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Arif Zunaidi
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arifzunaidi@iainkediri.ac.id
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+6282330308440
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welfare@iainkediri.ac.id
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Jl. Sunan Ampel No.7, Ngronggo, Kec. Kota, Kabupaten Kediri, Jawa Timur 64127
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INDONESIA
Welfare: Jurnal Pengabdian Masyarakat
Published by Institut Agama Islam Negeri Kediri
ISSN : -     EISSN : 29865824     DOI : https://doi.org/10.30762/welfare
Core Subject : Social,
Environmental Science Social Sciences
Welfare: Jurnal Pengabdian Masyarakat is a blind peer-reviewed journal dedicated to the publication of the results of community service. The articles published in the Welfare Journal include the results of original dedication. All publications in the journal Welfare are open access which allows articles to be freely available online without any subscription. Welfare is published four times a year by the literacy service journal as a journal manager at Faculty of Islamic Economis and Business, IAIN Kediri. Welfare accepts manuscripts or articles to strengthen the fields of applied and social sciences from various academics and researchers, both nationally and internationally. The scope is Society Development and Engagement focus on Social, Human Resource Development, Management, Business Management, Islamic Economics, Zakat, infaq, alms, waqf, bank and non-bank financial institutions, and MSMEs.. This journal contains research-based community service results such as PAR (Participatory Action Research), ABCD (Asset-Based Community Development), CBR (Community-Based Research), Service Learning, Community Development, and other methodologies.
Arjuna Subject : Umum - Umum
Articles 321 Documents
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Inovasi Sosialisasi Program PKK melalui Pemasangan Neon Box di Kota Malang Rosady, Siti Duratun Nasiqiati; Aini, Fica Aida Nadhifatul; Riskitasari, Septyana; Amalia, Zakiyah; Machfuroh, Talifatim; Khambali, Khambali
Welfare : Jurnal Pengabdian Masyarakat Vol. 2 No. 3 (2024): Welfare : September 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v2i3.1677

Abstract

Neon Box merupakan media promosi atau informasi yang terbuat dari bahan akrilik dan dilengkapi dengan lampu neon yang memberikan efek cahaya terang dan menarik. Minimnya ketertarikan menjadi kader Program Pemberdayaan Kesejahteraan Keluarga (PKK), khususnya yang berusia muda, menjadi landasan pentingnya menyosialisasikan kegiatan di PKK. PKK bisa menjadi pihak di garda depan dalam mengatasi berbagai persoalan yang terjadi di tengah masyarakat. Selain itu juga dapat berkontribusi mengatasi masalah gizi anak, kesehatan anak dan stunting. Dengan tujuan dapat menarik perhatian warga dan membangun citra positif PKK khususnya di wilayah Griya Shanta RT 08 RW 12, Kel. Mojolangu, Kec. Lowokwaru, Kota Malang. Neon Box menjadi sarana yang tepat untuk menyosialisasikan 10 Program PKK. Metode yang dilakukan dalam kegiatan ini adalah pembuatan Neon Box sebagai media promosi program PKK. Hasil yang telah dicapai dari kegiatan ini adalah dapat terselesaikannya instalasi papan nama program PKK di Jalan Poros Griya Shanta RT 08 RW 12, Kel. Mojolangu, Kec. Lowokwaru, Kota Malang. Kata kunci: Pengabdian pada masyarakat, Pemberdayaan Kesejahteraan Keluarga, Neon box.
Pemberdayaan UMKM Melalui Platform E-Commerce Panduan Praktis Membuat Akun Shopee untuk Aries Craft Rajut Akmal, Muhammad; Mutadhiroh, Fika Aprilia; Nisak, Indah Latifatun; Rohman, Ahmad Taufiqi; NurJihan, Salma; Noviyanti, Nurin Eka; Najih, Alvin; Mundhori, Mundhori
Welfare : Jurnal Pengabdian Masyarakat Vol. 2 No. 3 (2024): Welfare : September 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v2i3.1693

Abstract

MSMEs play a significant role in the Indonesian economy, but many face challenges in utilizing digital technology to expand their markets. Aries Craft Rajut, a handicraft MSME, needs practical guidance to utilize e-commerce platforms such as Shopee in an effort to increase product visibility and sales. This community service activity aims to empower Aries Craft Rajut through training in creating and managing Shopee accounts. The implementation method includes direct assistance, preparation of technical guides, account creation simulations, and product uploads. Evaluation is carried out through monitoring the use of Shopee accounts and consumer interactions. The results show that participants are able to create accounts, upload products with attractive descriptions, and understand the promotional features on Shopee. This activity increases the digital literacy of MSME actors, expands market access, and strengthens business sustainability. Continuous assistance is proposed to ensure effectiveness and consistency in e-commerce account management.
Optimalisasi Media Sosial sebagai Alat Branding untuk Meningkatkan Brand Awareness Zie Cookies Kediri Mustofa, Viki; Sabila, Lana Farah; Rositasari, Retno Dwi; Oktavia, Mella; Putri, Elsa Uliya; Kristanti, Desia Ganung; Da’i, Choirul
Welfare : Jurnal Pengabdian Masyarakat Vol. 2 No. 3 (2024): Welfare : September 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v2i3.1699

