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INDONESIA
Jurnal Manajemen dan Pemasaran
Published by Universitas Haji Sumatera Utara
ISSN : -     EISSN : 2985492X     DOI : https://doi.org/10.51771/jumper
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen dan pemasaran merupakan jurnal ilmiah yang memuat artikel topik di bidang manajemen dan pemasaran, namun tidak terbatas pada topik berikut: • Manajemen Keuangan • Manajemen Sumber daya manusia • Manajemen Farmasi • Akuntansi dan Manajemen Keuangan Syariah • Manajemen Pemasaran • Corporate Governance • Etika dan Profesionalisme • Manajemen Strategi • Manajemen Pembiayaan • Perpajakan • Pasar Modal • Perbankan • Manajemen Sistem Informasi • Sustainability Reporting • Keprilakuan • Manajemen kependidikan Demikian focus and scope pada jurnal manajemen dan pemasaran ( JUMPER ) ini. diharapkan kepada penulis yang ingin submit di jurnal ini mengikuti focus and scope yang telah tertera demi kenyamanan bersama. Atas perhatian pembaca foscus and scope ini kami ucapkan terimakasih
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 80 Documents
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DAMPAK BEBAN TUGAS AKADEMIK YANG TIDAK PROPORSIONAL TERHADAP KESEJAHTERAAN PSIKOLOGIS SISWA Almaida Rahayu; Agus Lestari
Jurnal Manajemen dan Pemasaran Vol. 4 No. 1 (2025): Edisi Agustus 2025
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jumper.v4i1.1553

Abstract

This study aims to find out how the disproportionate workload in schools impacts the psychological well-being of students. The subjective experience of the students was examined through semi-structured interviews with a qualitative phenomenological approach. The results showed that teachers experienced stress, mental fatigue, sleep disturbances, and decreased desire to learn due to excessive workload, strict time constraints, and lack of explanation. In addition, frustration and dissatisfaction with unsatisfactory learning outcomes lead to work delays and plagiarism. Many literature reviews showing a link between academic stress and a decline in students' psychological well-being support this conclusion. Taking into account students' cognitive and emotional abilities, this study confirms the importance of changing the learning system to be more humane and proportionate. To support a healthy and meaningful learning process, educators must work together to create a balanced workload and an empathetic pedagogical approach.
PERAN CUSTOMER RELATIONSHIP MANAGEMENT DALAM MENINGKATKAN RETENSI PELANGGAN DI ANNAHL TRAVEL SURABAYA Afiyah; Eka Rahma Sania
Jurnal Manajemen dan Pemasaran Vol. 4 No. 1 (2025): Edisi Agustus 2025
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jumper.v4i1.1554

Abstract

This study discusses the role of customer relationship management in increasing customer retention at annahl travel surabaya. In the increasingly competitive travel industry, CRM plays an important role in building long- term relationships with customers through structured communication, loyalty programs, and customer data management. This study uses a qualitative approach with data collection techniques in the form of in-depth interviews, observation, and documentation. The results of the study show that CRM at An Nahl Travel is not only applied during the departure of worship, but also afterwards through personal follow-up, special offers, and ongoing communication through digital platforms. Old customers are prioritized through loyalty programs and transparent services. CRM has been proven to contribute greatly to customer satisfaction and loyalty, despite challenges such as untidy data and limited follow-up time. In the future, An Nahl plans to optimize the CRM system with modern applications and more structured loyalty programs.
ANALISIS KONTEN EDUKASI DESAIN FASHION TERHADAP KEPUTUSAN PEMBELIAN JASA PADA MEDIA SOSIAL TIKTOK Celina Ridha Afandi; Agus Hery Supadmi Irianti; Hapsari Kusumawardani; Nurul Aini
Jurnal Manajemen dan Pemasaran Vol. 4 No. 1 (2025): Edisi Agustus 2025
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jumper.v4i1.1560

