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Heny Ratnaningtyas
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TRJ (Tourism Research Journal)
Published by Institut Pariwisata Trisakti
ISSN : -     EISSN : 25989839     DOI : https://doi.org/10.30647/trj
Core Subject : Humanities, Social,
Humanities Environmental Science
Tourism Research Journal is published twice a year in April and October containing articles result of thought and researches in social, economic and policy of tourism in general. This journal encompasses original research articles, review articles, and short communications, including: Tourism: Sustainable Tourism Development Community-based Tourism Nature-based Tourism Creative Tourism Social Media for Tourism Marketing Smart Tourism Gastronomy: Food Tourism Herbs, Spices, and Traditional Food Cultural Food Studies Food Product and Pastry Food Packaging and Product Development Branding and Marketing Education and Training Regulation and Policy Destination: Policy for Destination Planning Tour Industry Hospitality Destination Policy and Training
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 152 Documents
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The Role of Advertising in Social Media on Holiday Destinations Choice Among the Millennial Travelers Auliya, Anisatul
Jurnal Penelitian Pariwisata Vol 4 No 1 (2020): TRJ Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v4i1.83

Abstract

Social Media has a big influence in tourism industry, social media also played as a role in tourism marketing, It has a major effectiveness as a marketing tool and performs with multiple functions. The purpose of this study to discussing the importance of social media when choosing a holiday destinations for the millennial traveler. This paper was conducted in January - April 2020 using descriptive quantitative research methods. The data collection technique of this research is survey analysis. Primary data is collected by questionnaire. There were 72 questionnaires have been distributed according the number of active students at second semester from tourism study in Vocational Education Program, University of Indonesia academic year 2019/2020. After the questionnaires were completed, SPSS 25 version is used to analyze the data. According to the result of this study, social media has a big influences when choosing the holiday destination. Instagram and YouTube are the most important media social platform to get the information and building the trust about the tourism destination.
Wellness Tourism Model in Recovery Sector Tourism in Belitung during the New Normal Period Valeriani, Devi; Wibawa, Dian Prihardini; Safitri, Revy; Apriyadi, Rion
Jurnal Penelitian Pariwisata Vol 6 No 2 (2022): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v6i2.144

Abstract

Belitung Regency is the district that determines tourism as the main sector. Development tourist experiences drop in aspect economy, employment, and tax for an area with the Covid-19 pandemic. This research focuses on and aims to analyze how the Wellness Tourism model in the recovery of tourism in Belitung Regency during the new normal period. The results showed that model Wellness Tourism starts from the application of Wellness Tourism indicators, namely (1) High Standard Sanitation; (2) High Standard Security; (3) Staycations; (4) Niche Tourism; (5) Private Travel Tours; (6) Virtual Tourism. Each indicator is related to Transportation, Food, Activities, Healthy, Promotional Services, Rooms, Management, and Environment. Hotels and Destinations must carry out development and revitalization so that they can continue to grow so that Immersion, Spiritual, and Community are built when tourists travel. Keywords: Wellness Tourism Model, Tourism Industry, New Normal
The Significance of Destination Image for Freediving as a Form of Alternative Tourism in Tulamben, Bali Lintangkawuryan, Yulia
Jurnal Penelitian Pariwisata Vol 4 No 2 (2020): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v4i2.102

Abstract

In the last few years, freediving has been growing rapidly as a form of alternative tourism. These activities aim at hunting view, spearfishing, taking photos, witnessing the beauties of the objects like the flora, fauna, and the archaeology of underwater. This research aims to give a descriptive potential to increase freediving awareness as an alternative activity to explore the underwater flora and fauna heritage of Tulamben and bring them into tourism. The history and development of Tulamben are intimately linked to the sea. Tulamben area possesses a rich underwater cultural and natural heritage, which reflects its identity and should be protected for future generations. This new interest is becoming more famous for its underwater richness. This move also guides some to form a new underwater sports center, especially for freediving enthusiasts, to contribute to the region's potential improvement. This project also aims to improve extreme underwater sports like freediving, which is now a hobby than a sport. The research method carried out in this study is a qualitative method with a descriptive approach because this study aims to obtain a complete picture of freediving as a form of alternative tourism in Tulamben, Bali. From the result, it can be concluded that freediving could be potential alternative tourism in Tulamben for its good destination image. Keywords: Freediving, Alternative Tourism, Underwater Tourism, Tulamben
Trends of Nomadic Tourism Using Campervan as A Tourism Attraction for Millenials to Travel In Bali Sari, Retno Juwita; Suarmana, I Wayan Restu
Jurnal Penelitian Pariwisata Vol 6 No 2 (2022): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v6i2.182

