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Arif Zunaidi
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arifzunaidi@iainkediri.ac.id
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+6282330308440
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welfare@iainkediri.ac.id
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Jl. Sunan Ampel No.7, Ngronggo, Kec. Kota, Kabupaten Kediri, Jawa Timur 64127
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Kota kediri,
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Welfare: Jurnal Pengabdian Masyarakat
Published by Institut Agama Islam Negeri Kediri
ISSN : -     EISSN : 29865824     DOI : https://doi.org/10.30762/welfare
Core Subject : Social,
Environmental Science Social Sciences
Welfare: Jurnal Pengabdian Masyarakat is a blind peer-reviewed journal dedicated to the publication of the results of community service. The articles published in the Welfare Journal include the results of original dedication. All publications in the journal Welfare are open access which allows articles to be freely available online without any subscription. Welfare is published four times a year by the literacy service journal as a journal manager at Faculty of Islamic Economis and Business, IAIN Kediri. Welfare accepts manuscripts or articles to strengthen the fields of applied and social sciences from various academics and researchers, both nationally and internationally. The scope is Society Development and Engagement focus on Social, Human Resource Development, Management, Business Management, Islamic Economics, Zakat, infaq, alms, waqf, bank and non-bank financial institutions, and MSMEs.. This journal contains research-based community service results such as PAR (Participatory Action Research), ABCD (Asset-Based Community Development), CBR (Community-Based Research), Service Learning, Community Development, and other methodologies.
Arjuna Subject : Umum - Umum
Articles 321 Documents
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Sosialisasi dan Pelatihan Digital Marketing sebagai Strategi Pengembangan UMKM Desa Kayunan, Kayunan, Plosoklaten, Kediri Khasanah, Putri Nurul; Rohmah2, Ulfi At-Tiqohtur; Hidayah, Nurma; Alfandi, Moh.; Azani, Sadik; Fatimatuzzahro, Maudy; Azkiyah, Dzurrotul Maulidah; Setiawan, Wahyu Firman; Putri, Ermalinda Oktavera; Ni'mah, Faiqotun; Akbar, Arya Fadila; Sari, Dewi Dita; Mak'isyah, Yusrina Al; Wijaya, Intan Syamsyyana; Ibriziyah, Ibriziyah; Febianti, Risania; Rosa, Selvia Dia; Surahmat, Surahmat
Welfare : Jurnal Pengabdian Masyarakat Vol. 2 No. 4 (2024): Welfare : December 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v2i4.1629

Abstract

Digital marketing has become a basic need for business actors, including MSMEs in Kayunan Village which is known for producing rengginang crackers and cassava crackers. With the change in consumer behavior from traditional to digital, MSMEs are required to adapt and utilize digital technology to increase competitiveness. However, many MSMEs do not fully understand how to use digital tools effectively. The method used is the ABCD approach. Through digital marketing outreach activities, MSMEs in Kayunan Village are given a basic understanding of the use of social media platforms, how to create interesting content, and manage online advertising efficiently. The results of the activity showed that participants responded positively and understood the importance of digital marketing to reach a wider market, increase visibility and increase sales of their products. It is estimated that by implementing optimal digital marketing strategies, MSMEs in Kayunan Village can develop more rapidly and contribute to improving the local economy.
Penguatan Sinergi Jaringan Sosial dan Program Kesehatan untuk Mengurangi Stunting di Desa Wates, Kecamatan Pagu, Kabupaten Kediri Reta, Putri Seifera Marga; Ummah, Zuhrotul; Adawiyah, Dewi Mufidah; Zuhri, M. Agus Saifudin; Meizar, Danun Qoyyum; Handayani, Diah
Welfare : Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2024): Welfare : June 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v2i2.1636