Abstract

Zie Cookies Kediri is a local business that has great potential to grow, but still faces challenges in increasing brand awareness amidst market competition. One relevant solution is the use of social media as an effective branding tool. This community service activity aims to help Zie Cookies build a strong brand identity and increase consumer awareness through digital strategies. The implementation method includes direct training for the Zie Cookies marketing team on the use of social media, creative content creation, optimization of digital platform features, and management of interactions with consumers. The results of this activity show an increase in the team's skills in managing social media and a significant increase in the number of followers, interactions, and content reach. With the sustainability of the strategies implemented, Zie Cookies is expected to be able to strengthen its position in the local market and attract new consumers effectively.
Pendampingan UMKM Madu Iro dan Madu Masriana dalam Ekspansi Pasar melalui Platform E-commerce Aini, Agustin Nur; Rizky, Vaneza; Rohana, Lailatul; Azizah, Yuzki; Aprilia, Dina; M Taufikur Romadhon; Sholichin, Riadus
Welfare : Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2025): Welfare : March 2025
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v3i1.1712

Abstract

Business digitalization is an important factor in increasing the competitiveness of MSMEs in the digital economy era. MSMEs Madu Iro and Madu Masriana face obstacles in utilizing e-commerce platforms, such as lack of digital literacy and suboptimal marketing strategies. This community service activity aims to improve the digital skills of business actors in utilizing e-commerce as a means of market expansion. The method used is the Asset-Based Community Development (ABCD) approach through asset identification, digitalization training, implementation assistance, and evaluation of program success. The results show an increase in digital skills, an increase in the number of transactions. The success of this program proves that digitalization can increase the competitiveness of MSMEs, but sustainability remains a challenge that needs further attention.
Penguatan Strategi Branding B2B (Business-to-Business) pada Zamora Collection Group Ramadhani, Laila ‘Izza; Ningrum, Risma Widya; Oktaviyani, Tri; Fika’, Suciana Laili; Zahrotunnisa, Syifa Aulia; Irsyad, M. Ubaidillah; Fadilla, Leli; Syahira, Tata; Permatasari, Vina Septiana
Welfare : Jurnal Pengabdian Masyarakat Vol. 2 No. 3 (2024): Welfare : September 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v2i3.1714

Abstract

This community service activity aims to strengthen the B2B (business-to-business) branding strategy at Zamora Collection Group in order to increase competitiveness and product sales. The method used is the Participatory Action Research (PAR) approach, involving the Zamora Collection Group team in the design, implementation, and evaluation process of branding strategies. Community service steps include brand identity analysis, communication message adjustment, digital channel optimization, and improving team capabilities in B2B presentations and negotiations. The results of the activity showed an increase in brand awareness among business partners and the growth of strategic cooperation networks. The digital content produced managed to attract the attention of potential partners, while the team's capabilities in business communication showed significant improvements. Through a more targeted branding approach, Zamora Collection Group was able to strengthen its position as a provider of superior products in the B2B market.
Pelatihan Pembuatan Buket Snack Untuk Meningkatkan Kreativitas Santriwati dalam Membuka Peluang Usaha Kerja di Ponpes Sunan Ampel Rejomulyo Ahmad, Risna Ahmad Nuraini; Arifin, Muhammad Alwan Riza; Nuraini, Risna Ahmad; Rofiah, Nihayatur; Kusumawardhany, Sayekti Indah
Welfare : Jurnal Pengabdian Masyarakat Vol. 2 No. 3 (2024): Welfare : September 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v2i3.1737

Abstract

Rabithaah Ma'ahid Islamiyah on August 9, 2024 held a snack bouquet making training to improve the creativity and skills of female students in opening up business opportunities. This training was held at the Sunan Ampel Rejomulyo Islamic Boarding School, Kediri, with around 50 participants who were representatives of Islamic boarding schools in Kediri Regency and City. This activity is in collaboration with the Calalily & Mucha Griya Seserahan bouquet community. The service method used in the training includes theoretical explanations, introduction to tools and materials, and direct practice in small groups. Participants are taught basic techniques for making snack bouquets, from design to product completion. This training also includes an explanation of the purpose of making bouquets as products of economic value. The results of the activity showed an increase in participants' understanding of bouquet making techniques and creativity in creating products. This training succeeded in motivating female students to develop independent, skills-based businesses.
Konten Kreatif yang Menarik secara Visual dan Emosional sebagai Upaya Meningkatkan Engagement dan Loyalitas Pelanggan Oishi Chicken Fillet Kurnilia, Riska Elsa; Triamita, Viola Yuliana; Atika, Lia Nur; Pramesti, Adilla Puspa; Zuhri, Syaroffidin; Shobari, Moh Khakim; Ramelan, Muhammad Wahyu; Fatmawatie, Naning; Ardika, Rendi; Aditya, Tony; Sugiarto, Suprihantosa
Welfare : Jurnal Pengabdian Masyarakat Vol. 2 No. 4 (2024): Welfare : December 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v2i4.1744

