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Heny Ratnaningtyas
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INDONESIA
TRJ (Tourism Research Journal)
Published by Institut Pariwisata Trisakti
ISSN : -     EISSN : 25989839     DOI : https://doi.org/10.30647/trj
Core Subject : Humanities, Social,
Humanities Environmental Science
Tourism Research Journal is published twice a year in April and October containing articles result of thought and researches in social, economic and policy of tourism in general. This journal encompasses original research articles, review articles, and short communications, including: Tourism: Sustainable Tourism Development Community-based Tourism Nature-based Tourism Creative Tourism Social Media for Tourism Marketing Smart Tourism Gastronomy: Food Tourism Herbs, Spices, and Traditional Food Cultural Food Studies Food Product and Pastry Food Packaging and Product Development Branding and Marketing Education and Training Regulation and Policy Destination: Policy for Destination Planning Tour Industry Hospitality Destination Policy and Training
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 152 Documents
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Utilization of Instagram by Glamping Legok Kondang Ciwidey as a Promotion Media during the Pandemic Diniati, Anisa; Salma, Aqida Nuril; Lestari, Martha Tri; Devi, Ni Luh Putu Febriyanti Suntari; Tasliman, Cassey Adela
Jurnal Penelitian Pariwisata Vol 6 No 1 (2022): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v6i1.134

Abstract

This research aims to describe how social media Instagram that tourism industry players, and the tourists use during the pandemic, can be utilized as a promotion tool so that more people will be interested in traveling again, especially in the era of the new normal. This research uses a qualitative approach with descriptive research type and data collection techniques carried out through in-depth interviews with one key informant, non-participant observation, and document study. The results show that in carrying out its promotion, Glamping Ciwidey utilizes some features of social media Instagram and emphasizes certain content to attract the attention of their target audiences. In modifying the audiences’ behavior, they optimize the ability of the influencer that was involved in building brand awareness and the interest of tourists’ attraction and maximizing the features of posting and reposting content from the influencers also visitors through Insta Story and Instagram Feeds. In providing the information such as product knowledge and persuading the audiences to be interested in visiting, they utilize some of Instagram’s features and emphasize the digital content creation, such as activities and the view around there, the implementation of health protocol, infographic, and repost content. Keywords: Nature Tourism, Promotion Media, Social Media For Tourism Marketing
The Effect of Destination Management and Community Participation to The Visitors Consumption at Tebing Breksi Sleman Yogyakarta Ashartono, Rakhmat; Rahmanita, Myrza; Lemy, Diena Mutiara
Jurnal Penelitian Pariwisata Vol 2 No 1 (2018): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v2i1.19

Abstract

The development of a new tourist destination indeed needs more attention to increase the number of tourist arrivals coming in an area. Breksi Cliff is one of the new destinations in Sleman district which is in the development period, with the development of Breksi cliff is expected to increase the level of welfare of the surrounding community through the development of the destination and community participation itself. This research is a research with descriptive method of analysis with quantitative approach to know accurate information about matters related to Tourism Destination Management and Public Participation to Welfare Society through Visitor Consumption. for the data analysis techniques alone will use Structural Equation Modeling. From the results of the study found that the level of community welfare Taman Tebing Breksi can increase with the management of destinations and community participation itself through the consumption of visitors
Implementation of Integrated Marketing Communication on Low Cost Carrier Airlines in the New Normal Era (Qualitative Descriptive Study at PT Citilink Indonesia Branch Office Denpasar) Cristina, Ni Putu Candra; Arie Yudhistira, Putu Gde; Evi Wijayanti, Ni Putu
Jurnal Penelitian Pariwisata Vol 6 No 1 (2022): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v6i1.128