Abstract

The problem of stunting in Wates Village, Pagu District, Kediri Regency, is a serious concern because it has an impact on the quality of life and productivity of the community. One of the main factors influencing stunting prevention is weak synergy between social networks and health programs. This community service activity aims to strengthen collaboration between the community, health cadres and village government to increase the effectiveness of stunting prevention. The approach used is the Participatory Action Research (PAR) method, which involves identifying local assets, training cadres, and facilitating dialogue between stakeholders. This activity resulted in increased community awareness about the importance of nutrition and parenting, as well as the formation of a working group to support village health programs. The results show that strengthening social networks, combined with health program interventions, is able to create an effective synergy in reducing stunting rates. This program is expected to become a sustainable model for other villages.
Pengembangan Kemasan UMKM Berbasis Sistem SPKP (Sistem Penilaian Kurasi Produk) untuk Meningkatkan Brand Value Melalui Rumah Kurasi Anggraini, Widya Eka Putri; Safitri, Shalsa Aida; Oktaviana, Dika; Yukonin, Eja Sabina; Yaqin, Moh. Haqqul; Nikmah, Lailatun; Putri, Rahma Aulia; Hidayah, Islamiati Hidayah
Welfare : Jurnal Pengabdian Masyarakat Vol. 2 No. 3 (2024): Welfare : September 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v2i3.1642

Abstract

This community service activity aims to improve the quality of MSME product packaging through the implementation of the Product Curation Assessment System (PCAS) at Rumah Curasi in order to increase competitiveness and brand value. The main problem faced by MSMEs is the low quality of packaging, which affects their ability to compete in modern and international markets. The method used is Participatory Action Research (PAR), with stages of socialization, mentoring, training, and evaluation. In its implementation, this activity involves MSME actors in the curation process, providing packaging design training, and intensive consultation to meet the criteria of legality, quality, and aesthetics. The results of the activity showed a significant increase in MSME actors' understanding of the importance of packaging as a branding strategy. As many as 85% of participants succeeded in developing more attractive packaging that meets market standards. This has a positive impact on increasing consumer purchasing interest, market potential, and MSME competitiveness at the local and international levels.
Optimalisasi SDM UMKM Gudeg Bu Anjar untuk Melayani Permintaan Melalui Aplikasi Penghantaran Makanan Wati, Irsa Dwi Avira; Nabilahsari, Rani; Janah, Miftachul; Putri, Novita Melynda; Alamin, Arifah Berlin; Hidan, Hishnun Hashin Al; Pangestu, Pinkan Diandra; Andani, Sefia Firgi
Welfare : Jurnal Pengabdian Masyarakat Vol. 2 No. 4 (2024): Welfare : December 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v2i4.1643

Abstract

Penelitian ini fokus pada optimalisasi Sumber Daya Manusia (SDM) di Gudeg Bu Anjar untuk mengatasi meningkatnya permintaan melalui aplikasi penghantaran makanan seperti GoFood, GrabFood, dan ShopeeFood. Tujuannya adalah meningkatkan efisiensi operasional dan kepuasan pelanggan melalui strategi pengembangan kapasitas SDM. Metode yang digunakan adalah Analisis Kebutuhan dan Pengembangan Kapasitas (ANP), yang mencakup identifikasi kebutuhan, penilaian kapasitas, dan pelatihan karyawan. Pelatihan ini mencakup penggunaan teknologi modern, aplikasi digital, dan penerapan SOP yang jelas. Hasilnya menunjukkan peningkatan signifikan dalam keterampilan karyawan dalam menangani pesanan, yang berdampak positif pada efisiensi operasional dan kepuasan pelanggan. Penerapan SOP yang jelas juga membantu menjaga konsistensi kualitas produk dan layanan, memperkuat loyalitas pelanggan, dan mendukung pertumbuhan bisnis yang berkelanjutan.
Pengembangan Produk Eco print untuk Diversifikasi Kerajinan Tangan pada UMKM Duta Craft Mojoroto, Kediri. Ghoza, Bhalda Arija; Dwi A, Mochammad Hendrico; Wulandari, Nelly Rizka Tri; Wahyuni, Adhitya Tri; Nizam, Moh Zain Syahrun; Wulandari, Rahmawati
Welfare : Jurnal Pengabdian Masyarakat Vol. 2 No. 3 (2024): Welfare : September 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v2i3.1647