Abstract

Oishi Chicken Fillet Kediri faces challenges in increasing customer engagement and loyalty amidst increasingly tight culinary business competition. This community service activity aims to develop creative content that is visually and emotionally appealing to increase brand appeal and strengthen relationships with customers. Using the Participatory Action Research (PAR) method, this activity actively involves the owner and team of Oishi Chicken Fillet in the process of identifying problems, formulating strategies, and implementing solutions. The stages of the activity include food photography and videography workshops, emotion-based storytelling strategy training, and assistance in implementing digital marketing through social media. The results of the activity showed an increase in customer engagement of up to 40%, marked by more active social media interactions, and an increase in customer loyalty of 25%, seen from the increasing number of loyal customers. The PAR approach is effective in creating solutions based on real needs while empowering the business community to grow sustainably.
Penguatan Usaha Mikro Kecil Menengah (UMKM) pada Starra Kitchen Kediri Untuk Meningkatkan Kualitas Produk dan Layanan Mubaroroh, Arina; Martha, Emilya; Afriyanti , Siska; Rahmah, Miladia; Lomansari, Dwi; Syecha, Aulia Himatus; Auliya, Masriatul Dwi
Welfare : Jurnal Pengabdian Masyarakat Vol. 2 No. 4 (2024): Welfare : December 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v2i4.1751

Abstract

Strengthening Micro, Small and Medium Enterprises (MSMEs) is a strategic step in improving the quality of products and services, especially at Starra Kitchen Kediri. Starra Kitchen, as one of the MSMEs operating in the culinary sector, faces challenges in the form of intense market competition and the need for innovation to maintain competitiveness. This community service activity aims to increase management capacity, product quality and customer service through an Asset-Based Community Development (ABCD) approach. This method involves identifying local potential and assets owned by Starra Kitchen to develop sustainable strengthening strategies. Implementation of activities includes business management training, product innovation, and improving service skills based on customer needs. The results of the activities showed significant improvements in product quality, service efficiency and customer satisfaction. By utilizing existing potential, Starra Kitchen has succeeded in increasing its competitiveness, while also having a positive impact on the development of MSMEs in Kediri.
Pengembangan Usaha Mikro Kecil Menengah Melalui Pembuatan E-Katalog Di Kerajinan Tenun Ikat Medali Mas Bandar Kidul Kota Kediri Pratiwi, Dinda Ayu; Abidah, Dliyaul; Ilhami, Femilia Hajar; Husna, Fithiyyatul; Farida, Nur Alfi Fitri; Ariyanti, Meika Putri; Munawaroh, Siti Lailatul; Putri, Whenika; Afandi, Akhmad Jazuli
Welfare : Jurnal Pengabdian Masyarakat Vol. 2 No. 4 (2024): Welfare : December 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v2i4.1755

Abstract

The Medali Mas ikat weaving craft in Bandar Kidul, Kediri City, is one of the creative economic sectors that has great potential to be developed. However, limitations in product marketing and promotion are the main obstacles to sustainability and increasing business competitiveness. This community service activity aims to increase the capacity of Medali Mas micro, small and medium enterprises (MSMEs) through the development of e-catalogs as a modern promotional media. The implementation method uses the ABCD (Asset-Based Community Development) approach, which involves identifying local potential, training in creating e-catalogs, and digital marketing assistance. The results of the activity show that the e-catalog has succeeded in increasing product visibility and simplifying the marketing process. Evaluation shows an increase in transactions of up to 30% after implementing the e-catalog. This program proves the importance of digital technology in supporting the transformation of traditional MSMEs towards a wider and more competitive market.
Penguatan Citra, Tata Ruang, Produk, dan Pelayanan Arda Koffie Dalam Upaya Peningkatan Jumlah Pelanggan Rahayu, Ana Duwi; Maulana, Eno; Hidayana, Nefi; Azizah, Siti Mufidatul; Rahmawati, Linda; Rahmawati, Dyan; Afifah, Charista Tanta Putri lis; Avifah, Nur
Welfare : Jurnal Pengabdian Masyarakat Vol. 2 No. 4 (2024): Welfare : December 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v2i4.1756

Abstract

This article discusses community service through internship programs. This article applies a strategy that focuses on strengthening image, layout, products and services. Facing increasingly tight competition in the cafe industry, Arda Koffie is increasing the number of customers by strengthening its position by building a strong brand image, creating a more attractive and comfortable layout, and improving the quality of products and services. The approach implemented involves in-depth analysis of the brand image to understand customer perceptions and expectations, as well as identify aspects that need improvement. The spatial redesign was carried out to create a more aesthetic and functional atmosphere, thereby improving customer comfort and experience. Improving product quality is carried out optimizing service is focused on increasing customer interaction and satisfaction. By implementing this strategy, Arda Koffie is expected to be able to attract more customers, increase satisfaction and strengthen customer loyalty. It is hoped that the success of this program will support the sustainability and growth of Arda Koffie's business in the future.

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