Abstract

Bali has natural beauty from beaches to mountains, which attract tourists to visit, especially the millennial generation. Millennials are said to have a fairly high mobility. The level of their desire to travel is also not small. Therefore this generation is generally known as adventurers. Especially in terms of traveling or taking advantage of free time, this generation has started traveling to new places that are not widely known, and are considered interesting. The rapid development of tourism is currently creating various trends, one of which is nomadic tourism. The term nomadic tourism is still very common among the people. The purpose of this study is to focus on alternative tourism that can be carried out by nomadic tourism for millennials by using a campervan as a tourist attraction for traveling in Bali. The method used is descriptive qualitative. The informant gathering technique used was snowball sampling, in this case the interviewees ranged from tourists using campervans to entrepreneurs providing campervan services. The results of this study are to find out one of the facilities that support nomadic tourism, namely campervans which nomadic travelers have begun to glance at to support their traveling activities around exploring one destination to another. Keywords: The Role of E-Wom, The Intention of The Millenial Generation, Visit Tourism Village
Socio-Economic Impacts of Tourism Development in Rural Area of Sembalun East Lombok West Nusa Tenggara Vitriani, Ch Dian; Sudibyo, Djoko; Hermantoro, Henky
Jurnal Penelitian Pariwisata Vol 1 No 1 (2017): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v1i1.2

Abstract

Tourism development brings both positive and negative social, economic and environmental impacts, and so does the development of rural tourism in Sembalun. Tourism is considered to have a great potential to improve people's welfare. The Sustainable Livelihood Framework is an instrument used to analyse the socio-economic impact of tourism development on the livelihood of local communities in Sembalun. This research is a replication of previous research in 2010 in Borobudur. This research compares the results of the impact analysis of heritage tourism in Borobudur with rural tourism in Sembalun on community livelihood based on the Sustainable Livelihood Framework instrument, not based on its different tourism attractions. In Sembalun the agricultural and tourism sectors support each other. The tourism sector has also proven to bring positive socio-economic impacts to local communities, such as promoting Micro, Small and Medium Enterprises (MSMEs) products, increasing training and financial supports, job creation, cultural preservation, and pride and feeling of becoming part of the tourism development in their village. Tourism is also considered to have a positive impact in improving people's welfare. The most commonly complained negative impacts are waste as well as concerns that the local culture will be eroded by foreign culture brought by tourists. Keywords: tourism impact, sustainable livelihood framework, sustainable tourism, community based tourism, rural tourism
Analysis of The Economic Impact of Covid 19 on Performance Tourism Business Personnel in Belitung District Valeriani, Devi; Wibawa, Dian Prihardini; Rendy, Rendy; Rianto, Rianto
Jurnal Penelitian Pariwisata Vol 7 No 1 (2023): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v7i1.207

Abstract

This study aims to determine the influence of marketing, finance, production, human resources, creativity, and innovation on the performance of tourism business actors. This research is a quantitative descriptive study using simple random sampling. The population consisted of 18,591 business actors in the Belitung Regency, with a sample size of 100 using the Slovin formula. The partial results show that marketing and production have no significant effect on tourism business actor performance, while finance, human resources, creativity, and innovation have a significant impact. Due to constraints such as access, mobility, purchasing power, and societal fear, marketing does not affect tourism business performance. Finance affects the performance of tourism business actors by maintaining business liquidity, improving resilience, and providing access to financing for future expansion. Production activities do not affect tourism business performance as they focus more on service provision, optimizing marketing, financial management, and adjusting business models. Human resources significantly impact tourism business actor performance because skilled employees help maintain service quality, implement health and safety protocols, and adapt to changes. Creativity and innovation positively impact tourism business actor performance by creating new products, improving efficiency, and differentiating from competitors. Keywords: Marketing, Finance, Production, Human Resources, Creativity And Innovation, Tourism Business Actors Performance
Promotion of Instagram and Purchase Intention: A Case of Beverage Business at Covid-19 Pandemic Habibie, Fachrul Husain; Mustika, Amalia; Ratnaningtyas, Heny; Noveti, Velicia
Jurnal Penelitian Pariwisata Vol 5 No 1 (2021): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v5i1.115

