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INDONESIA
Jurnal Manajemen dan Pemasaran
Published by Universitas Haji Sumatera Utara
ISSN : -     EISSN : 2985492X     DOI : https://doi.org/10.51771/jumper
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen dan pemasaran merupakan jurnal ilmiah yang memuat artikel topik di bidang manajemen dan pemasaran, namun tidak terbatas pada topik berikut: • Manajemen Keuangan • Manajemen Sumber daya manusia • Manajemen Farmasi • Akuntansi dan Manajemen Keuangan Syariah • Manajemen Pemasaran • Corporate Governance • Etika dan Profesionalisme • Manajemen Strategi • Manajemen Pembiayaan • Perpajakan • Pasar Modal • Perbankan • Manajemen Sistem Informasi • Sustainability Reporting • Keprilakuan • Manajemen kependidikan Demikian focus and scope pada jurnal manajemen dan pemasaran ( JUMPER ) ini. diharapkan kepada penulis yang ingin submit di jurnal ini mengikuti focus and scope yang telah tertera demi kenyamanan bersama. Atas perhatian pembaca foscus and scope ini kami ucapkan terimakasih
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 80 Documents
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PENGARUH KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN MINYAK SOLAR (PT WILLY DWI PERKASA) Fakhira, Raisa; Gumilang Wirakada, Gugum
Jurnal Manajemen dan Pemasaran Vol. 3 No. 1 (2024): Edisi Agustus 2024
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jumper.v3i1.1102

Abstract

This study aims to determine the effect of service quality on purchasing decisions for diesel oil at PT Willy Dwi Perkasa. Service quality is measured using five dimensions, namely tangibles, reliability, responsiveness, assurance, and empathy. While purchasing decisions are measured by five indicators, namely problem recognition, information search, alternative evaluation, purchasing decisions, and post-purchase behavior With a descriptive quantitative approach method Data analysis techniques using simple linear regression with 30 respondents. The results of this study indicate that there is an influence of Service Quality on purchasing decisions of 81.9%
Pengaruh Online Customer Review di E-Commerce Shopee terhadap Keputusan Pembelian Produk Fashion Dama KAra Azizah, Mutiara Tsani; Wirakanda, Gugum Gumilang
Jurnal Manajemen dan Pemasaran Vol. 3 No. 1 (2024): Edisi Agustus 2024
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jumper.v3i1.1103

Abstract

This study aims to determine consumer assessment of the brand on Shopee and to determine the influence of online customer reviews on the purchasing decisions of Dama Kara fashion products on Shopee. Using a descriptive method with a quantitative approach, the data analysis technique used is simple linear regression. The sampling technique used is accidental sampling, with 96 respondents. The results of the study show that Online Customer Reviews have a positive and significant effect on the Purchasing Decisions of Dama Kara Fashion products by 83.8%.
Pengaruh Integrated Marketing Communication terhadap Brand Image pada Auliacorp Wirakanda, Gugum Gumilang; Shafa Annisa Arie
Jurnal Manajemen dan Pemasaran Vol. 3 No. 1 (2024): Edisi Agustus 2024
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jumper.v3i1.1104

Abstract

This study aims to determine and evaluate Integrated Marketing Communicationsat Auliacorp, to determine and evaluate Brand Image at Auliacorp and to determinethe Influence of Integrated Marketing Communications on Brand Image atAuliacorp. With a descriptive quantitative approach method, the data analysistechnique uses simple linear regression. This study is a population study with asample and population of 30 respondents.The results of this study indicate that Integrated Marketing Communications has apositive and significant effect on Brand Image at Auliacorp by 84.2%
SOCIAL COMMERCE MEDIA SOSIAL TIKTOK PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN PADA PERUSAHAAN MNDY FOOTWEAR Rajab, Ajay Muhamad; Gugum Gumilang Wirakanda
Jurnal Manajemen dan Pemasaran Vol. 3 No. 1 (2024): Edisi Agustus 2024
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jumper.v3i1.1107

Abstract

This study aims to analyze the influence of social commerce on the TikTok social media platform on purchasing decisions for MNDY Footwear products. Along with the increasing use of social media and e-commerce, social commerce has become an important trend in the digital business world. Using a quantitative approach, data was collected through questionnaires distributed to MNDY Footwear consumers active on TikTok. Regression analysis was used to test hypotheses and measure the influence of social commerce on purchasing decisions. The results show that social commerce on TikTok significantly influences purchasing decisions for MNDY Footwear products. Factors such as consumer interaction with review content and testimonials from other users, as well as other interactive features on TikTok, play an important role in influencing consumers' decisions to buy products. Social commerce contributes 43.9%.
ANALISIS PENGGUNAAN MODAL KERJA PADA BPR NBP 33 DI ERA PANDEMI COVID 19 Fathimah, Vidya; Fenny Suryanti
Jurnal Manajemen dan Pemasaran Vol. 3 No. 1 (2024): Edisi Agustus 2024
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jumper.v3i1.1114