Abstract

This community service activity aims to support Duta Craft MSMEs in Mojoroto, Kediri, in developing eco-print products as a form of handicraft diversification. The main objective of this activity is to increase creativity and product competitiveness through sustainability-based innovation. The method used is Participatory Action Research (PAR), which involves MSMEs in every stage, from technical training, production, to marketing. The training includes an introduction to eco-print techniques, the use of natural materials, and digital marketing strategies. The results of the community service show an increase in participants' knowledge and skills in eco-print techniques. The innovative products have succeeded in attracting the attention of new consumers, increasing their selling value, and opening up opportunities for market diversification. Thus, this activity has a positive impact on product development, business sustainability, and increasing the income of Duta Craft MSMEs.
Digital Marketing sebagai Strategi Peningkatan Pemasaran Produk UMKM Desa Cerme Kabupaten Kediri Ukrowiyah, Ukrowiyah; Hidayati, Nuril; Septiana, Arsiqum Yogi; Salsabilla, Ikhda Aini; Khasanah, Luluk Ilmiyatul; Khairurozikin, Rizal; Maulana, M. Fiqri; Kurniawati, Azzahra Dwi; Fashihuddin, M. Wildan; Naimah, Alfi Durrotun; Islamia, Eka Wahyu; Mumtahanah, Ismi; Baiti, Ayu Nuril; Sa'adah, Dinatus; Khilmi, M. Zamzami Busyronul; Faizah, Amilatul; Kurniasari, Eva; Rochimah, Mita Aini; Chuluq, M. Fachril Hamid Husnil
Welfare : Jurnal Pengabdian Masyarakat Vol. 2 No. 3 (2024): Welfare : September 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v2i3.1649

Abstract

This service aims to provide the public with a related understanding digital marketing, and expand market reach, as well as strengthen the MSME business they run. The method used is ABCD (Asset Based Community Development), which focuses on utilizing locally owned assets for community development. The result of this service is an understanding of MSMEs (Micro, Small and Medium Enterprises) regarding digital marketing increased as evidenced by social media account ownership; Instagram, Facebook and Tiktok which are managed by BUMDES Cerme Village. This program is useful in expanding market reach, increasing income, and building identity or branding local products, so that Cerme Village products become increasingly well known and competitive. This is proven by an increase in traffic social media in the form of interactions with posts, both from account followers and non-followers.
Pelatihan Tajhizul jenazah untuk Membekali Keterampilan Praktis dalam Mengurus Jenazah Aini, Ulfa Nur; Zahro, Siti Fatimatus; Idamaningati, Idamaningati; Sarif, Muhammad Maulana Alfin; Sa’djiyah, Siti Halimatuz; Sukma, Yasinta Nirani; Ikha’a, Anadza Awaenal; Muzaki, Mohammad Mufid; Rozaq, M. Akmalul; Ramadhani, Ahmad; Fawa’id,, Muhammad Wildan
Welfare : Jurnal Pengabdian Masyarakat Vol. 2 No. 3 (2024): Welfare : September 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v2i3.1651

Abstract

The Tajhizul jenazah training was held to equip the community with practical skills in managing corpses according to Islamic law, as a form of community service in Ngetrep Village. This activity aims to improve the understanding and skills of residents in carrying out the corpse handling procession which includes bathing, shrouding, praying, and burying. The service method used includes a participatory approach with theory sessions, practical demonstrations, and direct simulations under the guidance of a fiqh expert. The training, which was attended by 25 participants on Sunday, July 28, 2024, took place at the Ngetrep Village Hall. The results of the service showed a significant increase in the understanding and abilities of the participants, demonstrated through direct practice and evaluative discussions. In addition, this activity also builds collective awareness of the importance of tajhizul janaza skills as a form of social solidarity and religious obedience. This program is expected to contribute to the sustainability of independent community-based corpse management.
Optimalisasi Pengelolaan Usaha di Era Digital pada CV. Nugraha Jaya Dsn. Kweden Kec. Ngasem Kab. Kediri Ramadhan, Gema; Samimukti, Moh; Jihan, Adelia; Ningrum, Anggraini Dwi Ayu; Mubarokah, Nur Lailatul; Kintari, Fifin Widia; Rifaza, Rizkika; Najiyah, Aida Tsalitsatin
Welfare : Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2024): Welfare : June 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v2i2.1667