Abstract

The many benefits of the TikTok application make researchers interested in developing their TikTok account with the username 'Celinaridha' to increase sales by uploading fashion design education content. The purpose of the study was to analyze fashion design education content, find out the decision to purchase custom-made fashion design and manufacturing services, and find out the effect of fashion design education content analysis on the decision to purchase custom-made fashion design and manufacturing services on TikTok social media. This study uses a quantitative approach. The population is the followers of the Celinaridha account in Indonesia, which is 110,538 followers. Sampling using the Slovin formula with a 10% error limit so that 99.909 were rounded up to 100. The data analysis technique used simple linear regression. The results of the study prove that the average educational content indicator has the highest content quality, the average purchasing decision variable is the highest recommendation from others. The results of the hypothesis test show that there is an influence of fashion design education content on purchasing decisions, this is known from the t-count value which is greater than the t-table, so Ha is accepted. Linear regression test shows that fashion design education content has an influence of 28.2% on the decision to purchase custom-made fashion design and manufacturing services on TikTok social media. The conclusion of this study is that there is a positive and significant influence between fashion design education content and purchasing decisions, as evidenced by the results of the t-test which shows that the t-count (2.296) is greater than the t-table (1.984) and a significance value of 0.038 which is smaller than 0.05 so that it can be stated that fashion design education content has an influence on the decision to purchase custom-made fashion design and manufacturing services on TikTok social media.
DIGITALISASI DAN ASPEK KEUANGAN DALAM PENGEMBANGAN UMKM DI ERA DIGITAL: TINJAUAN LITERATUR Khaira, Imamul; Wisnu Rayhan Adhitya; Syati Manaharawan siregar; Tiara Reizsa Adhitya; Evi Syuriani Harahap
Jurnal Manajemen dan Pemasaran Vol. 3 No. 2 (2025): Edisi Februari 2025
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jumper.v3i2.1601

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in a country's economy. In the digital era, digital transformation is a necessity to enhance MSME competitiveness and sustainability. However, this digitalization process is inseparable from the aspects of healthy and effective financial management. This research aims to review the latest literature on the interaction between digitalization and financial aspects in the context of MSME development in the digital era. Using a systematic literature review (SLR) method based on 12 provided scholarly articles, this research synthesizes findings related to the urgency of digitalization, its challenges and benefits, the importance of financial literacy and financial inclusion, the digitalization of financial processes, and their impact on MSME performance and sustainability. The review results indicate that digitalization not only includes digital marketing but also the digitalization of financial processes such as bookkeeping and reporting. Financial literacy and financial inclusion are very important in supporting the adoption of financial technology (fintech) and good financial management practices in the digital era. Various studies confirm the positive influence of digitalization and financial aspects on MSME performance and sustainability, although challenges such as limited infrastructure, digital literacy, and resistance to change still persist. Support from the government and other stakeholders through training and providing access to technology plays an important role in facilitating the digital transition and strengthening the financial aspects of MSMEs. This review provides insights for MSME actors, policymakers, and researchers regarding critical areas that require further attention to support MSME development in the digital era.
PENGGUNAAN SOLUTION FOCUSED BRIEF COUNSELING (SFBC) UNTUK MENINGKATKAN SELF ESTEEM SISWA DI SMP MUHAMMADIYAH 05 MEDAN Adriati Nur Azimmi
Jurnal Manajemen dan Pemasaran Vol. 3 No. 2 (2025): Edisi Februari 2025
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jumper.v3i2.1719