Abstract

This study aims to analyze the development of working capital usage of Bank Perkreditan Rakyat Nusantara Bona Pasogit 33 (BPR NBP 33) in the Covid 19 pandemic era. In the pandemic era, many companies find it difficult to develop their businesses, so this study wants to see the development of BPR NBP 33 in using working capital efficiently. The data analysis technique used in this study is quantitative descriptive. The data analyzed are in the form of financial reports consisting of balance sheets and reports of sources and uses of working capital in 2018 to 2021. The results of this study can be concluded that in the calculation of the capital change report of BPR NBP 33 Batang Kuis from 2018 to 2021, there has been a fluctuating development. And in the calculation of the sources and uses of working capital of BPR NBP 33 Batang Kuis in 2018, working capital has increased, which means that compared to the sources of working capital, the use of working capital is smaller because in 2018 there was no Covid-19, besides that there was also an increase in accounts in current assets and current liabilities. In the calculation of sources and use of working capital of BPR NBP 33 Batang Kuis from 2019 to 2021, working capital experienced a significant decline, meaning that the use of working capital was greater than the source of working capital itself from 2019 to 2021 and there was also a decrease in accounts in current assets and current liabilities, and from 2019 to 2021 it had entered covid-19. Keywords: Use_of_Working_Capital; People's_Credit_Bank; Covid_19
PERLINDUNGAN HUKUM TERHADAP NASABAH PERBANKAN SYARIAH DALAM KASUS PEMBIAYAAN BERMASALAH Danti, Annisa; Surya Hamdani; Mutiara Nauli
Jurnal Manajemen dan Pemasaran Vol. 3 No. 1 (2024): Edisi Agustus 2024
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jumper.v3i1.1144

Abstract

Sharia banking has developed rapidly in Indonesia as a financial alternative that is in line with Islamic principles, offering products and services that are free from usury, gharar and maisir. However, legal protection for customers in cases of problematic financing is a significant challenge. This research aims to evaluate existing legal protection mechanisms and identify the challenges faced by customers when facing problems in sharia banking financing. Through qualitative and quantitative approaches, this research collects data from case studies, interviews with legal practitioners and customers, as well as surveys about customer experiences in dispute resolution. The research results show that although sharia banking regulations in Indonesia, such as Law Number 21 of 2008 and the DSN-MUI fatwa, provide a legal framework for sharia banking, there are shortcomings in their practical application, especially in handling problematic financing cases. The main obstacles identified include legal uncertainty in regulations, limited dispute resolution mechanisms, and low customer satisfaction with existing legal protection. Dispute resolution mechanisms, especially through sharia arbitration institutions, are often considered less efficient and not fully transparent, which can reduce customer trust. This research recommends several steps for improvement, including revising regulations to provide clearer guidance, increasing transparency and efficiency in sharia arbitration institutions, as well as implementing educational programs for customers to understand their rights and the dispute resolution process. By implementing these recommendations, it is hoped that legal protection for sharia banking customers can be improved, providing certainty and justice in dealing with problematic financing cases.
Pengaruh Manajemen Risiko Terhadap Keberlangsungan Operasional UMKM Dian Store Di Era Digital Sari, Maya Martiza; Dilla Amelia Ramadhani; Itsqon Wafi Fauzan; Cecilia Miranda; Nurjannah; Sri Ningsi Karnance; Teddy Ramaditya
Jurnal Manajemen dan Pemasaran Vol. 3 No. 2 (2025): Edisi Februari 2025
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jumper.v3i2.1221

Abstract

Penelitian ini menyelidiki bagaimana praktik manajemen risiko memengaruhi keberlangsungan operasional UMKM Dian Store dalam konteks era digital. Dengan menggunakan metodologi kualitatif, penelitian ini memanfaatkan wawancara mendalam dan observasi di tempat untuk memperoleh wawasan tentang strategi manajemen risiko yang diterapkan. Temuan penelitian mengungkapkan bahwa meskipun manajemen risiko masih dalam tahap awal, ada dampak positif yang nyata pada ketahanan bisnis. UMKM Dian Store telah memulai praktik manajemen risiko dasar dan menunjukkan kesadaran akan perlunya mengatasi risiko era digital, khususnya di bidang-bidang seperti keamanan siber dan reputasi merek daring. Namun, penelitian ini mengidentifikasi rintangan signifikan dalam bentuk keterbatasan sumber daya dan kesenjangan pengetahuan. Terlepas dari tantangan ini, UMKM Dian Store menunjukkan proaktif dalam merangkul solusi teknologi dan meningkatkan kompetensi digital tenaga kerja mereka. Penelitian ini diakhiri dengan menekankan sifat penting dari penggabungan manajemen risiko ke dalam strategi bisnis UMKM untuk memastikan keberlanjutan operasional dalam lanskap digital. Penelitian ini selanjutnya menganjurkan untuk memperluas pemahaman dan penerapan pendekatan manajemen risiko yang lebih holistik.
Analisis Strategi Pemasaran Bandrek Esa Untuk Meningkatkan Penjualan Di Era Digital Yuliarman, Putri Yuliarman; Radhika Narwastu; Zahratun Nisa; Muhammad Ikrom Nasution; Haliza Rahmania Putri; Friska Febiola Aritonang
Jurnal Manajemen dan Pemasaran Vol. 3 No. 2 (2025): Edisi Februari 2025
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jumper.v3i2.1222