Abstract

This study aimed to determine how the implementation of integrated marketing communications at PT Citilink Indonesia Denpasar Branch Office as a low-cost airline in the new normal era. The research method used in this study is a qualitative descriptive method with data collection methods through observation, interviews, and documentation. The results of this study are based on five dimensions of integrated marketing communication, showing that 1) advertisements at the PT Citilink Denpasar Branch Office use the company's digital on-channels such as Instagram, Facebook, Twitter, and Youtube; 2) The company's direct & digital marketing is done through the website, mobile app & call center; 3) Sales promotions are channeled through social media and websites that offer promotions for free rapid tests, snacks & drinks, internet quota, round-trip tickets, and discounted stays; 4) Public relations is carried out through online media relations by providing positive news that helps maintain the company's brand image. 5) Personal Selling at the PT Citilink Indonesia Denpasar Branch Office is done through ticket sales counters at Ngurah Rai Airport. Keywords: Customer Loyalty, Brand Image, Brand Trust
Characteristics and Strategies to Improve Chinese Outbound Tourist Travel to Indonesia Hendriyani, I Gusti Ayu Dewi
Jurnal Penelitian Pariwisata Vol 2 No 1 (2018): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v2i1.22

Abstract

The tourism sector in Indonesia has been established as the main sector in the future. Visits of Chinese tourists ranked highest in 2017 than any other country. The huge potential of China's market in the world demands that the government together with tourism stakeholders jointly increase the number of Chinese tourists visiting Indonesia. This reserach is a literature study on the characteristics of Chinese outbound tourists from various sources, as well as strategies to increase the visit of Chinese tourists to Indonesia. The results of this literature review is expected to be an input for the development of tourism sector in Indonesia in reaching outbound tourists from China, and can be an inspiration for a suitable research theme in the future.
The Effect of Online Guest Review, Hotel Facilities and Online Travel Agent Price On Decision To Stay At Grand Rocky Hotel Bukittinggi : The Case Of Traveloka Azulmi, Desy; Nursiana, Adinoto; Ingkadijaya, Rahmat
Jurnal Penelitian Pariwisata Vol 2 No 2 (2018): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v2i2.38

Abstract

Technological developments have shifted the behavior of offline bookings to worldwide online booking, including in Indonesia. This country is currently experiencing a significant increase in the number of Online Travel Agents such as Traveloka. In this website, people can see reviews from previous guests on the strengths and weaknesses of the hotel, and it facilitates people to select a hotel matching to their needs and preferences. Previous research proves that online reviews and facilities affect the guest’s stay decisions. This research aims to determine the effect of online reviews, hotel facilities and prices on the decision to stay at the Grand Rocky Hotel Bukittinggi. The method used in this research is a qualitative method to obtain comprehensive, valid, reliable and objective data. The sample used in this research were 100 guests who stayed at the Grand Rocky Hotel with the reservation through Traveloka. Sample selection was based on purposive sampling technique, and data collection was conducted by Likert questionnaires to investigate the effect of online reviews, facilities and prices on the decision to stay. The results reveals online reviews, hotel facilities and prices have a strong influence on the decision to stay. Therefore, online reviews, facilities, and competitive prices serve as marketing tools to increase hotel revenues from the Online Travel Agent.
A study on the Relationship Between Employee Satisfaction and Employees’ Performance Ranga, Ashish; Kamboj, Reshma
Jurnal Penelitian Pariwisata Vol 2 No 2 (2018): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v2i2.43

Abstract

A performance appraisal (PA), to boot ascertained as a performance review, performance analysis, (career) development discussion, or employee appraisal is also a way by that the work performance of an associate employee is documented and evaluated. The Performance appraisal has been viewed by lecturers and human resource practitioners as a significant human resource management practices as a result of it yields selections that area unit crucial and integral to varied human resource actions and outcomes. Yet, an honest Performance appraisal system remains a smart challenge for managers and employees thanks to psychological feature, psychological feature and behavioral factors associated with it. Employee outcomes among the sort of labor performance, effective structure commitment and turnover intention area unit is undeniably variety of the foremost necessary issues during a corporation.The management has to be compelled to concentrate to the extent of satisfaction in performance appraisal to substantiate that employees are happy and contribute utterly to their organization throughout the tenure of their employment with the organization. This can be often very crucial to support the expansion of an organization. The aim of this paper is to specialize in the impact of performance appraisal on employee's performance and to boot trace impact of motivation issue, as a result of it affects the association of performance appraisal and employee's performance.The paper reviews the• The relationship between perceptions of performance appraisal fairness and employee engagement in the context of the business organization.• The reaction of employees to these performance assessments.
Analysis of Potential Mountaineering Tourism in Mount Gede Pangrango National Park in West Java Fasandra, Fernando; Mumin, Adhi Trirachmadi; Nurbaeti, Nurbaeti
Jurnal Penelitian Pariwisata Vol 3 No 1 (2019): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v3i1.48