Abstract

Harga diri merupakan salah satu aspek kepribadian yang mempunyai peran penting dan berpengaruh besar terhadap sikap dan perilaku individu. Self-Esteem bagi siswa sangat penting karena berpengaruh dalam menentukan keberhasilan dan kegagalan di berbagai tugas kehidupan sebagai seorang siswa. Tujuan dari penelitian ini adalah untuk meningkatkan self esteem siswa dengan menggunakan pendekatan solution focused brief counseling (SFBC). Teknik yang digunakan adalah pre-experimental design tipe one group pretest- post-test design (tes awal-tes akhir kelompok tunggal) yaitu satu kelompok ekspreimen diukur variabel dependennya (pre-test), kemudian diberikan stimulus, dan diukur kembali variabel dependennya (post-test), tanpa ada kelompok pembanding. Hasil penelitian dapat dilihat berdasarkan self esteem siswa sebelum treatment penggunaan Solution Focused Brief Counseling (SFBC) dan setelah treatment penggunaan. Hal ini dapat diketahui perbedaan signifikan pada nilai rata-rata pre-test yang didapat siswa sebesar 44,4 dan nilai post-test sebesar 87,7. Pada uji T yang dilakukan didapatkan hasil t hitung > t tabel yaitu 3.78 > 1.83 yang berarti adanya perbedaan yang signifikan pada siswa yang diberi treatment Solution Focused Brief Counseling (SFBC) dengan sebelum diberi treatment.
STRATEGI MANAJEMEN RISIKO OPERASIONAL DALAM BISNIS E-COMMERCE UNTUK MENGHADAPI TANTANGAN DAN MENEMUKAN SOLUSI Sulpawati; Choirunnisa, Nabila; Rohman, Hilma Fanniar
Jurnal Manajemen dan Pemasaran Vol. 4 No. 1 (2025): Edisi Agustus 2025
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jumper.v4i1.1729

Abstract

The rapid development of e-commerce in the digital era presents both opportunities and operational challenges, such as technological disruptions, logistical risks, regulatory uncertainty, cybersecurity threats, and changes in consumer behavior. This study aims to formulate an effective operational risk management strategy by providing solutions using a qualitative approach through literature studies. The findings indicate that implementing comprehensive and adaptive risk management strategies is essential for ensuring the continuity of e-commerce businesses. The analyzed strategies—based on ISO 31000, the Value Chain approach, and the Theory of Constraints (TOC)—have proven effective in improving efficiency, data security, and customer trust. Cross-sector collaboration and clear regulatory frameworks are necessary to support the sustainability of e-commerce in Indonesia.
ANALISIS LABA USAHA TERNAK SAPI DI KABUPATEN SIMALUNGUN Fathimah, Vidya; Bintang Romauli
Jurnal Manajemen dan Pemasaran Vol. 4 No. 1 (2025): Edisi Agustus 2025
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jumper.v4i1.1740

Abstract

The purpose of this study was to determine the profit from cattle sales in Simalungun Regency, especially in the villages of Kampung Petani and Tanjung Marihat. In Simalungun Regency, especially in the villages of Kampung Petani and Tanjung Marihat, it is one of the potential cattle farming businesses for buying and selling cattle. This research method uses quantitative descriptive analysis, survey method (case study). Data collection techniques use observation, interviews and documentation. The results of the study show a comparison of cattle sales profits between the villages of Kampung Petani and Tanjung Marihat from 2021 to 2023, which always experiences profits every year, namely Kampung Petani Village. In 2021, Kampung Petani Village made a profit of IDR 259,714,500, in 2022 it made a profit of IDR 28,714,500, and in 2023 it made a profit of IDR 78,714,500. While Tanjung Marihat Village in 2021 made a profit of IDR. 222,835,000, in 2022 experienced a loss of IDR. 67,165,000, and in 2023 experienced a loss of IDR. 117,165,000. It can be analyzed that the village with the best sales is Kampung Petani Village. Keywords: Profit; Cattle Farming; Business.
STRATEGI PEMASARAN BERBASIS CSR DAN KEBERLANJUTAN LINGKUNGAN Ismartono, Teguh; Prakasa, Mahardika; Alessandrina, Dyandramitha
Jurnal Manajemen dan Pemasaran Vol. 4 No. 1 (2025): Edisi Agustus 2025
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jumper.v4i1.1742

