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INDONESIA
Jurnal Manajemen dan Pemasaran
Published by Universitas Haji Sumatera Utara
ISSN : -     EISSN : 2985492X     DOI : https://doi.org/10.51771/jumper
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen dan pemasaran merupakan jurnal ilmiah yang memuat artikel topik di bidang manajemen dan pemasaran, namun tidak terbatas pada topik berikut: • Manajemen Keuangan • Manajemen Sumber daya manusia • Manajemen Farmasi • Akuntansi dan Manajemen Keuangan Syariah • Manajemen Pemasaran • Corporate Governance • Etika dan Profesionalisme • Manajemen Strategi • Manajemen Pembiayaan • Perpajakan • Pasar Modal • Perbankan • Manajemen Sistem Informasi • Sustainability Reporting • Keprilakuan • Manajemen kependidikan Demikian focus and scope pada jurnal manajemen dan pemasaran ( JUMPER ) ini. diharapkan kepada penulis yang ingin submit di jurnal ini mengikuti focus and scope yang telah tertera demi kenyamanan bersama. Atas perhatian pembaca foscus and scope ini kami ucapkan terimakasih
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 80 Documents
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PENGARUH STRATEGI PEMASARAN MELALUI TIKTOK TERHADAP MINAT BELI KONSUMEN: STUDI LITERATUR Annisa, Febri; Mochammad Reza Fadli; Novia Suherman; Ida Farida Adi Prawira
Jurnal Manajemen dan Pemasaran Vol. 2 No. 2 (2024): Edisi Februari 2024
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jumper.v2i2.798

Abstract

TikTok, with over 1 billion global active users, has become the platform of choice for business marketing, especially in Indonesia with 22.2 million active users. Businesses use TikTok to create engaging content, collaborate with influencers, and run paid advertisements. These marketing strategies aim to enhance brand awareness and foster interactions with consumers. Several studies have showcased TikTok campaigns' success, such as the "BFI Smile Ramadhan" campaign by BFI Finance. TikTok is also utilized to influence purchasing decisions, as demonstrated in a study involving a brand called Bittersweet by Najla. All of this underscores TikTok's crucial role in digital marketing. The research conducted aims to gather evidence through a literature review method based on existing studies regarding the Influence of TikTok Marketing on Consumer Purchase Intent.
PENGARUH MEDIA SOSIAL TERHADAP LOYALITAS PELANGGAN PADA RUMAH MAKAN BOTRAM GARUT Rini Alpiani; Putri Intan Permatasari; Cindi Fatika
Jurnal Manajemen dan Pemasaran Vol. 2 No. 2 (2024): Edisi Februari 2024
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jumper.v2i2.822

Abstract

Customer loyalty is a customer activity with high repeat purchases and is considered less price sensitive, social media is used to meet between brands and customers with the aim of developing a brand over social media companies may process customers more effectively and cost less in spending. (Supriatna et al., 2022). Sugiyono (2009: 13) quantitative is research to examine certain populations and samples, sampling is done randomly, then analyzed quantitatively or statistically with the aim of testing hypotheses that have been set. The results of the data above, it can be seen that t is 12.553 with a Sig Value, which is 0.000, meaning significantly less than the value of probabilitaz (0.000 0.5) so that it can be concluded that Ho rejected means that social media has a significant influence on Customer Loyalty (H1 received). Because the results are positive, the influence of Social Media on Customer Loyalty is a positive influence. Keywords : Loyality, Media Social.
Pengaruh Sosial Media Terhadap Peningkatan Minat Berkunjung Wisatawan Di Atv Aja Hasna Nabila Zulfa; Maulida, Helmalia; Ramayani Yusuf
Jurnal Manajemen dan Pemasaran Vol. 2 No. 2 (2024): Edisi Februari 2024
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jumper.v2i2.824

Abstract

AbstractThis scholarly investigation delves into the profound influence of social media on the escalating attraction of tourists to ATV Aja, a renowned tourist spot. The research delves into the intricate interplay between diverse social media platforms and the upsurge in interest and aspiration to partake in the distinctive offerings of ATV Aja tourism. Through a comprehensive examination of different social media channels and their impact, the study endeavors to furnish insightful perspectives into the pivotal role played by social media in molding tourists' perspectives and choices pertaining to travel and adventurous pursuits.Keywords: Social Media, Interest in Visiting, ATV Aja
PENGARUH CONTENT MARKETING & TERHADAP PURCHASE INTENTION PELANGGAN SHOPEE DI KABUPATEN GARUT Rosa, Aisyah; Denissa Fitria Ramadhan; Annisa Aprilianti; Ramayani Yusuf
Jurnal Manajemen dan Pemasaran Vol. 2 No. 2 (2024): Edisi Februari 2024
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jumper.v2i2.840