Abstract

This study aims to determine the dominant factors in potential mountaineering tourism and analyze potential strategies in terms of SWOT. This research was using a combination of qualitative and quantitative methods. The strategy was analyzed using Strengths, Weaknesses, Opportunities, and Threats (SWOT) methods on indicators of natural tourist attraction in the form of land, accessibility, management and service, climate, facilities / infrastructure, availability of clean water, security, and marketing. Quantitative data was collected using a questionnaire with a Likert scale, while qualitative data was collected through observation, interviews, and documentation. Respondents for quantitative data were 100 tourists, and those for qualitative data were 21 informants consisting of technical field managers, communities, community climbers, and traveler. The results of the study showed an analysis of the potential of mountain climbing tourism in Mount Gede Pangrango National Park is quite potential and development strategy is needed. The findings in this study show SWOT matrix analysis of policy strategies for potential mountain climbing tourism in Mount Gede Pangrango National Park has the power and opportunity to develop more Progressive Strategy by making Mount Gede Pangrango National Park excellent mountain climbing tourism with its natural beauty and uniqueness.
The Role of Multimedia in Developing Ecotourism Branding of Yogyakarta Special Region (DIY) Damiasih, Damiasih; Isdarmanto, Isdarmanto
Jurnal Penelitian Pariwisata Vol 3 No 2 (2019): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v3i2.57

Abstract

In the current millennium and globalization era, the multimedia aspect has a very important role in the dissemination of all information and news through faster and more effective information technology. This is very important to learn, because every professional individual must be able to access all kinds of diverse programs in multimedia applications. This study uses qualitative research to understand the problems deeper. The purpose of this research is to find out the positive implications of multimedia in developing regional ecotourism, and to anticipate the negative implications of the multimedia in spreading false news. Spreading public lies can create serious problems for the community. This results in the emergence of contradictions, hostilities and legal problems that ads to crime. The role of multimedia is expected to be able to provide many benefits in the exchange of information, technology in aspects of life, culture, politics and social economy, especially for the development of ecotourism branding in the Special Region of Yogyakarta.
Analysis of The Effect of Price Determination on Hotel Revenue (Hotel Case in Puncak, Bogor) Swantari, Anita; Gantina, Devita; Festivalia, Filma
Jurnal Penelitian Pariwisata Vol 3 No 2 (2019): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v3i2.62

Abstract

The purpose of this study is to find out the percentage of room occupancy and the room rates correlated with the benefits gained by the hotel in Puncak Bogor in the period of 2016 – 2018. This research includes the type of Descriptive and Explanatory Research of variables of prices, occupancies and incomes received by the hotel. It can be seen that the influence of price determination as measured by the room occupancy rates to the amount of hotel revenue is shown by the regression coefficient test, so, it can be stated that the occupancy rate or the number of visitors staying overnight has a very significant influence on the increase of hotel revenues.
The Impact of Beauty Bloggers’ Online Review towards Shopping Tour Interest of Cosmetic Products in Jakarta Fitriana, Rina; Amrullah, Amrullah; Suryani, Intan
Jurnal Penelitian Pariwisata Vol 4 No 1 (2020): TRJ Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v4i1.67

Abstract

This study is aimed at finding out the impacts of beauty bloggers’ online review in encouraging women’ interest to carry on shopping tours on cosmetic products in Jakarta. The study uses descriptive method by administering a questionnaire to 100 women respondents who carry on shopping tours on cosmetic products in Jakarta. The findings show that that beauty bloggers’ online review possesses a strong relationship as many as 0,682 towards the shopping tour interest of cosmetic products in Jakarta which as many as 46,5%. Beauty bloggers share information and recommendations based on their own experiences by using blog with the contents in the forms of captions, photos, and videos about a certain cosmetic product so that it encourages shopping tours on cosmetic products. Therefore, in the present study, H0 is rejected and H1 is accepted, in which t count is 9,235 > t table 1,984. Thus, it can be concluded that the impacts of beauty blogger’ online review towards the shopping tour interest on cosmetic product in Jakarta indeed existed.

Page 10 of 16 | Total Record : 152

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