Abstract

Penelitian ini mengkaji peran Corporate Social Responsibility (CSR) sebagai bagian dari strategi pemasaran jangka panjang, dengan fokus pada integrasi nilai keberlanjutan, etika bisnis, dan penciptaan loyalitas pelanggan. Berdasarkan kajian literatur dan studi kasus pada PT Pupuk Kalimantan Timur, ditemukan bahwa CSR tidak hanya berfungsi sebagai sarana pencitraan, tetapi juga menjadi alat diferensiasi merek dan penghubung emosional antara perusahaan dan konsumen. Namun, implementasi strategi ini menghadapi sejumlah hambatan, seperti keterbatasan koordinasi antarunit, kompleksitas pengukuran dampak, serta tantangan dalam membangun kesadaran konsumen terhadap isu keberlanjutan, khususnya di sektor industri pupuk. Temuan ini memperkuat teori green marketing dan sustainable branding, sekaligus menekankan pentingnya sinergi lintas fungsi, penguatan kompetensi sumber daya manusia, serta strategi komunikasi yang efektif. Studi ini memberikan implikasi praktis bagi perusahaan dalam merancang strategi pemasaran berbasis CSR yang berkelanjutan.
ANALISIS STRATEGI PEMASARAN YANG DI GUNAKAN PABRIK SUMBER REJO DALAM MENINGKATKAN PENJUALAN BERAS Supratman, Aldi; Wening Tyas; Arini Rosa Sinensis
Jurnal Manajemen dan Pemasaran Vol. 4 No. 1 (2025): Edisi Agustus 2025
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jumper.v4i1.1762

Abstract

This research aims to analyze the marketing strategy implemented by the Sumber Rejo Factory in an effort to increase rice sales. In the context of intense market competition, there is an urgent need for UMKM to adapt to technological developments and change traditional marketing strategies to digital in order to remain relevant in this modern era (Maliki, 2021; , (Asharudin & Dewi, 2021). The research method used is a qualitative approach with data collection techniques through interviews and case studies at the Sumber Rejo Factory (Nurasyiah & Fadli, 2023). The results of the research show that the implementation of the marketing mix, which includes product, price, promotion and distribution, is a key factor that contributes to increasing rice sales (Santu et al., 2024; , Putri et al., 2024). In addition, the use of digital platforms such as social media has proven effective in expanding market reach and increasing brand awareness (Asharudin & Dewi, 2021). The conclusions of this research indicate that the Sumber Rejo Factory needs to continue to develop adaptive and innovative marketing strategies in order to compete optimally, as observed in the best practices of other businesses in the same sector (Agustin et al., 2024). Thus, the resulting strategic recommendations are expected to help the Sumber Rejo Factory increase its competitiveness in the local rice market.
OPTIMASI PENGAMBILAN KEPUTUSAN KOMPENSASI KARYAWAN MENGGUNAKAN METODE TOPSIS: STUDI KASUS PADA PERUSAHAAN XYZ Stephanie Kartika Nuri Novitasan; Christofani Gracia Retno Palupi; Soetam Rizky Wicaksono
Jurnal Manajemen dan Pemasaran Vol. 4 No. 1 (2025): Edisi Agustus 2025
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jumper.v4i1.1781

Abstract

This research aims to develop a decision support system (SPK) in determining employee compensation in Company XYZ using the TOPSIS method (Technique for Order Preference by Similarity to Ideal Solution). This research focuses on the evaluation of various important criteria, such as performance (KPI), appearance, education level, work experience, and position, in determining more fair and objective compensation. The TOPSIS method is used to rank employees based on their proximity to the ideal solution. The results of the study show that the application of this method can result in a more transparent and objective evaluation compared to traditional methods. However, the main challenge faced is the difficulty in measuring non-quantitative criteria such as appearance. Therefore, further development of the system is needed in order to accommodate dynamic changes in criteria.

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