Abstract

Studi ini didasarkan pada penelitian yang menunjukkan bahwa Shoppee secara konsisten menempati peringkat teratas di antara penyedia e-commerce lainnya. Sebagai tanggapan, para peneliti mengambil langkah-langkah untuk menyelidiki apakah pemasaran konten berdampak pada loyalitas Shoppe. Studi ini bersifat deskriptif dengan pendekatan kuantitatif, Penghimpunan data didapatkan dengan menyebarkan kuesioner online kepada seluruh pengguna Shopee di Kabupaten Garut. Sampel yang digunakan dalam penelitian ini adalah 102 responden dengan menggunakan teknik purposive sampling. Analisis regresi sederhana digunakan untuk analisis data dari penelitian ini, untuk hasil penelitian, uji koefisien determinasi, uji nilai t, dll. Analisis data menggunakan analisis regresi sederhana menghasilkan rumus Y = 6,768 + 0,761X, dan nilai t hitung sebesar 13,445 lebih besar dari t tabel (13,445 > 1,661) dan nilai Sig. Jika bernilai 0,000, berarti nilai signifikansi lebih rendah dari nilai probabilitas (0,000 < 0,05). Maka HO ditolak. Dapat kita simpulkan bahwa pemasaran konten mempunyai pengaruh yang signifikan terhadap niat membeli Shoppe.
Pengaruh Brand Ambassador EXO terhadap keputusan pembelian Scarlett Whitening Nuraidina imaniar; Nida Amalia Safitri; Abdal Akbar Rahmat
Jurnal Manajemen dan Pemasaran Vol. 2 No. 2 (2024): Edisi Februari 2024
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jumper.v2i2.844

Abstract

Penelitian ini dilakukan untuk mengetahui bagaimana pengaruh Brand Ambassador (X) terhadap keputusan pembelian (Y) pada produk Scarlett Whitening. Metodepenelitian kuantitatif digunakan dengan melibatkan responden yang mewakili target pasar produk tersebut. Hasil penelitian membuktikan Brand Ambassador mempunyai pengaruh positif terhadap keputusan pembelian, dengan total pengaruhsebesar 31,3%. Oleh karena itu, hipotesis penelitian (H1), yaitu bahwa Brand Ambassador EXO berpengaruh terhadap Keputusan Pembelian Scarlett Whitening,dapat diterima. Kesimpulan ini menekankan pentingnya peran Brand Ambassador dalam membentuk preferensi konsumen dan membimbing keputusan pembelianpada produk perawatan kulit
Analisis SEO Marketing terhadap Pemasaran Internasional pada Promosi Dagang Asia (Promosia) Golan Hasan; Alzi; Miftachul Choiri; Brahmantya Chriswardhana; Jimmy Tjong
Jurnal Manajemen dan Pemasaran Vol. 2 No. 2 (2024): Edisi Februari 2024
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jumper.v2i2.845

Abstract

Digital marketing is one of the determining factors for the sustainability of a company. Digital marketing is considered efficient and effective for companies in their efforts to reach consumers. One of the digital marketing methods is using a website that aims to display the company profile, types of activities, and what can be offered to consumers. The website serves as a digital marketing medium because it can be accessed online by anyone, anywhere. However, a website also requires regular optimization and development to appear on the main pages of search engines. Therefore, search engine optimization (SEO) is needed to help improve the quality of the website and assist it in appearing on the main pages of search engines, thereby enhancing the niche of a company's profile on the website. This study focuses on the implementation of SEO and its impact analysis on an international export company, namely Promosi Dagang Asia (Promosia). The implementation is carried out using agile methods, and the main goal of this research is to determine the extent of the influence of SEO on the Promosia website.
PENGARUH E-WOM DAN E-PROMOTION TERHADAP KEPUTUSAN PEMBELIAN PRODUK DI TIKTOKSHOP Febianti, Adiesty Nur; Inara Hilmi Arifah; Muhammad Nur Maulana; Ramayani Yusuf
Jurnal Manajemen dan Pemasaran Vol. 2 No. 2 (2024): Edisi Februari 2024
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jumper.v2i2.846

