged as a strategic medium for disseminating local cultural values to a broader, interactive, and more efficient audience. Among these platforms, Instagram stands out due to its strong visual orientation, which allows for creative and engaging cultural messaging, particularly targeting younger generations who dominate social media usage. In the context of Batak culture, the Tor-Tor dance represents an intangible cultural heritage with deep symbolic, spiritual, and social values embedded in traditional community structures. This dance functions not only as a form of artistic expression but also as a medium of communication between humans, ancestors, and deities. However, globalization and declining interest among youth have threatened its continuity. In response, the use of social media particularly Instagram accounts like @zonabatak has become a strategic means of preserving and promoting this cultural heritage. This study employs a descriptive qualitative approach to examine how the @zonabatak Instagram account utilizes features such as photos, videos, captions, stories, and user interactions to generate cultural awareness and disseminate information related to the Tor-Tor dance. The findings indicate that the account effectively presents visual content and contextualizes the dance in traditional rituals and youth education. In addition to conveying cultural knowledge, the account acts as a digital space for education and promotion, reaching audiences from various backgrounds. Interactive features such as comments and story polls further enhance Instagram’s role as a participatory and dynamic cultural communication platform. Although certain limitations exist such as inconsistent visual quality the account successfully communicates cultural values, stimulates curiosity, and fosters local cultural pride. Thus, @zonabatak serves as a concrete example of how social media can function as a tool for cultural preservation that aligns with contemporary digital communication practices.
DISCOURSE ANALYSIS OF THE ROLE OF SOCIAL MEDIA AS A POLITICAL CAMPAIGN TOOL (A Case Study Of The Instagram Account @dedimulyadi71) Ahmad Sampurna Rambe; Salman Kanz; Sri Indah Wati Harahap; Rizky Hazmar Firdaus Ritongga; Nafis Satria Pratama; Rafli Surya Dharma
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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This study aims to analyze how social media, particularly Instagram, is utilized as a political campaign tool by Dedi Mulyadi through the account @dedimulyadi71. Employing Teun A. Van Dijk's model of critical discourse analysis, the research explores three main dimensions: text structure, social cognition, and social context. The data were collected from uploaded content including photos, videos, captions, hashtags, and public comments, which were then examined qualitatively to uncover ideological meanings and the political communication strategies employed. The findings reveal that Dedi Mulyadi utilizes visual narratives and emotionally charged language to construct a populist image one that is close to local culture and responsive to social issues. This strategy enhances his connection with voters and fosters high levels of public engagement. Instagram proves to be an effective alternative campaign space for shaping public opinion and mobilizing political support in the digital era, characterized by post-truth dynamics and symbolic populism.
AN ANALYSIS OF COMMUNICATION STRATEGIES IN INSTAGRAM CAPTIONS ON THE @MISSHIJABSUMATERAUTARA ACCOUNT Winda Kustiawan; Rara Ardina Khairi; Rashin Salsabila; Muhammad Panusunan Harahap
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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This study aims to analyze the textual and visual message design in Instagram social media posts as a form of identity representation and public communication strategy. The research focuses on the @misshijabsumaterautaraa account, which consistently produces content themed around Muslim women, digital da'wah, and Islamic social values. Using a qualitative approach with content analysis methods, data were collected through documentation of posts and participatory observation conducted from January to April 2025. The findings reveal that the message design on this account integrates visual symbols, religious narratives, and participatory strategies to construct the image of the ideal Muslim woman: devout, modern, and communicative. Caption texts and visual elements work synergistically to build identity narratives, convey values, and encourage audience engagement within an online community. These findings affirm that social media functions not only as a medium of communication but also as a symbolic space rich in ideological meaning and social representation. This study contributes to the development of digital visual communication studies, particularly in the context of da'wah and identity formation in the era of new media.