Abstract

The abstract of this research aims to analyze effective marketing strategies to boost sales of Bandrek Esa, a traditional Indonesian drink, in the digital era. With the rise of bold platforms and changing consumer behavior towards digital transactions, small and medium businesses need to adapt their marketing approach to remain competitive. By leveraging digital marketing tools such as social media, e-commerce platforms and targeted advertising, this research seeks to identify the most impactful methods for increasing brand awareness and customer engagement. A mixed approach was used, combining qualitative interviews with business owners and quantitative data analysis of bold sales patterns. These findings provide practical insights for Bandrek Esa producers on how to harness the power of digital marketing to drive sales growth and maintain customer loyalty in a rapidly growing market.
ANALISIS RISIKO BISNIS UMKM ES TEH JUMBO: PERSPEKTIF KUALITATIF TENTANG TREN, PERSAINGAN WARALABA & HARGA Grace, Gracenda Febina Br Purba; Dita Marsela Saragih; Irma Bonita Simbolon; Jekky Ginting; Mahya Sabilillah; William Girsang
Jurnal Manajemen dan Pemasaran Vol. 3 No. 2 (2025): Edisi Februari 2025
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jumper.v3i2.1225

Abstract

Jumbo Ice Tea has succeeded as a new trend in the beverage industry triggered by its ability to go viral on social media, where this digital popularity opens up opportunities for MSME entrepreneurs to reach a wider market at a low cost. However, the more viral Jumbo Ice Tea is, the greater the risks that must be faced. The purpose of this study is to determine the risks faced by MSME actors and to provide in-depth insight into the dynamics of trend perspectives, franchise competition and prices, especially for Jumbo Ice Tea MSME products. This study uses a qualitative approach with a secondary data-based literature study method by collecting data from scientific journals, academic books, research reports, and official publications that are relevant to the topic of Jumbo Ice Tea MSME business risks. The results of the analysis obtained by the author are: 1) The increasing consumption trend brings great opportunities for MSMEs, but also demands continuous innovation to meet the ever-changing needs and desires of consumers. Research shows that collaboration with influencers and creative marketing strategies can help maintain consumer interest. 2) Competition in the Jumbo Ice Tea franchise is very tight, with big brands that have strong capital and marketing strategies. 3) Prices that are too high can reduce consumer buying interest, while prices that are too low can harm business actors. Keywords: Risk, UMKM, Trends, Franchise Competition, Price.
PENGARUH MOTIVASI DAN KEPEMIMPINAN TERHADAP KINERJA KARYAWAN DI SD SWASTA RUSYDA MEDAN Lilik Sugianto
Jurnal Manajemen dan Pemasaran Vol. 2 No. 2 (2024): Edisi Februari 2024
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jumper.v2i2.1231

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh Motivasi dan Kepemimpinan terhadap kinerja karyawan di SD Swasta Rusyda Medan. Penelitian ini menggunakan metode deskriptif kuantitatif dengan mempergunakan pendekatan normatif ( legal research ) untuk mendapatkan data skunder dan pendekatan empiris ( yuridis sosiologis ), untuk memperoleh data primer melalui penelitian lapangan ( field research ).Hasil penelitian menunjukkan bahwa pengaruh Motivasi dan Kepemimpinan terhadap kinerja karyawan di SDS Rusyda Medan, berdasarkan indikator adalah sebagai berikut: Pertama,Hasil penelitian menunjukkan bahwa ada pengaruh positif dan signifikan antara variabel motivasi dengan variabel kinerja di SDS Rusyda Medan yang dimana artinya apabila Motivasi membaik maka kinerja di SDS Rusyda juga kan membaik. Kedua, Hasil penelitian menunjukkan bahwa ada pengaruh positif dan signifikan antara variabel kepemimpinan dengan variabel kinerja di SDS Rusyda Medan yang dimana artinya apabila kepemimpinan membaik maka kinerja juga akan membaik di SDS Rusyda Medan. Untuk itu diharapkan kepada SDS Rusyda Medan dalam hal melakukan peningkatan kinerja karyawannya agar pimpinan lebih memperhatikan lagi kepemimpinannya dan motivasinya di SDS Rusyda Medan. Agar terciptanya kinerja karyawan yang baik di SDS Rusyda Medan.

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