Abstract

This study aims to analyze the effect of Instagram promotion on buying interest at Yogo Living World. This study uses a descriptive correlational method with a quantitative approach. The unit of analysis in this study is Yogo Living World consumers with a sample size of 100 individuals using probability sampling techniques. This study uses a simple linear regression test. The results of the descriptive statistical test show that: (1) Instagram promotion is in the fairly interesting category with an average score of 3.81 and (2) purchase intention is in the fairly interesting category with an average score of 3.87. The coefficient of determination test results show that the promotion factor of Instagram has an effect of 74.1% on buying interest at Yogo Living World and the remaining 25.9% is influenced by other factors that are not examined. The t test shows that Instagram promotion has a significant effect on buying interest at Yogo Living World. The culinary business is promoted through social media, especially Instagram, which can describe product profiles ranging from taste, appearance and service through videos displayed on social media. In Instagram promotions, the hashtag indicator adds hashtag variations, the number of hashtags, and provides special promotions for customers who use hashtags. Keywords: Promotion of Instagram, Purchase Intention, Yogo Living World
The Influence of Destination Image on Tourist Intention and Decision to Visit Tourist Destination (A Case Study of Pemuteran Village in Buleleng, Bali, Indonesia) Satyarini, Ni Wayan Marsha; Rahmanita, Myrza; Setarnawat, Sakchai
Jurnal Penelitian Pariwisata Vol 1 No 1 (2017): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v1i1.10

Abstract

This study examines the effects of the destination image to tourist intention and decision to visit tourism destination in Pemuteran Village, Bali. Destination image is an independent variable, tourist intention to visit serves as an intervening variable and decision to visit is a dependent variable. Explanatory research with quantitative method is employed. The number of sample is 112 respondents. Purposive sampling techniques is applied with criteria of Pemuteran village tourists. Data are collected with questionnaires and processed with path analysis. These results indicate that the variable destination image has a direct and significant effect on tourist intention to visit by 11.3%. Variable destination image has a direct and significant influence on the decision to visit by 37.5%. Variable tourist intention to visit has been direct and significant influence on the decision to visit amounted to 16.2%. Based on these results, Pemuteran village should keep trying to build a positive image and to improve the communication between the local government and local communities to strengthen cooperation to improve the natural environment in Pemuteran village.
Quality Visitor Experience On Post Pandemic Event: Evidence From The Event Of Jakarta Biennale 2021 Gunadi, I Made Adhi; Erfinda, Yosi
Jurnal Penelitian Pariwisata Vol 7 No 1 (2023): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v7i1.188

Abstract

The Covid-19 pandemic that hit the world at the beginning of 2020 has dealt a heavy impact on tourism activities globally, including the limitation of tourism events such as festivals or exhibitions. An adaptation step in organizing events by implementing added health and CHSE protocols create different visitor experience. This research then aims to examine the quality of the visitor experience at the Jakarta Biennale 2021 event as the first major art exhibition event to be held offline with the CHSE protocol. The quality of the visitor experience is reviewed in 7 qualitative descriptive dimensions of memorable tourism experiences, then the analysis is carried out using gap analysis. The findings show that the implementation of the CHSE protocol resulted in gaps in two dimensions of visitor experience (which are involvement and refreshment), but in general, does not reduce the quality of the visitor experience at the Jakarta Biennale event. As an implication, the implementation of the CHSE protocol can be continued and applied in the organizing of other events with some improvement. Keywords: Quality Visitor Experience, Tourism Experience, CHSE Protocol, Event Organizing, Post-Pandemic Event
Hotel Human Resources Policy In Maintaining Employee Performance During The 19 Covid Pandemic Parantika, Asep; Yubilika, Maria Josephine; Rini, Nuryadina Augus
Jurnal Penelitian Pariwisata Vol 5 No 2 (2021): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v5i2.122

Abstract

During the COVID-19 pandemic, the tourism and hospitality sector was the sector that suffered the most losses. Some hotels began to bankrupt, so they had to prepare various strategies to survive. One of the plans is to lay off some employees, leave them unpaid, and terminate their employment with an honorary employee. One of the rules created was Large-Scale Social Restriction. The management hotel also implements PSBB policies and creates new regulations for its workers to make the hotel exists. The goals of this study are (1) to know HRD policies in maintaining employee performance before and after the COVID-19 pandemic; (2) to find out the effect of the new policies created by HRD on their employees during the COVID-19 pandemic; (3) to find out the hotel targets after the COVID-19 pandemic ends. Researchers used qualitative research methods with a descriptive approach. Data collection techniques used were interviews with HRD managers of four to five-star hotels and journal reviews. The results show that HRD makes rules by implementing health protocols. HRD also minimizes expenses by laying off employees with low levels of performance, using an outsourced workforce, and reducing electricity and water consumption on some floors that are not functioning or temporarily closed. During this pandemic, employees need to work multitasking so that the hotel provides training both online and offline. The hotel management hopes that after this pandemic ends, the hotel can bounce back with the occupancy rate and restaurant visitors increasing, guests can hold large-scale events at the hotel. Keywords: COVID-19, Employee Performance, HRD Policy

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