THE ROLE OF THE AT-TAQWA MAJELIS TAKLIM IN SHAPING SOCIAL INTERACTION PATTERNS AND COMMUNITY LIFE IN SIDOREJO, NORTH SUMATRA Winda Kustiawan; Latifah Rahmawati; Sri Idah Wati Harahap; Raysa Finarik Rambe
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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This study aims to explore the presence of community-based organizations and their role as beneficial instruments within society. Majelis taklim (Islamic study groups) are closely intertwined with the social fabric of the community, as every religious gathering (taklim) fosters social interaction either between individuals and congregants or among the congregants themselves. These social interactions frequently lead to broader social activities, both within the taklim community and the general public. However, social interaction and behavior are not always consistent among members of the wider society. It is recognized that when taklim serves as a space for learning and interaction, its participants tend to adopt a more refined and ethical way of life. This study employs a descriptive qualitative approach using action research methodology, aimed at generating a consistently positive understanding of the research object. Such an approach aligns well with the broader societal perception of Islamic education. The research seeks to identify the methods of Islamic preaching (da’wah) used in the sermons, analyze the content delivered, and examine how the audience (mad’u) applies these teachings in everyday life. The descriptive qualitative method is used to explain phenomena without altering the variables under investigation, relying primarily on discreet interviews for data collection. The primary goal of taklim is to deepen the understanding of its participants. Understanding, in this context, reflects the extent to which an individual comprehends a concept, situation, or fact that is clearly conveyed. This comprehension extends beyond verbal transmission to include mastery of the core issues or facts discussed. The existence of majelis taklim in this regard cannot be simply interpreted by the general public as a mere representation of religious ritual. Its integration into community life has become intrinsic to the participants. In this context, the enthusiasm and awareness of the congregants are evident through their active involvement in various religious activities.
THE ROLE OF ELECTORAL CAMPAIGNS IN STRENGTHENING DEMOCRATIC PARTICIPATION (A Case Study of The 2024 Legislative Election In North Sumatra) Ahmad Sampurna Rambe; Elman; Latifah Rahmawati; Defi Nurfajaria; Raysa Finarik Rambe; Fauzi Iqbal
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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This study aims to examine how electoral campaigns contribute to strengthening democratic participation in the 2024 Legislative Election in North Sumatra. Conceptually, electoral campaigns serve as a vital instrument in democratic systems, functioning as a communication bridge between candidates and voters that can enhance political awareness and encourage civic engagement in the electoral process. The research explores the dynamics of campaign implementation in North Sumatra, including the strategies employed by political parties and legislative candidates, the influence of social media, and the role of civil society. The findings indicate that informative and inclusive campaigns have a significantly positive impact on voter participation, particularly among young voters and first-time voters. However, several challenges remain, such as vote-buying practices, the spread of misinformation, and low political literacy, all of which can hinder democratic consolidation at the local level. This study highlights the importance of implementing stricter campaign regulations, continuous political education, and collaboration among the General Elections Commission (KPU), political parties, and civil society organizations to foster a more participatory and democratic electoral process. A qualitative case study approach was adopted to examine the function of electoral campaigns in enhancing democratic participation during the 2024 Legislative Election in North Sumatra. The qualitative method was chosen for its ability to investigate socio-political phenomena in a contextual and in-depth manner, based on the experiences and perspectives of individuals directly involved in the campaigns. Campaigns that emphasized information-sharing, inclusivity, and the use of social media were found to be effective in stimulating participation, especially among youth and novice voters. Nevertheless, persistent challenges such as money politics, the spread of hoaxes, and weak political literacy continue to hinder the improvement of democratic quality at the local level. Therefore, campaign regulations particularly those concerning digital media must be reinforced, and public political awareness must be improved so that voters can think critically and are not easily influenced by disinformation or transactional politics.
THE RELATIONSHIP BETWEEN PARENT-CHILD COMMUNICATION AND GADGET ADDICTION (A Psychological and Da'wah Communication Study) Winda Kustiawan; Zulfan Affandi; Muqtada Ibrahim; Rifqi Prayogi Hidayat
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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This study aims to analyze the relationship between parent-child communication patterns and the impact of gadget use on adolescents’ mental health and behavior. The research method employed is qualitative with a literature review approach, analyzing various relevant sources related to the research topic. The findings indicate that communication patterns between parents and children regarding gadget use are not linear or one-directional but rather conflicting. Gadget use can negatively affect children's mental health, leading to increased anxiety, stress, and gadget addiction. Tensions often arise due to differing perspectives between parents and children, reflecting authoritarian, permissive, and authoritative communication patterns. As a result, conflict becomes an inevitable outcome of excessive or uncontrolled gadget use. Conflict resolution involves providing understanding, effective communication from parents, and education for children so that they can use gadgets more wisely and responsibly.

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