Abstract

Abstract This research is focused on the city of Garut, where TiktokShop is present as an option for consumers to carry out online transactions. This study aims to show how the influence of E-WOM and e-Promotion relates to TiktokShop's purchasing decisions, influencing the level of purchasing decisions, by concentrating on the influence of E-WOM and e-Promotion. The results of the analysis show that E-WOM and E-Promotion simultaneously have an impact on the decision to make a purchase. The R2 value of 0.608 indicates that E-WOM and E-Promotion can explain 60.8% of the variability in purchasing decisions. The results of statistical tests show that, individually, E-WOM does not have a relatively significant impact on purchasing decisions.
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Cafe Man'A Garut Muhammad Galih Maulana; Reza Suprimansyah; Tedi Rahmat Jaelani
Jurnal Manajemen dan Pemasaran Vol. 2 No. 2 (2024): Edisi Februari 2024
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jumper.v2i2.848

Abstract

The needs and lifestyles of Indonesians are increasingly diverse along with the progress that occurs in the current era of globalization. Indonesians crave food and beverages, which can be obtained by cooking or making them themselves. In the past, people preferred to eat out, either at restaurants or cafes, but now they prefer to complete tasks, gather with colleagues, and do other things. Cafes have now become a product brought about by modernity and have become an option as part of people's lifestyle. At the beginning of its emergence, cafe culture was considered to be an exclusive lifestyle of community activities, with only the wealthy group of people being able to do activities there. which is really cheaper. However, and this is something that some people prefer, many cafes offer high quality services to attract customers. Service quality is closely related to customer satisfaction. The level of satisfaction is calculated as a function of the difference between perceived performance and expected performance. Factors that contribute to improving service quality should also be considered. These include improving the skills of technical employees, talking to operational personnel directly about customer needs, or learning about management perspectives to reduce discrepancies. For the company to survive, service quality must be considered and maximized. Keywords: Service Quality, Customer Satisfaction
PENGARUH DIGITAL MARKETING DAN BRAND EQUITY TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK HOBIKU Azmi Ajnin Nadiah; Fauziyyah, Nabila; Widya Nurmala; Ramayani Yusuf
Jurnal Manajemen dan Pemasaran Vol. 2 No. 2 (2024): Edisi Februari 2024
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jumper.v2i2.856

Abstract

The aim of this research is to find out whether there is a positive influence between digital marketing and brand equity on purchasing decisions for Hobiku products in Kab. Garut. The type of research used in this research is quantitative research with associative methods. The author uses quantitative research techniques, because the research carried out is related to statistical tools to process questionnaire results so that it can be seen whether or not there is an influence between Digital Marketing and Brand Equity on Purchasing Decisions.To measure how influential Digital Marketing and Brand Equity are on purchasing decisions for Hobiku.id products in Garut Regency, using a quantitative method based on data originating from secondary data sources with a large sample of 100 respondents obtained from previously existing thesis literature studies. Technical data analysis uses simple correlation and regression using SPSS data tools. Using research methods through a descriptive quantitative approach shows the results that digital marketing variables have a significant positive effect on purchasing decisions, and brand equity also has a significant positive effect on purchasing decisions. This research recommends adding and developing factors that influence consumer behavior to make more in-depth purchasing decisions and use different research methods.
PENGARUH KARAKTERISTIK INDIVIDU DAN WORK FAMILY CONFLICT TERHADAP KEPUASAN KERJA KARYAWAN DI KOPERASI GUNA ARTHA MESARI ULUWATU BADUNG Pramana Putra, I Kadek Rio; Nilna Muna
Jurnal Manajemen dan Pemasaran Vol. 3 No. 1 (2024): Edisi Agustus 2024
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jumper.v3i1.953

Abstract

Employees are people who are able to do work and produce goods and services to meet the needs of an institution or company. Every company of course expects every employee to have a high sense of responsibility towards the company considering that employees are the most important asset and function as non-material capital in a company where their presence is very important. Job satisfaction is an important thing that individuals have at work. Job satisfaction is influenced by individual characteristics. Individual characteristics and work-family conflict It is suspected that this is the trigger for the lack of employee satisfaction at the Guna Artha Mesari Uluwatu Cooperative, where the problem is about work-family conflict which is often encountered is time based conflict and strain based conflict. This research used 100 people as samples and became respondents in the research. The results of this research show that the average employee at Guna Artha Mesari Uluwatu Badung Cooperative has individual characteristics with very good information. Work family conflict that occurs in the environment Guna Artha Mesari Uluwatu Badung Cooperative produces value criteria that fall into the good category. Job satisfaction found in Guna Artha Mesari Uluwatu Badung Cooperative falls into the good criteria. This is supported by employees and superiors and supporting each other. Keywords: Employee; Work Family Conflict; Company.

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