Abstract

The digital era provides great opportunities for small and medium businesses to increase efficiency and competitiveness through optimizing technology-based management. CV. Nugraha Jaya, which is located in Kweden Hamlet, Ngasem District, Kediri Regency, faces challenges in adapting to digitalization, especially in the aspects of business management, marketing and customer service. This community service activity aims to help CV. Nugraha Jaya optimizes its business management by utilizing digital technology, such as stock management applications, e-commerce platforms and social media marketing. A Participatory Action Research (PAR) approach was used in this activity, which involved needs analysis, intensive training, and technical assistance. The results of the activity showed an increase in the understanding and skills of the CV team. Nugraha Jaya in using digital technology to increase operational efficiency and expand market reach. Overall, this activity succeeded in having a positive impact on more modern, efficient and competitive business management in the digital era.
Membangun Jiwa Entrepreneur Gen-Z melalui Pelatihan Tata Rias Berbasis BNSP Hosnaini, Luluk; Sholikhah, Jenny Almas; Mufidah, Munfaridatul; Fitri, Nabilah; Ismaya, Miladia Izza; Wati, Qoyum Kurnia; Dewi, Nabilah Chintya; Rizfa Faiza, Nurlaili Adkhi
Welfare : Jurnal Pengabdian Masyarakat Vol. 2 No. 3 (2024): Welfare : September 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v2i3.1671

Abstract

Unemployment in Kediri City, especially among women of productive age, is a challenge that requires solutions based on community empowerment. This BNSP-based makeup training program aims to improve work skills, instill an entrepreneurial spirit, and create independent business opportunities. The method used is through training. The implementation of the training includes intensive practice sessions, group discussions, and entrepreneurial mentoring. As a result, participants not only master makeup techniques, but also have a simple business plan to start an independent business. This training has succeeded in improving the work skills and economic independence of participants, while contributing to reducing unemployment in Kediri City. This program shows that community-based empowerment can be an effective solution to social challenges.
Membangun Strategi Keunggulan Kompetitif Barista melalui Pelatihan Manual Brew Espresso Sholikhah, Jenny Almas; Hosnaini, Luluk; Faiza, Nurlaili Adkhi Rizfa; Mufidah, Munfaridatul; Fitri, Nabilah; Ismaya, Miladia Izza; Wati, Qoyum Kurnia; Dewi, Nabilah Chintya
Welfare : Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2025): Welfare : March 2025
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v3i1.1675

Abstract

The rapid development of the coffee industry in the increasingly competitive Society 5.0 era has created great opportunities for the coffee business, including in the city of Kediri, which is known for its local coffee potential. This article discusses a competitive advantage strategy with barista training held by the Progress Kediri Job Training Institute (LPK) in collaboration with the Kediri Micro Business Cooperative Office. The training aims to improve participants' skills and knowledge in coffee making and open new business opportunities, especially for the younger generation. The training methods included identification of participants' needs, delivery of materials related to coffee brewing, and hands-on practice at Alenia cafe. During the 10- day training, participants gained knowledge about espresso, cappuccino, latte art, and manual brew methods such as pour-over and french press. Evaluation results showed that the training was effective in improving participants' skills and providing in-depth knowledge about the world of coffee. The certificate given at the end of the training added to the participants' professional value and opened up career and business opportunities in the coffee industry. The conclusion shows that this training has a positive impact on participants, fosters the spirit of entrepreneurship, and is in line with government programs in advancing the creative economy..

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